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Stampy
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Joseph Mark Garrett (born 13 December 1990), better known as Stampylonghead, Stampylongnose, Stampy Cat, or simply Stampy (/ˈstæmpi/), is an English YouTuber, actor, and author best known for his Minecraft video game commentaries as the character of Stampy Cat. He is well known for his child-friendly demeanour and incorporating storytelling and education into the Let's Play format. In 2014, he was one of the ten most-watched YouTube channels in the world.
Key Information
In 2015 Garrett created a scripted edutainment series called Wonder Quest in collaboration with Maker Studios and Disney. The show was filmed in Minecraft and features educational content designed for children to watch in school. It aired two seasons from 2015 to 2016. Garrett has voiced the Stampy character in the video game Minecraft: Story Mode and has made guest appearances on several television programmes with CBBC and Disney XD. He has also released two children's books, and is in the process of writing a series of young adult novels.
As of August 2025, Garrett's channel has gained over 8 billion video views and over 10.9 million subscribers. In 2015 his channel received 200 million monthly views,[1] with each video averaging 1.87 million views.[2] Garrett began working for 4J Studios in January 2024 in the development of a new game named Reforj.[3][4]
Early life and education
[edit]Joseph Mark Garrett was born on 13 December 1990, in the town of Havant, in Hampshire, England.[1][2][5] He has two older sisters, Rachel and Annette, the latter of whom also has a Minecraft YouTube channel.[1][6]
Garrett studied TV and video production at Solent University in Southampton.[1][7] He enjoyed creating stop-motion films and wanted to be an editor or vision mixer, wanting to work on projects entirely by himself.[1]
YouTube career
[edit]In August 2006, Garrett created his first YouTube channel, the Stampylongnose channel.[8] Initially, his channel consisted of live-action comedy skits and animations he made with his friends.[5] He later transitioned to Let's Play videos of video games. Garrett eventually removed this older content from the channel. He resumed uploading on this channel in 2016, where he created primarily non-gaming videos such as vlogs, 'Behind The Scenes' videos, and later 'Book Diary', where Garrett would talk about his progress on writing his novels.[citation needed]
Minecraft
[edit]
Garrett launched his second channel, the Stampylonghead channel, on 29 July 2011. He began making Minecraft Let's Play videos in 2012, including his most popular series, Stampy's Lovely World.[10][11] Garrett has described the channel as a "complete accident," saying his original aim was to become a video game journalist.[12] He attributed some of his popularity to his then-daily upload schedule, saying that this ensured his audience knew they could return regularly to find new content to watch.[12] In 2014, he reported to record, edit, and upload his videos himself, while delegating his business affairs to Maker Studios.[12] The Stampylonghead channel was once mistakenly terminated by YouTube in December 2013 due to false reports of community guidelines violations. After widespread campaigning under the Twitter hashtag "#savestampy" began to trend, the channel was reinstated a day later.[10][13] Garrett attended San Diego Comic-Con for the first time in 2014.[7]
On 25 April 2015, Garrett launched a spin-off edutainment YouTube series, Wonder Quest, in collaboration with Maker Studios.[12] The series is told through Minecraft and is designed for educational use in classrooms.[2] American author Jordan Shapiro praised the show for demonstrating the educational potential of Minecraft.[14] Garrett, upon being asked if he would be interested in transitioning to television, stated that he was happy remaining on YouTube.[15] Garrett was a featured panellist at Minecon in July 2015.[16][17][18] He attended Minecon again in 2016.[19] In September 2015, Garrett signed a two-book deal with Egmont Publishing.[20] Stampy's Lovely Book, released on 22 October 2015, is a children's activity book themed around Stampy Cat.[21] Stampy's Lovely Book was followed by a sticker book titled Stampy Cat: Stick with Stampy! and released on 28 July 2016.[22]
In October 2018, Garrett announced he would be taking a break from his Minecraft content to spend more time writing books. He returned briefly in 2019, with the release of episode 658 of Stampy's Lovely World, "Mirror World".[23] The series returned to a weekly upload schedule on 19 August 2020.[24] On 21 October 2023, Garrett released the final episode of Stampy's Lovely World, titled "Thanks For Watching". The video marked the end of the 823-episode series, and it received 1.7 million views in a day.[25][26][27] Garrett stated that although his personal channels would be inactive following the series' conclusion, he would continue working on his podcast The Bonus Points.[28]
Other ventures
[edit]In 2018, Garrett broke a Guinness World Record for the fastest time to make and display ten cakes in Minecraft, which he did in three minutes and 51 seconds.[13] In January 2024, Garrett was hired by 4J Studios to help develop a video game called Reforj, using their new proprietary voxel engine called Elements Engine.[29][3]
