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Natalia Margaret Louise Haddock[5][6] was born on 6 November 1996[7] in South London, England. She is of Italian descent on her mother's side, while her father is of English descent.[8][9] Mar was brought up in a musical family; her father was a drummer at school, her mother can sing, and her sister is a pianist.[10] She started writing songs and poems when she was eight years old and later started learning guitar on her own at the age of 11.[10] She later began producing her own songs at the age of 14.[10] Mar grew up listening to a lot of 90s music and R&B, such as Lauryn Hill, Brandy Monica, and Taylor Swift, who she cited as her icon.[10]
In June 2016, Mar released her debut single "Stolen."[15] In March 2017, Mar released "In the Day."[15] That same month, Mar released a YouTube performing a song title "The Voices Are Me" after she struggled to discuss her own battle with the taboo subject following a friend's suicide.[16] In June, Mar released her debut EP title Tough Decisions.[17]
In April 2019, Mar featured on the track "Real Name" on the collaborative album New Age from KSI and Randolph which peaked at number nineteen on the UK Independent Singles and Albums Charts.[18][19] In June 2019, Mar released "Selfish," in July she released "Better," and in October she released "Diamonds." In February 2020, Mar featured vocals on the song "Survive the Night" from her then-boyfriend Miniminter and Randy.[20] In January 2021, Mar released "Jack." Later that year, Mar released "Good On You" which was a collaboration with English DJ Alex Hobson. On 10 August 2021, Mar announced that she had signed with RCA Records and Sony Music Entertainment.[21]
In March 2023, Mar released "Self-Portrait." In August, Mar released "Forget About Your Ex." In November, Mar toured with Caity Baser on her Still Learning Tour as the opening act.[25] In May 2024, Mar announced the release of her single "A Bitch Always Knows" scheduled for June 7, with pre-saves starting May 17. However, her label decided not to proceed with the release, prompting Mar to part ways with them.[26][27]
Mar created her main YouTube channel, "Talia Mar", in December 2010.[28] Mar's influencer career started after her first makeup photo that she tweeted went viral, which in turn helped her gain an audience and later was part of the reason for her to start uploading makeup tutorial content on YouTube.[14] Mar created her Twitch channel, "TaliaMar", in May 2017. At the start of her Twitch career, she mostly streamed gaming content such as Dead by Daylight and Just Chatting content.[29] In the same month, she created her second YouTube channel, "Talia Mar+", and mostly uploaded gaming and livestream highlights from her Twitch streams.[30]
In 2019, Mar collaborated with OFRA Cosmetics to release two highlighters and a skincare line called OFRA x Talia Mar.[31][32] In 2020, she was nominated for Breakout YouTuber at the 12thShorty Awards.[33] On 20 October 2022, Mar announced she had become an ambassador for British clothing brand PrettyLittleThing.[34] In December 2022, Mar partnered with Yves Saint Laurent Opium to promote its Black Opium Extreme fragrance.[35][36]
In April 2023, Mar was featured in a weekly gaming stream event held by Ministry of Sound and cosmetics retailer Lush called Beyond the Player.[37] In April 2024, it was announced that Mar had signed with the UK agency YMU as part of its influencer roster.[38] In December 2024, Mar participated in Jingle Jam, a livestreamed charity event held by Yogscast where 1000 streamers and content creators joined forces to raise cash for eight charities.[39]
On 15 May 2018, Mar launched The Martian Club, her online clothing retailer.[40][41] On 21 October 2024, Mar joined her mother and sister’s jewellery brand, L’ERA Jewellery, as Creative Director, adding her own creative style to the family-run brand known for its modern, meaningful designs and Italian roots.[42]
On 10 December 2018, Mar announced across social media that she joined the panelists of the British television series All Together Now's second series alongside Geri Halliwell.[43][44] In October 2023, she appeared in series 31, episode 7 of Never Mind the Buzzcocks, a British comedypanel game show with a pop music theme.[45] In December 2023, she appeared in CBeebies Bedtime Story, a short-form series on CBeebies where celebrities read different stories, where she reads "Princesses Break Free" by Timothy Knapman and illustrated by Jenny Løvlie.[46]
In January 2024, Mar appeared as a celebrity judge for CBBC new show called Style It Out, a clothing and fashion contest for young fashion designers.[47] In April 2024, Mar appeared as a guest judge for Glow Up: Britain's Next Make-Up Star series 6, a British reality television competition on BBC Three devised to find new makeup artists.[48]
Mar has been in a relationship with Sidemen member Simon Minter (also known as Miniminter) since 2017, but their relationship was not public until early 2018. They moved in together in February 2022.[49] On 24 June 2022, it was announced the couple were engaged via Instagram,[50] and they got married on 3 June 2023 in Italy.[51] On 24 January 2025 via the music video for her song "365", it was announced the couple were expecting their first child.[52] It was announced on 31 January via Minter's video that the couple are expecting a girl.[53] On 19 July 2025, the couple’s daughter was born.[54]
