Community hub
Recent from talks
Knowledge base stats:
Talk channels stats:
Members stats:
Move Over
"Move Over", also known as "Generationext", is a song by English girl group the Spice Girls from their second studio album, Spiceworld (1997). The song was originally co-written by Clifford Lane with Mary Wood as a jingle for PepsiCo's "GeneratioNext" advertising campaign and used in television ads released in January 1997. Through Abbott Mead Vickers BBDO, the Spice Girls signed an endorsement deal with Pepsi in early 1997, that consisted of the release of an exclusive CD single, TV commercials, on-can and bottle promotion and the group's first live concerts in Turkey.
The Spice Girls co-wrote with Lane and Wood a new extended version of "Move Over", which was produced by Matt Rowe and Richard Stannard. The version is a dance-pop song with influences of pop-rock, which is thematically linked to the concepts of merchandising and consumerism. The Spice Girls filmed three television ads using their own version of the song and later included it as a track on Spiceworld, while a one-track CD featuring a live performance of the song during the Istanbul concerts was released as a promotional single by Pepsi.
The inclusion of "Move Over" as a track on Spiceworld garnered divisive opinions from music critics, while the song itself received a mixed reception for its production and lyrical content. The group performed the song for their first live concert, later released on video as Girl Power! Live in Istanbul (1998). It was also added to the setlist of their 1998 Spiceworld Tour.
In May 1995, the Spice Girls met with artist manager Simon Fuller, who signed them with 19 Entertainment. The group considered a variety of record labels in London and Los Angeles, signing a deal with Virgin Records in July. From this point on until the summer of 1996, the Spice Girls continued to write and record tracks for their debut album, set to be released at the end of 1996. On 8 July 1996, the Spice Girls released their debut single "Wannabe" in the United Kingdom, with it topping the UK Singles Chart for seven weeks. Following an international promotional campaign, the song became a commercial success across Asia, Europe and Oceania. In October, their second single "Say You'll Be There" debuted at number one in the UK. On 4 November 1996, the Spice Girls released their debut studio album Spice, selling 1.5 million copies in the UK by the end of the year. The album's third single, "2 Become 1", topped the UK Singles Chart in December.
From the beginning of the Spice Girls, Fuller envisioned the group as their own particular brand, and soon after, they became involved in an unprecedented marketing phenomenon that led to a prolific number of merchandise and sponsorship deals, a situation that at the time "proved ground-breaking" in pop music. The sponsorship agency Broadcast Innovations conceived the idea to link the Spice Girls with PepsiCo's then upcoming advertising campaign. The agency subsequently approached Abbott Mead Vickers BBDO (AMV BBDO) in London with the marketing strategy for the endorsement deal, which was then presented to Pepsi. Negotiations with Fuller started in October 1996, for a deal that initially only covered the UK and the rest of Europe. In early 1997, the Spice Girls signed a multimillion-pound deal with the company to front its latest ad campaign, which had been expanded to 78 countries worldwide. Robert Dodds, president of 19 Entertainment, commented about the collaboration: "They [Pepsi] were smart in believing in the girls [...] They got in early, [...] by the time they actually wanted to run the activity, the girls were the biggest thing on the planet. It genuinely built their business globally."
In January 1997, Pepsi announced its new global marketing campaign under the "GeneratioNext" slogan, a continuation of the "Pepsi Generation" advertisement theme. The new slogan aimed to replace the various catch phrases used in the United States such as "Nothing else is a Pepsi", and those used in international markets such as "Change the script" and "Choice of a new generation". Pepsi bought around four minutes of commercial time during the Super Bowl XXXI, which happened on 26 January 1997. The commercial was fast-paced and featured young boxers, waitresses and fun-seekers. Brian Swette, executive vice president and chief marketing officer at Pepsi, described the characters in it as "positive, in control and lay claim to the future—the antithesis of Generation X".
The ads featured the jingle "Move Over", written by Mary Wood and Clifford Lane of the BBDO advertising agency in New York City. In an interview with Billboard, Wood commented that during the process of creating "Move Over", it was more important to have a "great song first" before any product placement; she commented: "We started writing all these hooks—'next phase, next wave, next craze'—to define what this idea of 'Generation Next' meant, and then we kind of went, 'Oh, no, the product. We got to go back and get the product.'" The lyrics of the song mock past musical styles such as "rave, rap, punk, metal" urging listeners to not "do it over, cause that's over", while embracing the "next page, next stage, next craze, next wave".
The Spice Girls recorded their own version of the jingle for the commercials they did for Pepsi, at Abbey Road Studios in London. The complete un-edited two-minutes 46-seconds version of the song, was officially unveiled on 6 October 1997, during a press conference in Granada, Spain, as the sixth track of the group's second studio album Spiceworld, set to be released on 3 November 1997. The album credits Wood, Lane and the Spice Girls as writers and the songwriting team Richard "Biff" Stannard and Matt Rowe as the producers of the song. "Move Over" was later included as the sixth track on the group's 2007 Greatest Hits compilation album.
