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KLIV
KLIV (1590 AM) is a broadcast radio station in the United States. Licensed to San Jose, California, KLIV serves San Jose and the Santa Clara Valley with a talk and entertainment format in Mandarin Chinese. Owned by Phuong Pham, it is one of the last independently owned stations in the Bay Area.
KLIV began broadcasting in 1946 as KSJO before becoming KLIV in 1960. The station had a top-40 format in the 1960s and changed to big band in 1981. From 1991 to 2016, KLIV had a news format before changing to classic country. In 2019, KLIV was shut down after the transmitter site was sold. The station resumed broadcasting in 2020 and was sold to Pham Radio Communication, ending over 50 years of ownership by Empire Broadcasting.
KLIV had been the flagship station for San Jose State University sports from 1946 to 1952, then 1991 until the station's closure in 2019, in addition to broadcasting Santa Clara University men's basketball games during the 2010s. KLIV was the flagship station for the San Jose Clash (later Earthquakes) from 1996 to 2016.
The first sign-on for KLIV was on September 19, 1946, with call sign KSJO. Originally, KSJO was a daytime-only station with 1,000 watts of power; broadcasting hours were 6:45 a.m. to 6:15 p.m., with initial operating costs at $125,000. Its facilities were at Story Road and Lucretia Avenue in central San Jose, with a KSJO FM station. Both stations were owned by the Santa Clara Broadcasting Company. called KSJO KSJO-AM began nighttime broadcast at 500 watts in 1947. The station promoted its call sign as a backronym for "San Jose's Own". Among its earliest programs were local news, United Press news, music, and San Jose State College football. KSJO continued broadcasting San Jose State football until 1952, after which the game broadcasts transferred to KEEN.
In June 1960, the original owners of KSJO sold the station to Cal-Radio Inc., which renamed the station KLIV and boosted its signal to 5,000 watts in 1961. KLIV began its Top 40 format in 1962, three years before KFRC in San Francisco.
KLIV personality Brian Lord discovered the single "Psychotic Reaction" by local psychedelic rock band the Count Five, a song that later made the Rock and Roll Hall of Fame.
On July 1, 1967, KLIV was bought for around $974,000 by Empire Broadcasting, led by former Rochester, New York radio executives Robert S. Kieve and James Trayhern and a group of Rochester investors.
KLIV's primary genre shifted with emerging musical trends in the 1970s. KLIV changed its musical genre to hard rock in 1970 before changing to adult contemporary in 1972. In March 1979, KLIV became the first San Jose station that specialized in disco. As disco became less popular later in the year, KLIV changed to an album-oriented rock format dubbed "Rock 16" on October 25, 1979.
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KLIV
KLIV (1590 AM) is a broadcast radio station in the United States. Licensed to San Jose, California, KLIV serves San Jose and the Santa Clara Valley with a talk and entertainment format in Mandarin Chinese. Owned by Phuong Pham, it is one of the last independently owned stations in the Bay Area.
KLIV began broadcasting in 1946 as KSJO before becoming KLIV in 1960. The station had a top-40 format in the 1960s and changed to big band in 1981. From 1991 to 2016, KLIV had a news format before changing to classic country. In 2019, KLIV was shut down after the transmitter site was sold. The station resumed broadcasting in 2020 and was sold to Pham Radio Communication, ending over 50 years of ownership by Empire Broadcasting.
KLIV had been the flagship station for San Jose State University sports from 1946 to 1952, then 1991 until the station's closure in 2019, in addition to broadcasting Santa Clara University men's basketball games during the 2010s. KLIV was the flagship station for the San Jose Clash (later Earthquakes) from 1996 to 2016.
The first sign-on for KLIV was on September 19, 1946, with call sign KSJO. Originally, KSJO was a daytime-only station with 1,000 watts of power; broadcasting hours were 6:45 a.m. to 6:15 p.m., with initial operating costs at $125,000. Its facilities were at Story Road and Lucretia Avenue in central San Jose, with a KSJO FM station. Both stations were owned by the Santa Clara Broadcasting Company. called KSJO KSJO-AM began nighttime broadcast at 500 watts in 1947. The station promoted its call sign as a backronym for "San Jose's Own". Among its earliest programs were local news, United Press news, music, and San Jose State College football. KSJO continued broadcasting San Jose State football until 1952, after which the game broadcasts transferred to KEEN.
In June 1960, the original owners of KSJO sold the station to Cal-Radio Inc., which renamed the station KLIV and boosted its signal to 5,000 watts in 1961. KLIV began its Top 40 format in 1962, three years before KFRC in San Francisco.
KLIV personality Brian Lord discovered the single "Psychotic Reaction" by local psychedelic rock band the Count Five, a song that later made the Rock and Roll Hall of Fame.
On July 1, 1967, KLIV was bought for around $974,000 by Empire Broadcasting, led by former Rochester, New York radio executives Robert S. Kieve and James Trayhern and a group of Rochester investors.
KLIV's primary genre shifted with emerging musical trends in the 1970s. KLIV changed its musical genre to hard rock in 1970 before changing to adult contemporary in 1972. In March 1979, KLIV became the first San Jose station that specialized in disco. As disco became less popular later in the year, KLIV changed to an album-oriented rock format dubbed "Rock 16" on October 25, 1979.