Content
[edit]His avatar is a character called Stampy Cat, an orange and white cat (depicted by a commercially available Minecraft skin based on the character Fidget from the video game Dust: An Elysian Tail). Garrett describes the character as "a bigger, brighter, better version" of himself.[2] Other characters in the videos (who are referred to as Stampy's "helpers") include iBallisticSquid, the YouTube name of Garrett's friend David Spencer,[30] and Sqaishey Quack, a duck character played by Garrett's former spouse Kye Bates.[31] When Garrett started making content about Minecraft, which 'blew up', he noticed that his audience mostly consisted of children.[30] Upon this realisation, he began to make his content more family-oriented.[12] Garrett's Minecraft series adds a story to game which has none, while giving viewers ideas for activities to pursue with their friends in their own Minecraft games.[32]
Once Garrett became aware of his young audience, he started placing more energy into his voice to keep their attention.[2] This voice is high-pitched, and has a 'trademark laughter', which The Independent described as a "helium honk".[1][33] Caroline Knorr of Common Sense Media describes Stampy's presentation as best for younger children, and that "Stampy feels like a cross between Pee-wee Herman and Mr. Rogers".[34] Lee Bear was a bear character who was prominent in the earlier Stampy's Lovely World episodes as a helper, played by the Minecraft YouTuber Lee Carson. In 2015, it was alleged that Carson sent threatening messages and explicit images of himself to women online.[7][35] Garrett removed Carson from the series in September 2015, doing so in a manner that concealed the truth of Carson's actions from Garrett's young fanbase.[36]
Viewership
[edit]In February 2014, the Stampylonghead channel received 159.3 million views. At the time, he had 2.3 million subscribers and 845 million channel views overall.[12] In May 2015, he was the 32nd most-viewed YouTube channel of all time, with 3.5 billion views and 5.8 million subscribers.[14] His YouTube channel surpassed 10 million subscribers on 8 February 2021.[6] In 2014, Garrett was in the top 10 most-viewed YouTube channels worldwide. That year, his audience consisted largely of six to 14-year-olds, about 60% of whom were girls.[30]
Personal life
[edit]Garrett has described himself as being shy and "a very big introvert".[12] On 28 July 2019, Garrett married Kye Bates, a fellow Minecraft YouTuber known online as Sqaishey Quack. They have a cat named Ori, and two dogs named Alyx and Mei.[13] On 29 January 2025, Bates announced that the two had ended their relationship the previous autumn.[37]
Bibliography
[edit]- Stampy's Lovely Book (Egmont, 2015), ISBN 978-1405281560
- Stampy Cat: Stick with Stampy! (Egmont, 2016), ISBN 978-1405284219
Filmography
[edit]Television
[edit]| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2014–2017 | BBC Breakfast | Himself | Guest star, "7 March 2014" and "13 September 2017" | [38][39] |
| 2015 | Good Morning Britain | Guest star, "Episode #2.73" | [40] | |
| 2016 | Diddy TV | Guest star for episodes three, seven and fourteen | [41] |
Web
[edit]| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2012–2023 | Stampy's Lovely World | Stampy Cat | Creator | |
| 2014 | Meet Me at the Reck | Guest star, "Cat in Black Ft. Stampylonghead & Jack Black" | [42] | |
| 2015 | Good Mythical Morning | Himself | Guest star, "Ultimate Minecraft Quiz ft. StampyCat" | [43] |
| Good Mythical MORE | Guest star, "Corn Dogs With Stampycat" | [44] | ||
| Gamer's Guide to Pretty Much Everything | Stampy Cat | Guest star, episode one | [45] | |
| 2015–2016 | Wonder Quest | Creator and writer | [46] | |
| I Wonder | Creator | [46] |
Video games
[edit]| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2016–2017 | Minecraft: Story Mode | Stampy Cat | In episodes "A Portal to Mystery", "Hero in Residence" and "Giant Consequences" | [47][48] |
| TBA | Reforj | N/A | Game designer | [4] |
Awards and nominations
[edit]| Year | Award | Category | Result | Ref |
|---|---|---|---|---|
| 2014 | The Game Awards | Trending Gamer | Nominated | [49] |
| 4th Annual Streamy Awards | Gaming | Nominated | [50] | |
| 2015 | 2015 Kids' Choice Awards | UK Favourite Tipster | Nominated | [51][better source needed] |
| 5th Annual Streamy Awards | Gaming | Nominated | [52][53] | |
| 2016 | 2016 Kids' Choice Awards | UK Favourite Tipster | Nominated | [54][55] |
References
[edit]- ^ a b c d e f Duerden, Nick (21 November 2015). "Stampy Cat: Minecraft vlogger Joseph Garrett is the name on every child's Christmas list". The Independent. Archived from the original on 17 June 2022. Retrieved 2 August 2023.
- ^ a b c d e Burell, Ian (1 January 2015). "Stampy Cat: Joseph Garrett's cartoon from Minecraft that is bigger than Justin Bieber – and has just been linked to Disney". The Independent. Archived from the original on 1 August 2023. Retrieved 2 August 2023.
- ^ a b stampylongnose (25 May 2024). Let's Talk – What Am I Doing With 4J Studios?. Retrieved 28 May 2024 – via YouTube.
- ^ a b Ivan, Tom (17 September 2024). "Minecraft console developer 4J Studios announces new survival sandbox game". VGC. Retrieved 17 September 2024.
