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Hailey Rhode Bieber (née Baldwin; born November 22, 1996) is an American model, socialite, creative director and businesswoman.[3] She is the founder and chief creative officer of skin care brand Rhode and has been featured in campaigns for Guess, Ralph Lauren, and Tommy Hilfiger.[4]

Key Information

Early life and family

[edit]
Further information: Baldwin family
Bieber, age 12, with her father at the 2009 Movieguide Awards

Bieber was born in Tucson, Arizona,[5][6] to graphic designer Kennya Deodato, a Brazilian national, and actor Stephen Baldwin, the youngest of the Baldwin brothers. Bieber's maternal grandfather is Brazilian musician Eumir Deodato.[7] She was named after Halley's Comet.[8]

Career

[edit]

Modeling

[edit]

The first modeling agency Bieber signed with was Ford Models,[9][10] appearing in magazines such as Tatler, LOVE, V and i-D.[11] Her first commercial campaign was for the clothing brand French Connection in the winter of 2014.[12] In October 2014, Bieber made her runway debut walking for Topshop[13] and French fashion designer Sonia Rykiel.[14] In December 2014, she was involved in a photo session for Love magazine, which also produced a short movie shot by photographer Daniel Jackson and released on the magazine's official YouTube channel.[15]

In January 2015, Bieber was photographed for American Vogue[16] and in March for Teen Vogue.[17] In April, she shot her first magazine cover for Jalouse magazine alongside male model Lucky Blue Smith.[18] In the same month she was involved in two further cover-shoots, for the Dutch edition of L'Officiel[19] and the American edition of Wonderland magazine[20] and was also pictured in editorials for Miss Vogue[21] and W[22] magazines. In July 2015, she was featured in Ralph Lauren advertising alongside Australian singer Cody Simpson, and in October returned to the runway for Tommy Hilfiger and Philipp Plein.[23]

In January 2016, Bieber appeared in a Ralph Lauren campaign and shot an editorial for the Korean edition of Vogue.[24] After walking again for Tommy Hilfiger in February, Bieber featured in spring/summer campaigns for Philipp Plein and Tommy Hilfiger.[25] In the same period she was also shot for Self magazine[26] and filmed for a commercial of clothing brand H&M, which was released in the Coachella Music Festival period in April.[27] In March 2016, Bieber signed a contract with high-profile New York modeling agency IMG Models[28] and in May appeared on the cover of Marie Claire, who described her as a "fresh face."[29] The American cover was also released as the July cover of the Dutch edition of Marie Claire.[30] In June, Bieber walked for Moschino alongside high-profile supermodels such as Miranda Kerr, Alessandra Ambrosio, Jourdan Dunn and Chanel Iman[31] and in the same month she also made her debut in advertising for Guess.[32]

During the summer of 2016, Bieber was photographed and filmed for an UGG footwear campaign, alongside supermodel Rosie Huntington-Whiteley.[33] Along with Joan Smalls, Bieber was also the face of Karl Lagerfeld's limited-edition North American clothing line entitled "Love from Paris."[34] Bieber also appeared in editorials for Glamour Magazine and Italian Vogue.[35] In September, she took part in New York Fashion Week, walking for Tommy Hilfiger,[36] Prabal Gurung,[37] Jeremy Scott,[38] Tory Burch[39] and Matty Bovan.[40] In London she made a personal appearance at a pre-London Fashion Week party at Stradivarius[41] where she provided social media presence via selfies and tweets. She then walked for Julien Macdonald in LFW.[42] During Milan Fashion Week Bieber walked for Dolce & Gabbana[43] and in Paris Fashion Week she walked for Elie Saab.[44] Bieber also appeared in advertising for Prabal Gurung Sport.[45] Later that year she featured in campaigns for Guess' holiday collection[46] and Australian label Sass & Bide.[47] In November 2016, Bieber was on the cover of the Australian edition of Harper's Bazaar, and featured in a French Elle editorial.[48]

In 2017, Bieber was featured on the cover of Spanish Harper's Bazaar alongside male model Jon Kortajarena[49] and the British edition of Elle.[50] Bieber also appeared in the promotion video for the Fyre Festival. She has since then stated that the money went towards charity.[51] Bieber appeared in the March 2018 issue of US Elle.[52] In September 2018, Bieber became a face of the Power of Good campaign for the Shiseido-owned make-up brand bareMinerals.[53]

