Hubbry Logo
Paddy PowerPaddy PowerMain
Open search
Paddy Power
Community hub
Paddy Power
logo
7 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Paddy Power
Paddy Power
Paddy Power
View on Wikipedia
from Wikipedia

Paddy Power is an Irish gambling company founded in 1988. Its product offering includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in Dublin, alongside a satellite office in Malta. In February 2016, Paddy Power merged with Betfair to create Flutter Entertainment.

Key Information

History

[edit]
Paddy Power shop in Moore Street, Dublin (2007)

Paddy Power was founded in 1988 by a merger of the forty shops of three Irish bookmakers: Stewart Kenny, David Power, and John Corcoran.[1] Stewart Kenny and Vincent O'Reilly had sold Kenny O'Reilly Bookmakers to Coral in 1986, and then opened ten shops of their own by 1988; Kenny was group CEO from 1988 to 2002, and chairman from 2002 to 2003.[2] John Corcoran's shops had traded as Patrick Corcoran.[3] David Power was a son of Richard Power and one of several inheritors trading under the Richard Power name.[2] The Power name was considered the strongest brand among the merged shops, while the "Paddy" name and green colouring emphasised the chain's Irishness at a time when the fragmented Irish industry was facing competition from British betting chains entering the market in response to changes in the Irish tax code.[3][4] David Power's son, whose name happens to be Paddy Power (b. 1974/5), is a marketing spokesman for the company.[5]

Expansion

[edit]
Paddy Power, North End Road, Fulham, London (2015)

Paddy Power had an aggressive expansion strategy involving opening prominent shops in most Irish towns, rather than side streets previously favoured.[4] The firm's novelty bets broadened its media coverage beyond the horseracing news.[4] Its share of the Irish off-course betting market grew from 8% in 1988 to 33% in 2001.[6]

Power Leisure, the parent company of Paddy Power PLC, listed on the London Stock Exchange in December 2000, to fund an expansion in the UK.[1][7][8]

An outlet in Hammersmith, London

At the end of 2005, Paddy Power operated 195 outlets (150 in Ireland and 45 in the UK). The total number of employees was 1,374. On 27 May 2008, it acquired the Northern Irish independent bookmaker McGranaghan Racing, bringing its shop count to 191 in Ireland. In February 2010, the chain had 356 shops with 209 in Ireland, 8 in Northern Ireland and 139 in Great Britain.[9]

The bookmaker is known for offering odds on controversial markets in order to garner publicity, e.g., in November 2008, 16–1 was laid that United States President Barack Obama 'would not finish' his first term (this was widely interpreted as his odds of assassination).[10]

After English Premier League new entrants Stoke City lost their opening game of the 2008–09 season 3–1 to Bolton Wanderers, Paddy Power controversially paid out on bets on them being relegated. When the club finished in mid-table at the end of the season the company took out a full page advert in The Sentinel apologising to the club and its supporters.[11]

In May 2010, Paddy Power acquired a majority stake in Australian bookmaker Sportsbet.com.au.[12]

In July 2010, the company took the unusual step of refunding bets placed on Felipe Massa to win the 2010 Germany Grand Prix following the notorious "team orders" incident, which led to Fernando Alonso being allowed to win the race, despite Massa's clear lead.[13]

In October 2011, the company paid out early on New Zealand winning the 2011 Rugby World Cup, four days before the final against France on 23 October 2011. The All Blacks were Paddy Power's 4/6 tournament favourites and were 1/9 odds on to win the final, with France at 13/2. The company boss said: 'New Zealand have left all of their opposition so far feeling black and blue and it's inevitable us bookies will be taking a hammering from them on Sunday too, so punters might as well collect now.' New Zealand did indeed go on to win the match.[14]

As of November 2011, Paddy Power was the largest bookmaker in Europe by total share value.[15] Its group income was €444m in 2010.[16]

Paddy Power was placed 6th in the 2011 Management Today list of "Britain's Most Admired Companies".[17]

Paddy Power and British rival Betfair agreed terms for a merger in September 2015. The transaction was structured as an acquisition of Betfair by Paddy Power[18] and the enlarged entity, named Paddy Power Betfair, is based in Dublin.[19] The merger was completed in February 2016.[20]

Paddy Power CEO Andy McCue became COO of Paddy Power Betfair, with Breon Corcoran, CEO of Betfair, becoming CEO of the combined group and Paddy Power's Gary McGann becoming chairman.[21] Andy McCue left the company in April 2016 to pursue other opportunities.[22]

In February 2020, Paddy Power won the GGA London "Betting Shop Operator of the Year" award.[23] In July 2021, it won for a second consecutive year.[24]

In October 2025, it was announced that Paddy Power was to close 28 shops in the Republic of Ireland, one in Northern Ireland and 28 in Great Britain, with 247 people to be made redundant.[25][26]

Criticism

[edit]

Paddy Power has drawn criticism for offering controversial markets, such as odds on the first species to be driven to extinction by the BP oil spill in the Gulf of Mexico,[27] on a prospective assassination of United States President Barack Obama,[28][29] and on the potential extinction of the polar bear in December 2009.[30]

Paddy Power's advertising campaigns have also been criticized. One showed sight-impaired footballers kicking a cat, about which the Advertising Standards Authority (ASA) received 400 complaints.[31] Another involved the model Imogen Thomas alongside a tagline using a double entendre.[32] Paddy Power also received hundreds of complaints and was accused of transphobia by members of the LGBT community in February 2012 when the company released an advertising campaign to distinguish "the stallions from the mares" by placing transgender women in the crowds at the Cheltenham Festival. The ASA ruled that the advert could not be broadcast in the United Kingdom.[33][34]

Additionally, the company has been criticised for not paying out on bets with large odds. In May 2009, when Shane Lowry won the Irish Open, it stated that it would not pay out on the 3000/1 odds which it had mistakenly offered and instead reached 'an arrangement' with the customers involved.[35]

During a UEFA Euro 2012 match between Denmark and Portugal on 13 June 2012, Danish forward Nicklas Bendtner celebrated his second goal by lowering his shorts and lifting his shirt to reveal a pair of Paddy Power underpants, leading to criticism from the national team's sponsor Ladbrokes and tournament organisers UEFA. Bendtner was fined €100,000 by UEFA and banned for one game. He described his actions as being regrettable and not premeditated.[36][37][38]

In early March 2014, 5,525 complaints, the most ever recorded, were made to the United Kingdom Advertising Standards Authority (ASA) via an online petition launched for Paddy Power to withdraw an offer for betting on the outcome of the South African trial of Oscar Pistorius for murder of his girlfriend.[39] On 19 March 2014, the ASA upheld all 5,525 complaints that the advertisement was insensitive, made light of disability, the death of a woman and a murder trial, and brought advertising itself into disrepute.[40][41] The advert was discussed on an episode of The Last Leg, where Adam Hills made an impassioned speech condemning it.[42]

