Tourism is the fifth-largest industry in Quebec. Some 29,000 companies are involved in the industry, generating 130,000 direct and 48,000 indirect jobs. In 2006, Quebec welcomed 3.2 million foreign tourists, most of them from the United States, France, the United Kingdom, Germany, Mexico and Japan.

Quebec's French heritage sets the province apart from the most of Canada and the United States, as well as Mexico. The province has preserved its Francophone culture with a European feel.

Quebec is located in the northeast portion of North America and occupies an area of 1,667,926 km² (643,820 sq. mi.). It is the largest province in Canada with three times as much area as France. It borders on the United States to the south and Ontario to the west. Over 90% of its territory is made up of the Canadian Shield. Most of its population lives in the area surrounding the St. Lawrence River in what is commonly called the St. Lawrence Lowlands. The Appalachian Mountains occupy the southern portion of Quebec.

Largely French in terms of language and culture, Quebec has preserved its Francophone heritage in the midst of a strong Anglophone culture. French is the mother tongue of 82% of Quebecers, and English is the mother tongue of 10% of the population. The remaining 8% is divided among some 30 languages such as, in order of importance, Italian, Spanish, Arabic, Chinese and Greek. Over 40% of the population is bilingual. In major cities like Montreal, this percentage is as high as 64%, and 16% of the population speaks a third language.

Quebecers enjoy dining and celebrating, which is clear from the many festivities that take place in Quebec. They also enjoy literature, the performing arts, painting, sculpture and fine crafts. Quebec talent has made its mark on the world, such as Cirque du Soleil, Céline Dion, and Jacques Villeneuve.

Quebec is made up of 21 tourist regions:

The two largest cities in Quebec are Montreal and Quebec City.

Quebec offers four different tourist experiences, each with a wide range of activities.