Bieber became the face of Levi Jeans in 2019.[54]

Business and creative direction

[edit]

On June 15, 2022, Bieber launched a skincare brand called Rhode, after her middle name.[55] In the fiscal year ended March 31, 2025, Rhode achieved $212 million in total sales.[56]

On May 28, e.l.f. cosmetics announced its acquisition of Rhode for $1 billion. The deal consists of a $600 million cash payment, $200 million in shares of e.l.f. stock to Rhode's existing equity holders, and a $200 million earn out that would be payable over three years based on hitting performance goals.[56] Bieber will remain with Rhode as its chief creative officer and head of innovation, overseeing creative, product innovation, and marketing.[57] She will also act as a strategic beauty advisor to both companies.[58] The deal was finalized August 5, 2025.[59]

Other ventures

[edit]

Acting and TV appearances

[edit]

In 2005, then aged nine, Bieber appeared alongside her family in the television documentary Livin It: Unusual Suspects, and in 2009, she made an appearance in an episode of the TV show Saturday Night Live by the side of her uncle Alec Baldwin. In 2011, she appeared as Australian singer Cody Simpson's love interest in the music video of the song "On My Mind" as part of her early work[60] and several years later, in 2016, she had a role in a second music video, "Love to Love You Baby" by French model and singer Baptiste Giabiconi, a cover of the Donna Summer song released in 1975.[61]

Hosting

[edit]

On October 25, 2015, Bieber worked as a TV host in a segment of the 2015 MTV Europe Music Awards in Milan, Italy. Alongside Italian supermodel Bianca Balti and English rapper Tinie Tempah she revealed the winners of the Best Music Video Award, were Macklemore and Ryan Lewis for the video of their song "Downtown."[62] On June 19, 2016, she co-hosted with model Gigi Hadid announcing a live exhibition by Shawn Mendes at the 2016 iHeartRadio Much Music Video Awards in Toronto, Canada.[63]

Beginning on May 2, 2017, Bieber began hosting a new TBS show Drop the Mic with rapper Method Man, featuring four celebrities facing off in a series of rap battles.[64] As of 2020, the show had been broadcast for two seasons but had yet to be renewed or cancelled for season three.[65][66]

Personal branding

[edit]

In 2016, Bieber collaborated with clothing brand The Daily Edited, promoting a handbag capsule collection labeled as #theHAILEYedited collection.[67] In the same year, she announced a collaboration with UK footwear brand Public Desire using the hashtag #PDxHB,[68] and announced she would be launching her own make-up collection produced by Australian brand ModelCo.[69]

In 2018, Bieber applied for and received a trademark on her name "Hailey Bieber" for commercial purposes.[70][71]

Personal life

[edit]

Bieber's first career aspiration was to become a professional classical ballet dancer, but her training ended due to a foot injury.[72] In addition to English, Bieber speaks some Portuguese as the maternal side of her family is Brazilian.[73]

Hailey and Justin Bieber briefly dated from December 2015 to January 2016 before splitting, then reconciled in June 2018.[74][75] The couple got engaged in July 2018, and confirmed in November 2018 that they were married.[76][77] The Biebers held a second wedding ceremony in South Carolina on September 30, 2019.[78][79] On May 9, 2024, it was announced that Hailey was pregnant with the couple's first child.[80] They announced the birth of their son, Jack Blues Bieber, on August 23, 2024.[81][82] As of 2024, Bieber primarily resides with her husband in La Quinta, California, having previously lived in their lakefront property in Cambridge, Ontario in Canada.[83][84][85][86]

Bieber was raised as an evangelical Christian and attends Churchome, the same nondenominational church attended by her husband.[87][88][89]

On World Mental Health Day 2020, she endorsed Joe Biden for the United States presidential election.[90][91] She had initially endorsed Senator Bernie Sanders for the Democratic nomination during the party's primaries in 2020.[92] Bieber supports abortion rights, describing the overturning of Roe v. Wade as 'an extreme loss and disappointment. This is really really scary.'[93] In May 2022, Bieber appeared alongside almost 160 other celebrities in a "Bans Off Our Bodies" full-page advertisement in the New York Times advocating for reproductive rights.[94]

Health

[edit]