Prior to the 2014 FIFA World Cup, Paddy Power posted a photo on its Twitter account, sourced from Reddit, allegedly showing an overhead view of a Brazilian rainforest with the message "C'MON ENGLAND PP" spelled out by the former locations of trees that had been cut down. Following major criticisms over the advert from users, it was revealed on 8 June 2014 that the images were fake, and part of a campaign by Paddy Power to promote its anti-deforestation charity effort.[43]

In July 2014, Paddy Power was criticised by the Information Commissioner's Office for its response to an incident in 2010, where a hacker was able to obtain personal information of more than 649,000 people from its website. The data included addresses, email addresses, phone numbers, dates of birth and security questions and answers. Paddy Power did not inform the Information Commissioner's Office until four years later.[44]

In September 2017, Paddy Power offered odds on a dead footballer, Ugo Ehiogu, to become the new manager of Birmingham City F.C. The company said it had made an error.[45] For the 2018 FIFA World Cup, Paddy Power was criticised for its controversial polar bear graffiti stunt, with a Russian polar bear being emblazoned with an England flag. Paddy Power claimed the stunt was to raise awareness of the plight of polar bears in the Russian Arctic.[46]

In October 2018, Paddy Power Betfair received a £2.2 million fine from the UK Gambling Commission, after an investigation revealed that the company broke the commission's rules regarding social responsibility and anti-money laundering.[47]

In December 2018, Paddy Power and William Hill faced further criticism after allegations that they allowed a gambling addict to wager thousands of pounds in stolen cash. Victims of the theft seek £965,000 from Paddy Power that has not been compensated after the previous fine from October of that year.[48]

In May 2023, Paddy Power was fined £490,000 by The Gambling Commission for sending a promotional push notification to customers who had signed up to exclude themselves from gambling and inviting them to bet on a football match.[49]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Paddy Power

View on Grokipedia
from Grokipedia
Paddy Power is an Irish sports betting and company founded in 1988 through the merger of three independent bookmakers—those operated by Stewart Kenny, David Power, and John Corcoran—to counter competition from larger chains. Now operating as a principal brand under plc, the world's largest online betting operator by revenue, it offers fixed-odds sports wagering, , poker, bingo, and products, with a strong focus on markets in the and . The firm has achieved notable growth through aggressive expansion, including a 2016 merger with that formed Paddy Power Betfair (later rebranded Flutter), enabling it to capture significant shares in both retail and digital sectors amid regulatory shifts like the UK's 2005 Gambling Act. Paddy Power distinguishes itself via an unconventional, humor-driven approach featuring provocative stunts and advertisements, such as event infiltrations and satirical campaigns, which have boosted visibility but frequently sparked backlash and regulatory scrutiny for insensitivity or misleading content. These tactics, grounded in customer research rather than mere , have solidified its reputation as a disruptor in an industry often criticized for risks, though the company emphasizes features like "money-back specials" to differentiate its offerings.

Corporate Overview

Founding and Early Structure

Paddy Power was founded on September 1, 1988, through the merger of three established Irish businesses owned by Stewart Kenny, David Power, and John Corcoran, which collectively operated 40 retail betting shops primarily . The consolidation was driven by the need to counter competition from larger British chains entering the Irish market following regulatory , enabling smaller independents to pool resources for in operations and marketing. David Power contributed his family's Richard Power Bookmakers, a chain tracing back to 1895 when Richard Power began operations in Waterford, providing the merged entity with longstanding brand familiarity among Irish punters. Stewart brought financial and strategic acumen from his background in accountancy and property, while John Corcoran supplied an extensive network of urban shops, particularly in . The name "Paddy Power" was selected to evoke Irish heritage—"Paddy" as a colloquial term for an Irishman—paired with Power's recognizable , over alternatives like "Kenny Corcoran" deemed less marketable. In its nascent structure, Paddy Power operated as a with the three founders at the helm, centralizing management to oversee shop-level betting on horse racing, greyhounds, and football while emphasizing competitive odds and rapid payouts to attract customers. This retail-centric model, without initial digital or international components, focused on Ireland's domestic market, where betting shops served as social hubs amid strict on-course and off-course regulations. By the early 1990s, the firm began modest expansion, adding shops and refining internal processes, but remained rooted in physical outlets until broader technological shifts later.

Current Ownership and Market Position

Paddy Power functions as a principal brand and operating within Flutter Entertainment plc, a multinational conglomerate headquartered in , , and publicly listed on the (NYSE: FLUT) and . Formed through the 2016 merger of Paddy Power plc and Group plc, the entity rebranded from Paddy Power Betfair to in 2019 to reflect its broader portfolio, which includes brands like , , and . As of July 2025, Flutter completed its acquisition of the remaining minority stake in , achieving full ownership of its U.S. operations, though this does not alter Paddy Power's direct status under Flutter's UK and (UK&I) division. Flutter remains controlled by institutional and public shareholders, with notable stakes including a $2.5 billion (€2.1 billion) investment by billionaire in September 2025, representing approximately 5-6% ownership without granting . In the global and iGaming sector, holds the position of world leader by revenue, reporting trailing twelve-month revenue of $14.9 billion as of June 30, 2025, driven primarily by digital platforms amid regulatory shifts favoring over retail betting. Paddy Power contributes significantly to Flutter's &I segment, which generated substantial growth in Q2 2025 with 16% year-over-year revenue increase across the group, bolstered by high-profile events like the . Forecasts for full-year 2025 project Flutter's revenue between $15.48 billion and $16.38 billion, with adjusted EBITDA expected at $2.94 billion, reflecting Paddy Power's entrenched role in markets where it maintains competitive positioning through aggressive marketing and digital innovation. Within the UK and Ireland, Paddy Power commands a leading market presence in retail and online sports betting, though it faces headwinds from regulatory pressures on high-street operations, prompting the announced closure of 57 shops across the and in October 2025 as part of a portfolio rationalization favoring digital channels. The online market, valued at approximately USD 7.37 billion in 2024, sees Flutter's brands—including Paddy Power—capturing significant share through diversified offerings in , football, and other sports, amid broader European online gaming revenues where the accounts for 26% of the total. This positioning underscores Paddy Power's evolution from a domestic Irish to a key pillar in Flutter's transatlantic strategy, with profitability forecasts for the group surging up to 40% in 2025 to around £2.5 billion, attributable in part to UK&I performance despite elevated customer winnings in .

