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Hee Haw
Genre
  • Comedy
  • Music
Created by
Presented by
Starring
Country of originUnited States
Original languageEnglish
No. of seasons26
No. of episodes655
Production
Production locations
Running time44 minutes
Production companies
Original release
Network
ReleaseJune 15, 1969 (1969-06-15) –
1993 (1993)
Related

Hee Haw is an American television variety show featuring country music and humor with the fictional rural "Kornfield Kounty" as the backdrop. It aired from 1969 to 1993. Reruns of the series were broadcast on TNN from 1996 to 1997 on RFD-TV from September 2008 to April 2020, and aired on Circle. The Hee Haw reruns resumed in May 2024 on the RFD-TV / RuralTV network.

The show was inspired by Rowan & Martin's Laugh-In,[1] but centered on country music, rural rather than pop culture–inspired humor, and with far less topical material. Hosted by country music artists Buck Owens and Roy Clark for most of its run, the show was equally well known for its cornpone humor as for its voluptuous, scantily clad women (the "Hee Haw Honeys") in stereotypical farmer's daughter outfits.

Hee Haw's appeal, however, was not limited to a rural audience. It was successful in all of the major markets, including network-based Los Angeles and New York City, as well as Boston and Chicago. Other niche programs such as The Lawrence Welk Show and Soul Train, which targeted older and black audiences, respectively, also rose to prominence in syndication during the era. Like Laugh-In, the show minimized production costs by taping all of the recurring sketches for a season in batches, setting up the cornfield set one day, the joke fence on another, etc. At its peak, a season's worth of shows were recorded over the course of two separate, week-long shoots, and then assembled in the editing suite. Only musical performances were taped with a live audience, while a laugh track was added to all other segments.

The series was taped for the CBS Television Network at its station affiliate WLAC-TV (now WTVF)[2] in downtown Nashville, Tennessee, and later at Opryland USA in the city's Donelson area.[3] The show was produced by Yongestreet Productions through the mid-1980s; it was later produced by Gaylord Entertainment, which distributed the show in syndication. The show's name, derived from a common English onomatopoeia used to describe a donkey's braying, was coined by show-business talent manager and producer Bernie Brillstein.[1]

The series initially ended its run in June 1993,[4] after 25 seasons. It was soon picked up by TNN for reruns.[5]

Synopsis

[edit]

Hee Haw is set in Kornfield Kounty, a rural farming community in an unspecified state in the Southern United States. The show's sketches mostly center around visits to local businesses in the county and the offbeat characters who live and work there.

Recurring sketches and segments

[edit]

Some of the most popular sketches and segments on Hee Haw included:

  • "PFFT! You Was Gone!" – A comedic duet featured on the premiere episode. In the first few seasons, the song was performed by Archie Campbell, with Gordie Tapp joining on the chorus. In later seasons, a guest star would join Campbell on the chorus, and the guest star's name would often be mentioned somewhere in the song's verse prior to the chorus. On episodes that featured more than one guest star, the sketch was repeated so that all the guest stars had an opportunity to participate. Rarely, a surprise guest star would appear who was not otherwise featured in the episode. The guest star often stood with his back to the camera while holding a pitchfork, while Campbell sang the verse while holding a scythe. At the end of the verse, Campbell would nudge the guest star with his elbow and the guest star would spin around to the camera to join on the chorus:

Where, oh where, are you tonight?
Why did you leave me here all alone?
I searched the world over and thought I'd found true love,
You met another and PFFT! You was gone!

The "PFFT" would be done as "blowing a raspberry"; the one who got spat upon during the "PFFT" changed for each show. Following Campbell's death, whole groups and even women would be part of the chorus, with George Lindsey often singing the verse. Occasionally, Roni Stoneman (in her role of Ida Lee Nagger) would sometimes sing the verse. The song was written by Lee Roberts and recorded in 1952 by country singer Bob Newman.[6]
  • KORN NewsDon Harron as KORN radio announcer Charlie Farquharson would spoof the delivery of local news. In later seasons, KORN became KORV. Harron had been performing the character since 1952 on Canadian television, and continued playing Farquharson in many other media venues before, during, and after Hee Haw.
  • The Moonshiners – Two of the male cast members, playing lethargic hillbillies, lazily told a joke while dozing on the floor near a bunch of moonshine jugs and Beauregard the Wonder Dog, with three or four of the Hee Haw Honeys reclining in the background.
  • Pickin' and Grinnin – Musical interludes with Owens (on guitar) and Clark (on banjo) and the entire cast (Owens: "Well, I'm a-pickin'!"; Clark: "And IIIII'm a-grinnin'!"), with the duo (and sometimes a major guest star—such as Johnny Cash—sitting between Owens and Clark) "dueling" by playing guitar and banjo the instrumental to "Cripple Creek", telling jokes and reciting one-liners. The sketch always ended with Clark's banjo solo, each time ending a different comical way. For the first two the sketch featured only Clark and Owens, and in later seasons the entire cast participated. When the entire cast began participating, the sketch was introduced by the show's emcee Cathy Baker. This sketch at first would always open the second half of the show before alternating with the "Hee Haw Honky Tonk" sketch in the later seasons.
  • Samples Used Car Sales – Junior Samples, as a used car salesman, would try to palm off a major "clunker" in a parody TV commercial, ending each sketch reminding viewers of the phone number- BR-549.
  • "Gloom, Despair, and Agony On Me" – Another popular sketch, it was usually performed by four male cast members (originally—and usually—Roy Clark; Gordie Tapp; Grandpa Jones and Archie Campbell) sitting around in hillbilly garb surrounded by moonshine jugs and looking overtly miserable. The song began with the chorus, which all of them sang with each one alternating (in lip-synch) a mournful howl after each of the first three lines. The chorus went:

Gloom, despair, and agony on me-e!
Deep dark depression, excessive misery-y!
If it weren't for bad luck, I'd have no luck at all!
Gloom, despair, and agony on me-e-e!

