Microsoft Surface

Microsoft Surface is a family of touchscreen-based personal computer, tablet, and interactive whiteboard hardware products designed and developed by Microsoft. The majority of them run the Windows operating system and use Intel processors; the earliest models (Surface RT and Surface 2) ran on ARM32, and a select handful of models starting with the Surface Pro X in 2019 run on ARM64.

The Surface line has served as Microsoft's umbrella brand for PCs since it was first introduced in 2012, marking the company's first entry in building its own branded computers. It has since expanded to comprise several generations of hybrid tablets, 2-in-1 detachable notebooks, a convertible desktop all-in-one, an interactive whiteboard, and various accessories, many with unique form factors. Microsoft is also consolidating all other Microsoft hardware products such as PC accessories under the Surface brand as of 2023.

The Surface family currently features seven main lines of devices:

Microsoft first announced Surface at an event on June 18, 2012, presented by former CEO Steve Ballmer in Milk Studios Los Angeles. Surface was the first major initiative by Microsoft to integrate its Windows operating system with its own hardware, and is the first PC designed and distributed solely by Microsoft. Panos Panay was the general manager of the team that developed the Surface.

Sinofsky initially stated that pricing for the first Surface would be comparable to other ARM devices and pricing for Surface Pro would be comparable to current ultrabooks. Later, Ballmer noted the "sweet spot" for the bulk of the PC market was $300 to $800. Microsoft revealed the pricing and began accepting preorders for the 2012 Surface tablet, on October 16, 2012 "for delivery by 10/26". The device was launched alongside the general availability of Windows 8 on October 26, 2012. Surface Pro became available the following year on February 9, 2013. The devices were initially available only at Microsoft Stores retail and online, but availability was later expanded into other vendors.

In November 2012, Ballmer described the distribution approach to Surface as "modest" and on November 29 of that year, Microsoft revealed the pricing for the 64 GB and 128 GB versions of Surface with Windows 8 Pro. The tablet would go on sale on February 9, 2013, in the United States and Canada. A launch event was set to be held on February 8, 2013, but was cancelled at the last minute due to the February 2013 nor'easter. The 128GB version of the tablet sold out on the same day as its release. Though there was less demand for the 64GB version because of the much smaller available storage capacity, supplies of the lower cost unit were almost as tight.

The following year, on March 30, 2015, it announced the Surface 3, a more compact version of the Surface Pro 3. On September 8, 2015, Microsoft announced the "Surface Enterprise Initiative", a partnership between Accenture, Avanade, Dell Inc., and HP, to "enable more customers to enjoy the benefits of Windows 10." As part of the partnership, Dell will resell Surface Pro products through its business and enterprise channels, and offer its existing enterprise services (including Pro Support, warranty, and Configuration and Deployment) for Surface Pro devices it sells.

Microsoft announced the next generation Surface Pro 4 and the all new Surface Book, a hybrid laptop, at Microsoft October 2015 Event in New York on October 10, 2015. Microsoft began shipping Surface Hub devices on March 25, 2016. In June 2016, Microsoft confirmed production of the Surface 3 would stop in December of that year. No replacement product has been announced. Reports suggest this may be a consequence of Intel discontinuing the Broxton iteration of the Atom processor. On October 26, 2016, at Microsoft's event, a Surface Studio and Surface Book with Performance Base was announced. A wheel accessory, the Surface Dial, was announced as well, and became available on November 10, 2016.