- ^ a b Mohan-Hickson, Matt (13 June 2020). "Who is Stampy Cat? Name, age and Minecraft videos created by YouTube star". The News. JPIMedia. Archived from the original on 20 August 2020. Retrieved 20 August 2020.
- ^ a b "YouTuber Stampy celebrates 10 million subscribers". Newsround. 10 February 2021. Archived from the original on 13 September 2023. Retrieved 2 August 2023.
- ^ a b c Sperling, Nicole (30 July 2014). "Go inside the world of Minecraft hero Stampylonghead". Entertainment Weekly. Archived from the original on 1 August 2023. Retrieved 2 August 2022.
- ^ "stampylongnose – YouTube". www.youtube.com. Retrieved 16 March 2024.
- ^ Minecraft - Crazy Golf Course [32], 22 September 2012, retrieved 5 December 2025
- ^ a b Mohan-Hickson, Matt (13 June 2020). "Who is Stampy Cat? Name, age and Minecraft videos created by YouTube star". The News. JPIMedia. Archived from the original on 20 August 2020. Retrieved 20 August 2020.
- ^ Precey, Matt (7 March 2014). "Minecraft gamer's YouTube hit 'more popular than Bieber". BBC News. Archived from the original on 21 October 2014. Retrieved 9 November 2014.
- ^ a b c d e f g Dredge, Stuart (9 April 2014). "YouTube star Stampylonghead launching new education channel". The Guardian. Archived from the original on 10 November 2014. Retrieved 9 November 2014.
- ^ a b c "YouTuber Stampy celebrates 10 million subscribers". Newsround. 10 February 2021. Archived from the original on 13 September 2023. Retrieved 2 August 2023.
- ^ a b Shapiro, Jordan (31 May 2015). "This Is What You Should Be Asking About Stampy's Minecraft Videos". Forbes. Archived from the original on 18 September 2021. Retrieved 20 November 2015.
- ^ Dredge, Stuart (28 August 2016). "Joseph Garrett, the children's presenter with 7.8 million subscribers". The Observer. ISSN 0029-7712. Archived from the original on 9 May 2023. Retrieved 22 October 2023.
- ^ Dredge, Stuart (1 July 2015). "Minecraft Minecon 2015 schedule reveals Stampy, YouTube and more". The Guardian. Archived from the original on 20 November 2015. Retrieved 20 November 2015.
- ^ Grill, Scott (3 July 2015). "'Minecraft' MineCon 2015: How To Watch And Full Saturday Schedule". The Inquisitr News. Archived from the original on 20 November 2015. Retrieved 20 November 2015.
- ^ de Gallier, Thea (4 July 2015). "Minecon 2015 news updates and highlights". Metro. Archived from the original on 29 November 2015. Retrieved 20 November 2015.
- ^ "The execs in charge of Minecraft explain why it's taken over the world". Yahoo Finance. 4 October 2016. Archived from the original on 7 December 2016. Retrieved 22 October 2023.
- ^ Eyre, Charlotte (16 September 2015). "Egmont signs YouTube star Stampy Cat". The Bookseller. Archived from the original on 22 October 2023. Retrieved 3 July 2023.
- ^ Johnston, Rich (15 September 2015). "Minecraft's Stampy Cat Signs Deal For Stampy's Lovely Book, Out Next Month". Bleeding Cool. Archived from the original on 2 August 2023. Retrieved 3 August 2023.
- ^ Depository, Book. "Stampy Cat: Stick with Stampy! (Sticker Activity Book) : Joseph Garrett : 9781405284219". bookdepository.com. Archived from the original on 30 October 2016. Retrieved 30 October 2016.
- ^ Minecraft Xbox – Mirror World [658], 19 October 2019, retrieved 19 December 2023
- ^ Minecraft – Back To Business [659], 19 August 2020, retrieved 19 December 2023
- ^ Minecraft – Thanks For Watching [823], 21 October 2023, archived from the original on 21 October 2023, retrieved 21 October 2023
- ^ "Stampy's Lovely World: 1.7m say farewell to YouTube series". BBC News. 22 October 2023. Archived from the original on 22 October 2023. Retrieved 22 October 2023.
- ^ Gutelle, Sam (23 October 2023). "After 823 'Minecraft' adventures, Stampy Cat creator ends "fantastic ride" on YouTube". Tubefilter. Retrieved 23 October 2023.
- ^ "Why Did I End Lovely World? – How do I Feel? – What's Next?". YouTube. 23 October 2023.
- ^ MacDonald, Ben (23 May 2024). "Dundee Waterfront recreated in 3D as games firm teases fans with 'Minecraft 2.0'". The Courier. Retrieved 16 June 2024.
- ^ a b c Precey, Matt (7 March 2014). "Minecraft gamer's YouTube hit 'more popular than Bieber". BBC News. Archived from the original on 21 October 2014. Retrieved 9 November 2014.
- ^ "Ep. 72 Stampy Cat – Ear Biscuits". SoundCloud. Archived from the original on 4 February 2016. Retrieved 26 January 2016.
