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Berkeley Systems
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Berkeley Systems was a San Francisco Bay Area software company co-founded in 1987 by Wes Boyd and Joan Blades. It made money early on by performing contract work for the National Institutes of Health, specifically in making modifications to the Macintosh so that it could be used by partially sighted or blind people. Several of these Access[1] programs were licensed by Apple Computer and added to the operating system. Perhaps the most ambitious of these technologies was a program that could read the Macintosh screen, called outSPOKEN, which won a technology award from the Smithsonian in 1990.

Key Information

The first commercial success for Berkeley Systems was a virtual desktop product for the Macintosh called Stepping Out. Given the small size of the first Macintosh screens, this product had some use and the idea was widely copied. Another of their initial products was inLARGE,[2] which magnified the screen image to help users with poor eyesight.

The much bigger success was After Dark, a modular screen saver that included flying toasters, and the first of its kind to be sold. The idea was brought to Berkeley Systems by Jack Eastman and Patrick Beard. Eastman was later put in charge of software development at Berkeley Systems.

Berkeley Systems' best-selling product, the trivia game You Don't Know Jack, was developed by Jellyvision, based on their award-winning children's educational film "The Mind's Treasure Chest". You Don't Know Jack brought that program's model of interactive learning, engaging structure and pacing, and host character into the commercial mainstream. It also brought graphics, sound editing, and marketing to Berkeley; production of the show continued at Jellyvision's Chicago studios.

They also made other original and licensed software products:

  • Launch Pad, a desktop replacement for kids.
  • Expresso Calendar and Address Book, and the Star Trek inspired version, Star Date.[3]
  • Triazzle, based on the puzzles of Dan Gilbert.
  • Screen savers based on Star Trek, The Simpsons, and Looney Tunes, among others.[4]

Based in the old Pacific Bell building on Rose Street at Shattuck Avenue in Berkeley, California, Berkeley Systems grew to 120 employees and US$30 million annual revenue before it was acquired by the Sierra On-Line division of CUC International in 1997 for $13.8 million.[5] Vivendi Universal’s subsequent acquisition of Sierra, and a host of similar enterprises, enjoined diverse competing sales and marketing departments with one sole directive: sell Web banner advertisements. As a result, Berkeley Systems became the U.S. headquarters of French-owned Flipside.com. In early 2000, Berkeley Systems was folded into the fledgling Los Angeles–based gambling site iWin.com, per the terms of that site's acquisition by Vivendi.

The flying toasters were the subject of two lawsuits, the first in 1993, Berkeley Systems vs Delrina Corporation, over a module of Delrina's Opus 'N Bill screen saver in which Opus the Penguin shoots down the toasters. Delrina later changed the wings of the toasters to propellers in order to avoid infringing the trademark. The second case was brought in 1994 by the 1960s rock group Jefferson Airplane who claimed that the toasters were a copy of the winged toasters featured on the cover of their 1973 album Thirty Seconds Over Winterland. The case was dismissed, because the cover art had not been registered as a trademark by the group prior to Berkeley Systems' release of the screen saver.[6]

Boyd and Blades went on to found the liberal political group MoveOn.org in 1998. Blades also later co-founded MomsRising.org with Kristin Rowe-Finkbeiner in 2006.

