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Just Right
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Just Right
Product typeBreakfast cereal
OwnerKellogg's
CountryAustralia
Introduced1982; 44 years ago (1982)
Websitekelloggs.com.au/justright

Just Right is a breakfast cereal produced by Kellogg's. It was introduced in 1982 intended for health-conscious, athletic Australians, who are the world's third-biggest cereal eaters.[1][2] The cereal is sold in the United Kingdom, Iceland, Ireland, New Zealand and Australia but has been discontinued in other markets. A Canadian Just Right cereal, also manufactured by Kellogg's but with somewhat different ingredients, was available in Canada from 1985 to 2021.[3]

Just Right is composed of whole wheat, corn, and rice flakes, with raisins (sultanas in Australia), date nuggets and sliced almonds. It is also labelled as vitamin-fortified and low-fat.

An early commercial for the cereal when sold in the United States has become an internet viral video due to it featuring a then-unknown Tori Amos.

Nutritional information

[edit]

Just Right received four stars out of five on the Australian Government's health star ratings.[4]

The following information was taken from a Kellogg's Just Right cereal box in July 2007, with a box top date of SEP 20, 2007 (KCB 014).

Attribute Value / %Daily Value
Serving Size 3/4 Cup (53g/1.9oz)
Servings Per Container About 9
Calories 200
- Calories from Fat 20
Total Fat 2g 3%
- Saturated Fat 0g 0%
- Trans Fat 0g
Cholesterol 0 mg 0%
Sodium 240 mg 10%
Potassium 140 mg 4%
Total Carbohydrate 43g 14%
- Dietary Fiber 3g 11%
- Sugars 13g
- Other Carbohydrate 27g
Protein 4g
Vitamin A 10%
Vitamin C 0%
Calcium 2%
Iron 50%
Vitamin D 10%
Vitamin E 75%
Thiamin 75%
Riboflavin 25%
Niacin 25%
Vitamin B6 100%
Folic Acid 100%
Vitamin B12 100%
Phosphorus 10%
Magnesium 6%
Zinc 4%
Copper 4%

Pop culture

[edit]
  • Tori Amos was featured in a 1980s commercial promoting the brand. [5]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Just Right

View on Grokipedia
from Grokipedia
Just Right is a breakfast cereal produced by WK Kellogg Co. It consists of flakes made from whole wheat, corn, and rice, combined with sultanas (raisins), sliced almonds, and fruit pieces such as dates or apricots. First launched in Australia in 1983 as a health-conscious option, it expanded globally, including to the United States in 1985. The cereal is fortified with vitamins and minerals and marketed for its whole grain content. As of November 2025, Just Right has been discontinued in markets including Canada (2021), the United States, and the United Kingdom (September 2025), but remains available in Australia, New Zealand, and select other regions.

History

Launch in Australia

Just Right was developed by Kellogg's Australia in 1982 as a health-focused breakfast cereal targeted at fitness-oriented and active consumers, capitalizing on the country's strong sporting culture. The product was created specifically for the market, responding to growing consumer interest in nutritious options that balanced taste and wellness during the 1980s health boom. The launched in with that highlighted its composition of whole grains, fruits, and nuts, promoting balanced without added excessive sweetness. Positioned under the slogan "Not too Heavy, Not too Light," it appealed to those seeking a moderate, energizing start to the day amid rising awareness of dietary health. Initial sales were modest, but Just Right quickly gained traction and became one of Australia's top cereals by the late . The original Australian formulation featured whole , corn, and flakes combined with sultanas, date nuggets, and almonds, setting it apart as a wholesome, textured blend. This debut marked a shift toward healthier innovations tailored to local preferences.

Global expansion and variants

Just Right was introduced to the Canadian market in 1985 as a unique formulation tailored for North American consumers, featuring slight adjustments to the original recipe to align with local tastes, along with localized packaging. The cereal subsequently expanded into the , , and during the late 1980s and 1990s, with formulations adapted to include enhanced vitamin fortification in compliance with regional health and nutrition standards. As part of this international growth, several variants were developed to cater to diverse preferences. The Fruit & Nut edition, combining crispy flakes with dried fruits and almonds, was launched in the to appeal to health-conscious eaters seeking added crunch and natural sweetness. In the , the Tropical variant emerged, incorporating raisins, , and pieces of , paw paw, and for a fruity twist in markets like and beyond. The Berry & Apple edition, emphasizing antioxidant-rich berries and apple pieces, was offered in select regions such as the to meet demand for berry-flavored options. Global availability of Just Right reached its peak during the 1990s and 2000s, supported by scaled production at Australian facilities that enabled exports to 15 countries by the mid-1990s.