- ^ Stampy on why his Minecraft tutorials have YouTubers gripped. BBC Breakfast. 7 March 2014. Archived from the original on 24 May 2014. Retrieved 9 November 2014.
- ^ Merz, Theo (23 July 2014). "Stampylongnose: the Youtube star you've never heard of". The Daily Telegraph. Archived from the original on 2 August 2023. Retrieved 2 August 2023.
- ^ "The 10 Best Kid-Friendly Minecraft Channels on YouTube". The Huffington Post. 17 October 2014. Archived from the original on 2 February 2016. Retrieved 26 January 2016.
- ^ Broomfield, Matthew (31 January 2016). "YouTube Personalities Use 'Minecraft' to Prey on Underage Fans". Vice. Archived from the original on 2 August 2023. Retrieved 3 July 2023.
- ^ Garrett, Joseph (20 September 2015). Minecraft Xbox – Bye Bear [339]. stampylonghead. Archived from the original on 2 August 2023. Retrieved 3 August 2023 – via YouTube.
- ^ scadmin (13 February 2025). "Stampy and Sqaishey Break Up, The End of an Era in Minecraft Fandom". Scott Agnew. Retrieved 13 February 2025.
- ^ BBC (7 March 2014). Stampy on why his Minecraft tutorials have YouTubers gripped – BBC News. Retrieved 28 May 2024 – via YouTube.
- ^ Phil Watts (13 September 2017). Stampy on BBC Breakfast 13/09/17. Retrieved 28 May 2024 – via YouTube.
- ^ BBC (7 March 2014). Stampy on why his Minecraft tutorials have YouTubers gripped – BBC News. Retrieved 28 May 2024 – via YouTube.
- ^ "Diddy TV". BBC. Archived from the original (Adobe Flash) on 25 November 2016. Retrieved 13 February 2018.
- ^ Cartoonium (4 October 2014). Cat in Black Ft. Stampylonghead & Jack Black – Meet Me at the Reck. Retrieved 29 September 2024 – via YouTube.
- ^ Good Mythical Morning (8 May 2015). Ultimate Minecraft Quiz ft. StampyCat. Retrieved 28 May 2024 – via YouTube.
- ^ Good Mythical MORE (8 May 2015). Corn Dogs With Stampycat. Retrieved 28 May 2024 – via YouTube.
- ^ Elizabeth Wagmeister (10 June 2015). "'Gamer's Guide to Pretty Much Everything' to Premiere July 22 – Variety". Variety. Archived from the original on 4 October 2015. Retrieved 9 September 2015.
- ^ a b Studios, Maker. "Season 2 of Award-Winning Original Series "Wonder Quest," From Disney's Maker Studios, Attracts 10MM Views on YouTube". prnewswire.com (Press release). Archived from the original on 18 October 2016. Retrieved 30 October 2016.
- ^ "'Minecraft: Story Mode Episode 6 – A Portal to Mystery' Will Add Stampy Cat, Stacy Plays, DanTDM, LDShadowLady, & CaptainSparklez as Guest Characters – High-Def Digest". highdefdigest.com. Archived from the original on 3 August 2018. Retrieved 14 March 2019.
- ^ "Minecraft: Story Mode – Season 2 debuts – PC News at New Game Network". newgamenetwork.com. 11 July 2017. Archived from the original on 21 December 2017. Retrieved 14 March 2019.
- ^ "Nominees". thegameawards.com. Archived from the original on 14 November 2015. Retrieved 28 August 2015.
- ^ "4th Annual Winners & Nominees". The Streamy Awards. Archived from the original on 24 September 2014. Retrieved 28 September 2015.
- ^ "NickALive!". nickalive.blogspot.com. Archived from the original on 25 November 2015. Retrieved 28 August 2015.
- ^ "Streamy Awards: James Franco, 'SnapperHero,' Fifth Harmony, Tyler Oakley Score Nominations". TheWrap. 12 August 2015. Archived from the original on 20 August 2015. Retrieved 28 August 2015.
- ^ "5th Annual Winners & Nominees". The Streamy Awards. Archived from the original on 15 August 2015. Retrieved 30 October 2015.
- ^ "2016 Nickelodeon Kids' Choice Awards". 2016 Nickelodeon Kids' Choice Awards. 2016. Archived from the original on 19 March 2016. Retrieved 7 April 2016.
- ^ "Full 2016 Nickelodeon's Kids' Choice Awards nominations revealed". Music-News.com. Archived from the original on 16 February 2016. Retrieved 12 February 2016.
Further reading
[edit]- Dezuanni, Michael (2020). Peer Pedagogies on Digital Platforms: Learning with Minecraft Let's Play Videos. MIT Press. ISBN 9780262539722.