Bieber was hospitalized with stroke-like symptoms on March 10, 2022, and was discharged the following day.[95] In a 12-minute video she posted on her YouTube channel, she revealed she had suffered from a transient ischemic attack, caused by a patent foramen ovale and had surgery to repair the heart defect.[96] Bieber stated that she had an ovarian cyst "the size of an apple" on her ovary and she had had such cysts "a few times" in November 2022.[97] On April 20, 2023, Bieber issued a statement about her mental health in which she revealed that she had been "fragile" since the beginning of the year after dealing with online rumors of an alleged feud between her and pop-singer Selena Gomez sparked controversy over social media.[98]

Filmography

[edit]

Television

[edit]
Year Title Role Notes
2005 Livin It: Unusual Suspects Herself Documentary movie
2009 Saturday Night Live Episode: "Alec Baldwin/Jonas Brothers"
2015 Secrets of New York Fashion Week Documentary movie
2017–2019 Drop the Mic Herself (co-host) Musical Reality Competition TV Series
2018 2018 iHeartRadio Music Awards Special
2018 The American Meme Herself Documentary Film
2021 Dave TV series, cameo
2023 A Very Demi Holiday Special Television special[99]

Music videos

[edit]
Year Title Artist Role Ref.
2011 "On My Mind" Cody Simpson Love interest [60]
2016 "Love to Love You Baby" Baptiste Giabiconi Girl [61]
2019 "10,000 Hours" Dan + Shay and Justin Bieber Herself [100]
2020 "Stuck with U" Ariana Grande and Justin Bieber [101]
"PopStar" DJ Khaled, Drake [102]
2025 "Yukon" Justin Bieber Herself

Awards and nominations

[edit]
Year Award Category Result Ref
2016 Teen Choice Awards Female Hottie of the Year Nominated [103]
Model of the Year Nominated [103]
2017 Nominated [104]
2018 TV Personality of the Year Nominated [105]
Female Hottie of the Year Nominated
2022 Streamy Awards Best Crossover Nominated [106]
Beauty Inc Awards Newcomer of the Year Won [107]
2023 Streamy Awards Best Crossover Nominated [108]
2025 Daily Front Row Beauty Innovator of the Year Won [109]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Hailey Bieber

View on Grokipedia
from Grokipedia
Hailey Rhode Bieber (née Baldwin; born November 22, 1996) is an American model, media personality, and businesswoman. The daughter of actor and graphic designer Kennya Deodato, she entered the modeling industry in her mid-teens, beginning with signing with Ford Models and later signing with IMG Models, appearing in campaigns for brands including Ralph Lauren, Tommy Hilfiger, Guess, and Dolce & Gabbana, as well as editorials in magazines such as Vogue and . Bieber's public profile significantly expanded following her marriage to singer in a civil ceremony on September 13, 2018, after an initial brief romance in 2015–2016 and reconciliation earlier that year. In June 2022, she founded the skincare brand Rhode, serving as its Chief Creative Officer. The brand launched with hydration-centric products that emphasize barrier repair and achieved significant success, culminating in its acquisition by e.l.f. Beauty in a $1 billion deal in 2025.

Early life and family

Childhood and upbringing

Hailey Rhode Baldwin was born on November 22, 1996, in , to actor , the youngest of the Baldwin brothers, and graphic designer Kennya Deodato Baldwin, whose father is Brazilian musician . She has one older sister, , born on January 23, 1993. The primarily resided in New York, where Hailey experienced what she has described as an average childhood in Nyack despite her father's involvement in the entertainment industry. Her parents emphasized normalcy for their daughters, limiting the impact of Stephen's fame on their daily lives. During her early years, Hailey attended a Waldorf school, which prioritized creativity, hands-on learning, and artistic development over traditional academics. At age eight, her parents transitioned her to , with her mother taking primary responsibility, to protect her education from potential disruptions caused by public attention on the family. In 2009, at age 12, Stephen Baldwin introduced Hailey to singer Justin Bieber backstage after the latter's appearance on a morning television show, marking an early connection to broader celebrity circles.

