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The Celebration Tour
The Celebration Tour was the twelfth concert tour by American singer-songwriter Madonna. It began on October 14, 2023, at the O2 Arena in London and ended on May 4, 2024, with a free concert on Copacabana Beach at Rio de Janeiro. Originally set to start on July 15, 2023, in Vancouver, the tour was postponed to October after Madonna developed a bacterial infection in late June which led to a multiple-day stay at an intensive care unit. As her first retrospective tour, it was based entirely on her back catalogue and 40-year career.
Rumors of a tour first began circulating in mid-to-late 2022, following the release of the compilation Finally Enough Love: 50 Number Ones. After major speculation, the tour was officially announced on January 17, 2023, in a truth or dare-inspired video. Madonna's first all-arena tour since 2016, tickets quickly sold out and multiple dates were subsequently added in many major cities. Celebration would eventually become one of the fastest-selling concert tours.
Stufish, a British company Madonna had worked with in the past, was in charge of the stage which was inspired by New York in the early 1980s. Designers working on the wardrobe included Guram Gvasalia from Vetements, Donatella Versace, Jean Paul Gaultier, and Dilara Fındıkoğlu. The official set list included songs Madonna had not performed live in more than a decade. Madonna paid tribute to the LGBT community, friends lost to HIV/AIDS, and artists who have inspired her in concert.
Critics reacted positively towards the tour, highlighting its retrospective nature. Criticism was aimed at the singer's tardiness, with attendees going as far as to file two lawsuits against her. Billboard reported Celebration to have grossed over $225.4 million from an audience of 1.1 million, scoring one of the highest-grossing tours of 2024. The free concert in Rio de Janeiro drew a crowd of over 1.6 million people, which became Madonna's largest crowd of her career and at the time set records for the largest audience ever for a stand-alone concert and the largest all-time crowd for a female artist. It subsequently inspired the project Todo Mundo no Rio, a series of international music megashows promoted by the City of Rio de Janeiro to take place in Copacabana Beach every year until 2028.
On August 19, 2022, Madonna released Finally Enough Love: 50 Number Ones, a compilation album that includes remixes of her 50 number-one hits on the US Billboard Dance Club Songs chart. Following the release, the singer uploaded a six-minute video on her YouTube account in which she answered 50 of her fans' "most burning" questions; one asked if she was going to tour to promote the release, to which she answered: "Do you want me to go on tour?" Prior to the compilation's release, Madonna had expressed her desire to embark on a concert tour during an interview with Variety, where she referred to the stage as her "happy place". Rumors of a tour began circulating in October 2022, after outlets in Latin America began reporting that Madonna had booked a reservation at Montevideo's Estadio Centenario for early October 2023.
In January 2023, Billboard, among other publications, announced that Madonna was planning an "anniversary" tour to celebrate her "deep catalog of hits", and that dates had already been booked at the O2 Arena in London. Rumors were fueled after the singer deleted her Instagram posts on January 16. The following day, Madonna officially announced the Celebration Tour through a video. Inspired by her 1991 film Truth or Dare and joined by Diplo, Jack Black, Lil Wayne, and Bob the Drag Queen, among others, the visual ended with Amy Schumer daring Madonna to go on tour and perform her "four decades of mega hits". According to Bob, no one in the video knew what was supposed to happen until the cameras started rolling. A release on Madonna's website referred to the show as an "artistic journey through four decades", with the singer herself adding that she wanted to "explore as many songs as possible in hopes to give my fans the show they have been waiting for". Celebration saw Madonna's return to arenas, as her previous Madame X Tour (2019―2020) played only theaters.
We just get together and talk and go, "What do we do next? You know it's the 40-year anniversary". So it's like, "Do we or don't we?" It just made sense to go out there and celebrate 40 years of an incredible career.
On October 12, 2022, Madonna attended Post Malone's Twelve Carat Tour (2022–2023), a show where creative director Lewis James had worked on. After attending, the singer became interested in working with James, and later appointed him and long time collaborator Jamie King as creative directors for Celebration. According to James, she was "extremely involved in the process [...] and she knows what she wants". Ricardo Gomes was commissioned as tour's footage creative director; his job was to film the concert for Madonna, then watch the show every night and see if camera angles had been altered. Choreography was in charge of Marseille-based collective (La)Horde, consisting of Martina Brutti, Jonathan Debrouwer, and Arthur Harel; Madonna heard of the trio through one of her dancers, and contacted them via Instagram. When envisioning numbers, the trio would draw influence from the singer's past. "We were playing with this idea of a retrospective. Sometimes we had to refresh an older choreography, and sometimes we got to be a bit more meta, comparing [Madonna] today against who she was at the time", recalled Brutti.
