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KVVU-TV
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KVVU-TV

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KVVU-TV

KVVU-TV (channel 5) is a television station licensed to Henderson, Nevada, United States, serving the Las Vegas area as an affiliate of the Fox network. Owned by Gray Media, the station maintains studios at the Broadcast Center on West Sunset Road in Henderson (using the 25 TV 5 Drive street address), while its transmitter is located on Black Mountain, just southeast of the city.

KVVU signed on the air on September 10, 1967, as Nevada's first independent station, under the call sign KHBV-TV. The station originally operated from a converted Flying A gas station along Boulder Highway near Sunset Road, while its offices were housed in a modern office building on Flamingo Road. The station was on the air originally from 11 a.m. to midnight and ran a schedule of movies from the '30s through the '50s, some cartoons, westerns, and a few sitcoms. Owned first by Charles Vanda, Levin-Townsend Enterprises acquired the station in 1969.

In 1971, the station assumed its KVVU-TV call letters after being purchased by the Nevada Independent Broadcasting Corporation. By 1975, the station was on the air by 7 a.m. and ran a large number of movies, cartoons, more off-network sitcoms, drama shows, and some westerns. Las Vegas was still considered a small market then; in 1975, it was the 140th-largest out of 207 areas of dominant influence. Las Vegas was the smallest market to have four commercial television stations; there were still larger markets that only had two commercial stations and lacked programming from either ABC, NBC, or CBS as a result.

In 1978, the station was sold to Carson Broadcasting, a company owned by talk show host and entertainer Johnny Carson, who visited the station fairly often.

Under Carson's ownership, the station often ran R-rated theatrical films uncut during the late-night and early morning hours. While the afternoon (1 p.m.) and evening (9 p.m.) movies would always be different, the same film would be run uncut in the evening and aired in its censored form in the afternoon, but not on the same day. The evening movie generally reran at 1 a.m. almost every day. Films with questionable content were sometimes prefaced by a pre-recorded warning from Carson.

The station's announcer from 1973 to 2001, Ralph Menard, would stretch the hourly station identification out to emphasize the market's larger city, intoning "Henderson..." neutrally, then leading into an elongated and smooth segue to "...and Laaassss Vegas!"; Menard died in 2003. Meredith Corporation bought the station from Carson Broadcasting in 1985. Upon Meredith taking control of the station, KVVU adopted a stylized "TV 5" logo borrowed from its new sister stations, KPHO-TV in Phoenix; WNEM-TV in Bay City, Michigan; KCTV in Kansas City, Missouri; and WTVH in Syracuse, New York. Channel 5 remained an independent station until October 9, 1986, when it became one of the charter affiliates of the newly launched Fox network (it was one of a very few handful of stations located on the VHF dial to align with the new network upon its startup). However, by the time Fox expanded its programming from late nights into evenings in April 1987, network prime time programming initially ran only two days a week (it was not until 1993 that Fox began providing programming on all seven days of the week), so KVVU continued to be essentially programmed as an independent station. In the 1980s, more talk shows were added to the schedule and movies were cut back slightly.

In 1990, the station introduced an on-air mascot named "Rusty the Fox", apparently named after both the network and the station's then-general manager Rusty Durante. The mascot, an anthropomorphic fox (in actuality, a person in a fox costume), is used for community events and at one time was used for announcements for family-oriented information, as well as the block of children's programming called Fox 5 Kids Club.

The station moved into its present studio facilities on Sunset Way in the Green Valley subdivision of Henderson in 1991. The station remained a Fox affiliate during an affiliation deal that was struck between Meredith and CBS in 1994 because that network had a long-term affiliation contract with its existing affiliate KLAS-TV (KPHO and WNEM would both change their network affiliations to CBS through the deal while KCTV was already affiliated with that network); as a result, the Las Vegas market became one of the few television markets to not be affected by the 1994 United States broadcast television realignment. It was one of only five stations (not counting satellites or semi-satellites) under Meredith ownership (the company having recently sold off WTVH) at the time of the deal, and was one of only three Meredith stations to not switch their affiliation from a different network to CBS between 1994 and 1996 (WSMV-TV in Nashville and WOFL-TV in Orlando being the others). In June 2006, the station's website was redesigned (along with those of four of Meredith's other stations). The old website was operated by the Local Media Network division of WorldNow. Internet Broadcasting operated the site until 2011, when WorldNow began a group deal with all of Meredith's stations.

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