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Vivitar Corporation is a manufacturer, distributor, and marketer of photographic and optical equipment originally based in Santa Monica, California.[citation needed] Since 2008, the Vivitar name serves as Sakar International's house brand for digital imaging, optics, mobile accessories, and audio products.[citation needed]

Key Information

Products

[edit]
A Vivitar digital camera.

The company's product line has included 35 mm SLR cameras, zoom lenses, flashes, film enlargers, binoculars, digital cameras, night vision products, point-and-shoot cameras, tripods, underwater cameras, smart home technology, health and wellness accessories, and other audio/video equipment.[citation needed]

Point and shoot cameras

[edit]
  • ViviCam 55
  • ViviCam 7122
  • ViviCam 3735
  • ViviCam 3350

History

[edit]

Ponder & Best, Inc. was founded by Max Ponder and John Best in 1938 to distribute photographic products, and had its corporate headquarters in Los Angeles.[1]: ix  Max Ponder headed the sales department, while John Best ran the operations side of the company. Ponder and Best first imported German-made photo equipment. After World War II, the partnership began to import cameras and photographic equipment from Japan. They were instrumental in the introduction of many brands into the American market, including Mamiya/Sekor 35mm cameras, OM-System 35mm equipment, Kobena 8mm movie cameras, Sankyo/Komura wide-angle/telephoto adapter lenses and a full line of photographic darkroom equipment imported from many manufacturers throughout Japan and later Taiwan. They were also the sole U.S. distributor for Olympus products at this time.

Lenses and flashes

[edit]

Ponder and Best were the first to gain acceptance for lenses with interchangeable mounts, allowing customers to use the same lens on different manufacturers' camera bodies.

Original Vivitar logo, used until 2016

In the early 1960s, the partners created the "Vivitar" brand to compete with major lens manufacturers. The company commissioned experienced lens designers and reputable Japanese optical lens manufacturers such as Kino Precision to produce their lens designs. By carefully positioning their limited product line with key photo retailers, they quickly built a reputation for good-quality lenses at modest prices. The retailers found that they could make good margins while giving good value. As their reputation grew, many contract lens manufacturers sought them out to carry their products under the Vivitar brand. In the 1970s, Vivitar introduced the Series 1 lenses. These computer-designed lenses were priced relatively low and claimed to outperform the optics of camera manufacturers of the day.

Vivitar Series 1 200 mm f/3, introduced in the mid-1970s

After the success of its aftermarket lens line, Vivitar later introduced its own line of 35mm film cameras manufactured by Japanese companies such as Cosina. These include the Cosina-made Vivitar SLR and the Vivitar 35ES/EE series of rangefinder cameras.

Vivitar also offered a new type of semi-professional flash unit from National/Panasonic called the Vivitar 260.[dubious – discuss][citation needed] It was replaced by the Vivitar 272 flash unit. The flashes were acclaimed by the photographic press (Modern Photography, Popular Photography, etc.)[according to whom?] for their innovative design, but criticized for their use of expensive 9-volt batteries . Recognizing the problem, Max Ponder traveled to Japan to meet with the manufacturer, offering suggestions for improvements based on the feedback received from customers. The improved flash was introduced in 1970 as the Vivitar 273 then later on in 1976 as an improve 283, which became the most popular professional and enthusiast flash unit,[2][3] outselling all its competitors combined and selling 3,000,000 units by 1978. In production for over 30 years, it was twice returned to production in response to customer demand after having been discontinued. There was also the model 285, which featured a zoom head to cover different focal length lenses and a built-in variable power setting. Earlier made-in-Japan Vivitar flashes have a trigger voltage of 250 V, which can damage the circuits of some digital cameras. Newer units made in China and Korea are low-voltage units producing 5 to 12 volts. The 283 and 285 have a removable sensor; an optional remote sensor cord makes off-camera automatic flash possible.

After Ponder and Best

[edit]

After the deaths of Max Ponder and John Best, company ownership was transferred to a variety of owners. Some digital compact cameras were launched but were not successful. In November 2006, the corporation was purchased by the public company Syntax-Brillian Corporation for US$26 million in stock and was operated as a wholly owned subsidiary.[4] On August 21, 2008, subsequent to its filing for bankruptcy, parent company Syntax-Brillian completed the sale of the Vivitar brand name and intellectual property to privately held consumer electronics maker Sakar International, based in Edison, New Jersey. Sakar did not purchase Vivitar's equipment, facilities or accounts receivable. Terms of the deal were not disclosed.[5]

Current operations

[edit]
Low-end digital camera sold in 2011

In August 2008, Sakar announced plans to position Vivitar as a brand for its current mass retail digital cameras in the midprice range of $70–$300, along with certain camera accessories. New Vivitar-branded products such as digital photo frames are also planned, as well as potential licensing opportunities.[6][7] In January 2009 Sakar introduced three new Vivitar-branded cameras and a digital SLR lens series. The products are Sakar's first Vivitar-branded items since acquiring the brand.[8] In addition to other electronics products, in 2013 they announced and then shipped the $150 XO Tablet, a 7-inch Android tablet designed for children, with a bilingual English/Spanish interface.[9][10]