Historical Development

Inception and Domestic Growth (1988–2000)

Paddy Power was established in 1988 through the merger of three independent Irish bookmakers—Stewart Kenny, David Power, and John Corcoran—combining their approximately 40 retail betting shops to form a unified operation headquartered in . The merger was motivated by the need to counter the entry of larger British betting chains into the Irish market, which threatened smaller local operators by leveraging and aggressive pricing. The company's name derived from David Power's surname, selected for its familiarity among Irish punters over the other founders' names. From , Paddy Power pursued an expansion emphasizing high-visibility retail locations on main streets in Irish towns, diverging from the traditional placement of betting shops in less prominent side alleys favored by competitors. This approach enhanced customer accessibility and brand presence, contributing to rapid domestic consolidation. By maintaining a localized focus on Irish horse and Gaelic —core to the national betting culture—the firm built customer loyalty through competitive odds and community-oriented operations. By the late , Paddy Power had significantly increased its in Ireland's off-course betting sector, rising from approximately 8% at founding to a dominant position that approached one-third by the early 2000s, reflecting sustained and acquisitions of smaller rivals. Turnover exceeded £100 million annually during this period, underscoring the success of its retail-focused model amid regulatory stability in Ireland's onshore betting environment. The company remained exclusively domestic until 2000, when initial overseas moves began, but its foundational decade solidified it as Ireland's leading through disciplined capital allocation and resistance to foreign dominance.

International Expansion and Acquisitions (2000–2015)

In December 2000, Power Leisure plc, the parent company of Paddy Power, listed on the London Stock Exchange to raise capital for expansion into the market. This flotation provided funds to support the company's shift beyond its Irish base, enabling initial forays into online betting via the launch of paddypower.co.uk in May 2001. Paddy Power formally entered the retail betting sector in 2002, establishing licensed betting offices and leveraging the listing's proceeds to build a physical presence amid growing competition from established British operators. The company's international push accelerated with its entry into in May 2009, when it acquired a 51% stake in Pty Ltd, an online firm, for €27.2 million (approximately A$51 million at the time). , founded in 1993 and focused on , , and markets, provided Paddy Power with immediate access to a regulated environment similar to the and , where was prominent. In December 2010, Paddy Power completed the full acquisition by purchasing the remaining 48.9% stake for A$132.6 million (£86.2 million), consolidating control and integrating 's operations to capture a larger share of Australia's then-booming online wagering sector, which saw revenues grow amid regulatory liberalization. Further acquisitions supported this footprint, including Sportsbet's purchase of International All Sports Limited (IAS), a New Zealand-based , in 2010 for , extending Paddy Power's reach into Australasia's cross-border betting flows. By 2015, these moves had diversified revenue streams, with and Australian operations contributing significantly to group turnover—UK retail and segments alone accounting for over 40% of total stakes by mid-decade—while mitigating reliance on the smaller Irish market. Culminating the period, Paddy Power agreed to an all-share merger with Betfair Group plc on September 8, 2015, valued at approximately £5 billion, creating Paddy Power Betfair plc. Structured as an acquisition of Betfair by Paddy Power, the deal (completed in 2016) integrated Betfair's exchange-based betting platform and international licenses in markets like , , and , enhancing scale for global digital expansion and yielding projected annual cost synergies of €65 million. Paddy Power shareholders held 52% of the combined entity, positioning it as Europe's largest listed firm by at the time.

Merger with Betfair and Evolution under Flutter (2016–present)

In September 2015, Paddy Power plc and Group plc announced a merger valued at approximately £5 billion, aiming to combine Paddy Power's retail and marketing strengths with 's exchange technology and international digital presence to form one of the world's largest operators, employing over 7,000 staff. The deal, structured as acquiring Paddy Power through a , received regulatory approval from bodies including the UK Competition and Markets Authority and Ireland's Competition and Consumer Protection Commission, addressing concerns over market concentration in betting exchanges and fixed-odds services. The merger completed on February 2, 2016, creating Paddy Power Betfair plc (PPB), headquartered in with dual listings on the London and Irish stock exchanges; it was accounted for as an acquisition of by Paddy Power in , leading to initial synergies such as cost savings from overlapping operations and . Post-merger, PPB pursued operational efficiencies, including the closure of redundant offices and staff reductions totaling around 200 positions in 2016, primarily from duplicated administrative and IT roles, while emphasizing digital growth to counter declining retail betting amid regulatory pressures on high-street shops. In , PPB acquired a stake in Group, a U.S. operator, for $158 million, positioning the group for expansion into the emerging American market following the U.S. Supreme Court's ruling overturning PASPA. This was followed by the $6.1 billion all-share acquisition of in October 2019, incorporating and integrating and casino offerings, which further diversified revenue streams beyond . On March 6, 2019, PPB announced a to plc to encapsulate its expanding portfolio of brands—including , , and newly acquired entities—beyond the original merged names; shareholders approved the change, effective May 2019, with the company joining the . Under Flutter, retained its role as a flagship brand in the and , focusing on and gaming with an emphasis on customer fairness and innovative , while benefiting from group-wide technological advancements like shared data analytics and exchange . By 2025, Flutter's U.S. operations, bolstered by full ownership of , generated over half of group revenue, reflecting a strategic pivot toward high-growth markets; however, in October 2025, Flutter initiated closures of 57 Paddy Power retail shops in the and as part of a high-street estate review, driven by declining footfall and a regulatory environment favoring online channels. This evolution underscores Flutter's broader transition to a digitally dominant model, with Paddy Power contributing to consolidated revenues exceeding €6 billion annually by fiscal 2023, amid ongoing investments in tools and compliance with jurisdictions like the Gambling Commission's stake limits.

Business Operations

Core Product Offerings

Paddy Power's foundational product is , which includes fixed-odds wagers on diverse events such as soccer matches, , , races, and novelty markets like political outcomes or entertainment specials. This offering extends to both pre-match and in-play (live) betting, with markets covering major global leagues and domestic Irish sports. The company emphasizes competitive and promotions tied to high-profile fixtures, forming the bulk of its from retail and online channels. In addition to , Paddy Power provides a suite of online gaming products, prominently featuring such as slots, live dealer tables, , , and titles, with a selection exceeding 1,000 slot variations powered by third-party providers. These include classic, exclusive, and options, alongside virtual sports simulations for continuous wagering opportunities outside live events. Paddy Power also operates dedicated poker and bingo platforms, offering cash games, tournaments with entry freerolls, and networked bingo rooms, supplemented by lottery-style games. These products integrate across digital interfaces, allowing cross-promotion with to encourage multi-product engagement.

