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Ron Bass (wrestler)
Ron Bass (wrestler)
from Wikipedia

Ronald Heard (December 21, 1948 – March 7, 2017) was an American professional wrestler, best known under the name "The Outlaw" Ron Bass. His gimmick was a Texan cowboy who entered World Wrestling Federation (WWF) rings to the sound of a bullwhip.[4]

Key Information

Professional wrestling career

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National Wrestling Alliance (1971–1987)

[edit]

Heard started wrestling as Ron Bass in 1971 in the Gulf Coast territory.[2] Throughout the 1970s, he performed primarily in National Wrestling Alliance territories.[5] He was known as "Cowboy" Ron Bass,[6] Sam Oliver Bass, and "Outlaw" Ron Bass, depending on which territory he was working at the time.[7]

In the early 1980s, he wrestled in Championship Wrestling from Florida and Jim Crockett Promotions, frequently teaming with Black Bart as The Long Riders in both promotions.[2] He also teamed and feuded with Barry Windham in Florida. As a face he would feud with Angelo Mosca and Kendo Nagasaki. Bass would later turn heel after turning on Dusty Rhodes during a match where Bass was a special referee in a match against Harley Race, costing Rhodes the NWA title. Bass' feud with Barry Windham (over a saddle given to Bass by Dusty Rhodes) led to Windham losing a "loser-leaves-town" match to Bass and coming back to wrestle as the masked "Dirty Yellow Dog. "[8]

World Wrestling Federation (1987–1989)

[edit]

In 1987, Bass (using the "Outlaw" name) went to the World Wrestling Federation (WWF), where he voiced challenges to the likes of WWF champion Hulk Hogan and Brutus Beefcake. A feud between Bass and Blackjack Mulligan appeared to be in the works over which one was the toughest wrestler to come out of Texas, but Mulligan abruptly left the WWF before any matches could take place between the two. Bass would then settle into a role in the midcard position, wrestling against Hillbilly Jim, Lanny Poffo and Sam Houston.[2] Later on he was part of the five-man team captained by The Honky Tonk Man at the inaugural Survivor Series pay-per-view on Thanksgiving Day 1987.[9] He also participated in the very first Royal Rumble[9] and the 20-man battle royal at WrestleMania IV.[10][11] He was eliminated at the latter event by the Junkyard Dog; a feud between the two began in the months after WrestleMania after Bass choked and dragged the Dog with his bullwhip, "Miss Betsy," in a sneak attack on Wrestling Challenge.[12] He also joined Gorilla Monsoon at the broadcast table one week on Wrestling Challenge to cover for Bobby "The Brain" Heenan, who was recovering from his storyline injury from Ken Patera.

At the 1988 King of the Ring tournament, Bass qualified for the final after beating a young Shawn Michaels but was paid by Ted DiBiase to fake an injury.[13] Bass began a feud with Beefcake in August 1988, gouging Beefcake's head open with his spurs ("Bret" and "Bart") on an episode of Superstars of Wrestling; the attack caused Beefcake to miss his scheduled Intercontinental championship match against the Honky Tonk Man at the first SummerSlam event on August 29.[14] Bass and Honky co-captained a five-man contingent against a team captained by Beefcake and the Ultimate Warrior at the second Survivor Series in November. Bass and teammate Greg Valentine were eliminated by Warrior in succession in the final minute of the match.[15] On the January 7, 1989 Saturday Night's Main Event XIX, Bass lost to Beefcake via sleeperhold in a hair vs. hair match.[4][16] He competed in the 1989 Royal Rumble (sans hair).[3] After Bass' feud with Beefcake, he was used mainly as a preliminary wrestler and left the WWF in March.[12]

Retirement

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Bass wrestled in the independents before retiring in 1991 due to the injuries sustained over his career.[4]

In 2005, he returned to wrestling making an appearance at WrestleReunion on January 29 and teamed with Larry Zbyszko to defeat Barry Windham and Mike Rotunda.[17] He continued to work in the independents until retiring for good in 2013.