Vivitar lenses

[edit]
Vivitar 50mm ƒ/1.4 Auto VMC

Manual focus prime lenses

[edit]
Vivitar Series 1 90mm ƒ/2.5 macro
Vivitar 50mm ƒ/1.8
  • Vivitar Series 1 7mm ƒ/3.5 Fish-eye CS (for APS-C digital sensors only, a rebadged Samyang 8mm ƒ/3.5 from 2009)
  • Vivitar Series 1 13mm ƒ/2.8 (rebadged Samyang 14mm ƒ/2.8, released in 2010)
  • Vivitar 17mm ƒ/3.5 (made by Tokina)
  • Vivitar 19mm ƒ/3.8 (made by Cosina)
  • Vivitar 20mm ƒ/3.8 (82mm filter, made by Kiron)
  • Vivitar 21mm ƒ/3.8 T4 (made by Tokina)
  • Vivitar 24mm ƒ/2 (52mm filter version made by Komine, 55mm made by Kiron)
  • Vivitar 24mm ƒ/2.8 (Cosina)
  • Vivitar 24mm ƒ/2.8 T4 (67mm filter, made by Tokina)
  • Vivitar 24mm ƒ/2.8 TX (58mm filter, made by Tokina)
  • Vivitar Series 1 28mm ƒ/1.9 (made by Tokina)
  • Vivitar 28mm ƒ/2 "Close Focus"(49mm filter version made by Komine)
  • Vivitar 28mm ƒ/2 (55mm by Kiron)
  • Vivitar 28mm ƒ/2.5 (62mm or 67mm filter, made by Kiron)
  • Vivitar 28mm ƒ/2.5 TX (58mm filter, made by Tokina)
  • Vivitar 28mm ƒ/2.8 T4 (58mm filter, made by Tokina)
  • Vivitar Close Focus 28mm ƒ/2.8
  • Vivitar 28mm ƒ/2.8 (made by Komine)
  • Vivitar 28mm ƒ/2.8 TX (made by Tokina)
  • Vivitar 35mm ƒ/1.4 (made by Samyang, released in 2011)
  • Vivitar 35mm ƒ/1.9 (made by Komine)
  • Vivitar 35mm ƒ/2.5 TX (made by Tokina)
  • Vivitar 35mm ƒ/2.8
  • Vivitar 35mm ƒ/2.8 T4 (made by Tokina)
  • Vivitar 50mm ƒ/1.4 VMC (49mm filter made by Cosina)
  • Vivitar 50mm ƒ/1.7 (Cosina)
  • Vivitar 50mm ƒ/1.8 (Cosina)
  • Vivitar 50mm ƒ/1.9 (Cosina)
  • Vivitar 50mm ƒ/2.0 (49mm filter)
  • Vivitar 55mm ƒ/1.2 VMC (Cosina)
  • Vivitar 55mm ƒ/2.8 Macro (made by Komine)
  • Vivitar Series 1 85mm ƒ/1.4 Aspherical IF (made by Samyang, released in 2009)
  • Vivitar 85mm ƒ/1.8 T-mount
  • Vivitar 90mm ƒ/2.5 Macro (1:1 macro, made by Komine)
  • Vivitar 90mm ƒ/2.8 Macro (1:1 macro, made by Komine)
  • Vivitar Series 1 90mm ƒ/2.5 1:2 Macro, 1:1 achieved with dedicated extender, nicknamed the Bokina (made by Tokina)
  • Vivitar 100mm ƒ/2.8 Macro (made by Kiron)
  • Vivitar Series 1 105mm ƒ/2.5 macro (1:1 macro, made by Kiron)
  • Vivitar 105mm ƒ/2.8 T4 (made by Tokina)
  • Vivitar 135mm ƒ/1.5 professional T-mount
  • Vivitar Series 1 135mm ƒ/2.3 (made by Komine)
  • Vivitar 135mm ƒ/2.5 TX (made by Tokina)
  • Vivitar 135mm ƒ/2.8 (made by Komine)
  • Vivitar 135mm ƒ/2.8 close-focusing 1:2 Macro (made by Komine)
  • Vivitar 135mm ƒ/2.8 T4 & TX (made by Tokina)
  • Vivitar 135mm ƒ/3.5 T4 (made by Tokina)
  • Vivitar 135mm ƒ/3.5 T-mount
  • Vivitar 200mm ƒ/3.5 (early models made by Kiron, later models made by Komine)
  • Vivitar 200mm ƒ/3.5 T4 & TX (made by Tokina)
  • Vivitar Series 1 200mm ƒ/3 (made by Komine)
  • Vivitar Series 1 200mm ƒ/3.5 Auto Focus (made by Cosina)
  • Vivitar 250mm ƒ/4.5 T4 (made by Tokina)
  • Vivitar 300mm ƒ/5.5 T4 (made by Tokina)
  • Vivitar 300mm ƒ/5.6 (made by Olympus)
  • Vivitar 300mm ƒ/5.6 (made by Komine)
  • Vivitar 400mm ƒ/5.6
  • Vivitar 400mm ƒ/5.6 IF TX (made by Tokina)
  • Vivitar 400mm ƒ/6.3 T4 (made by Tokina)
  • Vivitar Series 1 450mm ƒ/4.5 aspherical mirror T-mount
  • Vivitar 500mm ƒ/8
  • Vivitar Series 1 500mm ƒ/8 mirror T-mount (released in 2009, made by Samyang)
  • Vivitar 500mm ƒ/6.3 T-mount (non-mirror)
  • Vivitar 600mm ƒ/8 T-mount (non-mirror)
  • Vivitar Series 1 600mm ƒ/8 solid cat T-mount (made by Perkin-Elmer)
  • Vivitar Series 1 800mm ƒ/8 mirror T-mount (released in 2009, made by Samyang)
  • Vivitar Series 1 800mm ƒ/11 solid cat T-mount (made by Perkin-Elmer)

