Wassim Slaiby
Wassim Slaiby
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Wassim Slaiby

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Wassim Slaiby

Wassim Joseph Slaiby (Arabic: وسيم صليبي; born November 16, 1979), also known as Sal (stylized as SAL), is a Lebanese-Canadian record executive, talent manager, entrepreneur, and philanthropist. He co-founded the record label XO with Canadian singer the Weeknd in 2011, for whom he has also managed for since. Furthermore, Slaiby is the founder and CEO of Universal Arabic Music, which he launched in 2021 in partnership with Republic Records, a division of Universal Music Group.

Slaiby first co-founded CP Music Group in 2002, and later joined the Maverick management consortium in 2016. That same year, he founded the entertainment agency SALXCO, through which he has managed artists including Doja Cat, Bebe Rexha, and Nicki Minaj, and producers and songwriters including Jason "DaHeala" Quenneville, DannyBoyStyles, and Metro Boomin. In January 2024, Bloomberg reported that SALXCO did not list Sean “Diddy” Combs as a client on its website.

Wassim Joseph Slaiby was born in Ghazir, Lebanon on November 16, 1979. His father died when he was ten years old. He escaped the Lebanese Civil War conflict and immigrated to Canada without family when he was fifteen years old. He initially lived in Montreal before moving to Ottawa in his late teens.

Slaiby began his music industry career after meeting and seeing a young fellow immigrant rapper Belly freestyle rapping on an Ottawa street in 2002. Slaiby started managing Belly, with whom he co-founded Capital Prophets Records, which would go on to be known as the CP Music Group. Slaiby also hired Amir "Cash" Esmailian, who was a close friend of Belly, as the head of street promotion for the label.

Rapper Belly and singer Massari were the first artists signed to the new record label by Slaiby. Massari's 2005 self-titled album was certified Gold in Canada and garnered a Juno Award nomination. Belly's 2007 album, The Revolution, won the Juno Award for Rap Recording of the Year. Within six years, CP Music Group had become the dominant independent hip-hop and R&B label in Canada.

In 2011, Slaiby met and began co-managing the singer the Weeknd with Esmailian, and co-founded XO Records with the artist and his creative director La Mar Taylor. Through the label, the Weeknd released his first three mixtapes; House of Balloons, Thursday, and Echoes of Silence, which were produced in-house by Illangelo. In 2012, XO Records was assumed by Universal Music Group as a subsidiary label following the Weeknd signing with Republic Records. In 2013, Slaiby added DaHeala, DannyBoyStyles, Harry Fraud and Belly as in-house producers and songwriters. Slaiby became the label's CEO in 2015.

In 2011, Slaiby founded his own artist and talent management company SALXCO, and later sold the CP Music Group to Live Nation. In May 2016, he partnered with Guy Oseary's Maverick consortium. Through SALXCO, Slaiby manages the artists signed to XO Records, including singer Black Atlass and rapper Nav, and other artists and producers such as Doja Cat, Nicki Minaj, London On Da Track, Ali Gatie, Harry Fraud, Metro Boomin, Bebe Rexha and Swedish House Mafia.

On April 6, 2021, Universal Music Group and Republic Records announced the launch of the new record label Universal Arabic Music, with Slaiby as its founder and CEO.

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