Family background and influences

Hailey Bieber, born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona, is the younger daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin. Stephen Baldwin, the youngest of four acting brothers including Alec, Daniel, and William Baldwin, gained prominence in the 1990s through films such as The Usual Suspects (1995). Kennya Baldwin, whose father is Grammy Award-winning Brazilian musician Eumir Deodato, met Stephen on a New York City bus in 1987 and married him on June 10, 1990. Bieber has no Jewish heritage or background. Her ancestry includes English, Irish, Scottish, French-Canadian, and German from her father's side, and Brazilian (primarily Portuguese, Spanish, and Italian/Sicilian) from her mother's side. She was raised evangelical Christian and attends a nondenominational church. Bieber's older sister, Alaia Baldwin Aronow, born in 1993, shares the same parents and has pursued a modeling career, appearing in campaigns for brands like Tommy Hilfiger. The Baldwin family's longstanding presence in Hollywood provided Bieber with early exposure to the entertainment industry, though she has described her upbringing as relatively normal despite her relatives' fame. Bieber has credited her parents' over three-decade marriage with shaping her perspectives on family stability and commitment, emphasizing their influence on her values amid public scrutiny. This background in a celebrity-adjacent household facilitated her entry into modeling, leveraging familial connections while navigating independence from the more established Baldwin acting legacy.

Education and early career aspirations

Hailey Bieber was for much of her high school years, as her parents presented her with a binary choice between attending a or homeschooling, excluding public education options. She later expressed regret over not completing high school, describing herself as a "terrible example" for to pursue modeling opportunities. This decision occurred amid her early entry into the fashion industry, prioritizing professional commitments over formal education completion. Prior to modeling, Bieber's primary career aspiration was to become a professional dancer; she trained intensively for 12 years, which instilled discipline beneficial to her later career. A foot in her late teens ended her pursuits, redirecting her focus toward modeling, which she began exploring as a teenager through connections in the industry. This transition aligned with her limited formal education, as allowed flexibility for such extracurricular and emerging professional activities.

Modeling career

Entry into the industry

Hailey Baldwin, later known as Hailey Bieber, entered the modeling industry professionally in 2014 at age 17 by signing with the New York-based agency . Her initial work included appearances in editorial features for magazines such as , , V, and , which helped establish her presence in fashion publications. That same year, Baldwin secured her first commercial campaign with the clothing brand during the winter season, marking her entry into paid advertising work. She made her runway debut in 2014, walking for during and for in , events that transitioned her from print-focused gigs to live presentations. These early opportunities leveraged her 5-foot-7 stature and familial connections in entertainment, though her bookings were secured through agency representation rather than alone. By late 2014, Baldwin had begun building a portfolio that emphasized commercial viability over high-fashion exclusivity, with subsequent editorials and small-scale shows laying groundwork for broader recognition in 2015. Her swift progression from signing to debut reflected the industry's demand for photogenic, media-savvy newcomers, though early critiques noted her reliance on visibility—over 1 million followers by then—for initial buzz.

Breakthrough and major campaigns

Baldwin achieved her modeling breakthrough in 2016 upon signing with IMG Models in March, which elevated her visibility following earlier runway appearances. That year, she fronted Guess's Fall 2016 campaign, announced on July 14, with imagery captured in featuring her in denim looks alongside models including and Cedric Bihr. The campaign, photographed by , emphasized casual American style and positioned her as a successor to in Guess promotions. She extended her Guess work into additional lines, starring in the Guess Jeans and Guess Holiday campaigns later in 2016, which highlighted holiday-themed apparel and further solidified her role with the brand. Concurrently, Baldwin appeared in denim advertisements released in July 2016, collaborating with model on a Los Angeles-shot series depicting youthful adventures in . Additionally, earlier in 2016, she starred in Ralph Lauren Denim & Supply's Spring campaign alongside Ruby Rose, photographed by Mark Seliger, featuring a feminine interpretation of the brand's casual denim and apparel styles. By 2018, her portfolio expanded with ICONS campaign, where she modeled alongside , interpreting the brand's signature American classics like polo shirts and chinos in urban settings. These high-profile endorsements, leveraging her 6.5 million followers at the time, marked her establishment as a commercial force amid walks for Tommy Hilfiger in 2015.