Manual focus zoom lenses

[edit]
Vivitar manual focus zoom lenses
Ultrawide Wide Normal Telephoto Ultratelephoto Series Maker Notes Image
17-28mm f/4-4.5 Samyang
19-35mm f/3.5-4.5 Cosina
24-48mm f/3.8 Series 1 Kiron
24-70mm f/3.8-4.8 Series 1 Cosina
28-80mm f/3.5-4.5 RL edition Kobori Macro focusing zoom MC, 62mm filter size
28-105mm f/2.8-3.8 Series 1 Cosina
28-200mm f/3.5-5.3 Kobori
28-210mm f/3.5-5.6 Cosina
28-50mm f/3.8-4.8 RL edition Komine
28-70mm f/3.5-4.8 Cosina
28-85mm f/2.8-3.8 Kiron Vari-focal zoom
28-85mm f/3.5-4.5 Kobori
28-90mm f/2.8-3.5 Series 1 Komine
35-70mm f/2.8-3.8 Komine
35-70mm f/3.5 Komine
35-85mm f/2.8 Series 1 Kiron Vari-focal zoom
35-105mm f/3.5 Tokina Close focus, fixed-mount and TX versions available
35-200mm f/3-4.5 Kobori Macro
55-135mm f/3.5 Tokina T4 mount
70-150mm f/3.8 Kiron 1 and 2-touch zoom
Tokina TX mount
70-210mm f/2.8-4 Series 1 Komine Early versions
Cosina Later versions. Lens review
70-210mm f/3.5 Series 1 Kiron 67mm versions
Tokina 62mm versions. Lens review
70-210mm f/4.5 Kobori Macro
70-210mm f/4-5.6 Cosina
75-205mm f/3.8 Kiron 1- and 2-touch
75-205mm f/3.5-4.5 Tokina Macro focusing
75-260mm f/4.5 Tokina T4 & TX mounts
75-300mm f/4.5-5.6 Kobori
80-200mm f/4 Tokina TX
80-200mm f/4.5 Kiron, Komine, and Kobori Different models. Manufacturer distinguished by serial number.
85-205mm f/3.8 Kiron Preset T-mount and automatic diaphragm fixed-mount versions
90-230mm f/4.5 Tokina T4 and close-focus TX versions
90-180mm f/4.5 Series 1 Kiron Flat Field
100-200mm f/4 Komine
100-300mm f/5 Tokina TX mount
100-500mm f/5.6-8 Cosina
120-600mm f/8 Kobori Lens review
650-1300mm f/8-16 Samyang T-mount

Auto focus lenses

[edit]
  • Vivitar Series 1 19-35mm ƒ/3.5-4.5 (made by Cosina)
  • Vivitar Series 1 28-70mm ƒ/2.8 (Sigma)
  • Vivitar Series 1 28-70mm ƒ/3.5-4.8 SC (self-contained; requires three AAA batteries to operate)
  • Vivitar Series 1 28-105mm ƒ/2.8-3.8 MC (Cosina)
  • Vivitar 28-80mm f3.5-5.6
  • Vivitar 28-105mm ƒ/2.8-4.0
  • Vivitar Series 1 28-210mm ƒ/4.2-6.5
  • Vivitar 28-300mm ƒ/4-6.3 (Cosina)
  • Vivitar 35-70mm f3.5-4.5
  • Vivitar Series 1 75-200mm ƒ/4.5 SC (self-contained; requires three AAA batteries to operate)
  • Vivitar Series 1 70-210mm ƒ/2.8 (Sigma)
  • Vivitar Series 1 70-210mm ƒ/2.8-4.0
  • Vivitar Series 1 70-210mm ƒ/2.8-4.0 APO
  • Vivitar 70-210mm ƒ/4.5-5.6 (Cosina)
  • Vivitar Series 1 70-300 ƒ/4.5-5.6
  • Vivitar 100mm ƒ/3.5 Macro (made by Cosina)
  • Vivitar 100-300mm ƒ/5.6-6.7 (Cosina)
  • Vivitar 100-400mm ƒ/4.5-6.7 (Cosina)
  • Vivitar 200mm ƒ/3.5 (self-contained; requires three AAA batteries to operate) (Komine and Cosina)