Stampy
View on GrokipediaBiography
Early life and education
Joseph Garrett was born on 13 December 1990 in Hampshire, England. He grew up in a middle-class family as the youngest of three siblings, with two older sisters; his father worked as a graphic designer, while his mother was a stay-at-home parent.[10] From a young age, Garrett showed a strong preference for computer games over traditional outdoor activities, fostering an early passion for gaming that would shape his future interests. He became particularly enamored with Minecraft shortly after its release in 2009, experimenting with the game's creative possibilities during his school years. Alongside this, Garrett developed an interest in video production, creating stop-motion films and recording simple gaming videos as early as 2006, which highlighted his budding technical skills and enthusiasm for content creation.[10] Garrett pursued formal education in media at Southampton Solent University, where he studied television and video production, aspiring to work as an editor or vision mixer in the industry. He graduated, having honed his skills in filmmaking and production techniques that aligned closely with his gaming hobbies. This educational background provided a solid foundation for his later endeavors in digital content.[11][12]Personal life
Joseph Garrett met fellow YouTuber Kye Bates, known online as Sqaishey Quack, around 2014, beginning a relationship that lasted over a decade.[13][14] They became engaged in July 2018 and married in a private ceremony on July 28, 2019.[14][8] In autumn 2024, Garrett and Bates mutually decided to end their romantic relationship, with Bates announcing the separation on January 29, 2025, via Instagram Story.[15][16] The couple described the split as amicable, emphasizing their continued close friendship after ten years together, and confirmed they have no children.[13][17] Garrett resides in Havant, Hampshire, England, where his company is also registered.[18] Despite his public online persona, he maintains a low profile regarding personal matters, rarely sharing details beyond occasional mentions in videos or interviews.[2] Outside of content creation, Garrett enjoys caring for his pets, including a cat named Ori and dogs named Alyx and Mei, which reflect his interest in animals often featured in his Minecraft-themed videos.[19]Career
YouTube beginnings
Joseph Garrett created his first YouTube channel, stampylongnose, on August 3, 2006, initially uploading live-action comedy skits and unstructured videos featuring himself and his friends.[1] These early uploads focused on humorous, real-life content rather than gaming, reflecting his interest in video production honed during his studies.[11] In July 2011, Garrett launched his primary channel, stampylonghead, as a platform for vlogs and console gameplay, marking a shift toward more structured content creation.[4] By May 2012, he began focusing on Minecraft gameplay videos, starting with introductory episodes like "Welcome to Stampy's Lovely World," where he showcased basic builds such as his first shelter and resource gathering.[4] These videos emphasized simple, engaging tutorials and explorations, laying the foundation for his signature style. To appeal to a younger audience, Garrett rebranded his on-screen persona as "Stampy," adopting an animated orange-and-white cat avatar that conveyed a child-friendly, whimsical tone.[2] This character helped differentiate his content in the growing Minecraft community, prioritizing positive, family-oriented narratives over competitive or mature themes. During this period, Garrett balanced his rising online presence with his TV and video production degree at Southampton Solent University, often recording videos around his studies and part-time bar work.[11] The channel experienced rapid early growth, amassing 1 million subscribers by late 2013, a milestone celebrated in a reflective video that highlighted his progression from casual uploads to dedicated Minecraft series.[20] This success underscored the appeal of his approachable style, though it required careful time management amid academic commitments.Major projects and series
Stampy's flagship project, "Stampy's Lovely World," launched on May 19, 2012, with the debut episode "Welcome to Stampy's Lovely World," marking his first dedicated Minecraft Let's Play series on the Xbox 360 edition.[21] In this ongoing adventure, Stampy Cat inhabits and expands a custom virtual world, constructing elaborate structures like homes, parks, and mini-games while exploring biomes and undertaking quests that blend creativity with lighthearted challenges.[22] The series features collaborative elements with recurring helpers, notably iBallisticSquid, who assisted in builds and gameplay from early 2013 to 2014, contributing to episode arcs centered on world-building and problem-solving.[23] Spanning 823 episodes, it concluded on October 21, 2023, with the finale "Thanks For Watching," in which Stampy surrenders his world to the antagonist Hit the Target, drawing 1.7 million views on premiere day.[4][24] At its height in the mid-2010s, the series propelled Stampy's channel to significant popularity, achieving approximately 190 million monthly views in late 2014 as part of broader Minecraft content growth on YouTube.[25] The narrative evolved from simple exploration to structured storylines, incorporating recurring villains, helper dynamics, and thematic builds that emphasized fun and imagination over competitive gameplay.[26] Mid-career extensions included seasonal holiday specials woven into the main series, such as annual Christmas episodes featuring festive constructions and visits from Santa, which aired consistently from 2012 onward to engage young audiences during holidays.[27] Spin-off projects like the 2016 "Stampy Flat Challenge" series tested Stampy's skills in a superflat world, aiming to reach bedrock and defeat the Wither across multiple episodes, while "Stampy's Lovelier World" in 2019 remade and toured an upgraded version of the original map.[28][29] Production for these evolved over time; early episodes relied on unscripted commentary, but later arcs, especially the finale, incorporated detailed scripting for plot progression and custom animations to enhance dramatic sequences, as detailed in Stampy's behind-the-scenes reveal.[30]Recent ventures