Retail versus Digital Shift

Paddy Power originated as a retail-focused , established in 1988 through the merger of three operators controlling 40 betting shops. The company expanded its physical footprint, opening its first shop in 2002 and growing to over 250 locations by the mid-2000s, alongside its Irish estate. However, recognizing the potential of digital channels, Paddy Power introduced betting prior to the early 2000s and launched full online and services around 2002–2004, positioning itself as an among and Irish operators. By 2006–2007, online revenues had surpassed retail operations, marking a pivotal driven by increasing penetration and customer preference for convenient, 24/7 access over in-person wagering. This shift accelerated post-2011, when online activities constituted the vast majority of the , with retail relegated to a shrinking segment amid regulatory pressures like the 's 2005 Gambling Act stake limits and rising operational costs such as rent and staffing. Under parent company (following the 2016 Paddy Power-Betfair merger), the and division—encompassing Paddy Power's brands—generated $4.5 billion in 2023 revenue, predominantly from online channels, where Flutter holds a 41% compared to declining retail contributions. Recent strategic reviews underscore the ongoing prioritization of digital over retail. In October 2025, Flutter announced the closure of 57 Paddy Power shops across the (29, including ) and (28), representing nearly 10% of its 608 licensed outlets and risking 247 jobs, citing unsustainable costs and structural market challenges in high-street betting. Despite selective retail enhancements, such as digital displays in over 40 shops by 2022 and a new at London's casino in October 2025, these measures serve as hybrid experiments rather than a reversal of the digital dominance, with and Irish online betting revenues far outpacing retail amid broader industry trends toward app-based and exchange platforms like .

Global Market Presence

Paddy Power's operational footprint is concentrated in the United Kingdom and Ireland, encompassing both retail betting shops and online platforms tailored to these regulated markets. As of October 2025, the company maintains over 550 licensed retail outlets across these jurisdictions following the announcement of 57 closures—29 in the UK (including one in Northern Ireland) and 28 in the Republic of Ireland—as part of a strategic review to address underperforming locations amid shifting consumer preferences toward digital betting. This domestic emphasis stems from stringent gambling licensing requirements that limit physical expansion, with no verified retail presence in other countries. Digitally, Paddy Power's online , , and gaming services are geo-blocked to comply with jurisdictional laws, rendering them accessible primarily to users in the , , , and the Isle of Man, while explicitly restricting access from territories such as the , , and most of . Users attempting access from prohibited locations, including via VPNs, encounter barriers enforced by the platform's licensing obligations under and Irish regulations. This restriction ensures adherence to local prohibitions on cross-border gambling but confines the brand's direct customer engagement to its core regions, distinguishing it from Flutter Entertainment's globally diversified portfolio. Although Paddy Power lacks autonomous international subsidiaries or storefronts, its mischievous branding and have cultivated global awareness, indirectly bolstering Flutter's presence in over 100 countries through shared technological infrastructure and customer acquisition synergies. For instance, high-profile deals like the 2025 partnership underscore the brand's appeal in English-speaking markets, yet operational revenues remain derived almost exclusively from and Irish bettors. This regional model reflects pragmatic adaptation to fragmented global regulations rather than aggressive overseas penetration under the Paddy Power banner.

Marketing and Branding

Brand Identity and Advertising Strategy

Paddy Power's brand identity centers on a mischievous, persona that differentiates it from conventional bookmakers, emphasizing entertainment and over transactional betting. Founded in , the brand has cultivated a reputation for sharp-witted humor and a challenger mentality, positioning itself as a fun, customer-focused operator in the industry. This identity is rooted in real-time responsiveness to punter feedback and cultural events, fostering loyalty through perceived fairness and amusement rather than solemnity. Visually, the brand underwent a redesign in 2012 by , adopting a diagonal "Paddypower" logotype to symbolize its unconventional, "" approach, departing from the upright of competitors. In July 2025, Paddy Power introduced a unified visual identity with an all-encompassing logo to ensure consistency across product sub-brands like and offerings, enhancing cohesion in digital and retail channels. These elements reinforce brand pillars such as wit and boldness, guiding content creation to align with an offbeat, provocative ethos. The advertising strategy leverages this identity through daring, multi-channel campaigns that prioritize and virality to capture in a saturated market. Collaborating with agencies like BBH London, Paddy Power deploys 360-degree tactics encompassing TV, , print, , and publicity stunts, often reacting instantaneously to outcomes or societal trends for maximum . This approach aims to "outgun" larger rivals like Ladbrokes and William Hill by entertaining audiences and generating , with segmentation targeting diverse consumer profiles via tailored channels. While courting regulatory scrutiny, the strategy's calculated risk-taking has sustained brand salience, as evidenced by consistent award-winning executions that blend humor with cultural commentary.

Notable Campaigns and Stunts

Paddy Power has gained prominence for its provocative and humorous marketing stunts, often leveraging current events, sports, and to generate media buzz and brand recall. These campaigns frequently push boundaries, blending irreverence with timely opportunism, such as ambushing major events without official sponsorship. While effective in visibility, some have drawn regulatory fines or public backlash for perceived insensitivity. One early high-profile occurred during , when Paddy Power erected an 108-foot-tall, eight-ton statue of manager modeled after Christ the Redeemer on the on June 7, 2012. Stabilized by two 40-ton cranes, the installation symbolized "divine intervention" for 's tournament prospects and was visible from across the Channel. The amplified media coverage ahead of the event but was dismantled due to high winds. In the same tournament, Danish striker exposed the Paddy Power logo on his underpants while celebrating goals against on June 17, 2012, leading to a €100,000 fine for unauthorized advertising. Paddy Power publicly agreed to cover the penalty on June 19, 2012, framing it as support for Bendtner's "lucky pants," which boosted the brand's notoriety despite violating sponsorship rules. For the in , Paddy Power launched the "Shave the Rainforest" campaign, posting fabricated images on June 7, 2014, purporting to show the company clearing Amazon land for a . Revealed as a 36 hours later, the aimed to highlight by committing £1 million to pay loggers not to fell trees, generating global trends and awareness while tying into the event's location. Critics questioned the ethics of feigned environmental harm, but it aligned with Paddy Power's pattern of for publicity. The "Rainbow Laces" initiative, starting in 2013 and expanding annually, encouraged football players to wear rainbow-colored laces during matches to combat homophobia in sport. Partnering with groups like Stonewall, it raised over £170,000 for LGBT+ causes by 2019, including during the via "Rainbow Russians" ads that repurposed host criticism for advocacy. The campaign earned praise for cultural impact but faced resistance in conservative markets. Other stunts include a 2015 election truck parked outside Westminster on May 6, 2015, decal-ed with "You're getting sacked in the morning" and odds that 75% of MPs would lose seats, satirizing political upheaval. In 2018, a drive-thru booth appeared outside Dublin's during Pope Francis's visit, offering punters absolution for gambling sins in a nod to Irish Catholic culture. These efforts underscore Paddy Power's strategy of over paid ads, often yielding disproportionate returns despite occasional controversies.

