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Vaibhav Global
Vaibhav Global
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Vaibhav Global Limited (VGL) is an Indian company that operates television shopping channels and e-commerce platforms, primarily focused on jewellery, gemstones, and lifestyle products. The company is headquartered in Jaipur, Rajasthan, and runs retail operations in multiple international markets.

Key Information

History

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The company began as a gemstone exporter in 1980 and was incorporated as Vaibhav Enterprises in 1989. It was listed on Indian stock exchanges in 1996. In the mid-2000s, the company expanded into television retailing in the United States and United Kingdom. Following the 2008 financial crisis, VGL restructured its operations with an emphasis on lower-cost consumer products and developed online retail alongside its television channels.[2][3][4]

Operations

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VGL operates television shopping channels and e-commerce websites in the United States, the United Kingdom, Germany, and Austria. Its main platforms include Shop LC (US), TJC (UK), Ideal World (UK and Ireland), and Shop LC DE (Germany).[5][6] In 2023, the company acquired the Mindful Souls platform, which offers lifestyle and wellness products.[7]

References

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from Grokipedia
Vaibhav Global Limited (VGL) is an Indian vertically integrated retailer specializing in jewelry, , products, and apparel, operating through multi-channel platforms including proprietary television shopping channels, websites, mobile apps, and third-party marketplaces. Founded in 1989 by Sunil Agrawal and headquartered in , , , the company began as a gemstone exporter before evolving into a global retailer focused on affordable, value-driven products sourced from over 30 countries. With more than 3,900 employees, VGL emphasizes low-cost manufacturing, quality control, and sales, reaching approximately 127 million households in developed markets through its integrated from to delivery as of July 2025. VGL's product portfolio includes a diverse range of jewelry featuring colored gemstones, precious stones, and diamond-studded items, alongside accessories, home décor, beauty and products, and apparel, all marketed via engaging TV presentations and digital platforms. The company exports and retails these items internationally, with manufacturing facilities in supporting its export-oriented business model. In addition to its core operations in , VGL maintains a strong global footprint through subsidiaries such as Vaibhav Lifestyle Limited (), Shop TJC Ltd (), and Mindful Souls B.V. (acquired in FY 2023-24, ), with key brands including Shop LC in the and TJC in the . It operates in markets like the , , , , and , acquiring assets from in September 2023 to expand its European presence. VGL is publicly listed on the National Stock Exchange and of under the ticker VAIBHAVGBL.NS. The company has been recognized for its workplace culture, earning Great Places to Work® certification, and for efforts, including providing over 100 million meals through community initiatives as of March 2025; it ranked 263rd in Fortune India’s Next 500 list in 2024.

Company Overview

Founding and Leadership

Vaibhav Global traces its origins to 1980, when Sunil Agrawal founded Vaibhav Enterprises as a gemstone exporting business in , . Initially focused on exporting colored s, the venture laid the groundwork for the company's expertise in the gems and jewelry sector. In 1989, the business was formally incorporated as Vaibhav Gems Limited, marking its transition into a structured corporate entity headquartered in , , . This incorporation enabled expanded operations in gemstone trading and processing. Over the years, the company evolved through strategic name changes, renaming to Vaibhav Global Limited in 2013 to reflect its growing international presence and diversified business model. Sunil Agrawal, a graduate with an MBA from , has been the driving force behind the company since its inception and currently serves as Managing Director. Under his leadership, Vaibhav Global has pioneered innovations in the jewelry industry, such as the commercialization of . The current leadership structure includes Harsh Bahadur as Non-Executive Chairman, bringing extensive retail experience; Nitin Panwad as Group Chief Financial Officer, overseeing financial strategy; and other key executives like Vineet Ganeriwala, President of Shop LC (US), and Sabaresh Kumar, Group Chief Human Resources Officer, who manage operational and human capital aspects. This team continues to guide the company's global expansion from its base.