Teleconverters

[edit]
2x macro teleconverter for Nikon F-mount
  • 1.5× teleconverter
  • 2× macro-focusing teleconverter. This featured a ring which, when turned, changes the close-focusing distance, and will give a 1:1 magnification when used with a 50mm lens (similar to an extension tube, but variable and having lenses).
  • 3× teleconverter

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Vivitar

View on Grokipedia
from Grokipedia
Vivitar is an American brand of photographic equipment, products, , mobile accessories, and audio devices, currently owned by Sakar International, Inc. as a division headquartered in . Originally established in 1938 in , , as Ponder & Best, Inc. by German immigrants Max Ponder and John Best, the company started as a distributor importing and selling photographic accessories and equipment from , particularly . Incorporated as Vivitar Corporation in 1964, it gained prominence in the 1970s and 1980s as a leading third-party supplier of high-quality, affordable camera lenses, flashes, and other accessories compatible with major brands like Canon, Nikon, and . The brand's early success stemmed from its strategy of commissioning innovative designs from manufacturers worldwide, such as Komura () and Tokina, without producing items in-house, allowing it to offer competitive pricing and universal compatibility through its proprietary "Vivitar Universal" mount system. Its Series 1 line, introduced in the mid-1970s, became particularly renowned for premium manual-focus lenses like the 70-210mm f/2.8-4 zoom and 135mm f/2.8 portrait lens, which provided professional-grade optics at a fraction of proprietary brand costs and earned a reputation for optical excellence among photographers. During this peak era, Vivitar expanded into cameras, including point-and-shoot models and the innovative ECO35 reusable launched in 1990, which won the Industrial Designers Society of America's Gold Award for its eco-friendly design. Ownership changes marked periods of growth and transition for Vivitar. In 1985, it was acquired by the Australian Group amid expanding global markets, but financial troubles led to further sales, including to Holdings PLC in 1990. The company faced challenges adapting to and shifts in the 1990s and early 2000s, culminating in proceedings; Syntax-Brillian Corporation purchased it in 2006 for $26 million, only for Sakar International to acquire the brand and intellectual property in August 2008 for continued use in . Under Sakar, Vivitar has shifted focus from traditional to a broader portfolio, including digital cameras, action cams, drones, telescopes, and lifestyle gadgets like speakers and phone cases, maintaining its legacy while targeting modern consumer needs.

History

Founding as Ponder & Best (1938–1960s)

Ponder & Best, Inc. was founded in 1938 in , by German immigrants Max Ponder and John C. Best, who established the company as a distributor of photographic equipment. Initially operating modestly from a 1936 that served as their office and warehouse, the partners focused on sales and operations: Ponder managed the sales department, often retrieving products from the car's trunk for customers, while Best handled invoicing and logistics from the back seat. This grassroots approach laid the foundation for their entry into the post-World War II photographic market boom. In its early years, Ponder & Best concentrated on importing and distributing cameras and accessories from and , capitalizing on the resurgence of international manufacturing after the war. Key products included imported rangefinders from European makers such as and , as well as enlargers and other equipment from brands like Olympus, Petri, and Sawyers. The company established distribution partnerships with these overseas manufacturers to bring their goods to the U.S. market, emphasizing reliable supply chains amid growing domestic demand for amateur and professional tools. Through the 1950s, Ponder & Best expanded its retail networks, transitioning from regional operations in to broader national reach by establishing key distribution channels. By , the company had relocated to 1230 S. Grand Avenue in to accommodate increasing volume, reflecting steady growth driven by the era's enthusiasm for . This period solidified their role as a pivotal importer, setting the stage for further evolution. In the early , Ponder & Best began rebranding select products under the Vivitar name to enhance market presence.

Introduction of Vivitar Brand and Growth (1960s–1980s)