Bass and Brian Blair both starred in the film Silent Times directed by Geoff Blanchette and Christopher Annino,[18] which was released in 2018. Bass plays a 1920s professional football coach named Coach Joseph Arcarese.[2]

Personal life and death

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After retiring, Heard returned to Tampa, Florida, where he golfed, became religious, and earned his bachelor's degree from Arkansas State University.[2][4] Subsequently, he worked in sales in Florida's construction market.[4] He also became an Amway salesman in the Tampa area. He had one son, named Joe, who debuted as a professional wrestler in September 2019, competing under the ring name Ron Bass Jr.[4]

In July 2016, Heard was named part of a class action lawsuit filed against WWE which alleged that wrestlers incurred traumatic brain injuries during their tenure and that the company concealed the risks of injury. The suit was litigated by attorney Konstantine Kyros, who has been involved in a number of other lawsuits against WWE, primarily after the chronic traumatic encephalopathy investigation into Chris Benoit and other wrestlers.[19] Following his death in March 2017, Kyros' law firm received a postmortem report in December 2018 from the Heard family stating he had suffered from chronic traumatic encephalopathy, which has become common among professional wrestlers. Over a year after his death, US District Judge Vanessa Lynne Bryant dismissed the lawsuit in September 2018.[20]

In March 2017, Heard was hospitalized due to a burst appendix.[2] He died on March 7, 2017, at the age of 68 due to complications following surgery.[21][2]

Championships and accomplishments

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Bass as the NWA Mid-Atlantic Heavyweight Champion and NWA Mid-Atlantic Tag Team Champion, c. 1985

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Ronald Heard (December 21, 1948 – March 7, 2017), professionally known as "Outlaw" Ron Bass, was an American professional wrestler renowned for his rugged cowboy persona and brawling style in regional territories and national promotions during the 1970s and 1980s. Standing at 6 feet 4 inches and weighing approximately 290 pounds, Bass debuted in 1971 and built his career across (NWA) affiliates, where he captured several regional titles including the NWA Gulf Coast Heavyweight Championship and NWA Gulf Coast Tag Team Championship. His signature featured a black , handlebar mustache, and a dubbed "Miss Betsy," which he wielded to intimidate opponents and embody a wild Texan outlaw archetype. In the late 1980s, Bass joined the World Wrestling Federation (WWF), competing in high-profile events such as and participating in matches that highlighted his hard-hitting, no-nonsense approach against top stars. He retired from active competition around 1989, later passing away in , from complications related to a burst appendix.

Early life and training

Childhood and family background

Ronald Heard was born on December 21, 1948, in Harrisburg, a small rural town in . Biographical accounts provide scant details on his or formative childhood years, with no verified records of parental occupations or sibling relationships publicly available from reputable sources. His early life in Arkansas's agricultural Delta region, however, aligned with Southern cultural elements of self-reliance and outdoor labor that paralleled the archetype he later embodied, though this connection stems primarily from his professional billing rather than explicit personal anecdotes.

Education and initial athletic pursuits

Ronald Heard, professionally known as Ron Bass, was born on December 21, 1948, in Harrisburg, Arkansas, and completed his secondary education at Central High School, from which he graduated in 1966. Heard subsequently attended in , earning a degree in 1971. This period of formal education provided a structured foundation prior to his transition into professional endeavors, though specific details on collegiate athletic participation remain undocumented in available records. Following his university graduation, Heard entered in 1971 without recorded intervening pursuits in or manual labor such as . His rural upbringing in Poinsett County likely instilled baseline physical resilience, aligning with the demands of his later career.

Entry into professional wrestling

Ronald Heard, performing under the ring name Ron Bass, entered in the early 1970s by starting in small towns across and , learning the trade through hands-on experience rather than formal schooling. At approximately 6 feet 4 inches tall and 290 pounds, he debuted professionally in 1971, initially competing in the Gulf Coast territory under variations of his name that reflected his physical presence. Bass drew early inspiration for his rugged persona from his genuine roots, incorporating attire and mannerisms that aligned with his background in ranch life near . His initial training emphasized practical fundamentals gained from regional promoters and independent shows, where he honed basics like brawling and amid sparse crowds. Debut matches showcased Bass's reliance on brute strength and intimidation over chain wrestling or aerial techniques, quickly establishing him as a territorial capable of dominating through sheer force in short, intense encounters. This approach, described by Bass himself as doing it "the hard way," allowed him to build credibility as an enforcer without prior credentials, transitioning directly from civilian pursuits to the demanding physicality of pro bouts.