Corporate Structure and Listing

Vaibhav Global Limited was incorporated on May 8, 1989, in , , , as Vaibhav Gems Limited, a under the , with the Corporate Identification Number (CIN) L36911RJ1989PLC004945. The company, founded by Sunil Agrawal, underwent a name change to Vaibhav Global Limited to reflect its expanded global operations and diversification beyond gemstones. The company went public in 1996-1997 and is listed on the (BSE) under the scrip code 532156 and on the National Stock Exchange (NSE) under the VAIBHAVGBL. As of November 14, 2025, Vaibhav Global's stood at approximately ₹4,426 , with its share price trading around ₹265 on the NSE, reflecting a 52-week range of ₹195 to ₹339 and a year-to-date decline of about 9%. Ownership is predominantly held by promoters, with the Sunil Agrawal family and associated entities controlling 57.18% of the equity as of September 2025, including key holdings by Sunil Agrawal (0.08%) and Sanjeev Agrawal (0.03%), alongside promoter group companies. The remaining shares are distributed among public shareholders (42.78%) and non-promoter non-public entities (0.04%), with no reported pledges on promoter holdings. Vaibhav Global operates a vertically integrated that spans the entire , from and to distribution and retail, enabling cost efficiencies and across its fashion jewelry and lifestyle accessories segments. This structure supports its global sourcing from over 30 countries and in-house production facilities, primarily in .

History

Early Years as Exporter

Vaibhav Global began operations in 1980 as Vaibhav Enterprises, initially functioning as a conventional exporter based in , , focusing on the trade of rough and processed colored gemstones. Founded by Sunil Agrawal, the company started modestly by buying and selling rough stones from a garage, capitalizing on 's emerging role as a global hub for gemstone cutting and polishing. By the mid-1980s, it had established itself in the export market, sourcing raw materials primarily from international suppliers in regions like and to support its cutting and trading activities in . During the late and into the , Vaibhav Global expanded its scope beyond loose s, growing into the export of studded jewelry on a B2B basis to international brands and retailers, including major U.S. clients such as and by the 2000s. This shift involved beginning manufacturing processes in , with initial setups for jewelry production in to integrate forward from gemstone processing. Sourcing networks extended to countries like for additional gem materials and components. Incorporated formally as Vaibhav Gems Limited in , the firm achieved significant scale, becoming one of India's largest exporters of colored gemstones by the early 2000s, with exports reaching US$6.61 million for the fiscal year ending March 31, 1996. The early export phase was not without hurdles, as the and brought intense competition in the global market, leading to shrinking margins for Indian manufacturers and suppliers. in from 1991 onward opened opportunities but also exposed exporters to fluctuating international demand and retailer pressures that squeezed profits, prompting Vaibhav Global to innovate in cost-effective manufacturing. These challenges in the Jaipur-based industry, including dependency on imported rough stones and manual labor-intensive processes, underscored the need for vertical integration, which the company pursued through its 1996 public listing to fund expansion.

Transition to Retail and Expansion

In the early 2000s, Vaibhav Global began pivoting from its foundational B2B gemstone and jewelry export operations to (B2C) retail models, marking a strategic shift toward television shopping to reach broader audiences. This transition was driven by the need to capture value closer to the end consumer following initial forays into physical retail stores in the mid-2000s. The company initially focused on the market, launching proprietary TV channels to offer affordable jewelry and products through live programming. A key milestone in this expansion occurred in April 2007, when Vaibhav Global established its retail arm by launching The Jewelry Channel (later rebranded as Liquidation Channel in 2009 and Shop LC in 2017) in . This 24-hour interactive TV shopping channel targeted value-conscious consumers with a focus on jewelry, beauty, and fashion items, reaching millions of households via cable and satellite networks. The launch represented a significant step in verticalizing the , allowing the company to control distribution and pricing directly. In 2006, Vaibhav Global extended this model to the by introducing The Jewellery Channel (TJC), a dedicated TV shopping platform that broadened its European footprint. Rebranding efforts in 2017 further strengthened the operations, with Liquidation Channel officially renamed to Shop LC to emphasize its retail identity. Complementing its TV channels, Vaibhav Global adopted platforms during this period to enhance accessibility, integrating online sales with broadcast content for seamless shopping experiences. Websites such as www.shoplc.com for the and www.tjc.co.uk for the enabled 24/7 purchasing, diversifying revenue streams beyond traditional airing schedules. Between 2000 and 2015, the company pursued incremental investments in , including the commissioning of a state-of-the-art jewelry unit and a micro-weight chain plant in 2003-04, which bolstered production capabilities and reduced dependency on external suppliers. These enhancements supported the growing retail demands while maintaining cost efficiencies across the .

