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Hype Boy
"Hype Boy" is a song by the South Korean girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released four music videos for the song on July 23, 2022, each focusing on the members and their narratives. "Hype Boy" was officially released for download and streaming as the second single of the EP on August 1, 2022.
250 and Ylva Dimberg produced "Hype Boy", while the latter wrote the lyrics with Gigi and NewJeans' member Hanni. An incorporation of future bass and pop styles, it is driven by pulsing synthesizers and distorted instrumentals that contain influences from 1990s and 2000s styles such as R&B, electronic, and moombahton. "Hype Boy" received praise from music critics for its nostalgic production style that evoked a dreamy atmosphere. NME named "Hype Boy" the best K-pop release of 2022, while NPR and Rolling Stone included it in their lists of the best songs of 2022.
The single peaked at number two on South Korea's Circle Digital Chart and reached the top 10 in Malaysia, Singapore, Taiwan, and Vietnam. The Korea Music Content Association (KMCA) certified the track double platinum for exceeding 200 million streams in South Korea, while the Recording Industry Association of Japan (RIAJ) certified the track platinum for exceeding 100 million streams in the country. "Hype Boy" also broke the record for the longest-running song on the Billboard Global 200 by a K-pop female act, charting for 42 weeks.
The South Korean idol girl group NewJeans was formed and signed with ADOR, an independent division of Hybe Corporation, under the direction of its CEO Min Hee-jin. The group's debut single, "Attention", was surprise-released on July 22, 2022, without any prior information regarding the group's lineup. The following day, ADOR announced a four-track extended play (EP), New Jeans, which was set for release on August 1, and released "Hype Boy" as the group's second single. "Hype Boy" was accompanied by a 50-second clip introducing the five members' names and four music videos specific to the members' perspectives.
Of the four music videos, three were for individual members Minji, Hyein, and Hanni, and one was for a collective unit of Haerin and Danielle. Min explained that by unveiling "Attention" without confirming the members' names and subsequently releasing "Hype Boy", which featured the members individually, she anticipated that viewers would revisit the first video to seek further information about them. In each video, the members invite their "hype boy", or love interest, to a pool party with them. They ultimately see a different side of their "hype boy" contrary to what they initially admired or anticipated. "Hype Boy" was one of the EP's three singles; on August 4, NewJeans held their debut stage on Mnet's M Countdown, where they performed all singles from their self-titled EP, including "Hype Boy".
To promote "Hype Boy", NewJeans performed the song on the South Korean music programs of M Countdown, Music Bank, and Inkigayo in 2022. They performed the song across various music festivals, including the KCON in Saudi Arabia, the 2022 KBS Song Festival and 2023 K-pop Super Live in Seoul, Lollapalooza in the U.S., the Summer Sonic Festival in Japan, and Music Bank in Mexico. At year-end award shows, it was performed during the 2022 The Fact Music Awards, 43rd Blue Dragon Film Awards, 2022 Melon Music Awards, twice during the 2022 MAMA Awards, and 37th Golden Disc Awards. NewJeans also featured the song during a live performance at the 36th Tokyo Girls Collection and their July 2023 Bunnies Camp fan meeting.
Gigi, Ylva Dimberg, and the member Hanni wrote the lyrics to "Hype Boy", a song that captures the essence of young love akin to a daydream. It contains lyrics in both Korean and English, and runs for two minutes and 56 seconds long. The chorus is sung by the members Haerin and Danielle: "'Cause I know what you like, boy/ You’re my chemical hype boy." According to NME's Rhian Daly, Hanni's input helped usher in a female perspective for a girl-group song, which deviated from the "male gaze" that had dominated K-pop idol music.
Dimberg and 250 produced "Hype Boy", and the latter programmed the instrumentals. It is composed in the key of E minor, with a tempo of 100 beats per minute. "Hype Boy" is propelled by pulsing synthesizers and distorted instrumentals. It is a future bass, bubblegum pop, and synth-pop song that incorporates influences of 1990s R&B and electronic music, while its rhythms evoke moombahton. The members sing with their unmanipulated vocals over R&B beats. According to the South Korean digital music site Melon, "Hype Boy" is a hybrid of moombahton and electropop that has a "unique pre-chorus" and highlights individual members' vocals.