Professional wrestling career

Territorial promotions (1971–1987)

Ronald Heard debuted professionally as Ron Bass in 1971 within the Gulf Coast Wrestling territory, affiliated with the National Wrestling Alliance (NWA). He secured his first championship by defeating The Lumberjack for the NWA Gulf Coast Heavyweight Title on July 28, 1973, establishing an early reputation for rugged, brawling matches suited to the territorial system's emphasis on regional authenticity. Throughout the 1970s, Bass competed across multiple NWA-affiliated promotions in the Southeast, adapting his cowboy outlaw persona to draw crowds through physical, unyielding confrontations that often incorporated weapons like chains and his signature bullwhip, reflecting the era's gritty, less choreographed style. In during the late 1970s, Bass rose as a prominent mid-card competitor, capturing the and engaging in high-stakes feuds that highlighted his toughness against established stars. His tenure there involved consistent performances in tag and singles bouts, contributing to the promotion's lineup of hard-hitting Southern wrestling. Transitioning to in the early 1980s, Bass achieved greater success, winning the twice and forming the tag team with Black Bart, which contended for regional tag titles amid the territory's competitive landscape. These runs underscored his versatility, shifting from solo brawler to effective partner in defenses against top acts. A defining element of Bass's territorial work was his intense rivalry with in , spanning multiple bullrope matches—estimated by Bass himself at around 50 encounters—where the amplified the physical risks and crowd appeal of their clashes. This feud, marked by Bass's heel turn and betrayals, exemplified the narrative-driven violence of the period, with Rhodes gifting Bass a that later fueled a spin-off rivalry with , culminating in a loser-leaves-town . By 1987, Bass's accumulation of regional accolades, including Southern Heavyweight honors, positioned him as a reliable draw in the fading territorial system, known for unscripted resilience rather than acrobatic flair. His usage, often cracking opponents in no-disqualification bouts, reinforced a rooted in Texan bravado, earning respect for enduring the era's demanding schedules across promotions like Jim Crockett's.

World Wrestling Federation tenure (1987–1989)

Ron Bass debuted in the World Wrestling Federation (WWF) in early 1987, adopting the "Outlaw" Ron Bass persona characterized by a rugged , complete with spurs and a focus on brawling tactics to generate . This alignment fit the WWF's expanding national product, positioning Bass as a mid-card antagonist emphasizing territorial toughness over high-flying athleticism. Bass quickly integrated into WWF programming, appearing in house shows and television tapings, including a victory over Salvatore Bellomo on April 6, 1987. He participated in the inaugural Survivor Series on November 26, 1987, as part of a five-man heel team captained by The Honky Tonk Man, alongside King Harley Race, Hercules, and Danny Davis, facing Randy Savage's squad in an elimination match that highlighted the event's team format but did not advance Bass to the final survivors. His role remained consistent in subsequent events, such as Survivor Series 1988, where he teamed with The Honky Tonk Man, Greg Valentine, and Bad News Brown in another elimination bout, underscoring his utility in multi-man heel stables amid roster expansion. A prominent mid-card feud developed with Brutus Beefcake in mid-1988, ignited when Bass ambushed Beefcake post-match on an August 27 episode of WWF Superstars of Wrestling, using his spurs to gouge Beefcake's eyes in a graphic assault that drew censorship for its bloodiness and prompted WWF disclaimers on future airings. The angle escalated with retaliatory segments, culminating in Beefcake defeating Bass via sleeperhold in a hair vs. hair match on the January 7, 1989, edition of Saturday Night's Main Event, where Beefcake shaved Bass's head. Bass also clashed with other babyfaces like the Junkyard Dog, Hillbilly Jim, and Sam Houston, leveraging his outlaw character for street-fight style encounters that prioritized intensity over technical prowess. By early 1989, Bass's bookings shifted toward preliminary matches, including an entry in the Royal Rumble on January 22, where he was eliminated without notable impact. He continued in circuits, defeating opponents like on January 26, 1989, but creative decisions amid WWF's evolving emphasis on larger-than-life stars limited his push. Bass departed the promotion in March 1989, concluding a tenure marked by consistent mid-card exposure during the WWF's transition to dominance.