References

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Berkeley Systems

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Berkeley Systems, Inc. was an American software company based in , founded in 1987 by husband-and-wife team Wes Boyd and Joan Blades, initially focused on developing accessibility software for Macintosh computers to assist users with disabilities. The company gained widespread recognition in the 1990s for its innovative entertainment software, particularly the After Dark series—first released in 1989 for Apple Macintosh and in 1991 for Windows—which introduced modular, customizable modules like the iconic Flying Toasters—and the irreverent You Don't Know Jack trivia game series, launched in 1995. Berkeley Systems expanded into licensed content, producing themed s for properties such as , , and , and grew to employ around 120 people and generate approximately $30 million in annual revenue by the mid-1990s before facing market challenges that prompted a strategic shift toward games. The company's early years emphasized , but its pivot to consumer entertainment propelled it to prominence in the burgeoning personal computing era. After Dark revolutionized s by offering a collection of animated, humorous modules that prevented monitor burn-in while entertaining users, selling millions of copies and becoming a cultural staple of desktops. The You Don't Know Jack series, with its fast-paced, pop-culture-infused trivia format hosted by snarky virtual characters, revitalized Berkeley Systems amid declining screensaver demand and achieved commercial success, leading to multiple sequels and volumes. In April 1997, Berkeley Systems was acquired by CUC International—a Connecticut-based marketing conglomerate—for $13.8 million, integrating it into CUC's portfolio alongside Sierra On-Line; this followed CUC's 1996 purchase of Sierra and marked the end of the company's independent operations. Post-acquisition, up to one-third of its workforce was laid off, and CEO Julie Wainwright departed, with the firm continuing under Sierra's oversight until it ceased operations around 2000 as part of broader industry consolidations. Founders Boyd and Blades later channeled their success into political activism, co-founding the influential online advocacy group MoveOn.org in 1998. Berkeley Systems' legacy endures in digital nostalgia, with its products emblematic of early multimedia software innovation.

History

Founding and Early Development

Berkeley Systems was founded in 1987 in , by programmer Wes Boyd and marketer Joan Blades as a contract firm focused on accessibility tools for the Macintosh platform. The company initially targeted for users with disabilities, securing early contracts to develop software that enhanced computer usability for the visually impaired and blind. Operating from a small office in the historic building at the corner of Rose Street and Shattuck Avenue, the startup began with a modest team and navigated the challenges of in the nascent personal computing market of the late 1980s. The firm's breakthrough came through its pioneering accessibility products, starting with outSPOKEN in 1988, a screen reader designed for blind users that integrated speech synthesis directly with the Macintosh operating system to vocalize on-screen text and interface elements. outSPOKEN employed an innovative off-screen model (OSM) to track and interpret graphical user interface changes without altering the underlying applications, allowing real-time audio feedback via synthesized voices that supported multiple languages and speeds. Complementing this, inLARGE was released the same year as a screen magnifier for visually impaired users, utilizing advanced zoom algorithms to enlarge portions of the display up to 16 times while maintaining smooth panning and following the mouse cursor across applications. These tools addressed critical gaps in Macintosh accessibility, with inLARGE providing pixel-level magnification modes including smoothing filters to reduce distortion in enlarged text and graphics. Early sales of these products provided the financial foundation, though the company faced typical startup hurdles such as limited market awareness for assistive tech before broader adoption. By 1989, Berkeley Systems ventured beyond pure with the launch of , its first commercial non-assistive product—a desktop organizer application that streamlined file and launching for Macintosh users. This shift marked an early pivot toward general , building on the technical expertise gained from contract work while sustaining the company's growth amid the evolving software landscape.

Rise Through Screensavers

In the late 1980s, Berkeley Systems pivoted toward entertainment software, releasing After Dark in 1989 as a collection of modules for the Apple Macintosh to prevent monitor through engaging animations. The initial release featured several modules, including the now-iconic Flying Toasters, which depicted retro-style toasters equipped with wings gliding smoothly across the screen using the Macintosh's graphics system for fluid motion. This humorous, surreal approach to s, blending whimsy with technical utility, quickly captured the imagination of users seeking alternatives to basic blank screens or static images. The product's appeal led to rapid commercial success, with After Dark selling over 2 million copies by 1994 and expanding to the Windows platform in 1991 through licensing agreements that broadened its reach beyond the Macintosh market. Key innovations included the Flying Toasters module's physics-based , where toasters banked and occasionally dropped buttered toast, alongside other surreal themes like drifting fish or exploding stars, all rendered with QuickDraw's capabilities for seamless performance. Later updates introduced user-customizable modules, allowing owners to create and share their own animations, fostering a community-driven that enhanced the software's longevity and appeal. Amid this growth, Berkeley Systems faced legal challenges that underscored the cultural impact of its creations. In 1993, the company sued Delrina Corporation for copyright and trademark infringement over Delrina's "WinToaster" module in its Opus 'n Bill screensaver, which depicted a penguin shooting down flying toasters in a parody fashion; the case resulted in a preliminary injunction favoring Berkeley Systems and was settled out of court later that year with undisclosed terms. The following year, in 1994, the rock band Jefferson Airplane filed suit against Berkeley Systems, alleging that the Flying Toasters imagery infringed on the winged toaster design from their 1973 album cover for Thirty Seconds Over Winterland; the dispute was resolved after the court dismissed the claim, as the band had not registered the image as a trademark prior to After Dark's release. These cases highlighted the screensaver's prominence while affirming Berkeley Systems' intellectual property rights. By 1993, the surge in After Dark's popularity propelled Berkeley Systems' revenue to $50 million annually, enabling the company to expand its team to 50 employees and solidify its position in the burgeoning consumer software market. This period represented a transformative phase, leveraging the technical expertise from earlier tools to deliver entertaining, widely adopted digital experiences.

