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WSML
WSML (1200 AM) is a commercial radio station in Graham, North Carolina. The license is held by Alamance Media Partners and it airs a classic country radio format branded as Maverick 95.1-94.3. The studios are on University Drive in Burlington.
By day, WSML is powered at 10,000 watts non-directional. Because 1200 AM is a clear channel frequency reserved for WOAI San Antonio, WSML must avoid interference at night. It reduces power to 1,000 watts and uses a directional antenna with a 4-tower array. Programming is also heard on two FM translators: 94.3 W232DT in Mebane and 95.1 W236BO in Burlington.
WSML signed on the air on December 2, 1967. The station was a daytimer operating at 1190 AM, owned by Smiles of Graham, Inc. a division of Radio Smiles group of Raleigh. In its early years, the station had a top 40 format, but by 1970, it had become a country music station. By 1971, it reverted back to Top 40 format led by programmer Wilson Thomas, whose various creative promotions around the stations advertisers are still remembered by long-time residents of Burlington-Graham. During this era, the late Randy Kabrich, a long-time, prominent national programming consultant got his start at WSML in 1972.
This gave way to an album rock format by 1973. It switched to a blend of country and rock soon thereafter.
By 1975, WSML had integrated beautiful music into the format and cut back its country music programming. However, after a sale of the station to Acme Communications in 1976, it reverted to a full-time country music format.
In 1981, the station was sold to Graycasting, Inc. and became WWOK; a year later, Evans Communications Corporation took over the station and reinstated the WSML call sign. By this time, the station had added religious programming to its country music format. It became a full-time Christian radio station by 1987, after having been acquired by Gray Broadcasting Company (unrelated to Gray Television) two years earlier.
WSML moved to 1200 AM in 1991. Switching its frequency allowed the station to begin operating around the clock. By the 1990s, programming consisted of gospel music.
What had become Graycasting Media sold WSML to Clear Channel Communications in 1998. Clear Channel converted the station to a talk radio format, largely simulcasting sister station 600 WSJS in Winston-Salem. Adding 1200 AM helped fill a gap in WSJS' coverage of Greensboro and the eastern part of the Piedmont Triad (especially at night). There was some separate programming – predominantly NC State Wolfpack sports and Sunday morning programming.
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WSML
WSML (1200 AM) is a commercial radio station in Graham, North Carolina. The license is held by Alamance Media Partners and it airs a classic country radio format branded as Maverick 95.1-94.3. The studios are on University Drive in Burlington.
By day, WSML is powered at 10,000 watts non-directional. Because 1200 AM is a clear channel frequency reserved for WOAI San Antonio, WSML must avoid interference at night. It reduces power to 1,000 watts and uses a directional antenna with a 4-tower array. Programming is also heard on two FM translators: 94.3 W232DT in Mebane and 95.1 W236BO in Burlington.
WSML signed on the air on December 2, 1967. The station was a daytimer operating at 1190 AM, owned by Smiles of Graham, Inc. a division of Radio Smiles group of Raleigh. In its early years, the station had a top 40 format, but by 1970, it had become a country music station. By 1971, it reverted back to Top 40 format led by programmer Wilson Thomas, whose various creative promotions around the stations advertisers are still remembered by long-time residents of Burlington-Graham. During this era, the late Randy Kabrich, a long-time, prominent national programming consultant got his start at WSML in 1972.
This gave way to an album rock format by 1973. It switched to a blend of country and rock soon thereafter.
By 1975, WSML had integrated beautiful music into the format and cut back its country music programming. However, after a sale of the station to Acme Communications in 1976, it reverted to a full-time country music format.
In 1981, the station was sold to Graycasting, Inc. and became WWOK; a year later, Evans Communications Corporation took over the station and reinstated the WSML call sign. By this time, the station had added religious programming to its country music format. It became a full-time Christian radio station by 1987, after having been acquired by Gray Broadcasting Company (unrelated to Gray Television) two years earlier.
WSML moved to 1200 AM in 1991. Switching its frequency allowed the station to begin operating around the clock. By the 1990s, programming consisted of gospel music.
What had become Graycasting Media sold WSML to Clear Channel Communications in 1998. Clear Channel converted the station to a talk radio format, largely simulcasting sister station 600 WSJS in Winston-Salem. Adding 1200 AM helped fill a gap in WSJS' coverage of Greensboro and the eastern part of the Piedmont Triad (especially at night). There was some separate programming – predominantly NC State Wolfpack sports and Sunday morning programming.