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Telenovela Channel

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Telenovela Channel

Telenovela Channel (informally abbreviated TNC, stylized as TeleNovela Channel) was a telenovela-based cable channel in the Philippine network owned by Beginnings at Twenty Plus, Inc. under a joint venture with TelevisaUnivision. The network launched in the summer of 2011 with test broadcast before fully launching on November 14, 2011. The network ceased operations on March 1, 2024.

During the 1990s, the Philippines started to air Latin American telenovelas on free-to-air television networks including RPN 9 (since 1994 with La Traidora), ABS-CBN 2 (since 1996 with Maria Mercedes), ABC 5 (now TV5, since 1996 with Morena Clara), GMA 7 (since 1996 with Agujetas de color de rosa) and IBC 13 (since 2001 with Por un beso). The telenovelas aired on Philippine television, especially those produced in Mexico, were dubbed in Filipino and were shown in primetime and afternoon slots.

However, the late 2000s saw the dwindling popularity of the Latin American telenovelas.

Beginnings at 20 Plus, Inc. launched a channel dedicated to Mexican telenovelas in 2011. Beginnings at 20 Plus, Inc. is a multi-media company that produces concerts, events and offers television production services as well. The company produced the dubbed Tagalog version of the Chinese historical drama series Judge Bao in 2007–2008, aired on ABC-5.

A landmark agreement between Beginnings at 20 Plus, Inc. and Mexican network Televisa marked the start of a new channel dedicated to telenovelas. On November 14, 2011, Telenovela Channel started its maiden broadcast with In the Name of Love, The Two Sides of Ana, Passion and La Madrastra. These telenovelas were dubbed in Tagalog and were aired in original Spanish audio as well until 2013 as the new telenovelas were dubbed in English.

The year 2012 saw the introduction of new telenovelas as well. These are A Woman's Word, Big Love, and Love Spell. The same year also marked the return of Marimar, this time on cable via this channel. With its aim to be a purely Filipino telenovela cable channel, Spanish audio versions of the telenovelas were stopped in order to give way to Tagalog dubbed shows. On August 13 to 19, 2012, episodes of various telenovelas were aired again by viewers' request due to brownouts caused by strong monsoon rains (Habagat) on August 7 to 9, 2012.

In 2013, the channel made a major shift as the new telenovelas acquired are now dubbed in English starting with Soy tu dueña and Rafaela. In June 2013, the channel's airtime was reduced to give way to Home TV shopping blocktimer TeleVShop which was later replaced by TV Shop Philippines in 2014.

On June 2, 2014, the telenovela returned on Free TV as The Two Sides of Ana (Dalawang Mukha ni Ana) during ATC@IBC-13 block. On July 7, 2014, Telenovela Channel launched the return of the popular telenovela Cuidado con el ángel, under the English title Don't Mess with an Angel. The said telenovela already aired on ABS-CBN as Maria de Jesus: Ang Anghel sa Lansangan, dubbed in Tagalog from 2009 until it ended in 2010. Also in 2014, reruns of last 5-10 episodes of each telenovela were aired, afterwards a new telenovela was replaced. As of 2015, no full-length reruns of telenovelas aired after the rerun of The One who Couldn't Love. Since April 2015, all telenovelas and an anthology are aired in English.

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