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Richard Bagozzi
Richard Paul Bagozzi is an Italian American behavioral and social scientist most known for his work in theory, methodology and empirical research. He is the Dwight F. Benton Professor Emeritus of Marketing at the University of Michigan.
Bagozzi's research is focused on understanding human action, focusing on the distinction between events happening to individuals and their control over events. His work examines individual, interpersonal, and group behaviors amid societal tensions like capitalism and socialism, studying subjects such as consumers, citizens, managers, healthcare professionals, and patients. His research spans the impact of actions on personal and societal well-being, using methods from social psychology and emotion research. He employs surveys, qualitative research, and experiments, often using structural equation models, and incorporates neuroscience techniques like fMRI, EEG, hormonal, and genetic research.
Born in Detroit, Michigan in 1946, Bagozzi completed his undergraduate education in electromagnetic field theory at General Motors Institute (Kettering University) in 1970. He received an MS in Electrical Engineering and Applied Mathematics from the University of Colorado in 1969, followed by an MBA in General Business from Wayne State University in 1972. His PhD was awarded to him by Northwestern University in 1976, where he studied marketing, psychology, sociology, statistics, philosophy, and anthropology. In 2005, he earned an MA in theology from the University of St. Thomas, Houston.
Bagozzi began his academic career in 1976 as an assistant professor at the University of California, Berkeley, then became an associate professor at the Massachusetts Institute of Technology (MIT) in 1979, and afterward moved to Stanford University as an associate professor in 1983. Following this, he became a full professor at the University of Michigan in 1986, where he stayed for 33 years, before retiring in 2023. During his time at Michigan, he went away for 6 years to Rice University to help the Provost Gilbert Whitaker in building the school of management.
Bagozzi has received teaching awards including the Undergraduate School of Business Award (1977-1978) and the University-wide Outstanding Teaching Award, both from the University of California, Berkeley (1978), along with the Outstanding Ph.D. Teaching Award from the University of Michigan (1994, 1998). He is a Fellow of the American Marketing Association, the Association for Consumer Research, the Association for Psychological Science, the Society of Multivariate Experimental Psychology, and the Michigan Society of Fellows.
Bagozzi was a Senior Fulbright Hays Research Scholar in Germany (1981-1982) and is the recipient of honorary doctorates from the University of Lausanne, Switzerland (2001), Antwerp University, Belgium (2008), and the Norwegian School of Economics (2011). He was awarded the Medal of Science by the University of Bologna, Italy (2013), and was ranked among the top 1% most cited researchers in economics and business between 2002 and 2012 and in the World's Most Influential Scientific Minds in 2014 by Thomson Reuters.
Bagozzi has contributed to the fields of business – marketing, management and organizations, information science, ethics and corporate social responsibility – and in psychology, sociology, statistics, economics, and the health sciences. Much of this work is marked by empirical research grounded in integration of theory and measurement.
Bagozzi proposed marketing as a (social) exchange for the basis of the field. In 2018, he added three systems or processes to marketing as an exchange to undergird its meaning: goal-directed behavior and self-regulation, neuroscience/genes/hormones, and the role of trust, competition, and cooperation in exchanges.
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Richard Bagozzi
Richard Paul Bagozzi is an Italian American behavioral and social scientist most known for his work in theory, methodology and empirical research. He is the Dwight F. Benton Professor Emeritus of Marketing at the University of Michigan.
Bagozzi's research is focused on understanding human action, focusing on the distinction between events happening to individuals and their control over events. His work examines individual, interpersonal, and group behaviors amid societal tensions like capitalism and socialism, studying subjects such as consumers, citizens, managers, healthcare professionals, and patients. His research spans the impact of actions on personal and societal well-being, using methods from social psychology and emotion research. He employs surveys, qualitative research, and experiments, often using structural equation models, and incorporates neuroscience techniques like fMRI, EEG, hormonal, and genetic research.
Born in Detroit, Michigan in 1946, Bagozzi completed his undergraduate education in electromagnetic field theory at General Motors Institute (Kettering University) in 1970. He received an MS in Electrical Engineering and Applied Mathematics from the University of Colorado in 1969, followed by an MBA in General Business from Wayne State University in 1972. His PhD was awarded to him by Northwestern University in 1976, where he studied marketing, psychology, sociology, statistics, philosophy, and anthropology. In 2005, he earned an MA in theology from the University of St. Thomas, Houston.
Bagozzi began his academic career in 1976 as an assistant professor at the University of California, Berkeley, then became an associate professor at the Massachusetts Institute of Technology (MIT) in 1979, and afterward moved to Stanford University as an associate professor in 1983. Following this, he became a full professor at the University of Michigan in 1986, where he stayed for 33 years, before retiring in 2023. During his time at Michigan, he went away for 6 years to Rice University to help the Provost Gilbert Whitaker in building the school of management.
Bagozzi has received teaching awards including the Undergraduate School of Business Award (1977-1978) and the University-wide Outstanding Teaching Award, both from the University of California, Berkeley (1978), along with the Outstanding Ph.D. Teaching Award from the University of Michigan (1994, 1998). He is a Fellow of the American Marketing Association, the Association for Consumer Research, the Association for Psychological Science, the Society of Multivariate Experimental Psychology, and the Michigan Society of Fellows.
Bagozzi was a Senior Fulbright Hays Research Scholar in Germany (1981-1982) and is the recipient of honorary doctorates from the University of Lausanne, Switzerland (2001), Antwerp University, Belgium (2008), and the Norwegian School of Economics (2011). He was awarded the Medal of Science by the University of Bologna, Italy (2013), and was ranked among the top 1% most cited researchers in economics and business between 2002 and 2012 and in the World's Most Influential Scientific Minds in 2014 by Thomson Reuters.
Bagozzi has contributed to the fields of business – marketing, management and organizations, information science, ethics and corporate social responsibility – and in psychology, sociology, statistics, economics, and the health sciences. Much of this work is marked by empirical research grounded in integration of theory and measurement.
Bagozzi proposed marketing as a (social) exchange for the basis of the field. In 2018, he added three systems or processes to marketing as an exchange to undergird its meaning: goal-directed behavior and self-regulation, neuroscience/genes/hormones, and the role of trust, competition, and cooperation in exchanges.