Sponsorships and Partnerships

Paddy Power has pursued sponsorships primarily in sports betting-relevant sectors, including darts, American football, football, and niche events, often integrating charitable elements or provocative campaigns to amplify brand visibility. These deals align with the company's marketing emphasis on entertainment and risk-taking, frequently extending to partnerships with broadcasters and charities. A flagship partnership is the three-year title sponsorship of the (PDC) , announced on July 11, 2023, which marked Paddy Power's entry into major events. The deal includes on-site activations and has featured the "Bigger 180" campaign, pledging £1,000 to UK for every 180 scored during the 2025 tournament, raising awareness for while tying into terminology. This initiative, launched in 2025, generated positive publicity and donations exceeding expectations from the event's high-scoring nature. In , Paddy Power became the official sportsbook partner of the () in the and on September 3, 2025, for the 2025-26 season. The agreement grants promotional rights across NFL digital channels and in-stadium activations at UK and Irish games, aiming to capitalize on growing NFL popularity in the region. Football sponsorships have included the 2020-21 season deal with Town, promoted via the "#SaveOurShirt" campaign, which highlighted widespread sponsorships in English football by initially "unsponsoring" lower-league clubs before revealing the partnership without visible logos. In , a similar "unsponsored" teams like , Newport County, Southend United, and Macclesfield Town to protest ads on kits amid regulatory scrutiny. Paddy Power maintains longstanding ties to , sponsoring major Flat and National Hunt events in Ireland and the as part of its core market strategy. Recent expansions include sponsoring the first UK-held Kabaddi World Cup in 2025, targeting emerging sports for niche audience engagement, and non-sports TV partnerships such as a 14-month deal starting April 7, 2025, for idents on ITV programming like gameshows. These efforts underscore a shift toward diversified, purpose-driven activations beyond traditional sports.

Controversies and Criticisms

Advertising and Regulatory Scrutiny

Paddy Power's advertising strategy, often employing irreverent humor and , has repeatedly attracted complaints to the UK's Advertising Standards Authority (ASA), resulting in multiple rulings and ad withdrawals. Between and 2023, the company faced investigations into at least seven campaigns, with four complaints upheld by the ASA, reflecting a pattern of boundary-pushing content that regulators deemed irresponsible or misleading. In June 2022, the ASA upheld complaints against a television and video-on-demand advertisement featuring a man dismissing family dinner with the phrase "stuff it up" to place a bet, ruling that it breached the Broadcast Committee of Advertising Practice (BCAP) Code and the Committees of Advertising Practice (CAP) Code by portraying as taking priority over family life and encouraging repetitive betting. The ASA prohibited the ad from reappearing in its current form and directed Paddy Power to ensure future advertisements did not condone or trivialize the negative consequences of . In a separate 2022 ruling on three Paddy Power ads, the ASA found one breached codes for implying 's dominance over essential activities, while clearing two others of causing offense or promoting harmful stereotypes. Regulatory scrutiny extended to misleading promotions, as in March 2022 when the ASA ruled a breached CAP Code rule 3.1 for unclear presentation of significant conditions on a pre-match betting offer, potentially misleading listeners about eligibility and terms. Complaints alleging stereotypes in 2022 ads were not upheld, with the ASA finding no harmful comparisons drawn between . By 2023, the ASA cleared Paddy Power ads featuring sports personalities, determining they did not irresponsibly appeal to under-18s or promote . Beyond ASA oversight, the UK Gambling Commission imposed a £490,000 fine on Paddy Power in May 2023 for sending promotional push notifications to customers enrolled in the Gamstop scheme, violating codes by targeting vulnerable individuals. This incident underscored broader regulatory demands for robust compliance amid tightening rules, which since have prohibited ads appealing to children or glorifying betting. In Ireland, where Paddy Power originated, similar pressures have emerged, though specific ad bans are less documented compared to the , aligning with EU-wide trends toward restricting to protect consumers.

Betting Practices and Customer Impact

Paddy Power's betting practices include sports wagering, in-play betting, , and promotional offers such as risk-free bets up to £20 and bonuses with wagering requirements. In-play betting, which allows wagers during live events, facilitates rapid, repeated stakes that amplify financial risks due to impulsive decision-making under time pressure. These features, combined with mobile push notifications and targeted marketing, have drawn scrutiny for potentially exacerbating , as online correlates with problem gambling rates up to 16% among users. The company has incurred significant regulatory penalties for deficiencies in customer protection. In October 2018, the UK Gambling Commission fined Paddy Power Betfair £2.2 million for failures to identify and intervene with customers exhibiting signs of gambling harm, alongside anti-money laundering lapses, affecting multiple accounts over extended periods. Of this, £1.7 million was allocated to GambleAware for research and treatment, with approximately £500,000 compensating impacted individuals and covering costs. In May 2023, an additional £490,000 penalty was levied for erroneously dispatching promotional push notifications to customers enrolled in the Gamstop self-exclusion scheme, breaching social responsibility codes on November 21, 2021. Judicial findings have highlighted direct customer harm from these practices. A June 2021 judgment ruled that Paddy Power incentivized a identified problem gambler with bonuses to place high-volume bets—totaling over £100,000 in losses—despite internal awareness of his unaffordable stakes and history, prioritizing over intervention. Such cases underscore how unchecked engagement tools can perpetuate cycles of loss for vulnerable users, contributing to broader societal costs including debt and issues. Customer experiences reveal mixed impacts, with successful bettors frequently facing account restrictions or closures as a "business decision" to curb profitable activity, limiting further participation. While Paddy Power provides safer tools like deposit limits, session timeouts, and options, regulatory actions indicate inconsistent application, potentially undermining trust and enabling harm among at-risk demographics. Even co-founder Stewart Kenny has described as a "major social problem," advocating stricter controls on high-speed products like online slots to mitigate risks.