Retirement from active competition

Bass departed from the World Wrestling Federation (WWF) in early 1989 following a series of losses, including a hair vs. hair match defeat to on the January 7, 1989, episode of , where he was shaved bald, and participation in the 1989 Royal Rumble match. This exit marked the end of his full-time wrestling schedule after 18 years in the industry, primarily attributed to the cumulative physical strain from high-impact brawling styles without the protective booking afforded to top-tier performers or modern medical protocols. Upon entering WWF in 1987, Bass already carried a severe shoulder injury—a complete —that exacerbated over time due to the era's limited injury management and reliance on painkillers rather than rest or surgery. Post-WWF, Bass made sporadic appearances on the independent circuit from 1989 to 1991, wrestling in smaller promotions amid the territorial system's decline and WWF's consolidation of national prominence, which diminished opportunities for mid-card veterans like himself. These limited bouts reflected a deliberate scaling back from regular ring work, driven by persistent injuries accumulated from two decades of untreated wear, including joint damage common in pre-steroid trial and awareness eras where wrestlers often continued despite acute issues. By 1991, Bass fully retired from in-ring competition, shifting focus away from to avoid further health deterioration from the physically demanding schedule.

Wrestling persona and in-ring style

Character development and gimmick

Ron Bass developed his persona as a rugged , drawing on Western archetypes to depict a lawless frontiersman who wielded violence without restraint. Billed from , despite his birth, Bass portrayed a character evoking authentic Old West brutality rather than theatrical , often entering arenas with a black cowboy hat, long coat, and a menacing mustache to underscore his role as an unrepentant antagonist. In territorial promotions during the 1970s and 1980s, he competed under variations like Ron Bass or Sam Oliver Bass, using promos laced with anti-authority rhetoric that appealed to regional audiences valuing raw defiance over polished narratives. This foundation emphasized causal aggression—direct threats and physical intimidation—that mirrored the gritty preferences of Southern wrestling crowds, generating heat through perceived realism rather than exaggerated spectacle. The gimmick reached its zenith in the World Wrestling Federation starting in January 1987, where Bass transitioned from an initial prop to the signature dubbed "Miss Betsy," which he cracked during entrances to amplify visceral crowd revulsion. These theatrical yet grounded elements, including the whip's sharp report simulating frontier punishment, heightened his status by blending territorial toughness with national television's demand for memorable visuals, prompting boos and chants through implied menace without relying on scripted overkill. Critics and peers noted the character's endurance stemmed from Bass's commitment to unvarnished menace, avoiding the cartoonish flair of contemporaries and instead channeling a believable ethos that sustained fan investment across promotions. This approach proved effective in drawing authentic reactions, as the persona's focus on primal lawlessness aligned with wrestling's core appeal to audiences seeking villainy.

Techniques and match style

Ron Bass utilized a brawling style rooted in stiff, hard-hitting strikes, including punches, stomps, and clotheslines, which delivered high-impact offense suited to the fast-paced demands of television tapings and bouts. His matches emphasized raw power and ground-based dominance, with frequent use of the —branded "Miss Betsy"—for dramatic lashes that often provoked disqualifications, enhancing heel heat without requiring prolonged athletic exchanges. Bass avoided high-flying maneuvers, prioritizing realism through inverted suplex slams, facebusters like the Gourdbuster, and submission holds such as the skull vice, which proved effective in territorial feuds against mid-sized opponents but offered limited versatility amid the WWF's shift toward spectacle-driven athleticism in the late 1980s. This approach yielded consistent victories via in shorter contests, as evidenced by his territorial win streaks, though it constrained adaptation to longer, highlight-reel formats that favored agility over endurance brawling.

