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Levi Strauss
Levi Strauss
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Themed Timelines

The Invention of Blue JeansThe Invention of Blue JeansBusiness Expansion and DiversificationBusiness Expansion and DiversificationLevi Strauss's Personal Life and RelationshipsLevi Strauss's Personal Life and RelationshipsEvolution of Jeans: From Workwear to Fashion IconEvolution of Jeans: From Workwear to Fashion IconThe California Gold Rush and Establishment of Levi Strauss & Co.The California Gold Rush and Establishment of Levi Strauss & Co.Philanthropy and Community Involvement TimelinePhilanthropy and Community Involvement TimelineSuccession and Leadership After Levi's DeathSuccession and Leadership After Levi's DeathEarly Life and Immigration TimelineEarly Life and Immigration TimelineThe Earthquake and Fire of 1906 and its Impact on Levi Strauss & Co.The Earthquake and Fire of 1906 and its Impact on Levi Strauss & Co.Main milestonesMain milestonesLevi Strauss & Co. Goes Public and Returns to Private OwnershipLevi Strauss & Co. Goes Public and Returns to Private Ownership
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Levi Strauss - German-Jewish-born American businessman

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03.04.25
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The Invention of Blue Jeans

This timeline details the crucial period when Levi Strauss partnered with Jacob Davis to create and patent riveted work pants, the origin of blue jeans.
Collaboration with Jacob Davis
1872
Jacob Davis, a tailor in Reno, Nevada, approached Levi Strauss with an idea to strengthen work pants by using copper rivets at points of strain. Davis lacked the funds to patent the idea himself.
Patent Application
1873
Levi Strauss and Jacob Davis jointly filed for a patent for "Improvement in Fastening Pocket-Openings."
Patent Granted
May 20, 1873
U.S. Patent No. 139,121 was granted to Levi Strauss and Jacob Davis for their riveted work pants. This marked the official birth of the product that would become known as blue jeans.
Production and Marketing of Riveted Overalls
Post-1873
Levi Strauss & Co. began mass production of the riveted overalls, initially known as "waist overalls." They were marketed to miners, farmers, and other laborers, emphasizing their durability and strength.

Other Themed Timelines

Main milestonesMain milestonesBusiness Expansion and DiversificationBusiness Expansion and DiversificationEarly Life and Immigration TimelineEarly Life and Immigration TimelineEvolution of Jeans: From Workwear to Fashion IconEvolution of Jeans: From Workwear to Fashion IconLevi Strauss & Co. Goes Public and Returns to Private OwnershipLevi Strauss & Co. Goes Public and Returns to Private OwnershipLevi Strauss's Personal Life and RelationshipsLevi Strauss's Personal Life and RelationshipsPhilanthropy and Community Involvement TimelinePhilanthropy and Community Involvement TimelineSuccession and Leadership After Levi's DeathSuccession and Leadership After Levi's DeathThe California Gold Rush and Establishment of Levi Strauss & Co.The California Gold Rush and Establishment of Levi Strauss & Co.The Earthquake and Fire of 1906 and its Impact on Levi Strauss & Co.The Earthquake and Fire of 1906 and its Impact on Levi Strauss & Co.
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