WVTV (channels 18 and 24) is a television station in Milwaukee, Wisconsin, United States, affiliated with The CW and owned by Rincon Broadcasting Group. The station's studios are located on Calumet Road in the Park Place office park near the I-41/US 45 interchange on Milwaukee's northwest side; its transmitter is located on North Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood as part of the Milwaukee PBS tower.

WVTV operates a second digital subchannel affiliated with MyNetworkTV which brands as "My 24 WCGV". It uses virtual channel 24.1, formerly utilized by separately licensed WCGV-TV until January 2018, when then-owner Sinclair Broadcast Group turned in WCGV-TV's license and merged its subchannels onto WVTV's spectrum after selling WCGV-TV's spectrum in the 2016 Federal Communications Commission (FCC) incentive auction.

WVTV is the second-oldest continuously operating station in Milwaukee. The station first signed on the air on October 3, 1953, as WOKY-TV, broadcasting on UHF channel 19. It was owned by Bartell Broadcasters, along with WOKY radio (920 AM). The station originally operated as a primary ABC and secondary DuMont affiliate. On October 21, 1954, CBS purchased WOKY-TV for $335,000 and announced it was moving its programming there from its original affiliate in the city, WCAN-TV (channel 25, now defunct). The purchase resulted in a call letter change to WXIX (referencing the Roman numeral for 19) on February 27, 1955. It then moved into WCAN's former studio on North 27th Street, where it remained until being sold by CBS less than four years later.

This made the station the first network owned-and-operated station in the Milwaukee market. WXIX's tenure as a CBS O&O, however, was not successful. Only a small percentage of television sets in the Milwaukee area were even capable of receiving UHF stations at the time, as set manufacturers were not required to equip televisions with UHF tuners until 1964 as a result of the 1961 passage of the All-Channel Receiver Act. Those viewers not lucky enough to get a signal from WBBM-TV in Chicago, WISC-TV in Madison, or WBAY-TV in Green Bay were forced to rely on expensive UHF converters to watch channel 19, and even then the picture quality left a lot to be desired. However, unlike many early UHF stations, it managed to survive into the All-Channel era.

The station moved to channel 18 in 1958 in a Federal Communications Commission (FCC) channel alignment change. However, this saw little improvement in the ratings. CBS concluded that it was better to have its programming on a VHF station, even if it was only an affiliate. The obvious candidate was independent station WITI-TV (channel 6), which had just signed on two years earlier. CBS officially moved its programming to WITI on April 1, 1959 (although WXIX would later make a secondary arrangement to carry any CBS shows that WISN-TV pre-empted after the latter's switch to the network in 1961). WITI also took over the WXIX studio facilities on North 27th Street, the same facilities once occupied by former CBS affiliate WCAN-TV. WXIX went dark that same day but returned on July 20 of that year after being purchased by Gene Posner, the owner of Cream City Broadcasting and others. The WXIX studios moved to a small area at the top of Milwaukee's Schroeder Hotel (renamed the Sheraton Schroeder Hotel in 1965; renamed the Marc Plaza in 1972; currently known as the Hilton Milwaukee City Center hotel). From this point on, WXIX was an independent station, and in 1963 changed its call letters to WUHF after another ownership change. Both the WXIX and WUHF calls now reside with Fox affiliates in Newport, Kentucky (part of the Cincinnati market), and Rochester, New York, respectively.

The WKY Television System, based in Oklahoma City and the forerunner to Gaylord Broadcasting, bought the station in 1966 and changed its call letters to WVTV. The new owners also built new studio facilities at the corner of North 35th Street and Capitol Drive. This started the station on its path to becoming one of the most popular independent stations in the country, with strong local programming such as The Bowling Game (which would eventually be syndicated across the Midwest), along with a strong slate of syndicated programs such as cartoons, classic off-network sitcoms, more recent sitcoms, drama series, sports, and movies. Like its Gaylord stablemates, channel 18 focused on programming geared to Milwaukee's outer suburbs and rural areas, as opposed to the more urban fare presented by Milwaukee's other stations. Longtime staples on WVTV included Hee Haw (which was produced by sister division Gaylord Entertainment), The Lawrence Welk Show as well as syndicated reruns of Green Acres and The Andy Griffith Show. The station also aired All Star Wrestling during the 1970s and 1980s.

The station aired the CBS version of The Merv Griffin Show after WISN-TV (channel 12) rejected it. After Griffin was canceled by CBS, WVTV aired The Dick Cavett Show, which had been preempted by WITI; interestingly enough, a majority of ABC shows WITI had passed during its tenure with the network was picked up by WVTV until the secondary arrangement deal between the parties ended in 1972. The station also aired The Tonight Show Starring Johnny Carson from 1984 to 1988, due to WTMJ-TV (channel 4) being denied permission by NBC to air the program in a later timeslot so that it could air syndicated programs after its late evening newscast.

As cable television became more popular, WVTV became a regional superstation in the mold of sister stations KTVT in Fort Worth, KHTV (now KIAH) in Houston and KSTW in Tacoma. At its height, it was available on nearly every cable system in Wisconsin, as well as a few providers in Michigan, Minnesota, and the Dakotas. This resulted in the station rebranding as "Super 18, Wisconsin's Superstation" in 1987. WVTV was also the longtime home of the Milwaukee Brewers (1981–1988; 1993–1997), Milwaukee Bucks (1976–1988; 1994–1999), Big Ten Conference men's basketball, and area college sports teams. The station was carried on Green Bay area cable providers until June 2007, when WWAZ-TV (channel 68, now WIWN) replaced it for a short time before terminating analog operations the next year and a four-year build-out of digital operations in Milwaukee. Despite its status as one of the strongest independent stations in the country, channel 18 turned down an offer by the fledgling Fox Broadcasting Company for an affiliation in 1986. Most of the smaller markets in WVTV's cable footprints had enough stations to provide a local Fox affiliate at the outset, which made the prospect of WVTV as a multi-market Fox affiliate unattractive to Gaylord. Sister station KSTW passed on the Fox affiliation for Seattle–Tacoma for this reason. The Fox affiliation went to six-year-old upstart WCGV-TV.