Championships and accomplishments

Major title wins

Ron Bass secured multiple regional heavyweight championships across (NWA) territories from the mid-1970s to the late 1980s, establishing dominance in southern and mid-Atlantic promotions without contending for or winning any world titles. These victories, often resulting from territorial booking decisions, highlighted his reliability as a mid-to-upper card performer capable of drawing in local feuds and carrying storylines. Key singles title wins included the NWA Gulf Coast Championship, captured on July 28, 1973, by defeating The Lumberjack, marking his early breakthrough in Alabama-based Gulf Coast Wrestling. He later claimed the AWA Southern Title twice in 1979, first defeating Robert Fuller in June and then Randy Taylor on July 2. In 1981, Bass won the NWA Southeastern Championship on March 30 by beating Ken Lucas, followed by the NWA Georgia National Title on March 15, 1982, against . Bass also held versions of the NWA Southern Heavyweight Championship twice in , defeating Frank Dusek on April 30, 1983, and on November 23, 1983. Further successes encompassed the on August 29, 1984, over Jr., and dual reigns with the NWA Florida Heavyweight Title in 1986, beating on July 15 and on September 16. These accolades, while prestigious within their regional contexts, were typically short-term bookings overshadowed by the era's national promotions like WWF, underscoring Bass's territorial-level impact rather than global stardom.
ChampionshipPromotion/VariationDate WonOpponent Defeated
NWA Gulf Coast Gulf Coast WrestlingJuly 28, 1973
AWA Southern July 2, 1979Randy Taylor
NWA Southeastern Southeastern Championship WrestlingMarch 30, 1981Ken Lucas
NWA Georgia National March 15, 1982
NWA Florida Southern April 30, 1983Frank Dusek
NWA Mid-Atlantic Mid-Atlantic Championship WrestlingAugust 29, 1984Angelo Mosca Jr.
NWA Florida September 16, 1986

Notable feuds and matches

One of Ron Bass's prominent territorial rivalries occurred in during 1983, where he initially aligned with before turning on him during Rhodes's NWA World Heavyweight Championship defense against in the summer of that year, establishing Bass as a treacherous character. This fueled a intense personal animosity, culminating in a Bullrope match on August 27, 1983, at the in , where Rhodes defeated Bass by touching all four corners first after a grueling brawl emphasizing Bass's rugged and willingness to incorporate environmental elements like the rope for leverage. The feud highlighted Bass's shift toward hardcore-leaning tactics without excessive gore, setting a precedent for weapon-assisted confrontations in regional promotions while prioritizing over athletic showcases. Bass's most extended territorial storyline developed with Barry Windham in Florida Championship Wrestling throughout 1983, sparked by a disputed saddle awarded to Bass by Rhodes, which escalated into matches blending personal stakes with title implications. A pivotal bout on October 12, 1983, pitted Windham's Florida Heavyweight Championship against the saddle, with Bass dominating through aggressive stomps and holds to retain his possession and assert territorial dominance. The rivalry peaked in a loser-leaves-town match, which Bass won via pinfall after a series of lariats and suplexes, forcing Windham's temporary departure—though Windham returned incognito as the masked "Yellow Dog" to continue the antagonism, underscoring Bass's role in drawing sustained crowds through escalating stipulations like barbwire encounters that tested physical resilience without derailing booking toward unsustainable pushes. These contests demonstrated Bass's brawling proficiency in weapon-influenced environments, contributing to early hardcore elements by focusing on realistic injury risks over theatrical excess. In the World Wrestling Federation, Bass engaged in a high-profile 1988 feud with Brutus Beefcake, ignited by Bass's post-match assault using his signature spurs ("Bret" and "Bart") on the August 27 episode of WWF Superstars of Wrestling, inflicting lacerations severe enough to prompt on-air censorship of the blood for broadcast standards. The angle portrayed Bass's outlaw persona as a credible threat, emphasizing spur strikes and stomps that simulated authentic barroom violence, yet WWF booking constrained it to midcard status, reflecting a preference for draw-based elevation over Bass's demonstrated intensity in prior territories. The rivalry concluded in a hair vs. hair match on December 7, 1988, at Saturday Night's Main Event in Tampa, Florida, where Beefcake secured victory via sleeper hold submission at 7:40, trimming Bass's hair post-match to resolve the storyline without propelling Bass toward main-event contention. This encounter reinforced Bass's reputation for visceral, endurance-testing brawls but illustrated causal limitations in national promotion dynamics, where popularity metrics overshadowed territorial-proven grit.