Expansion into Games

In 1995, Berkeley Systems expanded into interactive entertainment through a partnership with , publishing the fast-paced trivia game You Don't Know Jack (YDKJ), which featured pop culture questions hosted by fictional characters like Cookie Masterson. YDKJ's gameplay centered on multiple-choice questions delivered with audio cues, screwball humor, and timed verbal disses from the host, supporting up to three players in a televised show format; it launched initially for Macintosh before a Windows port followed later that year. The franchise grew rapidly with releases including You Don't Know Jack Volume 2 in 1996, Sports Edition in 1996, and TV Edition in 1997, as Berkeley Systems leveraged its profits to fund further game development. Development emphasized collaboration between programmers, writers, and voice actors to build expansive question databases—over 1,000 per title—and integrate humorous audio elements. By 1997, the original YDKJ had sold over 500,000 units, bolstering the company's growth to approximately $30 million in annual revenue and a workforce of 120 employees.

Acquisition and Closure

In April 1997, CUC International, the parent company of Sierra On-Line, acquired Berkeley Systems for $13.8 million in stock, integrating the company into Sierra's game division as part of CUC's expansion into entertainment software. The You Don't Know Jack series was a primary asset in the transaction, bolstering CUC's portfolio of interactive entertainment products. Post-acquisition, Berkeley Systems maintained operations under Sierra's umbrella, releasing You Don't Know Jack Volume 3 on October 31, 1997, but faced significant integration hurdles, including the elimination of its executive management team and layoffs affecting up to one-third of its approximately 120 employees. These changes reflected broader corporate synergies aimed at streamlining development and distribution within CUC's growing software holdings. In December 1997, merged with HFS Incorporated to form Corporation, a move intended to create a diversified giant but quickly marred by accounting irregularities at CUC that inflated revenues by over $500 million across multiple years. The scandals, revealed in 1998, led to executive resignations, stock plunges, and regulatory scrutiny, destabilizing Cendant's entertainment assets including the former Berkeley Systems operations. Facing ongoing fallout from the fraud, Cendant divested its consumer software division—which encompassed Sierra On-Line and integrated entities like Berkeley Systems—to Havas S.A. in early 1999 for around $800 million plus performance-based bonuses. By 2000, Berkeley Systems had become defunct, with remaining employees laid off and assets liquidated amid Havas' (later Vivendi Universal's) aggressive restructuring of its gaming portfolio to focus on larger-scale titles and online ventures.