In the early 1960s, Ponder & Best, Inc., an established distributor of photographic equipment, introduced the Vivitar brand to market third-party lenses designed for compatibility with major single-lens reflex (SLR) camera systems, including screw-mount and models. This move marked Vivitar's entry into independent branding, focusing on affordable produced in collaboration with Japanese manufacturers to meet the growing demand for versatile accessories among amateur and professional photographers. The brand quickly gained traction by offering high-quality alternatives to proprietary lenses from camera makers, leveraging the interchangeable mount system to broaden market appeal. A pivotal development came in the mid-1970s with the launch of the Vivitar Series 1 line, a premium collection of lenses engineered for exceptional optical performance at accessible prices, targeting professional users seeking prime-like sharpness in zoom formats. These lenses, often featuring multi-coated elements and innovative designs from Japanese partners like Tokina and Kiron, emphasized durability and versatility, such as macro capabilities and fast apertures, which earned praise for rivaling established brands in resolution and contrast. The Series 1 established Vivitar as an innovator in third-party , appealing to photographers who valued performance without the premium cost of OEM products. Vivitar further solidified its reputation in 1970 with the introduction of the 283 electronic flash, the first widely adopted -based automatic flash unit, which revolutionized on-camera lighting through its sensor-controlled exposure and bounce head for versatile illumination. By 1976, the 283 had achieved remarkable success, with over 3 million units sold, driven by its reliability across various camera systems and power output suitable for both studio and field work. This flash's circuitry minimized recycling times and battery drain compared to manual units, making it a staple for photographers and contributing significantly to Vivitar's growth in the accessories market. During the late 1970s, Vivitar expanded beyond lenses and flashes into 35mm SLR and cameras, partnering with Japanese firms like for models such as the shutter-priority Vivitar 35ES, introduced in 1978 with a sharp 40mm f/1.7 lens ideal for low-light shooting. Series production also involved manufacturers like for SLR bodies, enabling Vivitar to offer complete camera systems compatible with its lens ecosystem at competitive prices. This diversification broadened Vivitar's portfolio, catering to entry-level users while maintaining compatibility with professional accessories. In 1985, Vivitar was acquired by the Australian Group amid expanding global markets, though this introduced financial challenges. By the and , Vivitar had emerged as a dominant third-party in the global market, with widespread distribution through major retailers and endorsements from professionals who adopted its Series 1 lenses and 283 flash for their consistent quality and value. At its peak in the late , Vivitar reported annual sales of approximately $100 million. The company's focus on innovative, multi-mount products captured a significant share of the accessory segment, influencing industry standards for affordable high-performance gear and fostering loyalty among photographers worldwide.

Challenges and Ownership Transitions (1990s–2000s)

The rise of in the 1990s posed significant challenges for Vivitar, as consumer demand shifted away from analog lenses, flashes, and film cameras toward electronic imaging systems. Traditional products like the popular Series 1 lenses and 283 flash units saw declining sales, while Vivitar's attempts to enter the digital market with early compact cameras, such as the ViviCam series, failed to gain substantial traction against established competitors. This transition exacerbated inventory issues, as unsold analog stock accumulated amid intensifying competition from dominant brands like Canon and Nikon, which rapidly advanced and digital technologies. Ownership changes marked much of the decade, beginning with the acquisition by UK-based PLC in early 1990, which aimed to stabilize operations but led to further restructuring. A proposed sale to Concord Camera Corp. in 1993 collapsed due to Vivitar's reported financial losses, prompting additional instability. By September 1996, Japanese firm Plaza Create Co. Ltd. acquired Vivitar, relocating headquarters to , and splitting the company into separate imaging and computer divisions in 1997 to focus on emerging digital opportunities. These transitions reflected broader efforts to adapt, including a shift toward Asian manufacturing partners for cost efficiency, though U.S. operations faced gradual downsizing by the early . The financial pressures culminated in Vivitar's acquisition by Syntax-Brillian Corporation in November 2006 for $26 million in stock, intended to bolster Syntax's entry into digital cameras and revive the brand through integrated electronics. However, Syntax-Brillian encountered severe financial difficulties, filing for Chapter 11 bankruptcy protection in July 2008 amid accounting irregularities and market challenges. By the mid-2000s, Vivitar's sales had plummeted to under $10 million annually, leading to the of assets and the sale of the Vivitar brand and to Sakar International in August 2008, excluding physical facilities and inventory. This marked the near-collapse of the original company structure after decades of turbulence.

Acquisition by Sakar and Contemporary Developments (2008–present)

In 2008, Sakar International acquired the Vivitar brand name and from the bankrupt Syntax-Brillian Corporation, marking a pivotal revival for the legacy marque. Under Sakar's ownership, Vivitar shifted its emphasis from traditional photographic equipment to affordable solutions and lifestyle-oriented , positioning the brand in the mid-price range for accessible technology. This acquisition allowed Sakar to leverage Vivitar's established reputation while expanding into emerging markets, with initial product launches focusing on digital cameras priced between $70 and $300. By the 2010s, Vivitar broadened its portfolio beyond photography into smart home devices, audio accessories, and health gadgets, reflecting a strategic diversification to meet evolving consumer demands for connected and wellness-focused products. Examples include Bluetooth-enabled audio systems with 360-degree sound and integration for , alongside health items such as and personal massagers. In , the brand introduced the ViviCam series of budget digital cameras for everyday imaging and the XO Tablet, a 7-inch Android device tailored for children's educational use, available at major retailers like . This era also saw Vivitar targeting through fun, vibrant rebranding campaigns emphasizing portable gadgets like waterproof action cameras and USB chargers with playful taglines such as "Get Loud" and "Charge Away." As of 2025, Vivitar operates as a division of Sakar International, headquartered at 195 Carter Drive in , with an estimated annual revenue of $55.4 million driven by its diversified gadget lineup. The brand has gained traction among younger demographics through sales at retailers like Target, featuring millennial-appealing items such as retro-styled digital cameras that evoke analog for nostalgic shooting experiences. In January 2025, Circana recognized Vivitar as the fastest-turning U.S. creator brand in , underscoring its rapid market velocity in creation tools. However, challenges persist in product quality, as evidenced by an April 2025 recall of approximately 200,000 Vivitar blender bottles sold exclusively at Target; the devices posed a laceration because the blades could operate without the bottle attached, though no injuries were reported. This incident highlights ongoing considerations in Vivitar's non-photographic expansions.