Recent Developments

In 2020, Vaibhav Global's US subsidiary, Shop LC, expanded its digital footprint by listing products on major third-party marketplaces, including Amazon, , and in , to broaden accessibility and drive growth amid shifting consumer behaviors. This move complemented the company's existing TV shopping model and supported a 10-15% increase in online sales contributions during the initial post-pandemic recovery phase. The company marked a significant international milestone with the launch of Shop LC in in 2021, starting with a digital platform in April followed by TV broadcasting in September, targeting over 25 million households. By June 2025, Shop LC celebrated its four-year anniversary on air, highlighting sustained operations from Dusseldorf and ambitious plans for further in , including enhanced social initiatives like product purchases funding community meals. Vaibhav Global ranked 263rd in Fortune India's Next 500 list for 2024, reflecting its position among promising mid-sized Indian companies based on revenue, profitability, and assets, following its 97th position in 2023. In recognition of its workplace culture, the company received the "Happy Companies to Work With" award from the World Happiness Congress in 2020, underscoring employee satisfaction and commitment during global uncertainties. Post-2020, Vaibhav Global demonstrated by diversifying sourcing across more than 30 countries and implementing an online ESG platform for real-time supplier data monitoring, which helped mitigate disruptions from the and geopolitical tensions. Key ESG initiatives included expanding capacity to 3.68 MW in FY25, planting 35,500 saplings, and donating 13 million meals in FY25 through customer-linked programs, all while conducting SMETA audits to ensure ethical practices across the . These efforts earned an ICRA ESG Rating of 72 (Strong) in recent assessments, emphasizing sustainable operations.

Business Operations

Manufacturing and Supply Chain

Vaibhav Global Limited operates a vertically integrated manufacturing model, with primary facilities located in Sitapura, Jaipur, India, encompassing three units dedicated to jewelry and gemstone production, alongside additional sites in Jaipur for apparel and in Mumbai for diamond sourcing and jewelry manufacturing. These Indian facilities span over 169,000 square feet for jewelry production, employing more than 2,000 workers and utilizing advanced technologies such as CAD/CAM design, laser engraving, and electro-polishing to streamline operations. The company also maintains manufacturing units in China and Bali, Indonesia, focusing on jewelry production to support global supply needs. The supply chain begins with sourcing from a network across more than 30 countries, including dedicated offices in , , , and for procuring raw materials like rubies, sapphires, and components. In , through subsidiary STS Global Limited, the company sources plain jewelry and colored gemstones, while operations emphasize handmade jewelry ranges such as 'Bali Legacy'. Gemstone processing at facilities involves specialized techniques like , cutting, and intaglio carvings for over 1,000 varieties, including rare stones like Alexandrite and , before integration into jewelry via setting and assembly processes. Quality control is embedded throughout the supply chain, with in-house monitoring of first-tier suppliers to ensure compliance with contract specifications and industry standards, supported by state-of-the-art automation for precision and efficiency. Ethical sourcing practices are upheld through Responsible Jewellery Council (RJC) certification, achieved in 2025, which verifies adherence to global standards for responsible business conduct, human rights, and environmental sustainability across mining, production, and supply. This certification, along with LEED Platinum-level facilities in Jaipur, underscores the company's commitment to sustainable and transparent operations.

