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WRKA
WRKA (103.9 FM, "Kentucky Straight 103.9") is a commercial radio station in Louisville, Kentucky, owned by SummitMedia, It airs an classic country format. WRKA previously carried two nationally syndicated programs on weekdays: The Rickey Smiley Morning Show in AM drive time and the D.L. Hughley Show in afternoons.
The studios are in the SummitMedia building in Downtown Louisville. The transmitter is atop the National City Tower. WKRA is a Class A station powered at 1,350 watts.
The station signed on the air on November 1974. The original call sign was WFIA-FM, the sister station to 900 WFIA. The stations aired a Christian radio format and were owned by AM 900, Inc. The call sign was later changed to WXLN and played Contemporary Christian music.[citation needed]
In the summer of 1990, the Christian format ended. The station flipped to Top 40-CHR as WZKS "Kiss 104".
Debuting on July 5, 1990, WZKS intended to challenge established Top 40 station 99.7 WDJX. But WDJX's owners entered into a local marketing agreement (LMA) to operate the station on January 27, 1992. That meant WZKS would no longer challenge WDJX. The two stations simulcast the same top 40 format for nearly a month and a half. After the simulcast broke at 6 a.m. on March 20, WZKS began stunting by playing songs recorded by Garth Brooks, then switched to country music on March 23.
During this period, 103.9 became the first FM station in the market intended to challenge longtime country leader 97.5 WAMZ. Initially, 103.9 was known as "Hot Country 103.9". Unlike WAMZ, WZKS had no local DJs, instead relying on Westwood One's "Hot Country" format.[citation needed] On March 30, 1993, the station was revamped as "103.9 The Hawk". It added local air personalities and changed its call sign to WHKW.
The format, call letters, and "The Hawk" branding were transferred to WKJK (107.7 FM) on May 24, 1994. After that programming move, WHKW adopted an oldies format branded as "Cool 103.9", with replacement WQLL call letters on June 6. The playlist was later changed to all 1970's music, but the "Cool" branding was retained.[citation needed]
In May 1996, WQLL's format and "Cool" branding would move to 107.7 FM. After simulcasting for a few days, 103.9 FM changed its format to smooth jazz on June 3, 1996, and changed its call letters to WSJW. On August 7, 1998, the station changed again to adult contemporary as WMHX "Mix 103.9", reviving a format dropped by the former WLRS a year earlier.
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WRKA
WRKA (103.9 FM, "Kentucky Straight 103.9") is a commercial radio station in Louisville, Kentucky, owned by SummitMedia, It airs an classic country format. WRKA previously carried two nationally syndicated programs on weekdays: The Rickey Smiley Morning Show in AM drive time and the D.L. Hughley Show in afternoons.
The studios are in the SummitMedia building in Downtown Louisville. The transmitter is atop the National City Tower. WKRA is a Class A station powered at 1,350 watts.
The station signed on the air on November 1974. The original call sign was WFIA-FM, the sister station to 900 WFIA. The stations aired a Christian radio format and were owned by AM 900, Inc. The call sign was later changed to WXLN and played Contemporary Christian music.[citation needed]
In the summer of 1990, the Christian format ended. The station flipped to Top 40-CHR as WZKS "Kiss 104".
Debuting on July 5, 1990, WZKS intended to challenge established Top 40 station 99.7 WDJX. But WDJX's owners entered into a local marketing agreement (LMA) to operate the station on January 27, 1992. That meant WZKS would no longer challenge WDJX. The two stations simulcast the same top 40 format for nearly a month and a half. After the simulcast broke at 6 a.m. on March 20, WZKS began stunting by playing songs recorded by Garth Brooks, then switched to country music on March 23.
During this period, 103.9 became the first FM station in the market intended to challenge longtime country leader 97.5 WAMZ. Initially, 103.9 was known as "Hot Country 103.9". Unlike WAMZ, WZKS had no local DJs, instead relying on Westwood One's "Hot Country" format.[citation needed] On March 30, 1993, the station was revamped as "103.9 The Hawk". It added local air personalities and changed its call sign to WHKW.
The format, call letters, and "The Hawk" branding were transferred to WKJK (107.7 FM) on May 24, 1994. After that programming move, WHKW adopted an oldies format branded as "Cool 103.9", with replacement WQLL call letters on June 6. The playlist was later changed to all 1970's music, but the "Cool" branding was retained.[citation needed]
In May 1996, WQLL's format and "Cool" branding would move to 107.7 FM. After simulcasting for a few days, 103.9 FM changed its format to smooth jazz on June 3, 1996, and changed its call letters to WSJW. On August 7, 1998, the station changed again to adult contemporary as WMHX "Mix 103.9", reviving a format dropped by the former WLRS a year earlier.