Key collaborations and professional milestones

Hailey Bieber's entry into professional modeling began with her first commercial campaign for in August 2014, where she modeled a capsule collection of 30 versatile pieces blending day and evening looks. That October, she achieved her runway debut during , walking shows for and . A pivotal milestone occurred on , 2016, when Bieber signed a global contract with IMG Models, elevating her representation among elite agencies. Later that year, she starred in Guess's fall 2016 campaign, photographed in Malibu and emphasizing the brand's signature aesthetic. She also collaborated with on multiple -focused initiatives, including a spring 2016 Tommy Jeans campaign shot by Bryant Eslava and a fall 2016 digital series featuring adventures in . Bieber returned to the runway on December 3, 2018, debuting for in its pre-fall 2019 presentation at the in New York, alongside models including and . In September 2025, she became the global face of DKNY's fall campaign, embodying the brand's urban New York ethos in imagery directed by Mert Alas and Marcus Piggott. That year also saw her grace the cover of Vogue's summer issue, shot in , highlighting her transition into motherhood and brand entrepreneurship. In January 2026, Bieber starred in Victoria's Secret's Valentine's Day 2026 campaign, appearing in lingerie photos and behind-the-scenes content that paid homage to Gisele Bündchen's 2001 advertisement. The campaign sparked widespread discussion on social media platforms such as X. On January 9, 2026, Bieber received the Style Trailblazer award at the 2026 WWD Style Awards, held at the Regent Santa Monica Beach. She attended the event wearing an archival Armani Privé Spring/Summer 2009 Couture gown. The ceremony featured celebrities including Demi Moore and George Clooney.

Entrepreneurship and other ventures

Launch of Rhode skincare

Hailey Bieber founded the skincare brand Rhode, named after her , and launched it on June 15, 2022, with a minimal lineup of three products emphasizing skin barrier restoration and hydration. The debut collection included the Peptide Glazing , a serum priced at $29 designed to deliver a dewy glow; the Barrier Restore Cream, a at $30 formulated with ceramides and peptides for barrier repair; and the Peptide Lip Treatment, a balm in multiple shades aimed at hydration and subtle sheen. Bieber positioned the line as accessible and straightforward, drawing from her personal experience with skin sensitivity and a desire to prioritize functional ingredients over elaborate routines. The launch generated immediate demand, with all Lip Treatment shades selling out within three days and attracting over 440,000 customers to the waitlist. Products were available exclusively via the brand's , rhodeskin.com, with Bieber promoting the "glazed " aesthetic she popularized through . Initial reviews highlighted the formulations' lightweight textures and barrier-supporting benefits, though some critics noted the celebrity-backed hype as a driver of rather than unique . Bieber collaborated with cosmetic chemists to develop the range, focusing on evidence-based actives like and to address modern stressors such as and blue light exposure. The brand's early success underscored Bieber's shift from modeling to , with plans outlined for future expansions into body care and .

Business expansions and creative directions

In June 2025, Rhode, under Hailey Bieber's direction, introduced Peptide Eye Prep, its first product in the eye care category, featuring a -infused treatment aimed at hydration and depuffing. This launch followed the brand's core lineup of lip treatments, moisturizers, and blushes, expanding from simplified skincare into targeted formulations backed by clinical testing for barrier support. Rhode's retail footprint grew significantly in September 2025 with its debut at stores and online, stocking the Lip line, Glazing moisturizer, and Pocket Blush products, which facilitated broader accessibility beyond direct-to-consumer sales. Concurrently, the brand entered the European market in July 2025, making its full collection available in Scandinavian countries through select retailers, as part of a strategy to scale internationally while maintaining product simplicity. The brand's trajectory shifted in May 2025 when E.l.f. Beauty acquired Rhode for $1 billion, a deal that valued its rapid growth from a 2022 launch to annual revenues exceeding $100 million. Bieber retained operational influence as chief creative officer and head of innovation, overseeing product development and aesthetic consistency, including extensions into color cosmetics like lip tints that aligned with her vision of effortless, "glazed" beauty looks. This role emphasized causal product efficacy over trend-chasing, prioritizing ingredients like peptides for verifiable skin benefits amid a saturated celebrity beauty market.

