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MoveOn

MoveOn (formerly known as MoveOn.org) is a progressive public policy advocacy group and political action committee. Formed in 1998 around one of the first massively viral email petitions, MoveOn has since grown into one of the largest and most impactful grassroots progressive campaigning communities in the United States, with a membership of millions. MoveOn did not endorse a candidate during the 2020 presidential primary campaign; it then endorsed and actively supported Joe Biden in the general election. MoveOn endorsed Kamala Harris, the then-current vice president of the United States, as the Democratic Party nominee for president in the 2024 presidential election. Rahna Epting has been Executive Director of MoveOn Civic Action and MoveOn Political Action since 2019.

MoveOn comprises two legal entities, organized under different sections of U.S. tax and election laws. MoveOn.org Civic Action is a 501(c)(4) nonprofit corporation, and was formerly called MoveOn.org. It focuses on education and advocacy on national issues. MoveOn.org Political Action is a federal political action committee, and was formerly known as MoveOn PAC. It conducts a wide range of activities directly, and also contributes to the campaigns of many candidates across the country. MoveOn describes the legal structure of the Civic Action as that of "a California nonprofit public-benefit corporation" and the structure of MoveOn.org Political Action as that of "a California nonprofit mutual benefit corporation," and refers to both corporations collectively as "MoveOn".

On January 17, 2019, MoveOn announced that executive directors Anna Galland and Ilya Sheyman were departing in 2019 after 6 years of serving as co-executive directors from 2013 to 2019. On May 29, 2019, MoveOn further announced that its next executive director would be Rahna Epting. Her appointment took effect during the week of October 14, 2019. The president of MoveOn Civic Action's board is former executive director Anna Galland. Past board members include co-founders Joan Blades, Wes Boyd, former executive director Eli Pariser, former executive director Justin Ruben, and former Chief Operating Officer Carrie Olson.

MoveOn started in 1998 as an e-mail group, MoveOn.org, created by software entrepreneurs Joan Blades and Wes Boyd, the married cofounders of Berkeley Systems. They started by passing around a petition asking Congress to "Censure President Clinton and Move On to Pressing Issues Facing the Nation", as opposed to impeaching him. The one-sentence petition, passed around by email, gathered half a million signatures, making it one of the first "viral" email-based petitions. It did not manage to dissuade the House of Representatives from impeaching the President. The couple went on to start similar campaigns calling for arms inspections rather than an invasion of Iraq, and campaign finance reform.

The MoveOn.org domain name was registered on September 18, 1998, following the September 11, 1998, release of the Independent Counsel Starr Report. The MoveOn website was launched initially to oppose the Republican-led effort to impeach Clinton. Initially called "Censure and Move On", it invited visitors to add their names to an online petition stating that "Congress must Immediately Censure President Clinton and Move On to pressing issues facing the country."

The founders were computer entrepreneurs Joan Blades and Wes Boyd, the married cofounders of Berkeley Systems, an entertainment software company known for the flying toaster screen saver and the popular video game series You Don't Know Jack. After selling the company in 1997, Blades and Boyd became concerned about the level of "partisan warfare in Washington" following revelations of President Bill Clinton's affair with Monica Lewinsky.

At the time of MoveOn's public launch on September 24, it appeared likely that its petition would be dwarfed by the effort to oust Clinton. A reporter who interviewed Blades on the day after the launch wrote, "A quick search on Yahoo turns up no sites for 'censure Clinton' but 20 sites for 'impeach Clinton,'" adding that Scott Lauf's impeachclinton.org website had already delivered 60,000 petitions to Congress. Salon.com reported that Arianna Huffington, then a right-wing commentator, had collected 13,303 names on her website, resignation.com, which called on Clinton to resign.

Within a week, support for MoveOn had grown. Blades called herself an "accidental activist" and said: "We put together a one-sentence petition. ... We sent it to under a hundred of our friends and family, and within a week we had a hundred thousand people sign the petition. At that point, we thought it was going to be a flash campaign, that we would help everyone connect with leadership in all the ways we could figure out, and then get back to our regular lives. A half a million people ultimately signed and we somehow never got back to our regular lives." MoveOn also recruited 2,000 volunteers to deliver the petitions in person to members of the House of Representatives in 219 districts across America, and directed 30,000 phone calls to district offices.

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