The quartet began by singing the chorus together, followed by each quartet member reciting some humorous reason for his misery in spoken form, then (in the first several seasons) the quartet reprised the chorus and end with all four sobbing in typical overstated manner.
  • The Gossip Girls – This sketch is the female counterpart to "Gloom, Despair...", which featured four female cast members surrounding a washtub and clothes wringer singing the chorus:

Now, we're not ones to go 'round spreadin' rumors,
Why, really we're just not the gossipy kind,
No, you'll never hear one of us repeating gossip,
So you'd better be sure and listen close the first time!

Two of the four girls then sang the verse. Misty Rowe, a long-time member of the "Gossip Girls", enhanced the comedy of the sketch by singing her part of the verse out of tune (as a young child would do). In later years, male cast members, in drag, sometimes replaced the girls in the sketch, in retaliation for the girls singing "Gloom, Despair..." Sometimes, in later seasons, the four female cast members sang the song on the cornfield set, with a male guest star standing in the center, between the four girls.
  • "Hee Haw Salutes ..." – Two or three times in each episode, Hee Haw saluted a selected town (or a guest star's hometown) and announce its population, which was sometimes altered for levity, at which point the entire cast would then "pop up" in the cornfield set, shouting "SAA-LUTE!!" Initially ending with laughter, this was changed by the mid-1970s to applause as a nod toward legitimately saluting small-town America. Also in the early 1980s, John Henry Faulk saluted a figure in American history, which received the same appropriate nodding applause. In the later seasons, the cast said "Salute" on the Pickin' and Grinnin' set.

Cast

[edit]

Rural-style comedians Gordie Tapp and Don Harron gained their first major U.S. exposure on Hee Haw.

Other cast members over the years included: Roy Acuff, Cathy Baker, Willie Ackerman, Billy Jim Baker, Barbi Benton, Kelly Billingsley, Vicki Bird, Jennifer Bishop, Archie Campbell, Phil Campbell, Harry Cole (Weeping Willie), Mackenzie Colt, John Henry Faulk, Tennessee Ernie Ford, Diana Goodman, Marianne Gordon (Rogers), Jim and Jon Hager, Victoria Hallman, Little Jimmy Henley, Gunilla Hutton, Linda Johnson, Grandpa Jones, Zella Lehr (the "unicycle girl"), George Lindsey (reprising his "Goober" character from The Andy Griffith Show), Little Jimmy Dickens, Irlene Mandrell, Charlie McCoy, Dawn McKinley, Patricia McKinnon, Sherry Miles, Rev. Grady Nutt, Minnie Pearl, Claude "Jackie" Phelps, Slim Pickens, Kenny Price, Anne Randall, Chase Randolph, Susan Raye, Jimmie Riddle, Jeannine Riley, Alice Ripley, Lulu Roman, Misty Rowe, Junior Samples, Ray Sanders, Terry Sanders, Gailard Sartain, Diana Scott, Shotgun Red, Gerald Smith (the "Georgia Quacker"), Jeff Smith, Mike Snider, Donna Stokes, Dennis Stone, Roni Stoneman, Mary Taylor, Nancy Taylor, Linda Thompson, Lisa Todd, Pedro Tomas, Nancy Traylor, Buck Trent, Jackie Waddell, Pat Woodell, and Jonathan Winters, among many others.

The Buckaroos (Buck Owens' band) initially served as the house band on the show and consisted of members Don Rich, Jim Shaw, Jerry Brightman, Jerry Wiggins, Rick Taylor, Doyle Singer (Doyle Curtsinger), Don Lee, Ronnie Jackson, Terry Christoffersen, Doyle Holly, fiddle player Jana Jae, and Victoria Hallman, who replaced Don Rich on harmony vocals. In later seasons, the show hired Nashville musicians to serve as the show's "house band." George Richey was the first music director. When he left to marry Tammy Wynette, harmonica player Charlie McCoy, already a member of the band when he was not playing on recording sessions, became the show's music director, forming the Hee Haw Band, which became the house band for the remainder of the series' run. The Nashville Edition, a singing quartet consisting of two males and two females, served as the background singers for most of the musical performances, along with performing songs on their own.

Guest stars

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Hee Haw featured at least two, and sometimes three or four, guest celebrities each week. While most of the guest stars were country music artists, a wide range of other famous luminaries were featured from actors and actresses to sports stars to politicians.

Sheb Wooley, one of the original cast members, wrote the show's theme song. After filming the initial 13 episodes, other professional demands caused him to leave the show, but he returned from time to time as a guest star.

Loretta Lynn was the first guest star of Hee Haw and made more guest appearances (24) than any other artist. She also co-hosted the show more than any other guest co-host and therefore appears on more of the DVD releases for retail sale than any other guest star. Tammy Wynette was second with 21 guest appearances, and Wynette married George Richey (the musical director for Hee Haw from 1970 to 1977) in 1978.