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Hype Boy
"Hype Boy" is a song by the South Korean girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released four music videos for the song on July 23, 2022, each focusing on the members and their narratives. "Hype Boy" was officially released for download and streaming as the second single of the EP on August 1, 2022.
250 and Ylva Dimberg produced "Hype Boy", while the latter wrote the lyrics with Gigi and NewJeans' member Hanni. An incorporation of future bass and pop styles, it is driven by pulsing synthesizers and distorted instrumentals that contain influences from 1990s and 2000s styles such as R&B, electronic, and moombahton. "Hype Boy" received praise from music critics for its nostalgic production style that evoked a dreamy atmosphere. NME named "Hype Boy" the best K-pop release of 2022, while NPR and Rolling Stone included it in their lists of the best songs of 2022.
The single peaked at number two on South Korea's Circle Digital Chart and reached the top 10 in Malaysia, Singapore, Taiwan, and Vietnam. The Korea Music Content Association (KMCA) certified the track double platinum for exceeding 200 million streams in South Korea, while the Recording Industry Association of Japan (RIAJ) certified the track platinum for exceeding 100 million streams in the country. "Hype Boy" also broke the record for the longest-running song on the Billboard Global 200 by a K-pop female act, charting for 42 weeks.
The South Korean idol girl group NewJeans was formed and signed with ADOR, an independent division of Hybe Corporation, under the direction of its CEO Min Hee-jin. The group's debut single, "Attention", was surprise-released on July 22, 2022, without any prior information regarding the group's lineup. The following day, ADOR announced a four-track extended play (EP), New Jeans, which was set for release on August 1, and released "Hype Boy" as the group's second single. "Hype Boy" was accompanied by a 50-second clip introducing the five members' names and four music videos specific to the members' perspectives.
Of the four music videos, three were for individual members Minji, Hyein, and Hanni, and one was for a collective unit of Haerin and Danielle. Min explained that by unveiling "Attention" without confirming the members' names and subsequently releasing "Hype Boy", which featured the members individually, she anticipated that viewers would revisit the first video to seek further information about them. In each video, the members invite their "hype boy", or love interest, to a pool party with them. They ultimately see a different side of their "hype boy" contrary to what they initially admired or anticipated. "Hype Boy" was one of the EP's three singles; on August 4, NewJeans held their debut stage on Mnet's M Countdown, where they performed all singles from their self-titled EP, including "Hype Boy".
To promote "Hype Boy", NewJeans performed the song on the South Korean music programs of M Countdown, Music Bank, and Inkigayo in 2022. They performed the song across various music festivals, including the KCON in Saudi Arabia, the 2022 KBS Song Festival and 2023 K-pop Super Live in Seoul, Lollapalooza in the U.S., the Summer Sonic Festival in Japan, and Music Bank in Mexico. At year-end award shows, it was performed during the 2022 The Fact Music Awards, 43rd Blue Dragon Film Awards, 2022 Melon Music Awards, twice during the 2022 MAMA Awards, and 37th Golden Disc Awards. NewJeans also featured the song during a live performance at the 36th Tokyo Girls Collection and their July 2023 Bunnies Camp fan meeting.
Gigi, Ylva Dimberg, and the member Hanni wrote the lyrics to "Hype Boy", a song that captures the essence of young love akin to a daydream. It contains lyrics in both Korean and English, and runs for two minutes and 56 seconds long. The chorus is sung by the members Haerin and Danielle: "'Cause I know what you like, boy/ You’re my chemical hype boy." According to NME's Rhian Daly, Hanni's input helped usher in a female perspective for a girl-group song, which deviated from the "male gaze" that had dominated K-pop idol music.
Dimberg and 250 produced "Hype Boy", and the latter programmed the instrumentals. It is composed in the key of E minor, with a tempo of 100 beats per minute. "Hype Boy" is propelled by pulsing synthesizers and distorted instrumentals. It is a future bass, bubblegum pop, and synth-pop song that incorporates influences of 1990s R&B and electronic music, while its rhythms evoke moombahton. The members sing with their unmanipulated vocals over R&B beats. According to the South Korean digital music site Melon, "Hype Boy" is a hybrid of moombahton and electropop that has a "unique pre-chorus" and highlights individual members' vocals.