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Not Like Us

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Not Like Us

"Not Like Us" is a diss track by the American rapper Kendrick Lamar released amidst his highly publicized feud with the Canadian rapper Drake. It was released on May 4, 2024, through Interscope Records, less than 20 hours after Lamar's previous diss track "Meet the Grahams". A music video, directed by Dave Free and Lamar, was released on American Independence Day.

Primarily produced by Mustard, with additional work from Sounwave and Sean Momberger, "Not Like Us" is a hyphy-influenced West Coast hip-hop song composed of a prominent bassline with lively strings and finger snaps. Lyrically, it continues the themes introduced in "Meet the Grahams". Lamar doubles down on allegations of Drake's sexual interest in adolescents and sexual misconduct. He also criticizes his cultural identity and relationships with artists based in Atlanta, Georgia, accusing him of exploiting them for street credibility and financial gain.

"Not Like Us" received acclaim from critics, who praised Mustard's production, its songwriting, and Lamar's performance; they felt it solidified Lamar's victory. It is widely regarded as the feud's best track and one of the greatest diss tracks of all time. "Not Like Us" broke numerous records on the streaming platform Spotify and peaked at number one in ten countries, while charting in the top ten in over 20 additional countries. Drake responded to "Not Like Us" with "The Heart Part 6", in which he denied Lamar's accusations, on May 5. In January 2025, Drake filed a lawsuit against Interscope's parent Universal Music Group (UMG), alleging that "Not Like Us" defamed him and that UMG and Spotify artificially inflated its popularity; the lawsuit was dismissed in October 2025.

"Not Like Us" swept all five of its Grammy nominations at the 67th ceremony: Record of the Year, Song of the Year, Best Rap Performance, Best Rap Song, and Best Music Video. It is tied with the 5th Dimension's "Up, Up and Away" as the most-awarded song in Grammy history. Lamar first performed "Not Like Us" live on Juneteenth 2024 during The Pop Out: Ken & Friends, where he played it five consecutive times. In February 2025, he performed it when he headlined the Super Bowl LIX halftime show and throughout his Grand National Tour.

American rapper Kendrick Lamar and Canadian rapper Drake have been engaged in a rap feud since August 2013. Tensions escalated in March 2024, following Lamar's surprise appearance on Future and Metro Boomin's single "Like That", which was perceived as a diss aimed at Drake and J. Cole over their track "First Person Shooter". Drake responded to Lamar's verse with the single "Push Ups" and the since-removed song "Taylor Made Freestyle". Lamar fired back with the songs "Euphoria" and "6:16 in LA".

Hours after "6:16 in LA" was released, Drake responded with the single "Family Matters", in which he accused Lamar of abusing his romantic partner, Whitney Alford, and alleged that one of his two children was fathered by his creative partner, Dave Free. Less than an hour later, Lamar responded with "Meet the Grahams", depicting Drake as an alleged sexual predator who runs a sex trafficking ring inside of his Toronto mansion, known as the Embassy, while fathering a secret daughter. "Not Like Us" was unexpectedly released on May 4, 2024, less than 24 hours after "Meet the Grahams" was published. The only prior marketing that the song received came from Anthony "Top Dawg" Tiffith, the head of Lamar's former record label Top Dawg Entertainment, who posted, "Dot, I see dead people" on Twitter approximately two hours before its premiere.

Like Lamar's previous releases during the feud, "Not Like Us" was initially released as a YouTube exclusive before Interscope Records serviced it to music streaming platforms several hours later. He reportedly removed the copyright claims for a limited time, effectively allowing the public to freely use the song even for commercial purposes. Universal Music promoted the song on radio airplay in Italy on May 10, 2024. A blended version of the studio recording with the live performance from the Pop Out: Ken & Friends impacted radio stations in California on July 11, 2024.

The single's cover art shows a bird's-eye-view of Drake's Toronto mansion from a Google Maps screenshot with 13 red markers placed on its roof, symbolizing the presence of registered sex offenders.

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