From 1990 to 1992, country megastar Garth Brooks appeared on the show four times. In 1992, producer Sam Lovullo tried unsuccessfully to contact Brooks because he wanted him for the final show. Brooks then surprised Lovullo by showing up at the last minute, ready to don his overalls and perform for the final episode.[7]

Elvis connection

[edit]

Elvis Presley was a fan of Hee Haw and wanted to appear as a guest on the program, but Presley knew his manager, Colonel Tom Parker, would not allow him to do so (following Presley's death, Parker would be sued by Elvis Presley Enterprises for mismanagement).[8] Two of the Hee Haw Honeys dated Presley long before they joined the cast: Linda Thompson in the mid-1970s, with whom Presley had a long-term relationship after his divorce from Priscilla; and Diana Goodman shortly afterwards.[9] Charlie McCoy played harmonica on a select few of Presley's recordings in the late 1960s, Joe Babcock of the Nashville Edition also sang backup vocals on a couple of his recordings at that time, and the Nashville Edition sang backup on Presley's recording of "Early Morning Rain."[10][11] Shortly after Presley's death, his father, Vernon Presley, made a cameo appearance on the show, alongside Thompson and Buck Owens, and paid tribute to his late son, noting how much Elvis enjoyed watching the show, and introduced one of his favorite gospel songs, which was performed by the Hee Haw Gospel Quartet.[12]

Production

[edit]

Creation

[edit]

Hee Haw's creators, Frank Peppiatt and John Aylesworth, were both Canadian-born writers who had extensive experience in writing for variety shows. Inspired by the enormous prior success of rural sitcoms of the 1960s, especially on CBS, which included the small-town sympathetic The Andy Griffith Show, followed by the country-parodying The Beverly Hillbillies, Petticoat Junction and Green Acres, Peppiatt and Aylesworth sought to create a variety show catering to the same audience—although neither one had a firm grasp on rural comedy.[13]

The producers selected a pair of hosts who represented each side in a divide in country/western music at the time: Buck Owens was a prominent architect of the California-based Bakersfield sound and one of the biggest country hitmakers of the 1960s. Roy Clark, who had worked in Washington, D.C., and Las Vegas, was a stalwart of Nashville's Music Row known for his skill at mixing music and comedy onstage. Both Clark and Owens had been regular guests on The Jimmy Dean Show during Peppiatt and Aylesworth's time writing for that series. Peppiatt and Aylesworth brought on two fellow Canadian writers with more experience in rural humor, Gordie Tapp and Don Harron; Harron would appear in the recurring role of "Charlie Farquharson", the rural anchorman for station KORN. The producers also scored a country comedy expert familiar to rural audiences in Archie Campbell, who co-starred in and wrote many of the jokes and sketches, along with Tapp, George Yanok and comedian Jack Burns (who himself had briefly replaced Don Knotts on The Andy Griffith Show) in the sixth season.

Stage settings

[edit]

A barn interior set was used as the main stage for most of the musical performances from the show's premiere until the debut of the "Hee Haw Honky Tonk" sketch in the early 1980s. Afterwards, the "Hee Haw Honky Tonk" set would serve as the main stage for the remainder of the series' run. Buck Owens then began using the barn interior set for his performances after it was replaced by the "Hee Haw Honky Tonk" set and was named "Buck's Place" (as a nod to one of Owens' hits, "Sam's Place"). Other settings for the musical performances throughout the series' run included a haystack (where the entire cast performed songs), the living room of a Victorian house, the front porch and lawn of the Samuel B. Sternwheeler home, a grist mill (where Roy Clark performed many of his songs in earlier seasons), and a railroad depot, where Buck Owens performed his songs before acquiring "Buck's Place."

Music

[edit]

Hee Haw featured a premiere showcase on commercial television throughout its run for country, bluegrass, gospel, and other styles of American traditional music, featuring hundreds of elite musical performances that were paramount to the success, popularity and legacy of the series for a broad audience of Southern, rural and purely music fans alike. Although country music was the primary genre of music featured on the show, guest stars and cast members alike also performed music from other genres, such as rock 'n' roll oldies, big band, and pop standards.

Some of the music-based segments on the show (other than guest stars' performances) included:

  • The Million Dollar Band – This was an instrumental band formed of legendary Nashville musicians Chet Atkins (guitar), Boots Randolph (saxophone), Roy Clark (guitar), Floyd Cramer (piano), Charlie McCoy (harmonica), Danny Davis (trumpet), Jethro Burns (mandolin), Johnny Gimble (fiddle), backed by a rhythm section consisting of Nashville session super pickers Willie Ackerman (drums), Henry Strzelecki (Bass) and Bobby Thompson (banjo/acoustic guitar); who would frequently appear on the show from 1980 through 1988. The band would perform an instrumental version of a popular song, with each member showcasing his talent on his respective instrument.
  • The Hee Haw Gospel Quartet – Beginning in the latter part of the 1970s, this group sang a gospel hymn just before the show's closing. The original lineup consisted of Buck Owens (lead), Roy Clark (tenor), Grandpa Jones (baritone), and Tennessee Ernie Ford (bass). Ford was later replaced by Kenny Price. In contrast to Hee Haw's general levity, the Quartet's performance was appropriately treated solemnly, with no laughter or applause from the audience. Jones did not wear his signature hat during the segment, and would frequently appear entirely out of his "Grandpa" costume. In the first few seasons that featured the Quartet, cast member Lulu Roman would introduce the group along with the hymn they were about to perform. Several of the Quartet's performances were released as recordings.[1] Joe Babcock took over as lead singer after Owens left the show, and Ray Burdette took over as bass singer after the death of Kenny Price; but the Quartet was not featured as often from that point on. However, the show still closed with a gospel song—if not by the Quartet, then by either the entire cast, a guest gospel artist, or cast member Lulu Roman (a gospel artist in her own right). The concept of the Quartet was based on the 1940s group the Brown's Ferry Four, which recorded for King Records and included Grandpa Jones, the Delmore Brothers and Merle Travis. Jones suggested the idea to the show's producers, supported by Clark.
  • The Hagers – This twin brother singing duo would also perform a song each week on the show. They would often perform their own versions of pop/rock songs from the 1960s and 1970s.
  • Performances by cast members – In addition to hosts Buck Owens and Roy Clark, who would perform at least one song each week, other cast members—such as Gunilla Hutton, Misty Rowe, Victoria Hallman, Grandpa Jones (sometimes with his wife Ramona), Kenny Price, Archie Campbell, Barbi Benton, The Nashville Edition, Vicki Bird, and Diana Goodman—would occasionally perform a song on the show; and the show would almost always open with a song performed by the entire cast.
  • The Hee Haw Cowboy Quartet – This group, patterned after the Hee Haw Gospel Quartet, was short-lived, having formed near the end of the series' run. Like the group name suggests; the quartet, dressed in cowboy costumes, would perform a western song in the style of the Sons of the Pioneers on a Western-style stage setting.
  • Cloggers – Throughout the 1980s, several champion clogging groups would frequently appear on the show, performing their clogging routines.
  • Child singers – For a brief time in the late 1970s/early 1980s, child singers, mostly in the 10- to 12-year-old bracket, would occasionally appear on the show performing a popular song. Such guests included Kathy Kitchen (whom guest star Faron Young introduced), Stacy Lynn Ries, and Cheryl Handy.

Lovullo also has made the claim the show presented "what were, in reality, the first musical videos."[14] Lovullo said his videos were conceptualized by having the show's staff go to nearby rural areas and film animals and farmers, before editing the footage to fit the storyline of a particular song. "The video material was a very workable production item for the show", he wrote. "It provided picture stories for songs. However, some of our guests felt the videos took attention away from their live performances, which they hoped would promote record sales. If they had a hit song, they didn't want to play it under comic barnyard footage." The concept's mixed reaction eventually spelled an end to the "video" concept on Hee Haw.[14] However, several of co-host Owens' songs—including "Tall, Dark Stranger", "Big in Vegas", and "I Wouldn't Live in New York City (If They Gave Me the Whole Dang Town)"—aired on the series and have since aired on Great American Country and CMT as part of their classic country music programming blocks.

Release

[edit]

Broadcast

[edit]

Hee Haw premiered on CBS on June 15, 1969,[15] as a summer series. The show played to the rural roots of its humor with the producers arranging with the network to have the show segments recorded and edited in Nashville at CBS affiliate WLAC-TV (now WTVF). The network picked it up as a last-minute replacement for The Smothers Brothers Comedy Hour, a popular but controversial variety show that had been canceled amid feuds between the Smothers Brothers and the network censors over the show's topical humor.[16]

Though Hee Haw had solid ratings overall (it sat at No. 16 for the 1970–71 season), it was dropped in July 1971 by CBS as part of the so-called "Rural Purge" that abruptly canceled all of the network's country-themed shows, including those with still-respectable ratings. The success of shows like Hee Haw was the source of a heated dispute in CBS's corporate offices: Vice President of network programming Michael Dann, although he personally disliked the shows, argued in favor of ratings (reflecting audience size), while his subordinate, Fred Silverman, head of daytime programming, held that certain demographics within total television viewership—in which Hee Haw and the others performed poorly—could draw more advertising dollars. Silverman's view won out, Dann was fired, Silverman promoted, and CBS canceled its rural shows in the summer of 1971.

Syndication

[edit]

Undaunted, and noting that one instigating factor for the rural purge—the Prime Time Access Rule—had opened up an opportunity for independent syndicated productions, Hee Haw's producers put together a syndication deal for the show, which continued in roughly the same format for the rest of its run. Peppiatt and Aylesworth's company, Yongestreet Productions (named for Yonge Street, a prominent thoroughfare in their home city of Toronto), maintained ownership of the series.

At its peak, Hee Haw often competed in syndication against The Lawrence Welk Show, a long-running ABC program which had likewise been canceled in 1971, in its case in a purge of the networks' older demographic-leaning programs. Like Hee Haw, Lawrence Welk was picked up for syndication in the fall of 1971, in some markets by the same stations. The success of the two shows in syndication, and the network decisions that led to their respective cancellations, were the inspiration for a novelty song, "The Lawrence Welk-Hee Haw Counter-Revolution Polka", performed by Clark; it rose to become a top 10 hit on the Billboard Hot Country Singles chart in the fall of 1972.

Welk and Hee Haw also competed against another music-oriented niche program that moved to syndication in 1971, Soul Train. Originally a local program based in Chicago, the black-oriented program also went on to a very long run in syndication; unlike either program, Soul Train entered the market after achieving success at the local level.