Ethical and Market-Specific Debates

Paddy Power, as part of , has faced scrutiny over its contribution to -related harms, with critics arguing that its inherently profits from a minority of customers exhibiting addictive behaviors. Empirical data from the UK Gambling Commission indicates that problem gamblers, comprising approximately 0.5% of the adult population, generate a disproportionate share of industry revenue, often estimated at 20-80% under the observed in economics. Stewart Kenny, a co-founder of Paddy Power, resigned in 2016 citing the industry's refusal to implement meaningful anti-addiction measures, describing as a "major social problem" exacerbated by governments' negligent over two decades. Specific incidents highlight operational lapses in customer protection. In 2016, a Gambling Commission review revealed that Paddy Power staff, including senior personnel, encouraged a identified as a problem gambler to continue betting despite junior staff warnings, contributing to the individual's loss of home, jobs, and family. The company was fined £2.2 million in 2021 for social responsibility failures, including inadequate safeguards against via stolen funds and insufficient monitoring of high-risk accounts. Further penalties followed in 2023, when Paddy Power breached rules by sending promotional push notifications to self-excluded s, inviting bets on football matches, which violated requirements to prevent consumer harm. Debates intensify around the efficacy of "responsible gambling" initiatives promoted by operators like Paddy Power. While the company asserts commitment to fair practices, including self-exclusion tools and monitoring, academic analysis questions the sincerity of industry-wide advertising campaigns that pair promotions with harm-minimization messages, arguing they normalize high-risk behavior under the guise of responsibility. In the UK market, where Paddy Power holds significant share, critics link the post-2005 liberalization of online betting—pioneered by firms like Paddy Power—to spikes in addiction cases, with Bloomberg reporting associations to hundreds of suicides amid unchecked 24/7 access. Proponents counter that such platforms generate tax revenue funding treatment, yet Flutter executives' resistance to a 2023 levy raising £100 million annually for addiction research has drawn rebukes from safer gambling advocates for prioritizing profits. Market-specific ethical tensions arise in regulated environments like and the , where Paddy Power's dominance fuels discussions on competitive practices and consumer vulnerability. In , the firm's origins and market leadership have prompted calls for stricter curbs on terminals, linked to proceeds laundering in a 2016 Commission probe. Expansion into digital markets amplifies access for at-risk demographics, with co-founder warning of "unhealthy and unsustainable" patterns among monitored users, underscoring causal links between pervasive marketing and sustained losses. These debates persist amid broader industry shifts, balancing economic contributions—such as employment and sponsorships—against evidence of net societal costs from addiction-driven bankruptcies and burdens.

Financial Performance and Strategic Outlook

Key Financial Milestones

Paddy Power was established on February 1, 1988, through the consolidation of three independent Irish betting shop chains—Ashbourne, Mackessy and Fitzsimons, and Powers Bookmaking—to challenge the dominance of established players in the Irish retail betting sector. This formation marked the initial capital pooling and operational integration that laid the foundation for subsequent expansion. In December 2000, Power Leisure Bookmakers, the parent entity of Paddy Power, listed on the London Stock Exchange to finance accelerated growth into the market, enabling the opening of additional shops and diversification beyond . By , the company achieved record turnover of €4.6 billion and operating profit of €120 million, reflecting sustained expansion amid economic challenges, driven by retail and early online betting growth. Paddy Power's revenues reached €1 billion in 2015, underscoring its scale prior to major consolidation, with retail revenue up 15% and Irish operations contributing steadily despite regulatory pressures on gaming duties. The pivotal merger with , completed on February 2, 2016, formed Paddy Power Betfair plc in a £5 billion all-share deal structured as Paddy Power acquiring Betfair, yielding combined annual revenues of approximately £1.1 billion and positioning the entity as a leading operator with synergies in technology and market reach. Subsequent restructuring under the umbrella, including the 2019 acquisition of in a deal valuing combined revenues at £3.8 billion, integrated Paddy Power's operations into a global portfolio, enhancing financial resilience through diversified revenue streams and cost savings projected at £140 million annually.

Recent Developments (2024–2025)

In 2024, , the parent company of Paddy Power, reported group revenues exceeding $14 billion, a 19% increase from the prior year, driven primarily by expansion in the market through its brand, though the and segment—which includes Paddy Power—experienced softer retail performance amid regulatory pressures and shifting consumer habits. Adjusted EBITDA for the group rose significantly, with forecasts for 2025 projecting revenues between $15.48 billion and $16.38 billion and adjusted EBITDA around $2.94 billion, reflecting continued international growth but tempered by challenges in mature markets like the and . Early in 2025, Flutter issued a revenue downgrade for 2024 estimates by $390 million (£312 million), attributing it to unfavorable outcomes in the , which indirectly pressured overall group profitability including Paddy Power's contributions from and Irish operations. By August 2025, however, the company anticipated a 40% profit surge for the year, bolstered by robust online betting volumes, even as political discussions intensified around potential tax increases targeting remote operators. In October 2025, Paddy Power announced the closure of 57 retail betting shops across the and —approximately one in ten of its estate—affecting nearly 250 jobs, as part of a strategic review citing declining footfall and economic pressures on physical wagering outlets. This included 28 closures in the alone, putting around 120 jobs at risk, amid broader retail sector woes exacerbated by online migration and affordability regulations. Contrasting this retrenchment, Paddy Power launched a new land-based at London's Casino on October 3, 2025, aiming to capitalize on premium venue experiences for high-value customers. Additionally, in 2025, Paddy Power secured a as the official NFL sportsbook partner for the and , enhancing its sports branding and promotional ties ahead of the American football season. Flutter advanced its share buyback program in October 2025, repurchasing and canceling ordinary shares to return value to shareholders, underscoring confidence in long-term prospects despite retail headwinds.