Products

Photographic Cameras

Vivitar entered the photographic camera market in the 1970s with a range of 35mm film cameras, including single-lens reflex (SLR) models produced in collaboration with Japanese manufacturer , such as the Vivitar XV-1, a simple mechanical SLR with introduced in the late 1970s. These early SLRs emphasized affordability and compatibility with standard lenses, appealing to amateur photographers seeking entry-level options without advanced electronics. Complementing the SLRs, Vivitar offered compact rangefinders like the Vivitar 35ES, launched in 1978, which featured a fixed 40mm f/1.7 lens, shutter-priority automatic exposure, and a lightweight design suitable for everyday use. By the 1980s, Vivitar expanded into point-and-shoot compacts to capture the growing demand for user-friendly cameras. A representative example is the Vivitar 530PZ, a 35mm zoom model with a 38-110mm f/3.5 lens, active , and built-in flash, designed for quick snapshots in varied conditions. These models, often manufactured by Asian partners, prioritized portability and automatic operation, making photography accessible to casual users during the era's film boom. The transition to digital photography accelerated after Sakar International acquired Vivitar in 2008, enabling a pivot from film to affordable consumer digital devices. The ViviCam series marked this shift, with entry-level point-and-shoots like the ViviCam 55, a 0.35-megapixel model from the early 2000s offering VGA resolution stills and basic video in a pocket-sized body. Higher-end variants in the series, such as the ViviCam 7122, provided 7.1-megapixel sensors, 1.8-inch preview screens, and video recording capabilities, typically retailing for $70 to $150 to target budget-conscious consumers. In production, Vivitar's film-era SLRs relied on partnerships with for design and manufacturing, ensuring reliable mechanics at low cost. For digital models, collaborations with Chinese manufacturers facilitated mass production of plastic-bodied point-and-shoots, supporting the brand's focus on economical electronics. As of 2025, Vivitar continues to emphasize affordable s with retro aesthetics, catering to content creators seeking unfiltered, nostalgic photography. Models like the Retro Digital Camera feature 14-megapixel sensors for stills and Full HD video, in a compact form factor ideal for vlogging and , often with microSD support for easy sharing. These contemporary offerings, produced through ongoing Asian manufacturing ties, blend vintage styling with modern portability to revive interest in standalone digital capture amid dominance.

Optical Accessories

Vivitar's optical accessories have long supported photographers by providing essential tools for lighting, stabilization, and close-up work, evolving from analog-era innovations to modern digital-compatible options. Among these, the company's flashes stand out for their pioneering automation features. The Vivitar 283, introduced in 1970, revolutionized flash photography with its auto-thyristor exposure system, which automatically adjusted light output based on preset apertures and film speeds, making it a staple for professionals and amateurs alike. This model featured five auto modes corresponding to different f-stops, along with manual full-power operation, and supported accessories such as diffusers and bounce reflectors to soften and direct light. Later iterations, like the DF-283 Series 1 released in the 2000s, adapted the design for digital cameras by incorporating TTL (through-the-lens) metering compatibility for brands including Olympus, Pentax, and Sony/Minolta, ensuring seamless integration with modern SLRs while retaining the original's power and reliability. Vivitar's binoculars lineup emphasizes portability and durability for outdoor observation, complementing photographic pursuits like and shooting. Compact models, such as the 8x21 Series, utilize prisms and multi-coated lenses to deliver clear, bright images in a lightweight, rubberized body suitable for or , with a around 7 degrees and eye relief for wearers. For more rugged use, the waterproof Series 1 models like the 8x26 SR1 feature nitrogen-purged, fogproof housing to withstand rain and humidity during or outdoor adventures, offering 8x and anti-reflective coatings for enhanced contrast in varied lighting. While some larger Vivitar employ porro prisms for wider fields in stationary viewing, the compact and waterproof variants prioritize designs for compactness without sacrificing optical performance. Tripods from Vivitar provide stable support for cameras and accessories, with aluminum construction balancing weight and strength for field use. Models like the Professional Series 1000 feature three-section extendable legs reaching up to 60 inches, quick-release plates for fast setup, and load capacities supporting lightweight to mid-range gear, often around 8-10 pounds depending on configuration. These tripods include bubble levels and rubber feet for secure positioning on uneven , making them ideal for extended shoots where vibration-free operation is crucial. In addition to these core items, Vivitar offered early darkroom tools like the E Series black-and-white enlargers from the 1970s, which provided precise negative projection for printing, and the VI Series for color work, both designed as mid-tier options with adjustable columns and lens boards. For macro photography, the company's bellows systems included integrated focusing rails, allowing fine adjustments in subject-to-camera distance for sharp close-ups without lens changes. More recently, Vivitar has expanded into video lighting with compact LED kits, such as the 50-LED Video Conference Streaming Light, featuring adjustable brightness levels, color filters, and suction mounts for laptops, delivering even illumination up to 100% intensity for streaming or vlogging.

