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WBOB (AM)
WBOB (600 AM) is a commercial radio station licensed to Jacksonville, Florida, United States. Owned by Chesapeake-Portsmouth Broadcasting Corporation, the station airs a conservative talk format branded "Talkradio AM 600 & FM 101.1 WBOB". WBOB's transmitter is sited off of Lenox Avenue in Jacksonville; the station is also relayed over low-power FM translator W266CX (101.1 FM) in Fruit Cove, Florida.
On December 9, 1933, the station signed on as WMBR, on 1270 kilocycles. It was owned by the Florida Broadcasting Company and transmitted using 100 watts. In the 1940s, WMBR moved first to 1400 kHz and transmitting with 250 watts, then move to 1460 kHz and increased its power to 5,000 watts. WMBR was a CBS Radio affiliate, and carried its schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the Golden Age of Radio.
In 1948, it added an FM station, WMBR-FM (now WEJZ), and in 1949, it put a TV station on the air, WMBR-TV (now WJXT). WMBR-TV was the first TV station in Jacksonville and carried programming from all the major networks initially.
Meanwhile, in 1942, another AM station went on the air in Jacksonville: WJDC on 1270 kHz. It was owned by the Jacksonville Broadcasting Company. In a few years, it had moved to 600 kHz. It changed its call sign to WPDQ and was an ABC affiliate. Henderson Belk, a North Carolina businessman, purchased WPDQ in 1964 from Brush-Moore Newspapers.
In the 1960s and early 1970s, WPDQ carried a Top 40 format, while WMBR stayed with its full service middle of the road (MOR) format. In 1975, after Belk sold the station to Robert Rounsaville of Atlanta, the two stations made a switch. WMBR took the better frequency of 600 kHz, describing its format as "Bright MOR Personality." WPDQ moved higher up the dial to WMBR's old frequency, 1460 kHz, continuing its Top 40 format.
In 1977, AM 600 switched its call sign to WSNY, calling itself "Sunny 60", although the format remained the same. Then, in 1980, the call sign were changed to WAIV, and began simulcasting Top 40 programming from its FM sister station WAIV-FM, known as "The Big Wave".
pop country became the new format in 1981 with a call sign change to WOKV, known as "OK 60 The Unrock". Music continued on WOKV through the 1980s, with various adjustments from pop country to adult contemporary to oldies. In 1986, the station was bought by EZ Communications. AM 600 would then flip to a news/talk format, and was Jacksonville's original home of the syndicated Rush Limbaugh Show.
In 1994, Prism Radio Partners acquired the former WAPE, "The Big Ape". WAPE had Jacksonville's best AM signal, transmitting with 50,000 watts by day non-directional, and 10,000 watts at night with a directional signal. The WOKV callsign and news/talk programming was moved to 690 AM; the WPDQ callsign was again returned to AM 600, and flipped to an adult standards format.
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WBOB (AM)
WBOB (600 AM) is a commercial radio station licensed to Jacksonville, Florida, United States. Owned by Chesapeake-Portsmouth Broadcasting Corporation, the station airs a conservative talk format branded "Talkradio AM 600 & FM 101.1 WBOB". WBOB's transmitter is sited off of Lenox Avenue in Jacksonville; the station is also relayed over low-power FM translator W266CX (101.1 FM) in Fruit Cove, Florida.
On December 9, 1933, the station signed on as WMBR, on 1270 kilocycles. It was owned by the Florida Broadcasting Company and transmitted using 100 watts. In the 1940s, WMBR moved first to 1400 kHz and transmitting with 250 watts, then move to 1460 kHz and increased its power to 5,000 watts. WMBR was a CBS Radio affiliate, and carried its schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the Golden Age of Radio.
In 1948, it added an FM station, WMBR-FM (now WEJZ), and in 1949, it put a TV station on the air, WMBR-TV (now WJXT). WMBR-TV was the first TV station in Jacksonville and carried programming from all the major networks initially.
Meanwhile, in 1942, another AM station went on the air in Jacksonville: WJDC on 1270 kHz. It was owned by the Jacksonville Broadcasting Company. In a few years, it had moved to 600 kHz. It changed its call sign to WPDQ and was an ABC affiliate. Henderson Belk, a North Carolina businessman, purchased WPDQ in 1964 from Brush-Moore Newspapers.
In the 1960s and early 1970s, WPDQ carried a Top 40 format, while WMBR stayed with its full service middle of the road (MOR) format. In 1975, after Belk sold the station to Robert Rounsaville of Atlanta, the two stations made a switch. WMBR took the better frequency of 600 kHz, describing its format as "Bright MOR Personality." WPDQ moved higher up the dial to WMBR's old frequency, 1460 kHz, continuing its Top 40 format.
In 1977, AM 600 switched its call sign to WSNY, calling itself "Sunny 60", although the format remained the same. Then, in 1980, the call sign were changed to WAIV, and began simulcasting Top 40 programming from its FM sister station WAIV-FM, known as "The Big Wave".
pop country became the new format in 1981 with a call sign change to WOKV, known as "OK 60 The Unrock". Music continued on WOKV through the 1980s, with various adjustments from pop country to adult contemporary to oldies. In 1986, the station was bought by EZ Communications. AM 600 would then flip to a news/talk format, and was Jacksonville's original home of the syndicated Rush Limbaugh Show.
In 1994, Prism Radio Partners acquired the former WAPE, "The Big Ape". WAPE had Jacksonville's best AM signal, transmitting with 50,000 watts by day non-directional, and 10,000 watts at night with a directional signal. The WOKV callsign and news/talk programming was moved to 690 AM; the WPDQ callsign was again returned to AM 600, and flipped to an adult standards format.