In August 2024, an official downloadable version of Stampy's Lovely World was released on the Minecraft Marketplace for Bedrock Edition, allowing players to explore the world with playable mini-games and builds from the series.[31] This was followed by the "Fun and Fear" update on January 23, 2025, adding three new mini-games: Allay Tag, Page Count, and Blowy Boats.[32] Garrett promoted this project through YouTube videos, including a FAQ on the download in August 2024 and tutorials for the new mini-games in January 2025.[33][34] In January 2024, Joseph Garrett joined 4J Studios as a part-time developer on Reforj, a Minecraft-inspired creative survival sandbox game built using the studio's in-house Elements Engine.[35] His role involves hands-on contributions to game design, including mechanics and features, as well as community engagement and promotion to leverage his expertise in player feedback and content creation.[36] Garrett works approximately three days per week, integrating fully into the development team rather than serving in a consultative capacity.[35] Since joining 4J Studios, Garrett has shifted focus from independent YouTube content creation to collaborative game development, marking a significant evolution in his career beyond solo Minecraft Let's Plays.[37] In a September 2024 interview, he emphasized this transition, stating, "It's not full time, but this is the majority of my work week," while highlighting Reforj's emphasis on community-driven iteration to differentiate it from existing titles like Minecraft.[35] The project, announced publicly in September 2024, released its pre-alpha version on April 30, 2025, accessible to community testers through the Pioneer Program, with ongoing updates including Title Update 5 in November 2025.[38][39] Garrett has contributed to promotional efforts such as gameplay overviews and Q&A sessions released in 2024 and 2025, which serve as teasers for the game's mechanics like survival mode and world-building tools.[40] No announcements have detailed plans for resuming full personal YouTube series or expansions into live streaming on other platforms as of November 2025, though Garrett has expressed intent to maintain community ties through Reforj's ongoing Pioneer Program for playtesting.[35]Content creation
Style and character
Stampy Cat, the central character of Joseph Garrett's YouTube content, is depicted as a cartoonish orange and white cat with large feet and a purple top hat, designed to evoke a whimsical, child-friendly aesthetic reminiscent of animated storytelling.[41][42][10] This avatar originated from Garrett's early experiments with animation and gameplay commentary, evolving into a distinct persona that separates his on-screen enthusiasm from his more reserved real-life demeanor.[41][10] Garrett voices the character with a high-pitched, shrill British tone and a signature helium-like honk laugh, creating a playful and energetic delivery that enhances the avatar's lighthearted charm.[43][10] The style emphasizes positivity and accessibility, with no swearing or mature themes, focusing instead on creative building and exploration in Minecraft.[41][44] Stampy's videos follow a consistent format of 15- to 20-minute episodes, structured as narrated let's plays where the character guides viewers through adventures, constructing elaborate structures and solving light puzzles in a custom Minecraft world.[41][10] Custom animations, sound effects, and an original score add polish, underscoring educational elements like problem-solving and teamwork while steering clear of violence.[41] The content's style has progressed significantly since its inception in 2012, when early uploads featured unpolished, straightforward gameplay captures, to more refined narrative-driven episodes by 2015 that incorporated professional production techniques for broader appeal.[10] This shift aligned with Minecraft's rising popularity and Garrett's growing expertise, transforming casual videos into structured stories that foster imagination. The series maintained this style until its conclusion in 2023.[41][10][4] Targeted at children aged 6 to 12, Stampy's videos prioritize themes of creativity and friendship, delivered through child-appropriate humor featuring puns, exaggerated reactions, and recurring gags like the character's clumsy mishaps.[10][44] This approach has cultivated a dedicated young audience, emphasizing fun and moral lessons without aggressive elements.[41][10]Themes and collaborations
Stampy's content in "Lovely World" emphasizes world-building as a metaphor for creativity, where the expansive Minecraft environment serves as a canvas for imaginative construction and narrative development, akin to playing with Lego or plasticine to foster improvisation and experimentation.[2] Episodes often feature light-hearted adventures that highlight problem-solving, such as navigating challenges within the game's mechanics to advance storylines, while promoting themes of environmental care through careful stewardship of the virtual world, including building sustainable structures and preserving communal spaces.[2] These motifs contribute to audience engagement by embedding educational value, teaching Minecraft mechanics—like resource management and redstone engineering—through engaging stories rather than direct tutorials, making complex concepts accessible and fun for young viewers.[5] For instance, adventures in "Lovely World" illustrate building techniques and exploration strategies within narrative arcs, encouraging children to apply similar creativity in their own play.