Recent discontinuations

In 2021, Kellogg's discontinued Just Right cereal in Canada after 36 years on the market, primarily due to insufficient consumer demand despite a loyal following. This decision was influenced by broader supply chain challenges and the company's ongoing restructuring efforts, which culminated in the 2023 spin-off of its North American cereal operations into WK Kellogg Co. WK Kellogg Co. was subsequently acquired by the Ferrero Group on September 26, 2025. The withdrawal left many Canadian consumers scrambling for remaining stock, with reports of heightened searches in stores across provinces like Alberta. In September 2025, Kellanova announced the discontinuation of Just Right in the , following the 2023 , as the product failed to achieve required performance benchmarks in a market increasingly dominated by healthier alternatives. The company confirmed there would be no return to shelves, redirecting focus to newer offerings like Oaties. This move ended over three decades of availability in the UK, where the had been a staple since the . As of November 2025, Just Right remains available in , , and , with production in utilizing at least 82% local ingredients to support ongoing supply. In these markets, the cereal continues to be marketed for its blend of whole grains, , and fruit pieces. The discontinuations sparked notable consumer backlash in both and the , driven by nostalgia for Just Right's balanced sweet-savory taste and crunchy-fruity texture. In , a petition launched in 2022 garnered supporters urging to revive the product, emphasizing its unique appeal as a "just right" everyday option. Similarly, fans expressed devastation on social media platforms like X (formerly ), with posts lamenting the loss of a "humanity's greatest achievement" in form and calling for its return amid the shift to trendier health-focused competitors.

Product Details

Ingredients and formulations

Just Right cereal across markets is primarily made from whole grains, with at least 60% whole grain content, including whole and oats flakes, alongside corn and flakes, sultanas or raisins, pieces, date nuggets in select variants, and sliced almonds. In the current Australian formulation, whole grains comprise 64% (wheat and oats), sultanas make up 12%, and apricot pieces 5%, with the latter prepared from concentrated apricot and apple purees, invert , , fibre, , sodium alginate, malic acid, , sulphur dioxide, and natural flavours. Additional components include , puffed , , barley malt extract, salt, and natural flavours. The cereal is fortified with several —thiamin, , niacin, , , and —as well as iron and to support and immune function. The current Australian formula excludes artificial colours, flavours, or preservatives, aligning with a focus on natural ingredients. Formulations have evolved since the , when higher-sugar versions were common, toward lower-sugar and higher-fibre blends in the and beyond to meet evolving health guidelines; specifically reduced sugar across its Australian cereal portfolio by 25% via reformulations in 2015 and 2020, while enhancing fibre from whole grains for gut health benefits in the Australian product. Just Right contains gluten from wheat, oats, and barley malt, and sulfites present in the dried fruit components. It may contain traces of tree nuts (including almonds) and peanuts.

Varieties over time

Just Right was first introduced in 1982 as the Original variety in Australia, featuring a base of whole grain flakes combined with sultanas and apricot pieces as standard add-ins, and it has remained a staple in that market ever since. This formulation targeted health-conscious consumers seeking a balanced breakfast option that was neither too heavy nor too light. In the late 1980s, expanded the line with the Fruit & Nut variety, primarily for markets in the and , which incorporated pecans alongside additional dried fruits to create a premium, nutrient-dense mix. This edition emphasized enhanced texture and flavor through its nutty inclusions, appealing to those desiring a more indulgent yet healthy experience. The saw the launch of Just Grains in limited markets, a simplified iteration focused on oats and without any fruit add-ins, designed specifically for ultra-health-conscious diets prioritizing plain whole grains. Around the same period, the Tropical variety emerged in and the , introducing pineapple, , and pieces to deliver a sweeter, exotic profile while retaining the core grain base. During the 2000s, released the Berry & Apple edition, which included blueberries and strawberries for a , antioxidant-rich twist, and the Crunchy Blends variant featuring honey-coated clusters for added crunch and subtle sweetness; both were eventually discontinued. These innovations reflected efforts to diversify flavors amid growing demand for fruit-infused and textured cereals. As of 2025, available varieties in remaining markets such as are limited primarily to the Original and a closely related & Sultana option, offered in 740g and 1.1kg packs to meet ongoing consumer preferences for the classic recipe.