Sales and Distribution

Vaibhav Global employs a multichannel strategy to distribute its fashion jewelry, gemstones, and lifestyle products directly to consumers, primarily through television shopping and platforms. The company's television channels, including Shop LC in the United States and , and TJC in the , operate 24/7 with live programming that showcases products in an engaging, auction-style format, reaching approximately 130 million households across these markets. As of FY25, this approach accounted for about 60% of B2C revenues. Complementing television sales, e-commerce constituted around 40% of B2C revenues in FY25, with the share increasing to 42% in Q2 FY26 (as of September 2025). It is facilitated by proprietary websites such as shoplc.com, tjc.co.uk, and shoplc.de, alongside mobile apps, over-the-top (OTT) streaming, and third-party marketplaces like Amazon and . Vaibhav Global's deep discount electronic retailing model targets value-conscious consumers by offering fashion and lifestyle items at low average selling prices—around USD 37 for online sales as of September 2025—through from over 30 countries and efficient cost management, ensuring high gross margins above 60%. The integration of TV and online channels allows seamless cross-platform engagement, where viewers can transition to websites for extended viewing or purchases, enhancing via data-driven and AI-optimized content planning. The company aims for digital to reach 50% of the B2C mix by FY27. Distribution logistics are supported by strategically located warehouses in the , , and , enabling quick fulfillment and same-day or next-day shipping to meet consumer expectations for speed and reliability. In the , facilities managed by subsidiaries like Shop LC Global Inc. and STS Jewels Inc. handle warehousing and distribution, while Shop TJC Limited oversees operations in the , and Shop LC GmbH supports . Membership programs further bolster customer loyalty, such as TJC's free shipping benefit for subscribers and the Budget Pay installment option, which covers 39% of B2C transactions and includes subscription-based services generating additional revenue. This infrastructure ensures resilient operations, with no major disruptions reported in recent years, allowing Vaibhav Global to maintain high scores above 96% across its key markets.

Products and Services

Jewelry and Gemstones

Vaibhav Global specializes in jewelry lines that incorporate colored gemstones, precious stones, and , offering pieces designed for everyday elegance and special occasions. These collections emphasize affordable luxury, blending high-quality materials with accessible pricing to appeal to a broad audience seeking value-driven sophistication. Key brands such as D'JOY and Rachel Galley focus on 925 jewelry inspired by global artisan craftsmanship, featuring vibrant colored gemstones like and for added allure. The product categories include necklaces, earrings, rings, bracelets, pendants, and jewelry sets, each crafted to highlight the natural beauty of embedded gemstones. For instance, necklaces and bracelets often showcase clusters of in varying shades from light lavender to , while earrings and rings feature variants such as blazing red or mystic northern lights for a colorful, eye-catching effect. These items are positioned as versatile, TV-showcased treasures that combine fashion-forward designs with enduring wearability, exported globally and retailed through proprietary channels. Vaibhav Global's gemstone focus centers on colored varieties, including , , citrine, , and emerald, sourced untreated and natural where possible to ensure authenticity. The company exports these gemstones and integrates them into retail jewelry, prioritizing ethical and premium-quality stones that enhance the visual appeal of silver and low-karat gold settings. Unique to Vaibhav Global's collections, the design process involves in-house conceptualization using CAD/CAM software for precision, enabling around 14,000 to 15,000 new designs annually, as of FY25, and supporting customization through competitions that invite innovative pieces across categories. This approach allows for tailored elements, such as personalized selections or modern interpretations of traditional motifs, while maintaining a commitment to value-oriented positioning in the market.

Lifestyle Accessories and Other Offerings

Vaibhav Global expanded its product portfolio into lifestyle accessories and other non-jewelry offerings around 2010 to diversify its retail operations beyond core gemstones and jewelry, aligning with its transition to a broader electronic retailing model. This strategic shift, formalized with the company's renaming to Vaibhav Global Limited in , enabled the introduction of categories such as accessories and products through its multi-channel platforms, including shopping and online sales. The expansion was further supported by the establishment of Vaibhav Lifestyle Limited, a dedicated manufacturing entity for apparel and related items, enhancing in these segments. The company's fashion accessories encompass a range of affordable items designed for everyday and impulse purchases, including apparels such as tops, bottoms, and intimate wear; handbags, clutches, and wallets in durable, stylish designs; scarves and sarongs in varied patterns; as well as belts, hats, , and watches featuring modern materials like and . Under brands like Rhapsody, these offerings emphasize luxury-inspired fashion accessories with high-quality finishes at accessible prices, while Karis focuses on value-driven, trendy options for broader consumer appeal. and hair care items, including hair accessories, complement these lines, catering to personal styling needs across its international e-tailing channels. In home décor and lifestyle products, Vaibhav Global provides collectibles and wellness-oriented items, with a notable emphasis on mindfulness and yoga lines following the 2023 acquisition of Mindful Souls B.V., a Netherlands-based e-commerce firm specializing in ethically sourced wellness products such as yoga accessories, meditation aids, and home wellness collectibles. Integrated into its U.S. operations via Shop LC, Mindful Souls has bolstered the portfolio with subscription-based offerings that promote holistic living, achieving operational profitability with a 10% pre-tax margin in its first full year post-acquisition. These products are positioned as complementary to home décor lines under brands like Homesmart, focusing on functional yet aesthetically pleasing items for modern lifestyles. Pricing for these lifestyle accessories remains oriented toward affordability and impulse buying, with items typically offered at deep discounts through TV auctions and online flash sales to drive high-volume transactions in markets like the U.S. and U.K. This strategy, rooted in the company's low-cost and model, ensures competitive positioning, as seen in attractively priced handbags and apparel that appeal to value-conscious shoppers without compromising on design quality.

