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LiveStyle

LiveStyle, Inc. is a Los Angeles-based live events conglomerate founded by media entrepreneur Robert F. X. Sillerman. The company was formed in June 2012 as SFX Entertainment—the new incarnation of Sillerman's previous company of the same name, which was sold to Clear Channel Communications in 2000 and later spun-off as Live Nation in 2005.

The company focuses primarily on live events and other properties relating to electronic music and its associated culture. Its holdings include ownership of various major electronic music promoters and festival brands, such as Mysteryland, and Defqon.1, among others. The company also owns Beatport, an online electronic music store, and Paylogic, a provider of online ticketing services.

Growing primarily through the acquisitions of various electronic dance music properties, SFX went public on the NASDAQ on October 9, 2013. However, in 2015, the company began to experience financial issues; in August 2015, the company's stock value fell as low as 91 cents. After a failed bid by Sillerman to buy out or sell the company, and a breached preferred investment, SFX filed for chapter 11 bankruptcy protection in February 2016, and Sillerman stepped down as CEO. In December 2016, the company emerged from bankruptcy as a private company, renamed LiveStyle, and with former AEG Live executive Randy Phillips as CEO and Charles Ciongoli, formerly of the Universal Music Group, as Executive VP & CFO.

The original SFX Entertainment was formed by Robert F. X. Sillerman in 1996. Its business model surrounded the acquisition and consolidation of regional concert promoters into a single national entity. In 2000, Sillerman sold that company to the radio broadcasting firm Clear Channel Communications for US$4.4 billion. Clear Channel Entertainment was spun off in 2005 to form Live Nation, which merged with Ticketmaster in 2010 to form Live Nation Entertainment. As of 2012, Live Nation is the largest concert promoter in the world.

In June 2012, Sillerman publicized his intent to focus on the growing electronic dance music market by reviving the SFX brand to form a new conglomerate in the electronic music industry. Similarly to the past incarnation of SFX, the company's business model focuses on the consolidation and acquisition of independent EDM promoters, along with an additional focus on providing digital platforms for fans to connect. Sillerman expected to spend close to $1 billion on acquisitions within the first year of operations alone; at the time of the company's launch, SFX was in negotiations with around 50 different promoters for possible acquisitions. SFX's first acquisitions included "Disco" Donnie Estopinal's Disco Productions, Miami nightclub owners Opium Group and Miami Marketing Group, and the tour Life in Color (then known as Dayglow). However, the Opium Group deal fell through during the due diligence phase. As one of Sillerman's first deals, Estopinal assisted him in locating other potential acquisition targets.

By contrast to the previous SFX, Sillerman intended the new company to be more focused on building relationships and experiences for fans. In response to critics who believed that SFX may "commercialize" the largely underground electronic music industry, Sillerman stated that "if you buy great and successful businesses, you try to empower them to do what they do. And in this case, what they do is provide great entertainment. If you or anyone can ever find an example of someone from SFX telling them how much to charge for a bottle of Cristal at LIV, I'll give you my shares of SFX." Sillerman has emphasized his belief that the live events industry can not be operated in a centralized manner, noting that SFX is "decentralized with full power invested in the entrepreneurs who have made these businesses."

In January 2013, SFX named Chris Stephenson as its chief marketing officer—he had previously been the CMO of Interscope Records, and is the CEO of fellow Sillerman venture Viggle. SFX also announced a joint venture with the Dutch promoter ID&T with an intent to organize North American events—ID&T previously partnered with Live Nation to hold the first ever American edition of its Sensation tour at Barclays Center in Brooklyn. Sillerman also stated in a Billboard interview that SFX had acquired New Orleans' Voodoo Experience festival, although it was later discovered that this had not actually occurred (in October 2013, a 51% majority was sold to Live Nation).

In February 2013, SFX acquired Beatport, an online music store specializing in electronic music. In particular, Sillerman felt that the website provided a "massive" platform for both artists and fans to interact; being consistent with his goals for the company. The following month during the Winter Music Conference in Miami, SFX announced that it would acquire a 75% stake in ID&T, and that it would organize a spin-off of its flagship festival Tomorrowland known as TomorrowWorld in the Atlanta area in September 2013. The company also received a $10 million investment from the communications services and marketing company WPP.

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