Microsoft Store (retail)

Microsoft Store was a chain of retail stores and is an online shopping site, owned and operated by Microsoft and dealing in computers, computer software, and consumer electronics.

The Microsoft Store offered Signature PCs and tablets like the Microsoft Surface, and offerings from third parties such as Acer, Dell, HP, Lenovo, and VAIO without demos nor trialware (pre-installed free trials of certain third-party software that expire after a limited time). It also offered Windows (most retail versions), Microsoft Office, and Xbox One game consoles, games, and services including on-site Xbox diagnostics. The Answers Desk helped to answer questions related to Office, Windows, and other Microsoft products; the stores also offered class sessions as well as individual appointments.

The first two Microsoft Stores opened within a week of the Windows 7 launch, in Scottsdale, Arizona, and Mission Viejo, California. Additional stores opened in California, Colorado, Florida, Georgia, Illinois, Minnesota, Missouri, Texas, Virginia, and Washington. At the 2011 Professional Developers Conference, Microsoft announced that they intended to open 75 new stores in the next three years.

The first store outside the U.S. (and the first of eight stores in Canada) opened in Toronto on November 16, 2012, while the first store outside North America (and first store in Asia-Pacific and second flagship store) opened in Sydney, Australia, on November 12, 2015. In September 2017, the company announced a store on Regent Street in London, England.

On June 26, 2020, Microsoft announced that it would close all of its physical stores once COVID-19 pandemic restrictions are lifted, and transition to a digital-only model. Four stores in New York City, Sydney, London, and Redmond would be renovated into Microsoft Experience Centers.

Microsoft's first retail store was located in the Metreon in San Francisco. It was owned and operated by Sony Retail Entertainment and ran from 1999 to 2001.

In 2009, Microsoft built a "Retail Experience Center" in their Redmond, Washington, headquarters and announced plans to build its own retail stores. On October 22, 2009, the same day as the Windows 7 launch, Microsoft opened a retail store in Scottsdale, Arizona. A week later, another opened in Mission Viejo, California. Five additional stores were opened in 2010. A ninth store opened in Atlanta in May 2011, with two more openings planned in Houston and Los Angeles by the end of June.

The majority of Microsoft Stores were closed in March 2020 due to the COVID-19 pandemic. On June 26, 2020, Microsoft announced that it would permanently close all of its physical retail stores in favor of a digital marketplace. Four stores would be renovated into "experience centers": New York City, Sydney, London, and Redmond.