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KBOI-FM
KBOI-FM (93.1 FM) is a commercial radio station licensed to New Plymouth, Idaho, United States, and serving the Boise metropolitan area. Owned by Cumulus Media, KBOI-FM simulcasts a talk format with KBOI (670 AM) branded as "News Talk KBOI". Studios and offices are on Bannock Street in Downtown Boise. KBOI-FM shares a tower with KBOI-TV (channel 2) located in Robie Creek.
The station signed on the air on March 17, 1982. KIZN was the FM counterpart to KTOX 730 AM (now silent). The two stations were owned by Constant Communications and they simulcast a talk radio format. The studios were on West Franklin Street.
The simulcast only lasted a few months until the studios for the FM station were ready. At that point, KIZN broke away from the simulcast and began airing a country music format. The call sign was pronounced "Kissin'".
In April 1990,Kissin' 93 moved over to 92.3 FM on dial. It was the former frequency for CHR/Top 40 station (previously branded as 92 Kiss FM under the previous call letters KIYS). The shift left Boise without a true Top 40/CHR radio station. Future competitor KF95 (94.9 KFXD-FM) had no interest in playing music by rhythmic and hip-hop artists due to low population of African-Americans in the Treasure Valley at the time. In its place came KZMG Magic 93 with an adult contemporary format.
In 1991, the station became changed to a CHR/Top 40 format as Magic 93.1, targeting younger listeners in the Boise market. It went head to head with KF95. After a rough initial launch, the station eventually took down heritage rival KF95 to become the dominant AC/AAA station throughout the decade. The station made headlines when popular KFXD jock Evan "The Hitman" (Evan McIntyre) abruptly bailed on his shift and called in to Magic to announce that he was "leaving the towers of Amity Road behind".
Magic's popularity began a steady decline after 105.9 KCIX raided Magic's talent roster. That resulted in the loss of several personalities, including PD and morning show host Mike Kasper and co-host Kate McGwire. While KCIX's attempt to take over the Top-40 market fell short, the damage from losing the morning show proved costly. A laundry list of morning show experiments and frequent talent turnover did little to solve the problem.
When 103.3 KSAS-FM was launched in 2000, Magic 93.1 and KSAS-FM immediately began a head-to-head match-up, and the two stations see-sawed back and forth in the ratings. In the beginning, KSAS featured talent voicetracked from other markets, while KZMG adopted a live and local approach. However, when KSAS turned to more local stunts and events, KZMG got knocked down to third place as it turned to syndication.
On October 5, 2009, KZMG dropped the heritage "Magic" name and reverted to the slogan "93.1 Hit Music Now". But it still kept its existing Top 40/CHR format. The logo and branding was similar to CBS Radio's KAMP-FM (from Los Angeles), WNOW-FM (from New York City), WVMV (from Detroit) and Beasley Broadcasting's KFRH (from Las Vegas). The new imaging also featured shorter DJ interruptions and a playlist adjustment to better compete with KSAS.
KBOI-FM
KBOI-FM (93.1 FM) is a commercial radio station licensed to New Plymouth, Idaho, United States, and serving the Boise metropolitan area. Owned by Cumulus Media, KBOI-FM simulcasts a talk format with KBOI (670 AM) branded as "News Talk KBOI". Studios and offices are on Bannock Street in Downtown Boise. KBOI-FM shares a tower with KBOI-TV (channel 2) located in Robie Creek.
The station signed on the air on March 17, 1982. KIZN was the FM counterpart to KTOX 730 AM (now silent). The two stations were owned by Constant Communications and they simulcast a talk radio format. The studios were on West Franklin Street.
The simulcast only lasted a few months until the studios for the FM station were ready. At that point, KIZN broke away from the simulcast and began airing a country music format. The call sign was pronounced "Kissin'".
In April 1990,Kissin' 93 moved over to 92.3 FM on dial. It was the former frequency for CHR/Top 40 station (previously branded as 92 Kiss FM under the previous call letters KIYS). The shift left Boise without a true Top 40/CHR radio station. Future competitor KF95 (94.9 KFXD-FM) had no interest in playing music by rhythmic and hip-hop artists due to low population of African-Americans in the Treasure Valley at the time. In its place came KZMG Magic 93 with an adult contemporary format.
In 1991, the station became changed to a CHR/Top 40 format as Magic 93.1, targeting younger listeners in the Boise market. It went head to head with KF95. After a rough initial launch, the station eventually took down heritage rival KF95 to become the dominant AC/AAA station throughout the decade. The station made headlines when popular KFXD jock Evan "The Hitman" (Evan McIntyre) abruptly bailed on his shift and called in to Magic to announce that he was "leaving the towers of Amity Road behind".
Magic's popularity began a steady decline after 105.9 KCIX raided Magic's talent roster. That resulted in the loss of several personalities, including PD and morning show host Mike Kasper and co-host Kate McGwire. While KCIX's attempt to take over the Top-40 market fell short, the damage from losing the morning show proved costly. A laundry list of morning show experiments and frequent talent turnover did little to solve the problem.
When 103.3 KSAS-FM was launched in 2000, Magic 93.1 and KSAS-FM immediately began a head-to-head match-up, and the two stations see-sawed back and forth in the ratings. In the beginning, KSAS featured talent voicetracked from other markets, while KZMG adopted a live and local approach. However, when KSAS turned to more local stunts and events, KZMG got knocked down to third place as it turned to syndication.
On October 5, 2009, KZMG dropped the heritage "Magic" name and reverted to the slogan "93.1 Hit Music Now". But it still kept its existing Top 40/CHR format. The logo and branding was similar to CBS Radio's KAMP-FM (from Los Angeles), WNOW-FM (from New York City), WVMV (from Detroit) and Beasley Broadcasting's KFRH (from Las Vegas). The new imaging also featured shorter DJ interruptions and a playlist adjustment to better compete with KSAS.