| "Pure Grinding" | ||||
|---|---|---|---|---|
| Single by Avicii | ||||
| from the album Stories | ||||
| A-side | "For a Better Day" | |||
| Released | 28 August 2015 | |||
| Genre | ||||
| Length | 2:51 | |||
| Label |
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| Songwriters |
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| Avicii singles chronology | ||||
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| Music video | ||||
| "Avicii - Pure Grinding" on YouTube | ||||
"Pure Grinding" is a song by Avicii, released as a single in 2015. The track appears on his album Stories and on his two-track EP Pure Grinding / For a Better Day. It was written by Tim Bergling (Avicii), Kristoffer Fogelmark, Albin Nedler and Earl Johnson. The song was previously leaked on the Internet with the title "Nothing to Lose". It is also part of the official soundtrack for the 2015 reboot of Need for Speed.[1]
"Pure Grinding" received mixed-to-positive reviews from critics. Will Hermes of Rolling Stone described the song as "duty-free trap music cut with polyester funk",[2] while Marcus Dowling of Insomniac noted that a "more power synth- and heavy drop-loving producer" would have benefited the song.[3]
The music video, directed by Avicii and Levan Tsikurishvili, was released on September 3, 2015. The video delivers a powerful message about the struggles of financial survival and the unpredictability of fate. It compares the lives of two men. One man works hard at a limestone quarry, to pay off his overdue bills. When he gets home, he was met with an argumentative wife (or mother) on the overdue bills who ultimately leaves him. Determined, he continues working tirelessly and eventually succeeds in paying the overdue bills.
On the other hand, the other man lives in a life of luxury, fueled by his criminal and gangsterism activities. They kill a gas station owner and later rob a bank. When the sirens go off, his cronies lock him in the bank's safe with a pile of the diamonds and money that he used to fuel his lifestyle. [4]
| Chart (2015) | Peak position |
|---|---|
| Austria (Ö3 Austria Top 40)[5] | 71 |
| Germany (GfK)[6] | 94 |
| Sweden (Sverigetopplistan)[7] | 19 |
| US Hot Dance/Electronic Songs (Billboard)[8] | 30 |
| Region | Certification | Certified units/sales |
|---|---|---|
| Denmark (IFPI Danmark)[9] | Gold | 45,000‡ |
| Sweden (GLF)[10] | Platinum | 8,000,000† |
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‡ Sales+streaming figures based on certification alone. | ||
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