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No Love Deep Web

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No Love Deep Web

No Love Deep Web is the second studio album by American experimental hip hop group Death Grips, originally released via their website on October 1, 2012. Recorded from May to August 2012, it exhibited what the group described as a darker, more minimal style, and was leaked by Death Grips themselves due to complications over its release date with their label Epic Records, who subsequently dropped them in November 2012; the album was later made available for purchase via the band's own Third Worlds imprint and Harvest Records.

The album's release was met with strong attention from online magazines largely due to its sexually explicit album cover, which features a picture of an erect penis with the title written across its length. The album received generally favorable reviews from critics, who praised its complexity and stripped-down sound.

The album was first announced in early 2012 along with the release of two tracks from their album The Money Store, and was originally titled No Love. A sticker was included in the physical release of The Money Store that read: "No Love. Fall 2012." on the reverse side. On April 4, 2012, Death Grips announced dates for an international supporting tour for The Money Store, later adding more to the list. However, shortly after the release of The Money Store, the group cancelled the entire tour so that they could finish the recording of No Love.

Recording of the album took place from May to August 31, 2012, at MC Ride and Zach Hill's apartment in Sacramento, California. On August 12, 2012, Death Grips announced through Pitchfork that the title of the album had been changed to No Love Deep Web and that they had recorded 20 tracks for the album and were narrowing it down to 13 tracks.

In an interview with Exclaim! the group said that: "No Love is [...] sort of a culmination of our two previous releases." They described the album as "the heaviest thing we've made so far" and "the closest we've gotten to what our initial vision of what Death Grips would sound like." The contents were named as the band's "most future-forward and potent material" with "guitar-driven elements that we touched on with Exmilitary (2011) but [...] aren't exactly being generated by a guitar."

In August 2012, the band told Pitchfork: "there are no manually programmed drums on this album, the beats are being played live on a Roland electronic v-drum set or acoustic drum set by Zach. There are no features, guest collabs or outside producers. The material is cold, bass heavy, minimal, rock and roll influenced and could simultaneously fit into a rave or dance club context. It is essentially rap and electronic music while at times extremely aggressive." The song "Artificial Death in the West" features an audio sample from the song "Being Sucked in Again" by English post-punk band Wire from their 1978 album Chairs Missing.

To promote No Love Deep Web the group created an alternate reality game (ARG) which ran from August 12–16, 2012, beginning minutes after their release of a statement about the album through Pitchfork. Using the internet as its medium, it mainly employed encrypted archive files hosted on the Tor Network with the filetype .gpg. The game employed many types of encryption through image, text and sound files, including Braille, QR code, Base64, the Caesar cipher, Binary code, Morse code and the Affine cipher, and used websites such as Imgur and various Tor related sites. The game yielded the first mention of the original release date of No Love Deep Web, October 23, 2012, and an unmastered version of The Money Store for download on the first day. On the fifth day, an instrumental version of The Money Store was discovered by users of 4chan on a .onion domain and uploaded for regular download.

Throughout August, the group announced plans for live shows, including a gig at Electric Ballroom, London, and participation in festivals such as the Pitchfork Music Fest Paris and the Big Day Out.

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