Products

Accessibility Software

Berkeley Systems' early foray into accessibility software focused on tools for blind and low-vision users on the Macintosh platform, beginning with the release of outSPOKEN in 1989. This provided real-time text-to-speech output for applications, leveraging the speech synthesizer to convert on-screen text into audible speech, allowing users to navigate graphical user interfaces without visual input. Key features included customizable voice parameters for pitch and speed, as well as support for output through compatible displays, enabling tactile feedback alongside audio descriptions of menus, windows, and controls. Technically, outSPOKEN innovated by employing an off-screen model to intercept and process graphical updates before they appeared on the display, hooking into the Macintosh via system calls to capture text and structural changes in real time. This approach allowed the software to announce dynamic content, such as mouse movements and dialog boxes, using the pointer as a virtual review cursor for precise navigation. These capabilities marked outSPOKEN as the first commercial adapted for the Macintosh's graphical environment, addressing the limitations of earlier text-based systems. Complementing outSPOKEN, Berkeley Systems released inLARGE in 1988, a screen magnification utility designed for users with low vision. It offered zoom levels up to 16 times the original size, performing pixel-level enlargement of selected screen areas while maintaining functionality in underlying applications. Integrated with Macintosh and 7, inLARGE included color inversion options to enhance contrast for better readability and employed smoothing algorithms to interpolate pixels, reducing the jagged pixelation common in early tools. Both products received praise from disability advocacy organizations, such as the National Federation of the Blind, for pioneering accessible computing on the Mac before built-in operating system features emerged. Despite modest —outSPOKEN and inLARGE together generating limited revenue—they established Berkeley Systems' reputation in adaptive technology and provided crucial early funding to sustain the company's development efforts. This niche success laid the groundwork for Berkeley's pivot toward consumer entertainment software while highlighting their initial commitment to utilitarian aids over commercial entertainment.

Screensavers

After Dark, released in 1989 for the Apple Macintosh, functioned primarily as an energy-saving utility designed to prevent on cathode ray tube monitors by activating animated displays during periods of idle time. The software featured modular animations that users could select and customize, along with password protection to secure the computer when the screensaver engaged upon detecting inactivity. A standout addition came in 1990 with the Flying Toasters module, which depicted animated toasters with wings launching slices of bread across the screen in a pseudo-3D style, complete with adjustable speed and toast darkness settings. Variants expanded on this theme, including the Boris sub-module featuring drunken toasters stumbling in flight and seasonal editions with holiday motifs like Christmas trees or Halloween elements. Beyond Flying Toasters, the product line grew to include diverse modules such as , where whimsical creatures played a game of by vanishing into the screen's edges; Glowing Text, which rendered user-defined messages in pulsating, luminous fonts; and , simulating a dynamic celestial sky with shooting stars and constellations. By the mid-1990s, deluxe editions of After Dark offered over 20 such modules, emphasizing creative, humorous visuals that ran efficiently without taxing system resources. The software expanded beyond Macintosh in 1991 with a Windows version, enabling broader accessibility on personal computers, while a DOS version followed in 1993 to support additional hardware ecosystems. Key user features included a built-in module editor, allowing individuals to create and share custom animations, which fostered a community-driven extension of the core product. After Dark received critical acclaim for its blend of humor, inventive animations, and minimal resource demands, with the original Macintosh version installing in under 1 MB of disk space while maintaining smooth performance on era hardware. Notably, the Flying Toasters module sparked a brief legal dispute over trademark usage with a rock band, resolved out of court in 1993.