International Presence

Key Subsidiaries

Vaibhav Global Limited operates several key subsidiaries that drive its international retail presence, primarily through television shopping channels and platforms focused on jewelry, , and wellness products. These entities are wholly or majority-owned by the parent company and play pivotal roles in regional . Shop LC, established in 2007 in , serves as Vaibhav Global's flagship U.S. subsidiary, functioning as an interactive retailer offering live TV programming and services specializing in affordable jewelry, gemstones, fashion accessories, beauty, and home essentials. Broadcasting to approximately 85 million U.S. households as of 2025, Shop LC emphasizes value-driven sourcing and sales, reaching customers via cable, satellite, and online platforms. In the UK, Shop TJC Limited, originally launched as The Jewelry Channel in April 2006, operates as a wholly owned delivering 24-hour TV shopping and with a focus on jewelry, , and lifestyle items through membership-based programs that provide benefits like free shipping and exclusive access. The entity reoriented its branding around trust and community in the early , enhancing its digital integration while maintaining a strong television footprint across and platforms. In September 2023, Shop TJC acquired the assets of , a longstanding UK and teleshopping channel with over 20 years of history, including , , and studio equipment, to expand its portfolio into broader lifestyle and home products. This acquisition supports Ideal World's relaunch under Vaibhav Global's umbrella, targeting enhanced content distribution in the region. Shop LC GmbH, a 100% of Shop TJC Limited launched in July 2021 from Dusseldorf, , adapts Vaibhav Global's model for the European market by providing TV and channels tailored to local preferences for jewelry and goods. Reaching around 25 million households initially via cable and satellite, with expansions to digital terrestrial platforms like Freenet TV, it grew to approximately 38 million households as of March 2023 and over 41 million by July 2024 by leveraging culturally relevant programming and multilingual support. Mindful Souls BV, acquired by Shop TJC Limited in September 2023 for €12 million, operates as a U.S.-focused specializing in subscription-based sales of wellness and spiritual products, including jewelry, , gemstones, and lifestyle items. This acquisition integrates Mindful Souls' digital-first approach with Vaibhav Global's strengths, aiming to boost synergies in sourcing and product development for the wellness segment.

Global Market Operations

Vaibhav Global Limited maintains robust sales operations in the United States, United Kingdom, and Germany, primarily through its television shopping channels and e-commerce platforms. In the US, Shop LC broadcasts to approximately 85 million households and operates via shoplc.com, focusing on fashion jewelry and lifestyle products as of 2025. The UK market is served by TJC, reaching over 30 million households in the UK and Republic of Ireland through tjc.co.uk, and Ideal World, with significant reach in the UK, both emphasizing value-driven retail. In Germany, Shop LC GmbH, launched in 2021, delivers content to over 41 million households via shoplc.de as of 2024, marking the company's strategic entry into continental Europe. Additionally, the company has a presence in Canada through Shop LC and in Japan via online marketplaces, expanding its reach without full-scale physical operations in these regions. To adapt to diverse international markets, Vaibhav Global employs localized programming and content strategies tailored to regional preferences and languages. For instance, Shop LC DE features German-language broadcasts and culturally relevant product presentations to engage European consumers effectively. This approach includes customized interfaces and TV schedules that align with local viewing habits and holidays, enhancing customer accessibility across borders. These adaptations support the company's omni-channel model, blending live TV shopping with digital to cater to varying behaviors in mature markets. In October 2025, Shop LC Deutschland partnered with Zattoo to expand streaming availability in and , further enhancing digital reach. The company achieves significant volumes in colored gemstones and silver jewelry, serving global brands through its facilities in and . It has been recognized as the highest exporter of cut and polished colored gemstones for multiple years, including FY 2023-24, and as the top silver jewelry exporter in 2020, underscoring its scale in supplying high-quality, affordable products to international retailers. However, operations face challenges such as fluctuations, which impact profitability in foreign exchange-exposed markets, and stringent requirements in the and , including television broadcasting standards and data privacy laws. In terms of growth, the German operations reached a key four-year milestone in 2025 by achieving EBITDA for the second half of the fiscal year (from Q3 FY25 onwards), reflecting sustained expansion and operational efficiencies. This progress, coupled with a 13% year-over-year increase in Q2 FY25, highlights the market's potential, further bolstered by expansions through third-party digital platforms in regions like and . These efforts have positioned Vaibhav Global to navigate competitive landscapes while scaling its global footprint.

