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WSUM

WSUM (91.7 MHz FM) is a student radio station in Madison, Wisconsin, affiliated with the University of Wisconsin–Madison. It plays a variety of music styles with talk programming serving the campus and wider Madison community. The studios and offices are at 333 East Campus Mall on the 4th floor. WSUM is funded by the university but also accepts donations on line.

WSUM is a Class A station with an effective radiated power (ERP) of 5,500 watts. The transmitter is on County Highway A in Belleville, a community in the Town of Montrose, south of Madison.

The University of Wisconsin-Madison was the founder of one of the earliest radio stations in America, WHA 970 AM. But that station has a professional staff and aims its programming at Madison and surrounding towns. The university wanted to have a college radio station to help students train for broadcasting careers and to serve the campus community. That station began in 1952. Its call sign was WLHA. But it went off the air in 1993.

An effort to reinstate the station began in 1995 by a group of volunteers, including Stephen Thompson, who would later have a successful journalism career. This group submitted a budget and proposal to the UW–Madison administration.

In June 1995, Dr. James Hoyt (former chair of the UW–Madison School of Journalism) and Dave Black, a graduate student studying journalism at the university, were asked to lead the effort to bring a student radio station back to UW-Madison. Dr. Hoyt’s involvement added long-term stability to the project.

The station signed on the air in 1997 as an internet-only service. In 2001, after an application was submitted by the station, the Federal Communications Commission (FCC) agreed to a radio tower being built in the town of Montrose in southern Dane County. The proposal was met with contention from local citizens of Montrose. But after a legal battle, the tower was constructed. Terrestrial broadcasting of WSUM began at 2:22 p.m. on February 22, 2002; 23 years ago (February 22, 2002).

Since then, WSUM has expanded to 24/7 programming. The station currently has over 250 members.

Programming on WSUM is entirely free-form. Hosts are allowed to completely program their own show. Programming schedules operate on a semesterly schedule. A typical schedule consists of a variety of sports, talk shows, and music shows, including indie rock, funk, house music, folk, and community affairs. Most of the programmers are students (of any area college), although there are some community members with shows.

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