Consumer Electronics and Diversification

Following its acquisition by Sakar International in 2008, Vivitar expanded beyond into a wide array of , leveraging the brand's revival to offer affordable digital lifestyle products aimed at everyday users. Vivitar entered the digital lifestyle market with compact camcorders designed for portable video recording, such as the DVR-780HD model, which supports full HD video capture, features a 2-inch preview screen, 4x digital zoom, and connectivity for easy playback on external devices. This device, powered by a rechargeable and compatible with SD cards up to 32GB, includes electronic to reduce shake during handheld use, making it suitable for casual on the go. In the smart home sector, Vivitar introduced Wi-Fi-enabled devices to enhance connectivity and , including indoor wide-angle cameras with , motion detection, and two-way audio for remote monitoring via mobile apps. These cameras, along with 360-degree view models, integrate with voice assistants like and for hands-free control, targeting tech-savvy seeking affordable . Complementing this lineup are voice-activated LED bulbs for customizable lighting and smart systems featuring door sensors, plugs, and power strips that connect through the Vivitar Smart Home app for unified management of indoor and outdoor setups. Vivitar diversified further into personal care and toys with beauty tools like the Personal Ionic Facial Steamer, which generates nano-ionic steam in 30 seconds to cleanse pores, promote regeneration, and hydrate for at-home treatments. The brand also offers steam-powered for children, such as interactive playsets that encourage imaginative play through mist effects, alongside fitness trackers designed for basic activity monitoring like steps and . In kitchen gadgets, Vivitar launched blender bottles in early 2025, featuring clear plastic designs with white bases for portable blending; however, approximately 199,000 units sold exclusively at Target were recalled on April 3, 2025, due to a laceration from blades that could operate when detached from the base, with no reported injuries but full refunds available through Sakar. For audio accessories, Vivitar provides earbuds and portable speakers tailored for content creators, including the Bluetooth 3-in-1 Audio Kit with true earbuds, over-ear , and a compact speaker that pairs seamlessly via for up to 10 hours of playback. Models like the waterproof IPX5-rated Blast Mini speaker deliver clear sound with bold volume in a design, while integration with Vivitar's camera apps allows synchronized audio capture for and social media sharing. These accessories, compatible with smartphones and tablets, emphasize portability and affordability for on-the-move audio needs.

Vivitar Lenses

Manual Focus Prime Lenses

Vivitar's manual focus prime lenses, particularly those in the prestigious Series 1 lineup, were renowned for their high-quality construction and optical performance during the 1970s and 1980s, contributing significantly to the brand's reputation for affordable yet competitive alternatives to manufacturer . These fixed-focal-length lenses emphasized , often featuring multi-coated elements to minimize and ghosting, enabling clearer images in challenging lighting conditions. The Series 1 prime lenses included standout models such as the 28mm f/1.9, designed with 9 elements in 8 groups for wide-angle applications, offering a fast and a minimum focus distance of 0.30 meters. Similarly, the 35mm f/1.9, manufactured by Komine with 8 elements in 6 groups, provided versatile normal-wide perspective with the same minimum focus capability, while the 50mm f/1.4 delivered standard coverage with exceptional light-gathering for low-light . These lenses incorporated Vivitar Multi-Coated (VMC) treatments on their elements, which effectively reduced internal reflections and enhanced contrast across the frame. For close-up work, Vivitar offered the Series 1 90mm f/2.5 Macro, a Tokina-manufactured lens with 11 elements in 10 groups, achieving a 1:2 reproduction ratio natively at a minimum focus distance of 0.39 meters, making it suitable for portraiture and product without additional accessories. This model, often nicknamed the "Bokina" for its smooth transition, balanced sharpness with aesthetic rendering, particularly in out-of-focus areas. Vivitar produced these prime lenses in multiple mount varieties to ensure broad compatibility, including the M42 screw mount for classic SLRs, the K bayonet for mid-1970s cameras, and Nikon F adaptations via a universal "TX" mount system paired with dedicated adapters, allowing seamless integration across various 35mm systems. Optically, the lenses utilized high-quality Japanese glass sourced from manufacturers like Tokina and Komine, resulting in notable sharpness, especially when stopped down to f/8, where edge-to-edge resolution excelled for both and later digital adaptations.

