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Hublot
Hublot (French pronunciation: [yblo]) is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company operates as a wholly owned subsidiary of the French luxury conglomerate LVMH.
A scion of the Italian Binda Group dynasty, best known for making Breil watches, Carlo Crocco left the company in 1976, to start a watch company. Moving to Switzerland he formed MDM Geneve and set about designing a watch that he named the Hublot after the French word for "porthole". The watch that he created featured the first natural rubber strap in the history of watchmaking. It took three years of research to create the strap. Despite failing to attract a single potential customer on the first day of its debut at the 1980, Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $US2 million in its first year.
Crocco, preoccupied by his own design work and many activities for the Hand-in-Hand Foundation, A charity helping deprived children all around the world, set out to look for someone to oversee Hublot. In late 2003, Jean-Claude Biver, then president of Swatch Group's Omega division, met Crocco, and in May 2004, Biver assumed duties as CEO, becoming a board member and minority shareholder in Hublot Watches.
Upon his arrival, Biver set about creating a new flagship collection that was unveiled in Basel in April 2005, with the Hublot "Big Bang" chronograph. It was an immediate success and orders increased threefold in one year. A few months later, in November 2005, the Big Bang chronograph was awarded internationally, receiving the "2005 Design Prize" in the "Geneva Watchmaking Grand Prix", the "Sports Watch Prize" at the "Watch of the Year" ceremony in Japan, and the Middle Eastern Prize for the "Best Oversized Watch" at the Editor’s Choice "Watch of the Year" in Bahrain. Following the arrival of Biver in 2004, the brand's sales were 24 million Swiss francs and by the end of 2006, sales were close to 100 million Swiss francs.
As of 2019[update], Hublot had 169 Boutiques in several countries. In February 2007, Hublot opened its first mono-brand store in Paris, in the Rue Saint-Honoré. The second was opened in the summer of that year, in the Hôtel Byblos, Saint-Tropez. Today, Hublot has a store on Bond Street, London. United States locations include Bal Harbour, Beverly Hills, Boca Raton, Dallas, Houston, two in Las Vegas, New York, Palm Beach and Scottsdale.[citation needed]
In April 2008, luxury goods group LVMH announced it had acquired Hublot from Crocco for an undisclosed fee, adding to its existing portfolio of watch brands including TAG Heuer.
At BaselWorld 2009, Hublot unveiled a new method of detecting counterfeit watches. Using a smart card, the system authenticates watches on Hublot's servers. The system went live in August 2009.
To increase the public profile of their brand Hublot have engaged in a number of sponsorship deals. In 2008, they agreed a sponsorship deal with the football club Manchester United, worth £4 million a year. Later, Hublot started endorsing some top football clubs like FC Bayern Munich, Juventus, Paris Saint-Germain, Ajax Amsterdam.
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Hublot
Hublot (French pronunciation: [yblo]) is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company operates as a wholly owned subsidiary of the French luxury conglomerate LVMH.
A scion of the Italian Binda Group dynasty, best known for making Breil watches, Carlo Crocco left the company in 1976, to start a watch company. Moving to Switzerland he formed MDM Geneve and set about designing a watch that he named the Hublot after the French word for "porthole". The watch that he created featured the first natural rubber strap in the history of watchmaking. It took three years of research to create the strap. Despite failing to attract a single potential customer on the first day of its debut at the 1980, Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $US2 million in its first year.
Crocco, preoccupied by his own design work and many activities for the Hand-in-Hand Foundation, A charity helping deprived children all around the world, set out to look for someone to oversee Hublot. In late 2003, Jean-Claude Biver, then president of Swatch Group's Omega division, met Crocco, and in May 2004, Biver assumed duties as CEO, becoming a board member and minority shareholder in Hublot Watches.
Upon his arrival, Biver set about creating a new flagship collection that was unveiled in Basel in April 2005, with the Hublot "Big Bang" chronograph. It was an immediate success and orders increased threefold in one year. A few months later, in November 2005, the Big Bang chronograph was awarded internationally, receiving the "2005 Design Prize" in the "Geneva Watchmaking Grand Prix", the "Sports Watch Prize" at the "Watch of the Year" ceremony in Japan, and the Middle Eastern Prize for the "Best Oversized Watch" at the Editor’s Choice "Watch of the Year" in Bahrain. Following the arrival of Biver in 2004, the brand's sales were 24 million Swiss francs and by the end of 2006, sales were close to 100 million Swiss francs.
As of 2019[update], Hublot had 169 Boutiques in several countries. In February 2007, Hublot opened its first mono-brand store in Paris, in the Rue Saint-Honoré. The second was opened in the summer of that year, in the Hôtel Byblos, Saint-Tropez. Today, Hublot has a store on Bond Street, London. United States locations include Bal Harbour, Beverly Hills, Boca Raton, Dallas, Houston, two in Las Vegas, New York, Palm Beach and Scottsdale.[citation needed]
In April 2008, luxury goods group LVMH announced it had acquired Hublot from Crocco for an undisclosed fee, adding to its existing portfolio of watch brands including TAG Heuer.
At BaselWorld 2009, Hublot unveiled a new method of detecting counterfeit watches. Using a smart card, the system authenticates watches on Hublot's servers. The system went live in August 2009.
To increase the public profile of their brand Hublot have engaged in a number of sponsorship deals. In 2008, they agreed a sponsorship deal with the football club Manchester United, worth £4 million a year. Later, Hublot started endorsing some top football clubs like FC Bayern Munich, Juventus, Paris Saint-Germain, Ajax Amsterdam.