[2] Stampy frequently collaborated with fellow YouTubers, including iBallisticSquid, SqaisheyQuack, and AmyLee33, who appeared as guest characters in "Lovely World" episodes from 2013 to 2017, enhancing the series with multiplayer interactions and shared storytelling.[45] These partnerships, rooted in real-life friendships, added dynamic elements like joint quests and mini-games, strengthening the communal feel of the content.[45] Post-2015, Stampy's themes evolved to incorporate more meta-commentary on growing up alongside his audience, reflecting the shift toward a predominantly younger demographic and emphasizing family-friendly narratives that address personal growth and nostalgia.[2] This transition aligned with launches like "Wonder Quest," where educational problem-solving took center stage, blending adventures with lessons on science and math to sustain engagement as viewers matured.[41] Following the conclusion of "Lovely World" in 2023, Garrett has continued creating Minecraft content in a similar whimsical style as of 2025.[46]Media appearances
Books
Joseph Garrett, known online as Stampy Cat, ventured into children's literature with two official activity books tied to his YouTube Minecraft series, targeting young readers aged 5-12. These works extend the whimsical world of Stampy into print, featuring interactive elements inspired by his video content. Published primarily through Egmont Books in the UK and Random House Books for Young Readers in the US, the books emphasize fun, creativity, and behind-the-scenes glimpses into the "Lovely World" from his videos.[45][6] The first book, Stampy's Lovely Book, was released on October 22, 2015, in the UK and January 5, 2016, in the US as a 72-page hardcover (ISBN 978-1405281560 for UK edition). It includes a variety of Minecraft-themed activities such as games, puzzles, quizzes, a cake recipe, comic strips, challenges, and exclusive facts about Stampy and his virtual friends like iBallisticSquid and Sqaishey Quack. The book also showcases fan artwork and crafts, bridging the gap between Garrett's online community and print media, with illustrations incorporating elements from his videos.[47][7][48] The follow-up, Stampy Cat: Stick with Stampy! (also known as Stick with Stampy! Sticker Book), appeared on July 28, 2016, in the UK and January 3, 2017, in the US as a 32-page paperback (ISBN 978-1405284219 for UK edition). This interactive sticker activity book contains over 200 stickers, along with puzzles, jokes, fun facts, and pull-out posters centered on adventures in the Lovely World, encouraging readers to engage creatively with Stampy's character. Like its predecessor, it draws directly from the YouTube series, including references to collaborative playthroughs.[49][50] Both books received positive reception from young fans and parents, praised for their engaging, lighthearted content that mirrors Stampy's approachable video style and promotes creativity without requiring gaming knowledge. On Goodreads, Stampy's Lovely Book holds a 4.3/5 rating from over 300 reviews, with readers highlighting its fun activities and ties to the channel, while Stick with Stampy! scores similarly from smaller review pools. The releases were promoted via unboxing videos on Garrett's YouTube channels, boosting visibility among his audience and serving as direct extensions of the series—no further sequels or new works have been published as of 2025.[45]Television and web series
Joseph Garrett, known as Stampy Cat, made several appearances on BBC Breakfast between 2014 and 2017, where he discussed his rising YouTube success and the appeal of Minecraft to young audiences. In a March 7, 2014, interview, Garrett explained how his tutorial videos garnered over 30 million weekly views by incorporating storytelling and vibrant visuals to guide children through the game, which he described as "digital Lego."[51][52] By September 13, 2017, he returned to the program to cover the Minecraft Better Together update, highlighting its cross-platform features and continued educational value.[53] In 2015, Garrett hosted the web series Wonder Quest, a scripted educational program produced in collaboration with Maker Studios and distributed exclusively on YouTube. The series, spanning two seasons with a total of 24 episodes from 2015 to 2016, featured Garrett voicing the anthropomorphic cat character Stampy alongside wizard companion Keen as they embarked on quests in the fictional world of Wonderberg to restore a shattered Wondergem.[41][54] Each episode, typically 12 to 20 minutes long, integrated Minecraft gameplay with science concepts such as the water cycle and animal biology, aiming to blend entertainment with core curriculum topics for children.[41] Complementary segments included the fully animated I Wonder shorts for deeper explanations and Side Quest Let's Play videos tying into Garrett's main content.[41] In October 2024, the official YouTube channel videos were removed by Disney/Maker Studios, but episodes have been archived by fans on other platforms.[55] Garrett also produced a series of animated shorts under the banner of Stampy Cat, released on his secondary YouTube channel through 2020, with ongoing production reflections shared in related content up to 2023. These stop-motion animations, crafted within Minecraft, explored themes like identity and companionship through short narratives, such as Different (2017), which depicted a character's sense of otherness.[56] Building on his Wonder Quest format, the shorts emphasized creative storytelling without direct gameplay, serving as standalone web content distinct from his primary series.[57]Video games