In 1981, Yongestreet was acquired by Gaylord Entertainment (best known for the Grand Ole Opry and its related businesses).[17] Mirroring the long downward trend in the popularity of variety shows in general that had taken place in the 1970s, ratings began to decline for Hee Haw around 1986. That year, Owens departed as host, leaving Clark to continue with a celebrity guest host each week. The ratings decline continued into the early 1990s. In the fall of 1991, in an attempt to win back viewers, attract a younger audience, and keep pace with sweeping changes in the country music industry of the era, the show's format and setting underwent a dramatic overhaul. The changes included a new title (The Hee Haw Show), more pop-oriented country music, and the barnyard-cornfield setting replaced by a city street and shopping mall set. The first of the new episodes aired in January 1992. The changes alienated many of the show's longtime viewers while failing to gain the hoped-for younger viewers, and the ratings continued their decline.

During the summer of 1992, a decision was made to end first-run production, and instead air highlights of the show's earlier years in a revamped program called Hee Haw Silver (as part of celebrating the show's 25th season).[notes 1] Under the new format, Clark hosted a mixture of classic clips and new footage.

Hee Haw Silver episodes also aired a series of retrospective looks at performers who had died since performing in highlighted content, such as David "Stringbean" Akeman, Archie Campbell, Junior Samples, and Kenny Price. According to the show's producer, Sam Lovullo, the ratings showed improvement with these classic reruns; however, the series was finally canceled in June 1993 at the conclusion of its 25th season. Hee Haw continued to pop up in reruns throughout the 1990s and later during the following decade in a series of successful DVD releases from Time Life.

Reruns

[edit]

After the show's syndication run ended, reruns aired on The Nashville Network from 1993 until 1995. Upon the cancellation of reruns in 1995, the program resurfaced a year later, for another run of reruns, ultimately concluding in 1997. Its 22 years in TV syndication (1971–93) was, during its latter years, tied with Soul Train with the record for the longest-running American syndicated TV program (Soul Train continued until 2006); Hee Haw has fallen well behind several other American first-run syndicated shows since then.

During the 2006–07 season CMT aired a series of reruns and TV Land also recognized the series with an award presented by k.d. lang; in attendance were Roy Clark, Gunilla Hutton, Barbi Benton, the Hager twins, Linda Thompson, Misty Rowe, and others. It was during this point, roughly between the years of 2004 and 2007, that Time Life began selling selected episodes of the show on DVD. Among the DVD content offered was the 1978 10th anniversary special that had not been seen since its original airing. CMT sporadically aired the series, usually in graveyard slots, and primarily held the rights in order to be able to air the musical performances as part of their music video library (such as during the "Pure Vintage" block on CMT Pure Country).

Reruns of Hee Haw began airing on RFD-TV in September 2008, where it ran for 12 years, anchoring the network's Sunday night lineup, although beginning in January 2014 an episode airs on Saturday afternoon and the same episode is rerun the following Sunday night; those episodes were cut down to comply with the 44-minute minimum. In 2011, the network began re-airing the earliest episodes from 1969 to 1970 on Thursday evenings. That summer, many of the surviving cast members, along with a number of country artists who were guest stars on the show, taped a Country's Family Reunion special, entitled Salute to the Kornfield, which aired on RFD-TV in January 2012. The special is also part of Country's Family Reunion's DVD series. Concurrent with the special was the unveiling of a Hee Haw exhibit, titled Pickin' and Grinnin' , at the Oklahoma History Center in Oklahoma City.

Hee Haw left RFD-TV in 2020 and then aired on the Grand Ole Opry-operated Circle network.[18] In May 2024, after Circle had left terrestrial television and ceased carrying the series online, RFD-TV resumed carrying Hee Haw.[19][20]

As part of the promotions for its DVD products, Time-Life also compiles and syndicates a half-hour clip show series The Hee Haw Collection.

Reception

[edit]

Nielsen ratings

[edit]
Season Time slot (ET) Rank Rating[21]
1968–69 Sunday at 9:00-10:00 pm
1969–70 Wednesday at 7:30-8:30 pm 20 21.0 (tied with The Glen Campbell Goodtime Hour)
1970–71 Tuesday at 8:30–9:30 pm 16 21.4

When Hee Haw went into syndication, many stations aired the program on Saturday evening in the early fringe hour, generally at 7:00pm ET / PT. But as Hee Haw was syndicated and not restrained by the scheduling of a network, stations could schedule the program at any day or time that they saw fit.

Legacy

[edit]

Hee Haw continues to remain popular with its long-time fans and younger viewers who have discovered the program through DVD releases or its reruns through the years on TNN, CMT, RFD-TV, and now Circle TV. In spite of the popularity among its fans, the program has never been a favorite of television critics or reviewers; the Hee Haw Honeys spin-off, in particular, was cited in a 2002 TV Guide article as one of the 10 worst television series ever.

[edit]

In the third-season episode of The Simpsons, "Colonel Homer", Hee Haw is parodied as the TV show Ya Hoo!.

On at least four episodes of the animated Fox series Family Guy, when the storyline hits a dead-end, a cutaway to Conway Twitty performing a song is inserted. The hand-off is done in Hee Haw style, and often uses actual footage of Twitty performing on the show.

Lulu Roman released a new album titled At Last on January 15, 2013. The album features Lulu's versions of 12 classics and standards, including guest appearances by Dolly Parton, T. Graham Brown, Linda Davis, and Georgette Jones (daughter of George Jones and Tammy Wynette).[22]

The series was referenced in The Critic as a parody crossover with Star Trek: The Next Generation under the title of Hee Haw: The Next Generation, where the characters of the Star Trek series act out as the cast of Hee Haw.

Wonder Showzen has a segment (Horse Apples) and eventually full episode, Mathematics, which parodies Hee Haw. The latter episode featured several guest actors including David Cross, Zach Galifianakis and Heather Lawless.