Nutritional information

The standard serving size for nutritional analysis of Just Right cereal is two-thirds cup (40 g), based on the current Australian formulation. Per serving, it provides 143 calories (600 kJ), with key macronutrients including 0.9 g of total fat (1% of daily intake, primarily unsaturated), 9.2 g of sugars derived from fruits such as sultanas and apricots, 4.1 g of (14% DI, supporting gut health), and 3.2 g of protein (6% DI); the cereal is also high in whole grains, comprising over 60% of its content. It contains no and minimal sodium (12 mg, 0.5% DI), contributing negligibly to daily intake. Micronutrients in a serving include 25% of the daily intake for iron, which aids energy metabolism, along with 20-50% DI for various such as niacin, , , and , essential for cellular function and energy production. The cereal holds a 4 out of 5 Health Star Rating in , reflecting its emphasis on for digestive health, low saturated fat content (under 1% DI per serving), and overall nutrient profile that promotes balanced . Comparisons to earlier formulations indicate reduced sugar levels following reformulations in the late 2000s, enhancing its suitability as a healthier breakfast option. Just Right is suitable for vegetarians, as it contains no animal-derived ingredients, and its formulation supports a moderate for sustained energy release. However, it may contain traces of tree nuts like almonds and , necessitating warnings for those with nut allergies.

Marketing and Reception

Advertising campaigns

The launch of Just Right in in 1982 was accompanied by extensive television advertising that promoted the cereal's balanced nutrition under the tagline "Just Right," positioning it as an ideal choice for a healthy, active lifestyle. In the United States during the late market expansion, a notable commercial featured emerging musician singing the product's jingle, "Mmm, Just Right!," which highlighted the cereal's blend of flakes, nuts, and raisins; the ad later resurfaced online and achieved viral popularity on in the 2010s. During the and , international campaigns varied by region, with Australian spots like the 1993 advertisement showing a man lounging in a to underscore the cereal's perfect balance of taste and wholesomeness, while efforts in markets such as the incorporated family scenarios to emphasize shared, nutritious mornings. Pre-2025 promotions in increasingly utilized digital channels to spotlight the cereal's high whole grain content, , , and iron, as seen in the 2020 multi-platform campaign for the Just Right Fusion variant, which aimed to appeal to health-focused consumers through targeted online ads and retail . Over time, Just Right's advertising strategy transitioned from early celebrity-driven endorsements to integrating health certification symbols, such as Australia's adopted across cereals by 2015, reflecting broader 2000s wellness trends toward transparent nutritional benefits.

Cultural references and legacy

The 1985 Just Right commercial featuring a young singing the product's jingle has experienced a notable pop culture revival in the late and , resurfacing on platforms like and sparking fan discussions about her early career. Uploaded clips have garnered tens of thousands of views, often prompting anecdotes in online forums about Amos's pre-fame experiences in , which contrast with her later artistic persona explored in songs like "." Just Right has appeared in various media retrospectives highlighting its nostalgic appeal. A 2021 article on the cereal's discontinuation in Canada detailed fans' emotional attachments, with individuals like Olympic athlete and long-time consumer Alan MacEachern sharing stories of stockpiling boxes, which ignited discussions on and CBC radio programs soliciting public memories of discontinued foods. As a marketed for its balanced blend of grains, fruits, and nuts without excessive sweetness, Just Right contributed to the broader shift toward health-oriented options in the , aligning with rising consumer interest in nutritious, whole-grain products amid growing awareness of dietary wellness. Following its 2025 discontinuation in the UK, fans expressed dismay on , praising its texture and wholesomeness in posts that lamented the loss of a "filling, non-boring" option once dubbed "humanity's greatest achievement." Just Right endures as a symbol of Australian fitness culture, developed specifically for the country's active, health-conscious population during a decade of booming enthusiasm and wellness trends. Its catchy jingles have occasionally inspired lighthearted references in , though no major parodies directly targeting the brand have emerged in mainstream sketches.