Media appearances and endorsements

Hailey Bieber has appeared on the covers of numerous fashion magazines, including Vogue US for its Summer 2025 issue, where she discussed personal and professional topics in an accompanying interview. She has also featured on covers for Vogue Italy, Vogue Japan, Vogue Australia, W, V Magazine, and Cosmopolitan Germany, among others, showcasing her modeling work in editorial spreads. In television and advertising, Bieber has participated in commercial campaigns aired nationally, with records indicating at least three such efforts tracked for airings exceeding 3,600 in recent periods. Early in her career, she appeared in a 2005 family documentary titled Livin' It: Unusual Suspects, filmed when she was nine years old. She has made cameo appearances in films, including as herself in Ocean's Eight (2018), and in television shows, often portraying herself, such as a cameo in the series Dave (2021). Bieber has also appeared in music videos, including several for her husband Justin Bieber, and has taken on hosting roles, such as co-hosting Drop the Mic (2017–2019). However, she is not primarily known as an actress. Bieber has served as the face for various brand endorsements and ad campaigns, including DKNY's Fall/Winter 2025 collection, which emphasized urban, edgy aesthetics through images of her in New York settings. She fronted Chase Sapphire Reserve's 2025 campaign, highlighting luxury travel and glamour elements targeted at cardholders. Additional collaborations include Versace's Dylan Turquoise Pour Femme fragrance in 2020, where she embodied a youthful, fresh vibe in promotional visuals, and a joint Calvin Klein campaign with her husband Justin Bieber in 2019, which leveraged their celebrity pairing for widespread media exposure. Reports list her involvement with over 50 brands historically, such as Balmain and Shiseido, though specific campaign details vary by partnership scope. In January 2026, Bieber attended the WWD Style Awards at the Regent Santa Monica Beach in Santa Monica, California, where she was honored with the Style Trailblazer award. She wore a 2009 Armani Privé gown styled by Andrew Mukamal and was accompanied by Taylen Biggs.

Personal life

Relationship and marriage to Justin Bieber

Hailey Bieber first encountered Justin Bieber in November 2009 backstage at NBC's Today show in New York City, where Bieber was performing to promote his debut album My World. At the time, Hailey Baldwin was 12 years old and accompanied by her father, actor Stephen Baldwin, who facilitated the introduction during a brief meet-and-greet captured on video. The two did not pursue a romantic connection at that stage but maintained sporadic contact through social media and mutual industry circles over the ensuing years, developing a friendship amid Bieber's rising fame. Baldwin and Bieber began dating in late 2015, following Bieber's final breakup with singer after an on-again, off-again relationship spanning several years. They were publicly spotted together multiple times that year, including at a hotel in December 2015 and during a family vacation in over the New Year's holiday in early 2016. The relationship ended in early 2016 in what sources described as a "very dramatic" split, with Bieber subsequently unfollowing Baldwin on and beginning a romance with model . Speculation attributed the breakup in part to Bieber's jealousy over Baldwin's professional interactions with rapper Drake, though neither party publicly confirmed such details. The pair rekindled their romance in June 2018, shortly after Bieber's brief reconciliation with Gomez concluded, with the couple seen holding hands while dining in . Bieber proposed to Baldwin on July 7, 2018, during a vacation in , confirming the engagement via two days later, stating he had intended to wait but felt compelled to act. They obtained a and wed in a private civil ceremony at a courthouse on September 30, 2018, attended only by a small witness and an officiant. Baldwin legally changed her surname to Bieber following the union. The couple held a larger vow renewal ceremony on September 30, 2019, at a resort, featuring 150 guests and a traditional Christian service led by Pastor Judah Smith.

Motherhood and family dynamics

Hailey Bieber gave birth to her first child, a son named Jack Blues Bieber, on August 22, 2024, following a announced via in May 2024. The couple, married since 2018, had publicly discussed prior fertility challenges, including Bieber's decision to freeze her eggs in 2021 amid concerns over , though Jack's conception occurred naturally. Bieber described the birth as traumatic, involving complications that led to postpartum struggles, but emphasized in a May 2025 Vogue interview how motherhood fundamentally transformed her self-perception, instilling a "silent strength and confidence" and a newfound "ferocity" in protecting her family. In the year following Jack's birth, Bieber has shared selective glimpses of family life on , including photos of playful interactions with her son ahead of his first birthday on August 22, 2025, and celebrations marking the milestone. She has openly acknowledged employing full-time help, such as a , stating she is "not ashamed" of it and prioritizes the child's constant presence with family members—either herself, , or supervised caregivers—rather than isolation. This arrangement reflects a practical approach to balancing parenthood with professional commitments, as Bieber noted the baby is "always with one of us" when possible. Family dynamics between Hailey and Justin Bieber have centered on shared parenting responsibilities, with Justin actively involved in caregiving, as evidenced by his social media posts featuring Jack and family outings. Bieber has expressed enduring joy in motherhood, affirming in October 2025 interviews that she "loves being [Jack's] mommy" and has always envisioned a larger family, though she and Justin are not rushing to expand it further. This outlook aligns with her pre-pregnancy aspirations, where she articulated a desire for multiple children, underscoring a stable, intentional partnership focused on long-term family growth amid public scrutiny.