Other media

[edit]

Hee Haw Honeys (spin-off series)

[edit]

Hee Haw produced a short-lived spin-off series, Hee Haw Honeys, for the 1978–79 television season. This musical sitcom starred Kathie Lee Johnson (Gifford) along with Hee Haw regulars Misty Rowe, Gailard Sartain, Lulu Roman, and Kenny Price as a family who owned a truck stop restaurant (likely inspired by the "Lulu's Truck Stop" sketch on Hee Haw). Their restaurant included a bandstand, where guest country artists would perform a couple of their hits of the day, sometimes asking the cast to join them.[23] Cast members would also perform songs occasionally; and the Nashville Edition, Hee Haw's backup singing group, frequently appeared on the show, portraying regular patrons of the restaurant. Notable guest stars on Honeys included, but were not limited to: Loretta Lynn, The Oak Ridge Boys, Larry Gatlin, Dave & Sugar, and the Kendalls. Some stations that carried Hee Haw would air an episode of Honeys prior to Hee Haw.

Hee Haw Theater

[edit]

The Hee Haw Theater opened in Branson, Missouri in 1981 and operated through 1983. It featured live shows using the cast of the television series, as well as guests and other talent. The format was similar with a country variety show-type family theme.[24]

Comic book adaptations

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Charlton Comics also published humor comics based on Hee Haw.[25] They were drawn by Frank Roberge.[26]

Footnotes

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References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
was an American syndicated television variety program that blended performances with comedic sketches centered on rural life in the fictional Kornfield Kounty. Premiering on on June 15, 1969, as a summer replacement series created by Canadian producers Frank Peppiatt and John Aylesworth, the show featured established country artists and Roy Clark as co-hosts for the majority of its run, drawing in top performers like and for its debut episode. After two seasons on , where it competed unsuccessfully against , Hee Haw transitioned to syndication in 1971, achieving strong ratings and longevity with over 600 episodes produced until 1993. The program's signature elements included cornpone humor, recurring skits such as "" and "The Hee Haw Honeys" featuring women in Daisy Duke-style attire, and musical segments that showcased bluegrass and styles, appealing to audiences seeking unpretentious entertainment amid urban-centric network fare. Its format emphasized live-wire energy and guest appearances by icons, contributing to its status as a cultural touchstone for rural American viewers despite criticisms of stereotypical portrayals.

Overview

Format and Premise

premiered on on June 15, 1969, as a summer replacement series created by Canadian producers Frank Peppiatt and John Aylesworth. The program adopted a fast-paced variety format inspired by , substituting urban pop culture satire with performances, comedic sketches, and rural humor centered on the fictional community of Kornfield Kounty. This premise aimed to showcase authentic elements of American heartland life, including musical acts by established country artists interspersed with vignettes exaggerating small-town archetypes to gently rural existence rather than demean it. The show's structure alternated between live musical numbers and short comedy bits, often framed within the Kornfield Kounty setting to evoke front-porch gatherings and farmstead simplicity, countering coastal media's tendency to depict rural America as backward. Recurring segments, such as jokes delivered by female performers known as the Hee Haw Honeys, served as visual motifs highlighting playful rural femininity through pun-laden one-liners and lighthearted banter. These elements combined to form a blueprint for countercultural appeal, prioritizing wholesome entertainment rooted in country traditions over topical edginess.

Core Elements and Hosts

The show's identity centered on co-hosts Buck Owens and Roy Clark, whose musical expertise and informal, relatable interplay provided structural continuity across episodes. Owens, known for his Bakersfield Sound innovations, co-hosted from the 1969 premiere through 1986, contributing guitar-driven performances and straightforward Western swing influences. Clark, a versatile multi-instrumentalist proficient in guitar, banjo, and fiddle, hosted for the full production span from 1969 to 1990, often leading comedic transitions and instrumental showcases that emphasized skillful, unpretentious country picking. Their collaborative segments, including opening monologues and closing jams, fostered a sense of communal authenticity rooted in live country music traditions rather than scripted polish. Recurring comedic staples reinforced the rural-themed humor, such as the sketches where cast members, typically women portraying belles, emerged from cornstalks to deliver pun-laden pickup lines to male counterparts, parodying flirtatious rural encounters in a format borrowed from rapid-fire tropes. These bite-sized bits, lasting under a minute, punctuated musical numbers with lighthearted, family-oriented wordplay that avoided urban sophistication. Musical constants included the Hee Haw Gospel Quartet's harmonized renditions of traditional hymns like "" and "Just a Little Talk with ," performed in or accompanied style to offer spiritual interludes amid the secular content. Hosts and performers interacted with a live , incorporating cues and on-stage energy from the backing band to simulate a barn-dance atmosphere, prioritizing proficiency and vocal delivery over elaborate choreography. This approach sustained viewer engagement through genuine performance dynamics, distinguishing Hee Haw from more theatrical variety formats.

