Hasbro Interactive, Inc. (currently named Atari Interactive, Inc.) is the former video game subsidiary of board game and toy manufacturer Hasbro. Originally formed in 1995 and headquartered in Beverly, Massachusetts, Hasbro Interactive initially published titles based on existing owned Hasbro IP, such as Monopoly and Mr. Potato Head before branching off into publishing third-party properties such as Frogger.

Following buyouts of Atari's assets, MicroProse and Avalon Hill in 1998, Hasbro Interactive became one of the largest video game publishers in the world; however, after major financial struggles and losses corresponding from the Dot-com bubble, Hasbro sold the entirety of Hasbro Interactive, excluding Avalon Hill, to French holding company Infogrames Entertainment SA in December 2000. Following the closure of the sale, the company was renamed as Infogrames Interactive, Inc. and its purpose was reduced to becoming a copyright holder for properties formerly published under the company, with publishing transferring over to other Infogrames subsidiaries. After becoming Atari Interactive, Inc. in May 2003, it currently acts as the owner of the Atari brand name.

Hasbro Interactive was formed late in 1995 to allow Hasbro to enter the video game market. Several Hasbro properties, such as Monopoly and Scrabble, had already been made into successful video games by licensees such as Virgin Interactive. With Hasbro's game experience, video games seemed like a natural extension of the company and a good opportunity for revenue growth. Hasbro Interactive's objective was to develop and publish games based on Hasbro properties.

In January 1997, the company announced it would publish games for the PlayStation.

In 1997, revenues increased 145% going from US$35 million to $86 million. Hasbro Interactive was growing so fast that there was talk of reaching $1 billion in revenues by 2002. They began to engage in some other video game licensing, such as licensing Frogger from Konami. They sought to use Hasbro board game brands and Wizards of the Coast properties as leverage to increase revenues.

Hasbro Interactive embarked on both internal and external development, and acquired some smaller video game developers and publishers along the way. On February 23, 1998, JTS sold the Atari brand name and intellectual properties of Atari Corporation to HIAC XI, Corp., a wholly owned subsidiary created in Delaware for the purpose of the purchase. Hasbro Interactive then renamed HIAC XI, Corp. as Atari Interactive, Inc. in May 1998 and would use the Atari brand name to publish retro-themed remake titles. On the 21st of that month, Hasbro announced that a remake of Centipede would be released for the PC and PlayStation. Throughout 1999 and 2000, games like The Next Tetris, Missile Command, Pong: The Next Level, Q*Bert, Glover, Nerf Arena Blast and Breakout would be released under the Atari branding.

On August 4, 1998, the company acquired the rights for 300 games when it purchased Avalon Hill for $6 million, and followed this up on August 14 by purchasing MicroProse for $70 million. With those acquisitions Hasbro Interactive revenues increased 127% in 1998 to $196 million and profits of $23 million. In July 1999, the company purchased UK-based educational software publisher Europress.

In 1998, Hasbro signed an agreement with Majesco Sales, whereas Majesco would publish/distribute games under a licensing agreement for various Nintendo consoles, notably the Game Boy Color. Majesco and Hasbro also worked on the Sega Dreamcast adaptation of Q*bert.