Hub AI
Move Over AI simulator
(@Move Over_simulator)
Move Over
"Move Over", also known as "Generationext", is a song by English girl group the Spice Girls from their second studio album, Spiceworld (1997). The song was originally co-written by Clifford Lane with Mary Wood as a jingle for PepsiCo's "GeneratioNext" advertising campaign and used in television ads released in January 1997. Through Abbott Mead Vickers BBDO, the Spice Girls signed an endorsement deal with Pepsi in early 1997, that consisted of the release of an exclusive CD single, TV commercials, on-can and bottle promotion and the group's first live concerts in Turkey.
The Spice Girls co-wrote with Lane and Wood a new extended version of "Move Over", which was produced by Matt Rowe and Richard Stannard. The version is a dance-pop song with influences of pop-rock, which is thematically linked to the concepts of merchandising and consumerism. The Spice Girls filmed three television ads using their own version of the song and later included it as a track on Spiceworld, while a one-track CD featuring a live performance of the song during the Istanbul concerts was released as a promotional single by Pepsi.
The inclusion of "Move Over" as a track on Spiceworld garnered divisive opinions from music critics, while the song itself received a mixed reception for its production and lyrical content. The group performed the song for their first live concert, later released on video as Girl Power! Live in Istanbul (1998). It was also added to the setlist of their 1998 Spiceworld Tour.
In May 1995, the Spice Girls met with artist manager Simon Fuller, who signed them with 19 Entertainment. The group considered a variety of record labels in London and Los Angeles, signing a deal with Virgin Records in July. From this point on until the summer of 1996, the Spice Girls continued to write and record tracks for their debut album, set to be released at the end of 1996. On 8 July 1996, the Spice Girls released their debut single "Wannabe" in the United Kingdom, with it topping the UK Singles Chart for seven weeks. Following an international promotional campaign, the song became a commercial success across Asia, Europe and Oceania. In October, their second single "Say You'll Be There" debuted at number one in the UK. On 4 November 1996, the Spice Girls released their debut studio album Spice, selling 1.5 million copies in the UK by the end of the year. The album's third single, "2 Become 1", topped the UK Singles Chart in December.
From the beginning of the Spice Girls, Fuller envisioned the group as their own particular brand, and soon after, they became involved in an unprecedented marketing phenomenon that led to a prolific number of merchandise and sponsorship deals, a situation that at the time "proved ground-breaking" in pop music. The sponsorship agency Broadcast Innovations conceived the idea to link the Spice Girls with PepsiCo's then upcoming advertising campaign. The agency subsequently approached Abbott Mead Vickers BBDO (AMV BBDO) in London with the marketing strategy for the endorsement deal, which was then presented to Pepsi. Negotiations with Fuller started in October 1996, for a deal that initially only covered the UK and the rest of Europe. In early 1997, the Spice Girls signed a multimillion-pound deal with the company to front its latest ad campaign, which had been expanded to 78 countries worldwide. Robert Dodds, president of 19 Entertainment, commented about the collaboration: "They [Pepsi] were smart in believing in the girls [...] They got in early, [...] by the time they actually wanted to run the activity, the girls were the biggest thing on the planet. It genuinely built their business globally."
In January 1997, Pepsi announced its new global marketing campaign under the "GeneratioNext" slogan, a continuation of the "Pepsi Generation" advertisement theme. The new slogan aimed to replace the various catch phrases used in the United States such as "Nothing else is a Pepsi", and those used in international markets such as "Change the script" and "Choice of a new generation". Pepsi bought around four minutes of commercial time during the Super Bowl XXXI, which happened on 26 January 1997. The commercial was fast-paced and featured young boxers, waitresses and fun-seekers. Brian Swette, executive vice president and chief marketing officer at Pepsi, described the characters in it as "positive, in control and lay claim to the future—the antithesis of Generation X".
The ads featured the jingle "Move Over", written by Mary Wood and Clifford Lane of the BBDO advertising agency in New York City. In an interview with Billboard, Wood commented that during the process of creating "Move Over", it was more important to have a "great song first" before any product placement; she commented: "We started writing all these hooks—'next phase, next wave, next craze'—to define what this idea of 'Generation Next' meant, and then we kind of went, 'Oh, no, the product. We got to go back and get the product.'" The lyrics of the song mock past musical styles such as "rave, rap, punk, metal" urging listeners to not "do it over, cause that's over", while embracing the "next page, next stage, next craze, next wave".
The Spice Girls recorded their own version of the jingle for the commercials they did for Pepsi, at Abbey Road Studios in London. The complete un-edited two-minutes 46-seconds version of the song, was officially unveiled on 6 October 1997, during a press conference in Granada, Spain, as the sixth track of the group's second studio album Spiceworld, set to be released on 3 November 1997. The album credits Wood, Lane and the Spice Girls as writers and the songwriting team Richard "Biff" Stannard and Matt Rowe as the producers of the song. "Move Over" was later included as the sixth track on the group's 2007 Greatest Hits compilation album.