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Horn & Hardart
Horn & Hardart was a food services company in the United States noted for operating the first food service automats in Philadelphia, New York City, and Baltimore. Horn & Hardart automats ushered in the fast food era and at their height, they were the largest restaurant chain in the world, with 88 locations.[citation needed]
Philadelphia's Joseph Horn (1861–1941) and German-born, New Orleans-raised Frank Hardart (1850–1918) opened their first restaurant in Philadelphia, on December 22, 1888. The 11-by-17-foot (3.4 m × 5.2 m) lunchroom at 39 South Thirteenth Street had no tables, only a counter with 15 stools. The location was formerly the print shop of Dunlap & Claypoole, printers to the American Congress and George Washington.
By introducing Philadelphia to New Orleans-style coffee, which Hardart promoted as their "gilt-edge" brew, they made their tiny luncheonette a local attraction. News of the coffee spread, and the business flourished. They incorporated as the Horn & Hardart Baking Company in 1898.
At its peak the company operated in excess of 100 restaurants, as well as a popular chain of retail outlets. The lack of a succession plan, changing demographics, the rapid rise of fast food chains, and poor strategic decisions from the early 1960s on were too much to overcome and the last restaurant was closed in 1991.
Joseph Horn had traveled in Europe and experienced the revolutionary new form of restaurant known as the Automat, pioneered by Max Sielaff in Berlin. Inspired by the success and decor of this new form of food service that eliminated wait staffs but still served high quality fresh food, Horn persuaded his partner Frank Hardart to open the first automat in the U.S., which made its debut on June 9, 1902, at 818 Chestnut Street in Philadelphia. It was the first non-European restaurant to receive patented vending machines from Sielaff's Automat GmbH factory in Berlin, the creators also of the first chocolate bar vending machine for Ludwig Stollwerck.
Ten years later the first New York Automat opened in Times Square, on July 2, 1912, and later that week, the third opened at Broadway and E 14th St, near Union Square.
In 1924, Horn & Hardart opened retail stores to sell prepackaged automat favorites. Using the advertising slogan, "Less Work for Mother," the company popularized the notion of easily served "take-out" food as an equivalent to "home-cooked" meals.
The Horn & Hardart Automats were particularly popular during the Depression era, when their macaroni and cheese, baked beans, and creamed spinach were staple offerings.[citation needed] In the 1930s, union conflicts resulted in vandalism, as noted by Christopher Gray in The New York Times:
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Horn & Hardart
Horn & Hardart was a food services company in the United States noted for operating the first food service automats in Philadelphia, New York City, and Baltimore. Horn & Hardart automats ushered in the fast food era and at their height, they were the largest restaurant chain in the world, with 88 locations.[citation needed]
Philadelphia's Joseph Horn (1861–1941) and German-born, New Orleans-raised Frank Hardart (1850–1918) opened their first restaurant in Philadelphia, on December 22, 1888. The 11-by-17-foot (3.4 m × 5.2 m) lunchroom at 39 South Thirteenth Street had no tables, only a counter with 15 stools. The location was formerly the print shop of Dunlap & Claypoole, printers to the American Congress and George Washington.
By introducing Philadelphia to New Orleans-style coffee, which Hardart promoted as their "gilt-edge" brew, they made their tiny luncheonette a local attraction. News of the coffee spread, and the business flourished. They incorporated as the Horn & Hardart Baking Company in 1898.
At its peak the company operated in excess of 100 restaurants, as well as a popular chain of retail outlets. The lack of a succession plan, changing demographics, the rapid rise of fast food chains, and poor strategic decisions from the early 1960s on were too much to overcome and the last restaurant was closed in 1991.
Joseph Horn had traveled in Europe and experienced the revolutionary new form of restaurant known as the Automat, pioneered by Max Sielaff in Berlin. Inspired by the success and decor of this new form of food service that eliminated wait staffs but still served high quality fresh food, Horn persuaded his partner Frank Hardart to open the first automat in the U.S., which made its debut on June 9, 1902, at 818 Chestnut Street in Philadelphia. It was the first non-European restaurant to receive patented vending machines from Sielaff's Automat GmbH factory in Berlin, the creators also of the first chocolate bar vending machine for Ludwig Stollwerck.
Ten years later the first New York Automat opened in Times Square, on July 2, 1912, and later that week, the third opened at Broadway and E 14th St, near Union Square.
In 1924, Horn & Hardart opened retail stores to sell prepackaged automat favorites. Using the advertising slogan, "Less Work for Mother," the company popularized the notion of easily served "take-out" food as an equivalent to "home-cooked" meals.
The Horn & Hardart Automats were particularly popular during the Depression era, when their macaroni and cheese, baked beans, and creamed spinach were staple offerings.[citation needed] In the 1930s, union conflicts resulted in vandalism, as noted by Christopher Gray in The New York Times:
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