References

  1. https://www.paddypower.com/aboutUs/
  2. https://horseplay.ie/paddy-powers-founder-and-history-of-the-bookmaker/
  3. https://www.flutter.com/our-brands/paddy-power/
  4. https://ie.linkedin.com/company/paddypower
  5. https://www.irishexaminer.com/business/companies/arid-41587051.html
  6. https://igamingexpress.com/paddy-power-owner/
  7. https://www.independent.ie/business/irish/paddy-power-co-founder-david-power-dies-aged-77-leaving-global-legacy/a692173139.html
  8. https://www.thedrum.com/news/2019/02/15/13-paddy-powers-most-outrageous-marketing-stunts
  9. https://www.marketingweek.com/paddy-power-controversial-ads-based-on-rigorous-customer-insight/
  10. https://www.theguardian.com/media/2011/may/27/paddy-power-imogen-thomas-blow-me
  11. https://helpcenter.paddypower.com/app/answers/detail/42-about-us/
  12. https://www.flutter.com/news-and-insights/press-releases/a-tribute-to-david-power-legendary-co-founder-of-paddy-power/
  13. https://www.bethq.com/articles/paddy-power-history/
  14. https://app.dealroom.co/companies/paddy_power_betfair
  15. https://www.onlinebetting.org.uk/betting-guides/who-created-paddy-power.html
  16. https://www.ukbookmakers.info/history-paddy-power
  17. https://www.breakingnews.ie/business/flutter-takes-100-ownership-of-us-firm-fanduel-after-1-3bn-deal-1782479.html
  18. https://www.irishexaminer.com/business/companies/arid-41667866.html
  19. https://www.independent.ie/business/reclusive-billionaire-ken-dart-takes-25bn-stake-in-paddy-power-owner/a1183003670.html
  20. https://www.flutter.com/media/vecnq5j5/q2-2025-earnings-release-website.pdf
  21. https://www.irishtimes.com/business/2025/03/04/paddy-power-owner-sees-profits-surge-amid-us-growth/
  22. https://www.gamingeminence.com/post/operator-profile-flutter-entertainment-plc
  23. https://www.bbc.com/news/articles/cvgm444xlllo
  24. https://www.mirror.co.uk/news/politics/paddy-powers-owner-predicts-40-35699491
  25. https://cdn.hl.com/pdf/2025/european-online-gaming-market-august-2025.pdf
  26. https://www.irishtimes.com/sport/other-sports/how-paddy-power-always-have-the-inside-track-on-punters-1.4700979
  27. https://www.bestonlinebettingsites.co.uk/bookmakers/paddy-power/
  28. https://www.businessworld.ie/news/How-PaddyPower-continues-to-grow-its-online-gambling-business-569740.html
  29. https://www.netinterest.co/p/fancy-a-flutter-819
  30. https://www.bloomberg.com/news/articles/2008-11-13/paddy-power-is-on-track-to-meet-analysts-estimates-for-profit
  31. https://www.flutter.com/media/3cnkjtim/the-paddy-power-prospectus.pdf
  32. https://www.businesspost.ie/more-business/the-rise-of-paddy-power/
  33. https://www.annualreports.com/HostedData/AnnualReportArchive/f/flutter-entertainment-plc_2001.pdf
  34. https://www.independent.ie/business/irish/paddy-power-enters-australian-market/26536082.html
  35. https://www.independent.ie/business/irish/paddy-power-moves-into-aussie-market/26535901.html
  36. https://www.bbc.com/news/business-12065669
  37. https://www.oaklins.com/au/en/deals/19291/
  38. https://www.theguardian.com/business/2015/sep/08/paddy-power-and-betfair-merger-agreed
  39. https://www.flutter.com/media/lc2ptnx0/pr-08092015.pdf
  40. https://assets.publishing.service.gov.uk/media/568291c4e5274a138800002c/Full_text_decision.pdf
  41. https://www.ccpc.ie/business/mergers-acquisitions/merger-notifications/m15059-paddy-power-betfair/
  42. https://igamingbusiness.com/finance/paddy-power-betfair-completes-merger/
  43. https://www.annualreports.com/HostedData/AnnualReportArchive/f/flutter-entertainment-plc_2016.pdf
  44. https://apps.eurofound.europa.eu/restructuring-events/detail/86924
  45. https://pitchbook.com/profiles/company/56674-18
  46. https://news.sky.com/story/paddy-power-and-betfair-owner-in-online-gambling-mega-merger-11825308
  47. https://igamingbusiness.com/strategy/paddy-power-betfair-rebrands-as-flutter-entertainment/
  48. https://www.yogonet.com/international/news/2025/10/17/115866-flutter-to-shut-57-paddy-power-betting-shops-in-uk-and-ireland-after-retail-review
  49. https://www.flutter.com/about-us/at-a-glance/
  50. https://www.paddypower.com/
  51. https://games.paddypower.com/
  52. https://www.bookmakersreview.com/sportsbooks/paddypower/
  53. https://poker.paddypower.com/
  54. https://www.crunchbase.com/organization/paddy-power
  55. https://www.onlinebookiesoffers.co.uk/bookmakers/paddy-power-bookmaker-history-david-power/
  56. https://www.ufwc.co.uk/reviews/paddy-power/
  57. https://www.irishtimes.com/life-and-style/people/paddy-power-online-is-the-sexy-part-of-the-business-1.2215764
  58. https://www.independent.ie/business/irish/the-bookie-shop-is-now-history-paddy-powers-future-is-online/26712954.html
  59. https://www.flutter.com/media/a0rj0ng5/flutter-entertainment-plc-annual-report-and-accounts-2023-10-k_updated.pdf
  60. https://boscasports.com/recruiting-in-a-remote-work-environment-3/
  61. https://sbcnews.co.uk/retail/2025/10/01/paddy-power-hippodrome/
  62. https://sbcnews.co.uk/featurednews/2025/10/17/paddy-power-closes-shops/
  63. https://news.worldcasinodirectory.com/betting-operator-paddy-power-to-close-57-outlets-in-cost-cutting-move-120196
  64. https://helpcenter.paddypower.com/app/answers/detail/a_id/2/
  65. https://www.paddypower.com/aboutUs/Gaming.End.User.Licence.Agreement/
  66. https://capital.com/en-int/markets/shares/paddy-power-betfair-plc-share-price
  67. https://ministryofsport.com/flutters-paddy-power-announced-as-official-nfl-sportsbook-partner-in-uk-and-ireland/
  68. https://retailcareers.paddypower.com/about-us/
  69. https://www.marketingsociety.com/sites/default/files/thelibrary/Paddy%2520Power.pdf
  70. https://www.designweek.co.uk/issues/may-2012/landor-creates-new-visual-identity-for-paddy-power/
  71. https://paddypowerapp.com/casino-news/paddy-power-visual-identity/
  72. https://sbcnews.co.uk/europe/2020/07/27/paddy-power-maintaining-brand-identity-with-daring-marketing-campaigns/
  73. https://www.thedrum.com/news/2025/06/05/how-paddy-power-uses-cultural-radar-and-agency-trust-create-award-winning-campaigns
  74. https://bettermarketing.pub/the-marketing-gamble-that-led-to-a-12-billion-sale-65e6cb43199a
  75. https://www.thegamblingfiles.com/ken-robertsons-marketing-masterclass-how-paddy-power-won-everything-rtfm-161/
  76. https://creative.salon/articles/features/the-making-of-the-mischief-paddy-power-and-bbh-on-poking-the-culture-fuelled-bear
  77. https://www.thedrum.com/news/2012/06/07/paddy-power-unveils-roy-redeemer-statue-cliffs-dover
  78. https://www.kentonline.co.uk/kent/news/roy-the-redeemer-statue-appears--a63759/