Trivia Games

Berkeley Systems published the You Don't Know Jack (YDKJ) series of trivia games in collaboration with developer , introducing a distinctive quiz-show format that blended pop culture, , and rapid-fire competition. The core revolves around short games of either 7 or , with players buzzing in within a ticking timer—typically around 90 seconds for the full round—to answer multiple-choice spanning topics from and to and . Special question types add variety and challenge: "Dis Or Dat" requires players to decide if clues apply to one of two related concepts (e.g., distinguishing between a brand and a ), often assigned to the lowest-scoring player for a chance to catch up; "Jack Attack" serves as the climactic final round, where participants match seven scrambled phrases to a hidden theme for escalating rewards up to $2,000 per correct link; and other variants like " Questions" involve decoding rhyming puzzles voiced in mock foreign languages. Wrong answers trigger a penalty system called "screws," limited to one per player per game, which randomly forces an opponent to wager and answer a bonus question, with a high risk of losing money if incorrect—adding strategic and humor to multiplayer sessions supporting up to three players. The series launched with You Don't Know Jack Volume 1 in 1995, featuring over 1,500 general-knowledge questions delivered through a snarky, hosted interface that parodied television game shows like Jeopardy!. Subsequent editions expanded on themed content while retaining the core structure: Volume 2 (1996) emphasized pop culture with more than 2,000 questions; (1996) focused on athletics, history, and statistics; and Television (1997) delved into media and themes, also boasting 2,000+ queries. Each installment included voiced narration by professional actors, including a charismatic host (e.g., the original's acerbic emcee voiced by Robert Smith), ensuring dynamic delivery of questions, clues, and taunts to heighten the comedic tension. These editions were distributed primarily on for Windows and Macintosh platforms, leveraging the medium's capacity for high-quality audio and brief animations. Technical innovations in the YDKJ games included full-motion video introductions for episodes and sponsors, alongside CD-ROM-sourced audio clips for humorous sound effects, fake commercials, and host banter that integrated seamlessly with the quiz flow. Multiplayer mode encouraged head-to-head play via keyboard or shared input, with scoring tracked in virtual cash to simulate game-show stakes without real monetary risk. The design prioritized accessibility and replayability, with question pools large enough to avoid repetition across multiple sessions. The series received acclaim for its innovative blend of trivia and irreverent humor, earning Computer Gaming World's 1995 award for Best Classics/Puzzle Game and high scores in contemporary reviews, such as 9.2/10 from for its engaging mix of intellect and wit. Critics praised how the snarky tone and interactive mechanics revitalized the genre, influencing later by emphasizing social competition over rote memorization. Berkeley Systems' editions sold well, contributing to the company's expansion before its 1997 acquisition by Sierra On-Line. Pre-acquisition variants extended the format beyond standard releases, including downloadable expansion packs with additional question sets for Volumes 1 and 2, and the online adaptation You Don't Know Jack: The Netshow (1996), which delivered live multiplayer trivia sessions via beZerk.com with real-time buzzing and hosted episodes. These adaptations maintained the core mechanics while experimenting with connectivity for broader accessibility.

Miscellaneous Software

Berkeley Systems developed several utility and puzzle products beyond its primary lines, including tile-matching games and managers targeted at Macintosh and Windows users. Triazzle, released in 1995 in collaboration with , Inc., is a game featuring triangular pieces adorned with geometric shapes and animal motifs that players must arrange so matching sides align across the board. The game includes multiple levels of increasing complexity, where successful matches form combo chains that boost scoring, encouraging strategic placement to clear the puzzle efficiently. Available for both Windows and Macintosh platforms, it emphasized educational elements like and logic, with animated transitions upon completion. Expresso Calendar and Address Book, launched in 1994 as a budget personal information manager (PIM), provided drag-and-drop scheduling, customizable calendar views, and integrated reminders for Macintosh and Windows systems. Priced at $49 initially and later reduced to $20, it supported seamless Mac integration for tasks like exporting data to early handheld devices such as Palm organizers, along with address book functionality for contact management. This utility served as a straightforward tool for daily organization, filling a niche for users seeking affordable alternatives to more complex PIM software of the era. The company also produced licensed products, such as custom screensaver modules for popular brands, including -themed packs that utilized After Dark technology for animated sequences featuring spacecraft and characters from the franchise. These modules, like the 1992 : The Screen Saver and its 1994 Next Generation counterpart, extended utility offerings by providing branded desktop enhancements with modest sales as supplements to core product lines. Additional licensed screensavers included the Collection in 1993, featuring animated characters, and Screen Saver in 1994, with 15 modules depicting scenes and characters from the show.

