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The Hard Times
The Hard Times is a satirical website with a focus on punk (especially hardcore punk and first wave screamo), alt music, and millennial culture founded in 2014 by former SF Weekly music editor Matt Saincome, his brother Ed Saincome, and comedian Bill Conway. It has been compared to The Onion, ClickHole, and Reductress in style, and has received praise for its specificity and niche appeal.
The Hard Times also publishes Hard Drive, a satirical video game vertical, hosts stand-up comedy shows at music festivals, and produces podcasts. As of 2021, the Hard Times podcast network included:
Content published by The Hard Times is typically virally spread through engagement on social media such as Facebook. The site averages between 2 and 6 million views a month.
Founder Matt Saincome began pitching the idea for The Hard Times in 2012 as a junior studying journalism at San Francisco State. He formally founded The Hard Times with his brother Ed and comedian Bill Conway in December 2014, following a soft launch earlier in the year.
In September 2016, the site passed 3 million views, and entered into an advertising partnership with Vice Media.
In 2017, the site launched Hard Drive for video game related articles, and began developing video content. The site tapped Jeremy Kaplowitz, Mike Amory, and Mark Roebuck as co-founding editors. The site also brought on Canadian comedian Ryan Long as Head of Video.
In 2018, The Hard Times began work on a book and a television show.
In 2019, several editors of The Hard Times and actor Phil Jamesson created a parody presidential candidate Ace Watkins account on Twitter, with the fictional candidate claiming to aspire to be "the first gamer president". The Twitter account amassed more than 40,000 followers within several days after the account's creation.
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The Hard Times
The Hard Times is a satirical website with a focus on punk (especially hardcore punk and first wave screamo), alt music, and millennial culture founded in 2014 by former SF Weekly music editor Matt Saincome, his brother Ed Saincome, and comedian Bill Conway. It has been compared to The Onion, ClickHole, and Reductress in style, and has received praise for its specificity and niche appeal.
The Hard Times also publishes Hard Drive, a satirical video game vertical, hosts stand-up comedy shows at music festivals, and produces podcasts. As of 2021, the Hard Times podcast network included:
Content published by The Hard Times is typically virally spread through engagement on social media such as Facebook. The site averages between 2 and 6 million views a month.
Founder Matt Saincome began pitching the idea for The Hard Times in 2012 as a junior studying journalism at San Francisco State. He formally founded The Hard Times with his brother Ed and comedian Bill Conway in December 2014, following a soft launch earlier in the year.
In September 2016, the site passed 3 million views, and entered into an advertising partnership with Vice Media.
In 2017, the site launched Hard Drive for video game related articles, and began developing video content. The site tapped Jeremy Kaplowitz, Mike Amory, and Mark Roebuck as co-founding editors. The site also brought on Canadian comedian Ryan Long as Head of Video.
In 2018, The Hard Times began work on a book and a television show.
In 2019, several editors of The Hard Times and actor Phil Jamesson created a parody presidential candidate Ace Watkins account on Twitter, with the fictional candidate claiming to aspire to be "the first gamer president". The Twitter account amassed more than 40,000 followers within several days after the account's creation.