While still involved in game development, Miyamoto gradually shifted towards a more executive producer role, overseeing the development of various Nintendo titles and guiding younger developers. He focused on maintaining the quality and innovation associated with Nintendo games.

Miyamoto was appointed as one of Nintendo's representative directors, reflecting his importance and influence within the company. This role involved overseeing the company's overall strategy and product development.

Miyamoto played a crucial role in the development of new Nintendo consoles, including the Nintendo DS, Wii, and Switch. He also contributed to the creation of new franchises like Pikmin and Wii Sports, expanding Nintendo's portfolio.

Miyamoto was appointed as a Creative Fellow at Nintendo, allowing him to focus more on innovative projects and mentoring younger talent. This role gave him more freedom to explore new ideas and inspire the next generation of game designers.

Miyamoto helped develop Super Mario Run, Nintendo's entry into the mobile gaming market. He oversaw the creation of the game, bringing the classic Mario gameplay to smartphones and tablets.

Miyamoto acted as a producer for The Super Mario Bros. Movie, an animated film based on the Mario franchise. It was a huge success, and Miyamoto helped bring his characters to a new audience.