References

  1. https://www.kelloggs.co.uk/en_GB/products/just-right.html
  2. https://www.afr.com/companies/kellogg-puts-its-faith-in-improved-eating-habits-19900223-kals5
  3. http://historysdumpster.blogspot.com/2016/06/kelloggs-just-right-cereal.html
  4. https://www.cbc.ca/news/canada/calgary/kellog-just-right-cereal-discontinued-calgarians-seek-last-boxes-of-cereal-1.5937678
  5. https://www.thesun.co.uk/money/36713072/kelloggs-discontinues-breakfast/
  6. https://www.kelloggs.com.au/en_AU/history.html
  7. https://theworld.org/stories/2013/08/14/why-australians-are-obsessed-sports
  8. https://www.afr.com/companies/big-hits-of-the-1980s-19891201-kajei
  9. https://www.kelloggs.com.au/en_AU/products/just-right-original.html
  10. https://www.kelloggs.co.nz/en_NZ/products/just-right-original-product.html
  11. https://www.mrbreakfast.com/cereal_detail.asp?id=210
  12. https://www.mrbreakfast.com/cereal_detail.asp?id=1042
  13. https://www.afr.com/companies/food-king-starts-to-snap-crackle-and-pop-19931001-kaqob
  14. https://investor.kellanova.com/news-events/news-details/2022/KELLOGG-COMPANY-ANNOUNCES-SEPARATION-OF-TWO-BUSINESSES-AS-BOLD-NEXT-STEPS-IN-PORTFOLIO-TRANSFORMATION/
  15. https://www.ferrero.com/int/en/news-stories/news/ferrero-completes-acquisition-of-wk-kellogg-co
  16. https://www.coles.com.au/product/kellogg%27s-just-right-breakfast-cereal-with-whole-grains-apricot-pieces-and-sultanas-460g-8492678
  17. https://www.change.org/p/bring-back-kellogg-s-just-right
  18. https://www.kelloggs.com.au/en_AU/brands/just-right.html
  19. https://world.openfoodfacts.org/product/9310055536616/just-right-kellogg-s
  20. https://www.foodstandards.gov.au/sites/default/files/publications/Documents/Fortification%2520report%2520-%2520qualitative.docx
  21. https://www.woolworths.com.au/shop/productdetails/200133/kellogg-s-just-right-apricot-sultana-breakfast-cereal
  22. https://www.kellanovacareers.com/en/lifeAtk/australia-century.html
  23. https://www.news.com.au/lifestyle/food/eat/notsospecial-k-change-their-formula/news-story/e4732c54c737d5d78e126c33485fcda2
  24. https://www.smh.com.au/national/kellogg-recalls-packs-of-cereal-20041112-gdk3lu.html
  25. https://www.mrbreakfast.com/cereal_detail.asp?id=1012
  26. https://www.calorieking.com/au/en/foods/f/calories-in-breakfast-cereals-just-right-cereal/4J0Kp6GVRvaxegJEy6A97g
  27. https://www.igashop.com.au/product/kelloggs-just-right-original-527337
  28. https://joshsiga.com.au/lines/kell-just-right-original-460gm
  29. https://www.bakeryandsnacks.com/Article/2015/04/21/Kellogg-Australia-adopts-health-star-ratings/
  30. https://www.kelloggs.com.au/en_AU/our-story/our-food/lets-talk-sugar.html
  31. https://www.smh.com.au/goodfood/tips-and-advice/more-like-a-bowl-of-lollies-a-dietitian-ranks-10-popular-breakfast-cereals-20240321-p5fe77.html
  32. https://entertainment.time.com/2012/08/08/silly-jingles-shilly-stars-10-more-embarrassing-celebrity-commercials/slide/amos-sells-cereal/
  33. https://www.youtube.com/watch?v=wbPXx518Jn8
  34. https://www.youtube.com/watch?v=aC6kso3tb-M
  35. https://www.youtube.com/watch?v=h2hHzXGPUQ0
  36. https://campaignbrief.com/kelloggs-australia-launches-new-campaign-for-just-right-fusion-via-wunderman-thompson/
  37. https://www.thetradedesk.com/case-studies/kelloggs-boosts-sales-with-retail-data-case-study
  38. https://www.foodbusinessnews.net/articles/5634-kellogg-vows-to-lean-into-wellness
  39. https://www.youtube.com/watch?v=6iZ8ys-utfs
  40. https://www.reddit.com/r/No_Small_Parts/comments/1j36kt6/tori_amos_just_right_cereal_commercial/
  41. https://www.kelloggs.com.au/en_AU/our-history/is-kelloggs-australian.html
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