Manual Focus Zoom Lenses

Vivitar's manual focus zoom lenses, particularly those from the Series 1 line introduced in the 1970s, offered photographers versatile focal length ranges with optical performance that approached professional standards at the time. These lenses were designed to provide flexibility for various shooting scenarios, from portraits to landscapes, while maintaining manual operation for precise control. Produced by third-party manufacturers such as Komine, Kiron, and Tokina under Vivitar's branding, they emphasized durability and value, becoming staples for amateur and semi-professional photographers during the film era. Among the popular models were the 28-85mm f/2.8-3.8 and the 70-210mm f/2.8-4, both featuring variable apertures that allowed effective low-light performance across their zoom ranges. The 28-85mm f/2.8-3.8, often produced by Kiron, provided a standard zoom covering wide-angle to short telephoto perspectives, with a minimum focus distance enabling work. Similarly, the 70-210mm f/2.8-4, manufactured by Komine in its third version, delivered a telephoto zoom starting at f/2.8 for enhanced light gathering in dim conditions, while incorporating macro capabilities up to 1:2.5 for detailed subject isolation. These models complemented prime lenses in kits by offering adjustable framing without swapping . Wide-to-telephoto zooms like the 28-105mm f/2.8-3.8 stood out for their balanced coverage from wide-angle to medium telephoto, earning praise for creamy rendering that softened backgrounds effectively and minimal distortion even at wider settings. This lens, typically built by , maintained optical clarity across its range, making it suitable for portraiture and general where smooth out-of-focus areas were desirable. These lenses featured robust construction with metal barrels for longevity, one-touch zoom mechanisms that integrated focusing and zooming in a single control ring for intuitive operation, and 7-blade diaphragms that contributed to pleasing aperture shapes. They were compatible with major manual focus mounts including Canon FD and , allowing broad adaptability across camera systems. Their strengths lay in value pricing, often under $200 at retail in the , which made high-quality accessible, rivaling lenses in resolution and contrast as evidenced by tests showing up to 69 lines per millimeter center sharpness at f/8.

Autofocus Lenses

Vivitar transitioned to lenses in the late , introducing models such as the 28-70mm f/3.5-4.5 zoom compatible with and Nikon AF mounts, which relied on screw-drive mechanisms powered by the camera body for focusing. These early designs built upon the optical foundations of Vivitar's manual zoom lenses, adapting them for electronic integration while maintaining compact form factors suitable for standard zoom applications. During the 1990s, Vivitar advanced its autofocus offerings with telephoto zooms like the 70-300mm f/4.5-5.6 APO, incorporating in-lens motors akin to ultrasonic types for reduced operational noise and smoother performance compared to earlier screw-drive systems. The company produced dedicated autofocus lines tailored to specific systems, including A-mount and K-AF compatibility, ensuring broad market accessibility. Key optical enhancements in these lenses included internal focusing mechanisms to minimize barrel extension during use and ED (extra-low dispersion) glass elements to effectively control chromatic aberrations, improving image clarity across the zoom range. Despite these innovations, Vivitar's autofocus lenses often exhibited slower acquisition speeds relative to proprietary first-party options from camera manufacturers, a common trade-off in third-party designs of the era. Priced affordably between $100 and $300, they provided accessible performance for amateur and enthusiast photographers, establishing a legacy as reliable, budget-friendly alternatives in the evolving landscape.

Teleconverters and Other Lens Accessories

Vivitar produced a range of teleconverters designed to extend the focal length of compatible lenses, with the Series 1 2x model serving as a prominent example that doubles the effective focal length while introducing a two-stop light loss. This teleconverter, featuring multicoated optical elements, maintains resolution and contrast comparable to the base lens, making it suitable for enhancing prime and zoom lenses in various applications. It is compatible with Vivitar Series 1 lenses across major mounts such as Canon EF and Nikon F, allowing seamless integration for photographers seeking extended reach without significant quality degradation. For , Vivitar offered 1.4x teleconverters that multiply the by 1.4 times with approximately one-stop light reduction, providing moderate extension while preserving image sharpness. Complementing these, filter kits enabled enhanced by decreasing the minimum focusing distance, typically including diopters of +1, +2, +4, and +10 strengths that screw onto lens filter threads without introducing notable quality drops when used appropriately. These filters, available in sizes from 37mm to 77mm, facilitate detailed work on subjects like or by shortening the working distance. Beyond teleconverters, Vivitar's accessory lineup included lens hoods to reduce and protect front elements, such as the built-in telescoping hood on their 300mm f/5.6 , which extends for optimal shading during outdoor shoots. Filter options encompassed UV protectors to block light and minimize , alongside neutral density (ND) filters for controlling exposure in bright conditions, often bundled in multi-piece kits for universal compatibility with major lens mounts. For advanced macro applications, Vivitar provided bellows and sets that allow precise focusing adjustments, expanding the reproduction ratio for extreme close-ups while fitting standard SLR systems. In terms of performance, Vivitar teleconverters exhibited minimal , particularly when paired with 300mm prime lenses to achieve effective 600mm reach for , where the extended aids in capturing distant subjects with retained edge-to-edge clarity. These accessories were engineered for broad mount compatibility, including Canon, Nikon, , and , ensuring versatility across Vivitar's ecosystem and third-party optics.

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