Mark Goodson
Mark Goodson
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Mark Goodson

Mark Leo Goodson (January 14, 1915 – December 18, 1992) was an American television producer who specialized in game shows, most frequently with his business partner Bill Todman, with whom he created Goodson-Todman Productions.

Goodson was born in Sacramento, California, on January 14, 1915. His Jewish parents, Abraham Ellis (1875–1954) and Fannie Goodson (1887–1986), emigrated from Russia in the early 1900s. As a child, Goodson acted in amateur theater with the Plaza Stock Company. The family later moved to Hayward, California. Goodson recalled that his childhood was impoverished, and that he developed an intense work ethic out of fear of returning to poverty. Originally intending to become a lawyer, Goodson attended the University of California, Berkeley. He financed his education through scholarships and by working at the Lincoln Fish Market. He graduated Phi Beta Kappa in 1937 with a degree in economics.

That year, he began his broadcasting career in San Francisco, working as a disc jockey at radio station KJBS (now KFAX). In 1939, he joined radio station KFRC, where he produced and hosted a radio quiz called Pop the Question in which contestants selected questions by throwing darts at multicolored balloons.

In 1941, while working on the local quiz show, The Battle of the Boroughs, he met Bill Todman, a radio writer, director, and advertising copywriter. This was soldiifed into the Goodson-Todman partnership to start the radio hit Winner Take All.

Goodson and long-time partner Bill Todman produced some of the longest-running game shows in American television history, and their names were well known at least to the large audiences for these shows. Their first television show, Winner Take All, debuted on CBS television on July 1, 1948. The long list of Goodson-Todman productions includes The Price Is Right, Family Feud, Classic Concentration, Match Game, Password, Beat the Clock, To Tell the Truth (Goodson's personal favorite show), I've Got a Secret, What's My Line?, Card Sharks, and Tattletales. Goodson-Todman Productions/Mark Goodson Productions created content for American channels and other international channels. (including Talbot Television Ltd. and Fremantle UK Productions Ltd.). such as CBS, NBC, and ABC in the US, BBC1, ITV (Anglia, Central, Granada, LWT, TVS, Scottish Television, and Yorkshire Television), Channel 4, and Sky One, (also Challenge TV). It licensed many of its shows to the Reg Grundy Organisation to be adapted in Australia and Europe.

Goodson and Todman's shows endured through the decades, many over multiple runs, because of Goodson's sharp eye for production and presentation, and their strict insistence on maintaining clean, honest contests, thus allowing their shows to survive the quiz-show scandals of the late 1950s. After those scandals wiped out most of their competition, much of the newer game-show output of the 1960s and 1970s came from either Goodson-Todman or companies launched by their former employees: Merv Griffin, Bob Stewart, Monty Hall, and later Jay Wolpert. Goodson-Todman was involved with Jack Barry's comeback vehicle The Joker's Wild for its 1969 pilot, but ended involvement with the show before it debuted in 1972 (coincidentally, on the same lineup as Goodson and Todman's own daytime game show comeback vehicle, The Price Is Right).

While Todman oversaw the company's lucrative businesses outside of television, Goodson handled the creative aspects of producing game shows. The people who worked for the company and created most of the Goodson-Todman shows were pivotal to the success of those shows. Goodson-Todman executives Bob Stewart, Bob Bach, Gil Fates, Ira Skutch, Frank Wayne, Chester Feldman, Paul Alter, Howard Felsher, Ted Cooper, Mimi O'Brien, Jay Wolpert, and others were instrumental in making the shows successful.

Goodson-Todman twice sold two game shows to CBS, one in 1958 for What's My Line?, and one in 1960 with Garry Moore (as Telecast Enterprises) for I've Got a Secret, although both shows continue to employ Goodson-Todman's talent and production staff. Both shows eventually got bought back by Goodson-Todman around the 1970s, although I've Got a Secret was sold to The Carsey-Werner Company in 1992.

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