Legacy and Impact

Cultural and Industry Influence

Berkeley Systems' Flying Toasters screensaver, introduced in After Dark 2.0 in 1991, became an enduring icon of computing culture by popularizing whimsical, animated idle software that transformed mundane screen protection into entertaining . This module, featuring winged toasters gliding across the screen accompanied by Richard Wagner's "," captured the era's fascination with playful technology and set a standard for randomized, non-repetitive animations that influenced the evolution of screensavers as a software category. Its success helped normalize animated backgrounds in operating systems, contributing to features like dynamic wallpapers in later macOS versions, where idle screens display evolving visuals to engage users without active input. The company's You Don't Know Jack (YDKJ) series, launched in 1995, pioneered irreverent, audio-rich trivia games that blended pop culture quizzes with rapid-fire humor, , and game-show parody elements, redefining casual multiplayer entertainment. This approach emphasized chaotic, voice-driven interactions over traditional text-based trivia, inspiring subsequent party game formats that prioritize social laughter and quick decisions. The series' style directly influenced the Jackbox Party Pack franchise, with reviving YDKJ titles post-2000 through new entries that maintained the original's comedic edge while adapting to modern platforms. In 2025, celebrated the 30th anniversary of the series with special content and announcements. Berkeley Systems demonstrated the commercial viability of infusing humor into software, shifting industry perceptions from purely utilitarian tools to engaging, personality-driven experiences that appealed to Macintosh users during the and early boom. Products like After Dark and YDKJ exemplified an "aggressively stupid" design philosophy—embracing absurdity and fun—which encouraged developers to prioritize user delight, fostering a wave of creative Macintosh software that boosted the platform's cultural appeal amid rising PC competition. The Flying Toasters achieved cultural icon status, appearing in media such as , where Comic Book Guy's computer displays the in the 1995 episode "Radioactive Man," underscoring its recognition as a quintessential '90s tech reference. Similarly, Berkeley Systems' early accessibility software, including the OutSpoken released in 1990, advanced adaptive technology standards by introducing the first graphical interface reader for Macintosh, enabling blind users to navigate visual operating systems and influencing subsequent innovations in inclusive computing tools. Following the company's 1997 acquisition and closure, its products saw renewed availability in the 2020s through digital re-releases; YDKJ volumes were ported to starting in 2013, preserving the series for contemporary audiences.

Founders' Subsequent Ventures

After selling Berkeley Systems in 1997, co-founders Wes Boyd and Joan Blades used the proceeds to pursue activism full-time, launching their first major venture in progressive organizing. In September 1998, Boyd and Blades founded MoveOn.org as an online petition platform, initially with a campaign titled "Censure President Clinton and Move On" that urged Congress to forgo impeachment proceedings over the Lewinsky scandal and focus on more pressing issues; the petition quickly garnered over 500,000 signatures, marking one of the earliest viral digital mobilizations in U.S. politics. The organization gained significant traction in 2002 with its "No War in Iraq" petition, which opposed the Bush administration's buildup to the Iraq War and collected over 500,000 signatures within days, coordinating nationwide protests and establishing MoveOn as a key anti-war voice. MoveOn evolved into a broader progressive , notably supporting Democratic nominee John Kerry's 2004 presidential campaign through voter mobilization, ad contests, and that raised millions for allied efforts. Over time, it pivoted to multifaceted causes, including —such as petitions for policies—and voting rights, with campaigns pushing for expanded access and against voter suppression laws, amassing millions of members by the 2020s and exerting substantial influence on Democratic Party strategies and policy priorities. Boyd, leveraging his software expertise, handled the technical backend for MoveOn's platforms, including systems and tools that enabled scalable engagement, while Blades focused on organizing and building community networks. In 2006, Blades co-founded MomsRising.org with Kristin Rowe-Finkbeiner to advocate for -friendly policies, emphasizing paid and leave, affordable childcare, and wages for caregivers; the organization grew to over one million members, mobilizing online and on-the-ground actions to influence . MomsRising has contributed to key wins, including the passage of paid leave laws in states like , New York, and Washington, and expansions of the federal Family and Medical Leave Act (FMLA) through state-level enhancements that provide paid benefits where the 1993 FMLA offers only unpaid time off. Despite personal changes, Boyd and Blades maintained collaboration on shared causes, with neither returning to the and instead sustaining their commitment to political and social activism.

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