Puffa Puffa Rice was a brand of breakfast cereal produced by the Kellogg Company. Somewhere between Puffed Wheat and Rice Krispies, the product was a form of puffed rice with a sweet, smooth texture and flavoured with brown sugar syrup. Puffa Puffa Rice was introduced in 1967 marketed with a Hawaiian theme and the product shown arriving on a surfboard.[1] In 1972 the box was re-designed to feature a toy steam locomotive.[2] In 1973 it changed again to feature popular puppet character Sooty waving a magician's wand over the cereal.[3] In the US Puffa Puffa Rice was abruptly phased out during 1975.
Puffa Puffa Rice figures prominently in Alan Ayckbourn's play Table Manners, which is part of his Norman Conquests.
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