Restoring Honor rally

The Restoring Honor rally was held August 28, 2010, at the Lincoln Memorial in Washington, D.C., and was organized by Glenn Beck to "restore honor in America" and to raise funds for the non-profit Special Operations Warrior Foundation. Billed as a "celebration of America's heroes and heritage," several veterans were honored. Along with Beck, the speakers included former Republican vice presidential nominee Sarah Palin and activist Alveda King, a niece of Martin Luther King Jr.

Beck's speech urged Americans of all religions to turn to their faith in God, "turning our face back to the values and principles that made us great." Beck's and Palin's speeches praised George Washington, Abraham Lincoln, and Martin Luther King Jr., as well as American war veterans. Beck called for Americans to unite despite political or religious disagreements, with 240 clergy from different races and religions – belonging to the ecumenical ministerial group, the Black Robe Regiment – joining the events' speakers on stage before its closing statements.

The attendance at the rally was disputed: a scientific estimate placed the crowd size around 87,000, while media reports varied wildly from tens of thousands to 500,000. The event was held at the Lincoln Memorial, the same location, and the 47th anniversary of the 1963 March on Washington and Martin Luther King Jr.'s historic "I Have a Dream" speech, drawing criticism from African American leaders who believed the rally was clouding the legacy of the Civil Rights Movement. Beck's Mormonism was a concern for some of his evangelical fans.

On November 21, 2009, at The Villages, Florida, Beck announced a rally to be held on August 28, 2010, in Washington, D.C., at the Lincoln Memorial. Beck originally intended the rally as political, and planned to promote his next book, The Plan, in which he would outline a century-long plan to "save the country". Over the 2009 Christmas holidays, however, Beck claimed the event would be "non-political", and focus on raising awareness and funds for the Special Operations Warrior Foundation charity, because soliciting tax-exempt funds to pay for the rally through the charity restricts political activity. The charity receives funds collected above the amount needed to pay for the rally. Beck named his planned rally "Restoring Honor," saying its theme was "about honoring character" as well as honoring the sacrifices of U.S. Armed Services personnel.

Commentators noted that the planned date would be the forty-seventh anniversary of the Great March on Washington, at which, on August 28, 1963, King had accompanied an assemblage of 250,000 civil rights movement marchers from the Washington Monument to the Lincoln Memorial, where King delivered his "I Have a Dream" speech. Beck said the timing and place for his event was coincidental but appropriate, with its theme agreeing with King's "message of focusing on the content of a person's character above all else." The rally would coincide with the Reclaim the Dream commemorative march planned by Al Sharpton and Martin Luther King III for further down on the National Mall and adjacent to the Tidal Basin, at the future site of the Martin Luther King Jr. Memorial, which created concern over the two groups possibly clashing.

Organizers hoped as many as 300,000 would attend, with the National Park Service preparing for 100,000 and the D.C. Homeland Security and Emergency Management Agency preparing for 100,000–200,000. Former governor of Alaska and 2008 Republican vice presidential candidate Sarah Palin and Alveda King, niece of Dr. Martin Luther King Jr., were announced as speakers. Expected attendees included Major League Baseball player Albert Pujols and MLB manager Tony La Russa, both of whom decided to attend after being assured by Beck that the rally would not be political. Beck broadcast his TV show from the Fox News Washington studio instead of New York in the week leading up to the event.

Various civil rights leaders of the black community criticized Beck leading up to the event, under the auspice that picking the anniversary of Dr. King's 1963 speech was a "deliberate way to distort King's message." Rev. Carlton W. Veazey, minister of the National Baptist Convention and president of Religious Coalition for Reproductive Choice, held a press conference to announce his opposition to Beck's rally. After referring to Beck's comment from July 2009 that President Barack Obama has "over and over again" exposed himself as "a guy who has a deep-seated hatred for white people or the white culture", Veazey stated:

What they are trying to do is divert the nation from the agenda of Martin Luther King to their agenda, and I think that's hijacking his legacy. What they have said all the time, have been trying to divide people, trying to exclude people. For him to lead a rally with that kind of attitude taints the whole affair.