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WSJS

WSJS (600 AM) is a commercial radio station licensed to Winston-Salem, North Carolina, and broadcasting to the Greensboro/Winston-Salem/High Point media market. It airs a talk and sports radio format. WSJS is owned by the Truth Broadcasting Corporation, with studios and offices in The Factory Building on North Main Street in Kernersville.

WSJS's AM transmitter is near Robinhood Road in Winston-Salem. The station operates with 5,000 watts, using a directional antenna with a four-tower array. WSJS is also heard on four FM translators: 93.7 W229CH in Greensboro, 101.5 W268CG in Winston-Salem, 103.1 W276DS in Winston-Salem and 104.9 W285EU in High Point.

On weekdays, WSJS has a talk radio format. Early weekday mornings, the station carries two syndicated shows, Our American Stories with Lee Habeeb and America in The Morning with John Trout. In morning drive time, Jeffrey Griffin hosts Triad Today. In middays, syndicated shows include Brian Kilmeade, Todd Starnes and Charlie Kirk. Sports shows begin in afternoon drive time, starting with The Drive with Josh Graham. In the evening, syndicated shows include Rich Eisen and Infinity Sports Network.

Weekends feature live sports as well as Infinity Sports Network and Westwood One sports programming. Some paid brokered programming and religious shows air on weekend mornings. During talk programming hours, WSJS carries hourly updates from Townhall Radio News.

In the late 1920s, entrepreneur and radio engineer Doug Lee began talking with Owen Moon, publisher of the two Winston-Salem newspapers, The Winston-Salem Journal and The Twin City Sentinel about creating a radio station. The call letters refer to the newspapers, "Winston-Salem Journal" plus "Sentinel".

WSJS signed on the air on April 17, 1930, Holy Thursday. Three days later, the station aired live coverage of the Easter Sunrise Service from God's Acre in Old Salem. That broadcast has continued every year since (except when there were technical problems in 2020 and a previous year's service was broadcast) and is believed to be the longest continuously airing special program in radio history. WSJS broadcast a total of seven hours a day at first.

With WSJS owned by the two local newspapers, the original studios were in the papers' newsroom in downtown Winston-Salem. The transmitter was also in that building. The antenna was a long wire suspended from two towers (one on the Journal Building and the other on the roof of the Carolina Theater building).[citation needed] On May 16, 1939, a new tower on Liberia Street was the tallest in the state at 382 feet. In May 1941, the studios were moved to a building on North Spruce Street designed for broadcasting and the frequency changed from 1310 to 600 kHz.

On June 30, 1933, WSJS began broadcasting Camel Caravan from CBS Radio Network, though it never became a full-time CBS affiliate. Switching to the NBC Red Network in June 1940, the station aired Fibber McGee and Molly, Edgar Bergen and Charlie McCarthy, and shows hosted by Red Skelton, Bob Hope, Kay Kyser, Fred Allen and Fred Waring. Gordon Gray bought the newspapers and the radio station in 1937, and Harold Essex of Chicago became the manager. Together, they made WSJS as important to the area as the newspapers. increasing the station's power. WSJS had been powered at 100 watts at its founding but increased to 250 watts when it moved to AM 600, and 1,000 watts a short time later.[citation needed] In 1943, the tower was moved again and power increased to 5000 watts.

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