Health challenges and recovery

In March 2022, Hailey Bieber suffered a (TIA), or mini-stroke, presenting with symptoms including temporary , numbness on one side of her body, and dizziness while at work in . The episode stemmed from a small blood clot originating elsewhere in her body that passed through a ovale (PFO)—a flap-like opening in the atrial septum of the heart that typically closes after birth but remained present in her case, allowing the clot to bypass the lungs' natural filtration and reach her brain. Bieber was promptly hospitalized and underwent diagnostic tests, including an echocardiogram, confirming the PFO as the underlying cause; no evidence of or other arrhythmias was found. She later had a transcatheter procedure to close the PFO using a double-disc device inserted via , a standard intervention that promotes tissue growth over the device for permanent sealing, thereby halving the risk of recurrent . By April 2022, she reported feeling "in the clear" with no lasting neurological deficits, resuming normal activities after a brief recovery period involving blood thinners and cardiac monitoring. In March 2023, Bieber marked the one-year anniversary of the TIA by sharing educational resources on PFO awareness via , emphasizing early detection and the procedure's efficacy while noting her full recovery and absence of further incidents. Following the birth of her son in August 2024, Bieber disclosed in April 2025 that she was managing two ovarian cysts, a recurring condition causing abdominal , , and discomfort, which she attributed to hormonal fluctuations. These benign, fluid-filled sacs, common in reproductive-age women and often resolving spontaneously or with monitoring, had previously affected her but reemerged postpartum; she opted for conservative management rather than immediate intervention, continuing public appearances without reported complications.

Controversies and criticisms

Nepotism accusations and privilege

Hailey Bieber, born Hailey Baldwin, has faced accusations of benefiting from nepotism due to her family's prominence in entertainment, with her father Stephen Baldwin known for roles in films like The Usual Suspects (1995) and her uncle Alec Baldwin's extensive Hollywood career. Critics have argued that her entry into modeling in the mid-2010s was facilitated by these connections, providing initial visibility and opportunities not equally available to those without famous surnames. These claims intensified during the 2022-2023 "nepo baby" discourse in media, where Bieber was labeled a beneficiary of familial privilege, with detractors pointing to her signing with IMG Models in 2014 at age 17 as evidence of doors opened by lineage rather than merit alone. In response, Bieber has emphasized her , stating in interviews that while family fame offered a platform, sustained success required professional diligence comparable to peers. She publicly engaged with the label by wearing a "nepo baby" T-shirt on January 6, 2023, in , a move interpreted by some as ironic acknowledgment amid ongoing scrutiny. Privilege allegations extended beyond career starts, as in September 2018 when Bieber commented in an , "I don't want to work just for money. I want to wake up and do something I love," drawing backlash for overlooking economic realities faced by non-celebrity offspring and highlighting her upbringing in a financially secure Hollywood environment. Discussions with figures like , who advised that children of celebrities must exert extra effort to prove legitimacy, underscore industry perceptions of heightened scrutiny on such heirs, though empirical advantages in networking and exposure persist. Bieber has countered by noting her father's deliberate shielding from early spotlight, crediting personal drive for progression from modeling to ventures like her Rhode skincare line.