  79. https://www.theguardian.com/football/2012/jun/19/euro-2012-bookmaker-pays-nicklas-bendtner-fine
  80. https://news.paddypower.com/football-news/2012/06/18/e100k-fine-bendtner-load-pants/
  81. https://news.paddypower.com/football-news/2014/06/08/truth-paddy-powers-stunt-amazon-rainforest/
  82. https://www.the-independent.com/news/uk/home-news/paddy-power-world-cup-rainforest-stunt-was-faked-to-raise-awareness-of-deforestation-9508205.html
  83. https://www.campaignlive.co.uk/article/case-study-paddy-power-rainbow-laces/1366883
  84. https://www.thedrum.com/news/2015/05/06/paddy-power-teases-outgoing-mps-you-re-getting-sacked-morning-westminster-ad
  85. https://www.eisg.com/insights/paddy-power-a-masterclass-in-modern-sports-sponsorship/
  86. https://www.sportquake.com/news-insights/paddy-powers-bigger-180-a-case-study-in-purpose-driven-sports-sponsorship/
  87. https://matchroom.com/darts/paddy-power-unveiled-as-new-sponsors-of-pdc-world-darts-championship/
  88. https://prostatecanceruk.org/get-involved/charity-partnerships/our-partners/paddy-power
  89. https://insidersport.com/2024/12/24/igaming-daily-darts-sponsorship/
  90. https://www.flutter.com/news-and-insights/press-releases/flutter-s-paddy-power-announced-as-official-nfl-sportsbook-partner-in-uk-and-ireland/
  91. https://news.paddypower.com/nfl/2025/09/07/paddy-power-is-the-official-sportsbook-partner-of-the-nfl-in-uk-ireland-this-season/
  92. https://hellopartner.com/2020/10/20/paddy-power-ball-street-network-saveourshirt-campaign/
  93. https://www.footyheadlines.com/2019/08/here-are-all-teams-unsponsored-by-paddypower.html
  94. https://insidersport.com/2024/12/09/kabaddi-world-cup-paddy-power/
  95. https://www.thedrum.com/news/2025/04/08/paddy-power-brand-boss-leah-spears-why-it-s-doubling-down-non-sports-tv-sponsorship
  96. https://www.thedrum.com/opinion/2014/10/22/occasionally-we-get-it-wrong-paddy-power-its-pistorius-ad-and-asa
  97. https://www.asa.org.uk/news/asa-withdraws-paddy-power-national-press-advertisement.html
  98. https://www.asa.org.uk/rulings/ppb-counterparty-services-ltd-g22-1149460-ppb-counterparty-services-ltd.html
  99. https://www.bbc.com/news/business-61801112
  100. https://igamingbusiness.com/marketing-affiliates/marketing-regulation/asa-bans-paddy-power-ad-for-showing-gambling-as-taking-priority/
  101. https://cms-lawnow.com/en/ealerts/2022/07/asa-rules-on-three-paddy-power-ads
  102. https://www.lexology.com/library/detail.aspx?g=04cd25e8-2f42-4261-b3fd-7f8b76ab3e2b
  103. https://www.asa.org.uk/rulings/ppb-counterparty-services-ltd-a22-1148714-ppb-counterparty-services-ltd.html
  104. https://www.pinsentmasons.com/out-law/news/asa-rulings-show-that-gambling-brands-can-still-utilise-sports-personalities
  105. https://www.whichbingo.co.uk/news/paddy-power-and-sky-bet-cleared-of-irresponsible-ad-claims/
  106. https://igamingbusiness.com/legal-compliance/legal/paddy-power-fined-for-marketing-to-self-excluded-players/
  107. https://www.theguardian.com/business/2023/may/25/paddy-power-fined-push-notifications-sent-to-gambling-self-excluding
  108. https://www.itv.com/news/2023-05-25/paddy-power-fined-490000-after-promo-sent-to-vulnerable-customers
  109. https://www.marketingweek.com/everything-that-matters-this-morning-22-may-23/
  110. https://www.sportsbettingdime.com/sportsbooks/paddypower/
  111. https://www.ncpgambling.org/wp-content/uploads/2023/09/Sports-gambling_NCPGLitRvwExecSummary.pdf
  112. https://cdcgaming.com/commentary/paddy-power-betfair-fined-2-2-million-by-uk-gambling-commission/
  113. https://www.irishtimes.com/business/retail-and-services/paddy-power-fined-2-2m-in-uk-for-inaction-on-problem-gamblers-1.3665215
  114. https://www.flutter.com/news-and-insights/press-releases/flutter-statement-in-response-to-paddy-power-fine-issued-by-the-gambling-commission/
  115. https://www.standard.co.uk/news/uk/paddy-power-gambling-high-court-incentives-bonus-b939112.html
  116. https://www.drugsandalcohol.ie/34540/
  117. https://caanberry.com/paddy-power-account-issues/
  118. https://helpcenter.paddypower.com/app/answers/list/safer-gambling
  119. https://www.bbc.com/news/articles/cz7vgqdx832o
  120. https://www.abc.net.au/news/2019-12-08/why-paddy-power-pioneer-quit-betting-industry/11777058
  121. https://www.rte.ie/news/primetime/2021/0708/1233948-paddy-power-founder-stewart-kenny-online-gambling/
  122. https://www.theguardian.com/society/2016/feb/29/paddy-power-encouraged-gambler-lost-home-jobs-family-gambling-commission-report
  123. https://www.the-independent.com/news/business/news/paddy-power-admits-it-told-staff-to-encourage-a-possible-gambling-addict-to-keep-gambling-a6903336.html
  124. https://www.gamblingcommission.gov.uk/news/article/paddy-power-betfair-to-pay-penalty-package-for-social-responsibility-and
  125. https://sigma.world/news/paddy-power-fined-for-breach-of-social-responsibility-code-by-uk-gambling-commission/
  126. https://assets.publishing.service.gov.uk/media/5a755a5be5274a3cb2869c0b/Paddy_Power.pdf
  127. https://onlinelibrary.wiley.com/doi/10.1111/basr.70025
  128. https://www.bloomberg.com/graphics/2022-gambling-addiction-stories-how-uk-got-hooked-on-online-casino-betting/
  129. https://www.ft.com/content/ae58f52c-3c9c-4539-b9af-3e78699a05ff
  130. https://villagemagazine.ie/paddy-power-without-responsibility/
  131. https://www.yogonet.com/international/news/2021/07/12/58338-paddy-power-cofounder-deems-gambling-a-major-social-problem
  132. https://www.flutter.com/media/hdcgncj2/annual-report-and-accounts-2018.pdf
  133. https://www.annualreports.com/HostedData/AnnualReportArchive/f/flutter-entertainment-plc_2011.pdf
  134. https://sbcnews.co.uk/retail/2016/03/08/paddy-power-revenues-hit-e1bn-before-betfair-merger/
  135. https://www.bbc.com/news/business-34060117
  136. https://www.insider.co.uk/news/paddy-power-owners-merger-create-20384948
  137. https://www.the-independent.com/news/business/paddy-power-owner-flutter-eyes-profit-growth-after-record-super-bowl-betting-b2709246.html
  138. https://www.cityam.com/flutter-paddy-power-owner-loses-over-300m-on-bad-us-bets/
  139. https://www.irishtimes.com/tags/paddy-power/
  140. https://igamingbusiness.com/sports-betting/retail-sports-betting/paddy-power-sportsbook-hippodrome-casino/
  141. https://www.flutter.com/news-and-insights/press-releases/
  142. https://www.theglobeandmail.com/investing/markets/stocks/FLUT/pressreleases/35661691/flutter-entertainment-advances-share-buyback-program/
Add your contribution
Related Hubs
User Avatar
No comments yet.