Jeans gained popularity among cowboys, ranchers, and other rural workers in the American West, becoming associated with a rugged and independent lifestyle.

Jeans became a symbol of youth rebellion and counterculture, embraced by teenagers and young adults who challenged traditional norms. This was further fueled by iconic figures in movies and music wearing them.

Jeans evolved into a global fashion phenomenon, worn by people of all ages and backgrounds around the world. They became a staple of casual wear and were adapted into various styles, colors, and designs.