Personal life

Family and residences

Ronald Heard, professionally known as Ron Bass, maintained a private family life away from public scrutiny, fathering three children: sons Scott Heard and Heard, and daughter Julie Heard Willard. His son later entered under the ring name , debuting in September 2019. Bass's residences aligned with his career's territorial demands, with early years linked to Texas promotions where he was frequently billed from areas like Pampa and . Post-retirement, he settled in Thonotosassa, Florida, a suburb of Tampa, prioritizing personal stability over the industry's nomadic lifestyle. This move reflected a deliberate shift to a quieter existence, unmarred by publicized personal controversies.

Health and death

Ronald Heard, known professionally as Ron Bass, died on March 7, 2017, at the age of 68 from complications following to address a burst appendix. He passed away at in , where he had been admitted after delaying medical attention for approximately one week following the onset of symptoms. The burst appendix, a condition that can lead to and if untreated, necessitated emergency , but postoperative recovery failed, resulting in his death. This outcome reflects risks associated with delayed intervention in abdominal emergencies, particularly in older individuals with potential comorbidities from decades of physical exertion in , though no specific chronic conditions were publicly detailed in medical reports prior to the incident.

Legacy and evaluation

Contributions to wrestling

Ron Bass played a key role in sustaining (NWA) territories during the and by serving as a dependable midcard capable of generating through prolonged feuds and consistent performances across regional promotions. Active primarily from 1971 to 1989, he appeared in territories such as Gulf Coast, Tri-State, , and , where his bookings contributed to event viability by filling cards with credible threats to established stars. This reliability, spanning over 18 years in a highly competitive environment, prioritized drawing power over individual stardom, aiding the pre-WWF era's decentralized structure against national expansion pressures. His in-ring approach emphasized brawling and street-fight realism, incorporating props like spurs for attacks and specialties such as bullrope matches, which foreshadowed mid-1980s territory trends toward unscripted violence before the explicit hardcore format of the . These elements added grit to undercard bouts, enhancing dynamics by portraying an authentic toughness that resonated with audiences seeking visceral confrontations in live settings. Peers described him as ego-free and collaborative, traits that facilitated seamless integration into booking rotations and elevated lesser-known opponents through structured aggression.

Reception and criticisms

Ron Bass received praise from wrestling insiders for his reliability as a territorial performer and his ability to portray a convincing outlaw character. Colleagues and observers noted his believability in the ring, emphasizing that Bass "looked the part" of a rugged and executed stiff, realistic brawling that enhanced match authenticity without relying on exaggerated theatrics. This style earned him respect as a "workhorse" in promotions like NWA/Crockett, where he contributed to drawing crowds through intense, physical feuds prior to his WWF tenure. Critics of Bass's career trajectory point to his stagnation in the WWF from 1986 to 1988, where he remained confined to mid-card roles despite territorial success, amid an era prioritizing larger-than-life, high-flying or promo-dominant talents like over traditional brawlers. Booking decisions reflected a shift toward spectacle-driven , sidelining wrestlers like Bass whose grounded, hard-hitting approach lacked the flash to break into main-event contention, though no verifiable evidence suggests deliberate underutilization beyond market preferences. His physical, no-frills style, while praised for realism, contributed to accelerated bodily wear over decades, aligning with patterns observed in territory-era veterans who prioritized stiff work over safer, athletic maneuvers. Fan and insider recollections highlight enduring appreciation for Bass's authenticity over manufactured hype, countering unsubstantiated claims of untapped "superstar" potential by underscoring his consistent but non-headlining contributions across promotions.

References

  1. https://www.[youtube](/page/YouTube).com/watch?v=_gJQPGxBEWM
  2. https://www.[wwe](/page/WWE).com//wherearetheynow/ronbass
  3. https://www.[facebook](/page/Facebook).com/groups/ProfessionalWrestlingHistoricalSociety/posts/608780829169413/
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