Feud rumors with Selena Gomez

Rumors of tension between Hailey Bieber and primarily arose from their connections to , with Gomez maintaining an on-and-off romantic relationship with him from to , after which Bieber began dating and married Hailey Baldwin (later Bieber) on , 2018. No direct evidence has emerged of personal conflict between Bieber and Gomez, but speculation intensified through perceived interactions, such as Bieber's November 2018 follow and subsequent unfollow of a Gomez fan account, for which she apologized privately via direct message. Early incidents included Bieber's October 23, 2019, Instagram Story posting of Summer Walker's "I'll Kill You" shortly after Gomez released her breakup song "Lose You to Love Me," which fans interpreted as a response, though Bieber dismissed such claims as "nonsense." Bieber has also liked several of Gomez's posts, including a September 2019 photo shared by a mutual friend, her November 2019 American Music Awards appearance, and Vogue and Elle covers in March and August 2021, signaling no overt hostility. In May 2022, Gomez shared a makeup tutorial video echoing one Bieber had posted, prompting fan comparisons, but Gomez clarified on social media that it involved "zero bad intention" and emphasized mental health awareness. Efforts to quell rumors included a reconciliatory October 2022 appearance at the Gala, where Bieber and Gomez hugged and posed for photos together. Bieber addressed the speculation directly on the September 28, 2022, episode of the Call Her Daddy podcast, stating there was "no drama" with Gomez and describing their interactions as involving "all respect, all love," following private conversations. Gomez reinforced this in March 2023 via Instagram Stories, revealing that Bieber had contacted her about receiving death threats from fans and urging an end to the harassment, noting, "Hailey Bieber reached out to me about the death threats. This is the right thing to do... Leave Hailey alone, please." At the time, the two followed each other on , further indicating amicability. Despite these denials, fan-driven narratives persisted, often amplified by unverified claims like a January 2023 posted by Bieber featuring stating "God's timing is always right," which her representative clarified as unrelated to Gomez and merely from a "girls' night." A March 2025 allegation that Bieber liked a mocking Gomez's fiancé was refuted by her representative as "fabricated." Tensions appeared to resurface in June 2025 when reports indicated the two had unfollowed each other on amid broader Bieber family dynamics. In an October 2025 Wall Street Journal interview, Bieber commented on comparisons between her Rhode skincare line and other brands, stating she avoids competition with those who "don't inspire" her, which fans interpreted as indirect shade toward Gomez's Rare Beauty; Gomez responded in a now-deleted Instagram Story, saying, "She can say whatever she wants... Be kind," before advocating for positivity. Bieber has consistently attributed the ongoing discourse to external pitting rather than personal rivalry, noting in the same interview, "I didn't ask for that," and emphasizing disinterest in engaging. The persistence of these rumors, despite repeated public disavowals from both parties, underscores the role of fan speculation and media amplification in sustaining celebrity conflict narratives absent substantive evidence of discord.

Public scrutiny, harassment, and defenses

Hailey Bieber has faced significant online harassment since her 2018 to , primarily from detractors accusing her of disrupting his prior relationship with . This scrutiny intensified through campaigns labeling her a "" and "stalker," with users amplifying unverified claims of her obsessive behavior toward Bieber years earlier. The harassment escalated to severe levels, including death threats reported in March 2023, prompting Bieber to contact Gomez directly about the threats and resulting negativity. Gomez publicly confirmed this outreach on , stating Bieber had informed her of receiving death threats and urging fans to cease the hate, emphasizing that no one deserves such treatment. Bieber has described the as emotionally taxing, noting in a 2021 that it persisted post-marriage and affected her , with Justin providing support by encouraging her to ignore it. In June 2023, she directly addressed fans on , calling for an end to "mean or rude comments" amid ongoing vitriol. Defenses against the have included Bieber's public appeals for civility and explorations of . In March 2025, amid viral TikTok narratives portraying her as a bully and stalker, Bieber consulted lawyers to assess actions against perpetuating false feud rumors with Gomez, expressing frustration with the sustained online pitting. has repeatedly countered critics, posting in April 2025 to affirm their strong bond and dismiss troll narratives, though this drew secondary backlash. Bieber herself has vowed in May 2025 to cease engaging directly, prioritizing resilience over retaliation. In January 2026, Bieber faced further scrutiny when screenshots and screen recordings circulated online showing her allegedly reposting a TikTok video created by Julie Theis, a self-described psychologist, analyzing Justin and Hailey Bieber's marriage and claiming that Justin Bieber abuses Hailey Bieber and is a drug addict. The alleged repost was quickly deleted. Bieber denied the accusation via Instagram Stories, stating that such TikTok stories and "blind items" are "100% of the time wrong… Made out of thin air… Come from the land of delusion," and urged users to stop engaging with them, noting they are always false. SZA defended Justin and Hailey Bieber by responding to the video, questioning the creator's credentials as a psychologist and their certainty without personally knowing the couple. Justin and Hailey Bieber's lawyers warned Theis of potential lawsuits over the defamatory videos, citing illegal and unethical remote diagnoses. Hailey Bieber sent a cease and desist letter after briefly reposting a related video. The incident trended online with 87 posts and 19,998 total engagement.

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