Joseph Garrett, known professionally as Stampy, provided the voice for his signature character, Stampy Cat, in the adventure game Minecraft: Story Mode, developed by Telltale Games.[58] His voice work spanned multiple episodes across both seasons of the series, released between 2015 and 2017, including notable appearances from Episode 5 ("A Portal to Mystery") through Episode 8 ("A Journey's End?") of Season 1, as well as several installments in Season 2 such as Episode 1 ("Hero in Residence").[59] Garrett's performance brought the whimsical, child-friendly persona of Stampy Cat into the game's narrative, where the character serves as a helpful ally to the protagonists in their block-building quests.[60] In addition to voice acting, Garrett has taken on a creative development role in the gaming industry. In January 2024, he joined 4J Studios—the Scottish developer behind several Minecraft console editions—as a game designer for their upcoming sandbox survival title, Reforj.[35] Announced publicly in September 2024, Reforj aims to innovate within the open-world crafting genre popularized by Minecraft, with Garrett contributing to core mechanics such as resource gathering, building systems, and overarching lore to enhance player immersion and creativity.[36] His involvement draws on over a decade of experience engaging Minecraft communities, focusing on accessible and narrative-driven gameplay elements distinct from promotional content.[61] As of late 2025, Reforj remains in pre-alpha development, with Garrett participating in early playtests and design iterations.[62]Recognition
YouTube statistics
Stampy's primary YouTube channel, stampylonghead, experienced rapid growth in its early years, reaching 1 million subscribers in 2013.[20] This milestone was celebrated with a special video reflecting on the channel's history up to that point. The channel continued to expand significantly, hitting 10 million subscribers on February 10, 2021.[63] By September 2024, the subscriber count had climbed to 10.9 million, a figure that remained stable through November 2025.[64] In terms of viewership, the channel has amassed over 8.1 billion total views across its 4,131 videos as of late 2025.[65] Its peak performance occurred in early 2015, when it garnered approximately 189 million monthly views, establishing it as one of YouTube's top gaming channels at the time.[66] This surge in views was largely driven by the popularity of his ongoing Minecraft series, which boosted overall channel engagement. Following the end of the long-running Lovely World series in October 2023, upload frequency on the channel declined markedly, with only sporadic content released thereafter.[67] Despite this, the archives continued to generate sustained viewer interest, evidenced by daily view counts ranging from 68,000 to 161,000 in late 2025.[64] A handful of teaser videos uploaded between August 2024 and January 2025 helped maintain modest activity levels. Compared to contemporaries in the Minecraft YouTube space, Stampy's 10.9 million subscribers position the channel solidly in the upper tier as of 2025, trailing leaders like Aphmau (over 20 million) but ahead of many niche creators.[68] Factors such as evolving YouTube algorithms, which prioritized shorter-form content and personalized recommendations in 2024 and 2025, have influenced visibility for long-form series like his, contributing to slower growth post-peak.[69]Awards and nominations
Joseph Garrett, known professionally as Stampy, has received several nominations for his Minecraft-focused content and broader contributions to online gaming and family entertainment. These accolades highlight his influence as a YouTuber and content creator targeting young audiences.[70] In 2014, Garrett was nominated for Trending Gamer at The Game Awards, recognizing his engaging portrayal of the Stampy Cat character in Minecraft videos.[71] The category celebrated standout personalities in gaming media, with nominees including prominent YouTubers like PewDiePie and TotalBiscuit.[72] The following year, at the 5th Annual Streamy Awards, Garrett earned a nomination in the Gaming category for his StampyLongHead channel, which featured whimsical Minecraft adventures and educational elements appealing to children.[70] These honors underscored his channel's popularity, with over 7 million subscribers at the time, though he did not win the award.[73] Additionally, he was nominated for UK Favourite Tipster at the 2015 Kids' Choice Awards UK, competing against other gaming influencers for fan-voted recognition in online content creation.[74] He received another nomination in the same category at the 2016 Kids' Choice Awards UK, reflecting sustained audience support for his tipster-style videos.[75] Garrett was also nominated for Best Gaming Personality (UK) at the 2015 Golden Joystick Awards, an public-voted event honoring gaming achievements, where he stood alongside figures like PewDiePie and NerdCubed.[76] His channel's nomination emphasized its role in popularizing Minecraft through accessible, narrative-driven gameplay.[77] For the 8th Annual Shorty Awards in 2016, Garrett's StampyLongHead channel was nominated in the Gaming category, acknowledging its innovative social media presence and massive viewership exceeding 4 billion.[78] The entry highlighted features on Disney and CBBC programs as evidence of broader impact.[78] In 2015, Garrett was recognized by Guinness World Records as the highest-earning Minecraft contributor on YouTube, with estimated annual revenues of $5.95 million at the peak of his popularity.[9]| Year | Award | Category | Result | Notes |
|---|---|---|---|---|
| 2014 | The Game Awards | Trending Gamer | Nominated | For Stampy Cat character in Minecraft content.[71] |
| 2015 | 5th Annual Streamy Awards | Gaming | Nominated | Competed with Markiplier and PewDiePie.[70] |
| 2015 | Kids' Choice Awards UK | UK Favourite Tipster | Nominated | Fan-voted for gaming tips and videos.[74] |
| 2015 | Golden Joystick Awards | Best Gaming Personality (UK) | Nominated | Public-voted recognition for online gaming influence.[76] |
| 2016 | Kids' Choice Awards UK | UK Favourite Tipster | Nominated | Continued fan appreciation for YouTube content.[75] |
| 2016 | 8th Annual Shorty Awards | Gaming | Nominated | For social media innovation and viewership.[78] |
| 2015 | Guinness World Records | Highest-earning Minecraft YouTube contributor | Recognized | Estimated $5.95 million annual revenue at peak.[9] |
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