Historical Development

Origins and CBS Premiere

Canadian producers Frank Peppiatt and John Aylesworth, who had been working on 's The Jonathan Winters Show, were tasked in 1968 with developing a new variety program after its cancellation, leading them to , to create a fast-paced and comedy format inspired by the rapid-fire style of but tailored to rural themes. The concept emerged amid television shifts where networks increasingly prioritized urban, affluent demographics, leaving working-class and rural viewers underserved despite their substantial viewership for earlier rural-themed programming like . Peppiatt and Aylesworth envisioned Hee Haw as a homage to Southern culture, blending corny humor, live music, and sketches set in the fictional "Kornfield Kounty" to recapture that overlooked audience segment. Filming began in Nashville, leveraging the city's burgeoning scene, with production emphasizing quick cuts and ensemble performances to differentiate from slower traditional country variety shows. The show premiered on on June 15, 1969, as a summer replacement series, featuring hosts and Roy Clark alongside musical guests such as and in its debut episode. Despite 's broader pivot toward urban-oriented content, Hee Haw's first season delivered empirical success by dominating ratings among rural and working-class households, which networks had begun dismissing as less advertiser-attractive compared to coastal elites. This traction stemmed from its unpretentious appeal to audiences alienated by the era's cultural elite focus, evidenced by strong Nielsen performance in non-metropolitan areas during its initial 1969 run.

Cancellation and Syndication Shift

In July 1971, canceled Hee Haw despite its ranking as the 12th most-watched program in the 1970–71 season, as part of the network's broader that targeted shows appealing to older, rural audiences in favor of urban-themed programming aimed at younger, coastal demographics. This shift prioritized series like , which debuted in January 1971 and emphasized contemporary social issues to attract advertisers seeking higher-income, urban viewers over the heartland content that had sustained Hee Haw's strong performance. The decision exemplified a causal of demographic targeting—driven by executive assumptions about viewer preferences—over empirical ratings success, reflecting coastal network biases against rural-themed deemed insufficiently "sophisticated." Producers quickly transitioned the series to syndication starting in the fall of 1971, with and Roy Clark retained as hosts, allowing the show to bypass network constraints and directly serve proven audience demand. Syndication enabled broader distribution and financial independence, as revenues accrued primarily to creators rather than the network, ultimately generating greater profitability than the CBS run by avoiding intermediary costs and tapping into regional markets overlooked by urban-focused executives. This resilience validated the underlying market realism of Hee Haw's format, demonstrating that cancellation stemmed not from lack of viewership but from ideological misalignment with network priorities, as sustained syndication success affirmed the viability of heartland-oriented content.

Later Seasons, Revival Attempts, and Conclusion

Following the shift to syndication in 1971, Hee Haw maintained strong viewership through format experimentation in its later seasons, producing a total of 655 episodes over 23 seasons until first-run production ended in the summer of 1992. Producers introduced changes such as retitling the program The Hee Haw Show, incorporating more pop-influenced , and relocating the setting from traditional rural barnyards and cornfields to urban city streets and shopping malls to appeal to broader demographics. These modifications, however, provoked backlash from the show's core rural audience, leading to viewer attrition without successfully drawing urban newcomers, prompting a reversion to the original countryside aesthetic. The final new episodes were taped in batches during June and October sessions prior to 1992, with the last original broadcast airing on May 30, 1992. A short-lived revival attempt aired on The Nashville Network (TNN) from 1996 to 1997, featuring updated production elements but failing to recapture the original's appeal due to demographic mismatches and insufficient innovation for contemporary audiences. No subsequent major revival efforts materialized beyond compilations of past highlights. Post-1992, Hee Haw's enduring draw sustained reruns on cable outlets, including TNN and Country Music Television in the , reflecting its adaptability and loyal fanbase despite evolving television landscapes. The program's closure marked the end of an era for rural-themed variety shows, yet its reruns into the 2020s underscored persistent popularity rooted in accessible humor and integration.

Cast and Performers

Primary Hosts and Regulars

and Roy Clark co-hosted Hee Haw from its premiere on June 15, 1969, with Owens departing after the 1980 season while Clark remained until the series concluded in 1992, providing continuity across 585 episodes. Owens, a pioneer of the through his work with , emphasized twangy riffs and honky-tonk rhythms rooted in West Coast country traditions, influencing the show's musical authenticity and drawing from his hits like "." Clark, renowned for his proficiency on guitar, , fiddle, and , infused segments with instrumental virtuosity and "pickin' and grinnin'" banter, leveraging his experience to blend comedy with bluegrass and country picking. Core regulars bolstered the show's rural, -inflected humor and folk-country heritage. (Louis Marshall Jones), a player and singer with roots in since the 1930s, performed as a bearded elder figure, preserving Appalachian balladry and techniques from his pre-Hee Haw radio and Opry career. (Sarah Ophelia Cannon), a staple since 1940, delivered hat-tossing monologues and drawn from her upbringing, maintaining a link to live circuits. (Alvin Ray Samples Jr.), portraying a drawling used-car salesman with phone-sketch routines, channeled Southern folk humor through his Georgia accent and ad-libbed sales pitches, reflecting his pre-television carnival barker background. Female regulars balanced levity with performance roles, grounding the ensemble in country vernacular. Lulu Roman (Bertha Louise Hable), active from 1969 to 1993, specialized in and diner-owner characters, drawing from her early and singing to add relatable, unpretentious wit amid her 200-plus episodes. The Honeys, an evolving trio of singers and dancers starting with Jeannine Riley, Diana Scott, and Linda Sue Caffee in season one, provided harmonized vocals and lighthearted flirtations, evolving into a spinoff vehicle while supporting the hosts' musical interludes through their Opry-adjacent styling. These fixed performers, many with Opry pedigrees, sustained Hee Haw's emphasis on unvarnished rural archetypes over urban polish.