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The Celebration Tour
The Celebration Tour was the twelfth concert tour by American singer-songwriter Madonna. It began on October 14, 2023, at the O2 Arena in London and ended on May 4, 2024, with a free concert on Copacabana Beach at Rio de Janeiro. Originally set to start on July 15, 2023, in Vancouver, the tour was postponed to October after Madonna developed a bacterial infection in late June which led to a multiple-day stay at an intensive care unit. As her first retrospective tour, it was based entirely on her back catalogue and 40-year career.
Rumors of a tour first began circulating in mid-to-late 2022, following the release of the compilation Finally Enough Love: 50 Number Ones. After major speculation, the tour was officially announced on January 17, 2023, in a truth or dare-inspired video. Madonna's first all-arena tour since 2016, tickets quickly sold out and multiple dates were subsequently added in many major cities. Celebration would eventually become one of the fastest-selling concert tours.
Stufish, a British company Madonna had worked with in the past, was in charge of the stage which was inspired by New York in the early 1980s. Designers working on the wardrobe included Guram Gvasalia from Vetements, Donatella Versace, Jean Paul Gaultier, and Dilara Fındıkoğlu. The official set list included songs Madonna had not performed live in more than a decade. Madonna paid tribute to the LGBT community, friends lost to HIV/AIDS, and artists who have inspired her in concert.
Critics reacted positively towards the tour, highlighting its retrospective nature. Criticism was aimed at the singer's tardiness, with attendees going as far as to file two lawsuits against her. Billboard reported Celebration to have grossed over $225.4 million from an audience of 1.1 million, scoring one of the highest-grossing tours of 2024. The free concert in Rio de Janeiro drew a crowd of over 1.6 million people, which became Madonna's largest crowd of her career and at the time set records for the largest audience ever for a stand-alone concert and the largest all-time crowd for a female artist. It subsequently inspired the project Todo Mundo no Rio, a series of international music megashows promoted by the City of Rio de Janeiro to take place in Copacabana Beach every year until 2028.
On August 19, 2022, Madonna released Finally Enough Love: 50 Number Ones, a compilation album that includes remixes of her 50 number-one hits on the US Billboard Dance Club Songs chart. Following the release, the singer uploaded a six-minute video on her YouTube account in which she answered 50 of her fans' "most burning" questions; one asked if she was going to tour to promote the release, to which she answered: "Do you want me to go on tour?" Prior to the compilation's release, Madonna had expressed her desire to embark on a concert tour during an interview with Variety, where she referred to the stage as her "happy place". Rumors of a tour began circulating in October 2022, after outlets in Latin America began reporting that Madonna had booked a reservation at Montevideo's Estadio Centenario for early October 2023.
In January 2023, Billboard, among other publications, announced that Madonna was planning an "anniversary" tour to celebrate her "deep catalog of hits", and that dates had already been booked at the O2 Arena in London. Rumors were fueled after the singer deleted her Instagram posts on January 16. The following day, Madonna officially announced the Celebration Tour through a video. Inspired by her 1991 film Truth or Dare and joined by Diplo, Jack Black, Lil Wayne, and Bob the Drag Queen, among others, the visual ended with Amy Schumer daring Madonna to go on tour and perform her "four decades of mega hits". According to Bob, no one in the video knew what was supposed to happen until the cameras started rolling. A release on Madonna's website referred to the show as an "artistic journey through four decades", with the singer herself adding that she wanted to "explore as many songs as possible in hopes to give my fans the show they have been waiting for". Celebration saw Madonna's return to arenas, as her previous Madame X Tour (2019―2020) played only theaters.
We just get together and talk and go, "What do we do next? You know it's the 40-year anniversary". So it's like, "Do we or don't we?" It just made sense to go out there and celebrate 40 years of an incredible career.
On October 12, 2022, Madonna attended Post Malone's Twelve Carat Tour (2022–2023), a show where creative director Lewis James had worked on. After attending, the singer became interested in working with James, and later appointed him and long time collaborator Jamie King as creative directors for Celebration. According to James, she was "extremely involved in the process [...] and she knows what she wants". Ricardo Gomes was commissioned as tour's footage creative director; his job was to film the concert for Madonna, then watch the show every night and see if camera angles had been altered. Choreography was in charge of Marseille-based collective (La)Horde, consisting of Martina Brutti, Jonathan Debrouwer, and Arthur Harel; Madonna heard of the trio through one of her dancers, and contacted them via Instagram. When envisioning numbers, the trio would draw influence from the singer's past. "We were playing with this idea of a retrospective. Sometimes we had to refresh an older choreography, and sometimes we got to be a bit more meta, comparing [Madonna] today against who she was at the time", recalled Brutti.