Awards and Recognition

Export and Trade Awards

Vaibhav Global has earned significant recognition from the Gem & Jewellery Export Promotion Council (GJEPC) for its export achievements, particularly in gemstones and jewelry, underscoring its role as a leading exporter from . Since the , the company has been consistently honored as one of India's top exporters, with early accolades highlighting its rapid growth in . The company has received the Highest Export Award in the Colored Gemstone Category a total of 15 times from GJEPC, including 13 consecutive wins, demonstrating sustained dominance in cut and polished colored gemstones. Notable recent honors include the IGJ Award in 2024 for the highest exporter of cut and polished colored gemstones during FY 2022-23 and FY 2023-24, reflecting ongoing export excellence. In 2020, Vaibhav Global was awarded the by GJEPC for being the highest exporter of silver jewelry from for the fiscal year 2019-20, recognizing its leadership in that segment. Pre-2020 awards include the Highest Export Award in the Coloured Gemstones (Semi-Precious) category in 1986-87, marking an early milestone in export performance; the same category in 1999; and Cut & Polished Coloured Gemstones in 2018. These honors, along with successive GJEPC recognitions for overall export growth in colored gemstones—such as the eighth consecutive win noted in annual reports—illustrate the company's long-term contributions to 's gem and jewelry trade.

Manufacturing and Corporate Awards

Vaibhav Global Limited has garnered recognition for its capabilities and corporate practices through several notable awards, emphasizing operational efficiency, employee welfare, and innovative governance. In 2023, the company was certified as one of the Top 50 Best WorkplacesTM in by the Great Place to Work® Institute, reflecting its efforts to create a supportive and inclusive environment across its production facilities. This accolade was built upon in 2024 with ongoing Great Place to Work® certification, which underscores VGL's focus on employee well-being, ethical practices, and workplace governance. By 2025, VGL secured its third consecutive ranking among India's Best WorkplacesTM in the Manufacturing-Large category, highlighting sustained excellence in fostering a high-trust within its manufacturing operations. A landmark achievement in came in September 2025, when Vaibhav Global received the Excellence in Manufacturing Award from the Indo-American Chamber of Commerce (IACC) at the 21st Indo-American Corporate Excellence Summit. This honor acknowledges the company's superior operational standards, efficient production processes, and commitment to responsible , particularly in supporting its expansion into the market. Complementing these efforts, VGL was awarded the Best Technology Implementation of the Year in 2025 by UBS Forums at the 8th Edition CIO Conclave & Awards, recognizing its integration of advanced technologies like Systems to enhance manufacturing productivity and . In the realm of corporate awards, Vaibhav Global was named the Best Governed Company at the 20th edition of the ICSI National Awards for Excellence in in 2020, validating its robust framework for transparency, , and . The company's innovative approach was further validated in 2025 with the Distinguished Organisation for award from the Global Innovation Institute, where it was selected from 2,844 applicants for cultivating a strong culture of product development and process improvement. Additionally, in 2024, VGL earned the Excellence in / Award from the IACC, awarded after rigorous evaluation by an independent jury for its effective integration of environmental, social, and governance (ESG) principles into core operations, including efforts toward carbon neutrality. These recognitions collectively demonstrate VGL's holistic commitment to manufacturing and corporate responsibility.

References

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