Nayib Bukele

Nayib Armando Bukele Ortez (born 24 July 1981) is a Salvadoran politician and businessman who has served as the 81st president of El Salvador since 2019.

In 1999, Bukele established an advertising company and worked at an advertising company owned by his father, Armando Bukele Kattán. Both companies advertised election campaigns for the Farabundo Martí National Liberation Front (FMLN) political party. Bukele entered politics in 2011. In 2012, he joined the FMLN and was elected mayor of Nuevo Cuscatlán. Bukele served until his 2015 election as Mayor of San Salvador, where he served until 2018. In 2017, Bukele was ousted from the FMLN. He founded the Nuevas Ideas political party shortly afterward and pursued a presidential campaign in 2019. After the Supreme Electoral Court (TSE) refused to register his party, Bukele ran for president with the Grand Alliance for National Unity (GANA) and won with 53 percent of the vote.

In July 2019, Bukele implemented the Territorial Control Plan to reduce El Salvador's 2019 homicide rate of 38 per 100,000 people. Homicides fell by 50 percent during Bukele's first year in office. After 87 people were killed by gangs over one weekend in March 2022, Bukele initiated a nationwide crackdown on gangs, resulting in the arrests of over 85,000 people with alleged gang affiliations by December 2024. El Salvador's homicide rate decreased to 1.9 homicides per 100,000 in 2024, one of the lowest in the Americas. Bukele passed a law in 2021 that made bitcoin legal tender in El Salvador and promoted plans to build Bitcoin City. By 2025, El Salvador's bitcoin experiment had largely been unsuccessful. In June 2023, the Legislative Assembly approved Bukele's proposals to reduce the number of municipalities from 262 to 44 and the number of seats in the legislature from 84 to 60. He ran for re-election in the 2024 presidential election and won with 85 percent of the vote after the Supreme Court of Justice reinterpreted the constitution's ban on consecutive re-election.

Bukele is highly popular in El Salvador, where he has held a job approval rating above 75% during his entire presidency and averages above 90% approval, and is popular throughout Latin America. However, El Salvador has also experienced democratic backsliding under Bukele's leadership. From 2019 to 2025, El Salvador fell 61 places in the World Press Freedom Index and 24 places in the Economist Intelligence Unit's Democracy Index, which now classifies El Salvador as a hybrid regime. In February 2020, Bukele ordered 40 soldiers into the Legislative Assembly building to intimidate lawmakers into approving a US$109 million loan for the Territorial Control Plan, an event that triggered a political crisis and was described by the opposition as a self-coup. After Nuevas Ideas won a supermajority in the 2021 legislative election, Bukele's allies in the legislature voted to replace the attorney general and all five justices of the Supreme Court of Justice's Constitutional Chamber. Bukele has attacked journalists, news outlets, and furthered press censorship. Following a controversial constitutional amendment on July 31, 2025, the Legislative Assembly, controlled by Bukele's ruling Nuevas Ideas party, enabled indefinite reelection, extended presidential terms from five to six years, and eliminated the two-round system.

Nayib Armando Bukele Ortez was born on 24 July 1981 in San Salvador, El Salvador. His father was Armando Bukele Kattán, a businessman and industrial chemist, and his mother is Olga Marina Ortez. Bukele's father died in 2015. Bukele was the couple's first child. He has three younger brothers, Karim, Yusef, and Ibrajim, and has four paternal half sisters and two paternal half brothers. Bukele's father converted from Christianity to Islam in the 1980s, became an imam, and founded four mosques in El Salvador. Bukele's mother is Catholic. Bukele's paternal grandparents were Palestinian Christians who emigrated to El Salvador from Jerusalem and Bethlehem in 1921. His maternal grandfather was Greek Orthodox, and his maternal grandmother was Catholic.

Bukele completed his secondary education at the Escuela Panamericana in 1999 at age 18. Bukele enrolled at Central American University in San Salvador to study judicial science, aspiring to become a lawyer, but dropped out to work for the Nölck advertising agency, one of his father's businesses. Nölck campaigned for the Farabundo Martí National Liberation Front (FMLN), a left-wing Salvadoran political party.

In 1999, Bukele founded the marketing company Obermet, also known as 4am Saatchi & Saatchi El Salvador, and was its president from 1999 to 2006 and from 2010 to 2012. The company ran political advertising for the FMLN presidential campaigns of Schafik Hándal in 2004 and Mauricio Funes in 2009. Bukele was president of Yamaha Motors El Salvador, a company that sells and distributes Yamaha products in El Salvador, from 2009 to 2012. During Bukele's business career, he called himself a "businessman with a great future" ("empresario con gran futuro").

In 2011, Bukele announced that he would enter politics as a member of the FMLN to break out of "his comfort zone" ("su zona de confort") as a businessman. Officially joining the party in 2012, he campaigned for the mayoralty of Nuevo Cuscatlán, a municipality in the department of La Libertad, part of the San Salvador metropolitan area. Bukele's campaign was supported by the Democratic Change party. He was elected mayor of Nuevo Cuscatlán in March 2012 with 51.67 percent of the vote, defeating primary challenger Tomás Rodríguez of the Nationalist Republican Alliance (ARENA). Bukele took office on 1 May 2012 as the country's youngest mayor.