Guest Appearances and Special Connections

appeared as the inaugural guest on the premiere episode aired June 15, 1969, alongside , and holds the record for the most guest spots at 24, frequently co-hosting segments that highlighted her rapport with the show's hosts. made multiple appearances, including a 1974 episode with and , contributing to the program's appeal by blending her rising stardom with Hee Haw's rustic format. Other recurrent country performers such as , often paired with Lynn in duets, , , , and appeared regularly in the early seasons, providing musical variety that drew from established Nashville talent pools. These guest rotations, emphasizing high-profile artists, correlated with elevated viewership in the initial CBS run, as episodes featuring singers like demonstrated measurable upticks in Southern demographics and overall Nielsen figures, underscoring the causal draw of authentic stars over generic variety acts. The influx of such guests facilitated cross-pollination by exposing urban audiences to unfiltered narratives, boosting the show's ratings from its debut—where Season 1 averaged strong introductory metrics—through sustained syndication, without relying on diluted pop dilutions that might have alienated core viewers. Special ties extended to rock icon Elvis Presley through indirect channels, including shared Memphis-area personnel; for instance, Hee Haw Honey Linda Thompson maintained a four-year relationship with Presley from 1972 to 1976, while Diana Goodman McDaniel, another Honey who appeared in the 1980s, dated him briefly in 1975 post her Miss Georgia win. Though Presley never guested, anecdotal accounts from associates suggest he appreciated the show's straightforward, unpretentious country humor amid his own Southern roots, fostering an informal cultural linkage that enhanced Hee Haw's perceived authenticity in crossover circles.

Production Details

Creative Process and Filming

The production of Hee Haw relied on streamlined multi-camera studio tapings in Nashville, capitalizing on the city's developing television facilities and proximity to talent to minimize logistical disruptions and costs. Initial episodes were filmed at WLAC-TV studios, with later seasons shifting to facilities, enabling batch filming of sketches and performances that supported the show's high episode output—over 600 across its run. This infrastructure facilitated efficient workflows, as local crews and performers reduced travel expenses and allowed for rapid assembly of content without the rehearsal demands of more scripted formats. Taping sessions were condensed for economic viability, particularly after the shift to syndication in 1971, with a full season's material often captured in two intensive blocks totaling around 19 days annually, during which non-musical segments like bits were pre-recorded in bulk and stored for editing into episodes. These pre-taped elements, including recurring routines, were shot out of sequence using repeated backdrops to stretch resources, a technique that lowered per-episode expenses while maintaining visual variety. Direction under creators Frank Peppiatt and John Aylesworth prioritized on-set execution with cue cards over rehearsals, capturing live audience reactions before adding a in to amplify timing. Peppiatt's approach drew from , incorporating quick cuts and rapid-fire editing in assembly to foster a non-narrative, rhythmic pace that suited the show's sketch-based structure and appealed to syndicated broadcasters seeking fast-paced, repeatable content. This emphasis on tight sequencing ensured episodes could be modularly constructed from stockpiled footage, adapting to guest availability and avoiding the bottlenecks of live-to-air variety formats. The process evolved minimally in technical terms after the color premiere in , focusing instead on scaling efficiency to sustain long-term viability amid fluctuating syndication demands.

Set Design and Technical Aspects

The set design of Hee Haw prominently featured the fictional Kornfield Kounty, with a interior serving as the central stage for musical numbers and variety segments from the show's premiere onward. This rustic backdrop, complemented by a recurring cornfield set, anchored the production in a simulated rural environment that highlighted agrarian simplicity and countered prevailing urban-centric media narratives of the era. These elements were constructed within studio confines to evoke unpretentious pride, drawing from traditional aesthetics while adapting them for television's visual format. Technical production emphasized indoor studio filming in , beginning at WLAC-TV's Studio A near the state capitol, which provided controlled conditions for lighting, audio capture, and set stability. By the early , operations shifted to Opryland Studios, where the full cast of approximately 90 assembled for intensive taping blocks, enabling polished execution of the rural-themed visuals without weather disruptions or location logistics. This studio approach maintained realism in staging—such as hay bales, wooden fences, and periodic set rotations—while prioritizing efficiency for the show's syndication demands post-1971. Costumes and props underscored a folksy aesthetic aligned with the sets, incorporating overalls, straw hats, and basic farm tools for male performers like hosts and Roy Clark, alongside simple dresses and workwear for female cast members. These choices prioritized accessible rural over exaggerated , fostering a grounded portrayal that resonated with working-class audiences, though female attire in cornfield sequences often trended toward shorter hemlines for visual appeal within the variety format. Props like washboards and jugs were sourced for practical use in sketches, enhancing tactile authenticity without relying on overt .

Music Integration and Soundtrack

The Hee Haw house band, directed by from the mid-1970s onward, served as the sonic backbone for guest artists' performances, delivering backing tracks steeped in traditional bluegrass , , and arrangements alongside honky-tonk rhythms on and bass. McCoy, a harmonica and Nashville session mainstay, led the ensemble for 18 years, prioritizing instrumentation that mirrored authentic rural country ensembles rather than urban pop crossovers prevalent in contemporaneous variety shows. This approach maintained genre integrity by favoring live-band synergy over synthesized or overdubbed elements, with the band adapting to diverse guests while anchoring sets in unpretentious, roots-oriented playing. In early seasons, the informal Stringband subgroup—featuring banjo picker alongside fiddlers and guitarists like —reinforced this purity through spontaneous-feeling jams that evoked Appalachian hoedown traditions, until Akeman's murder in November 1973 prompted to assume the banjo role and sustain the bluegrass texture. Segments such as "Pickin' and Grinnin'" exemplified unamplified authenticity, with co-hosts on guitar and Roy Clark on banjo or trading licks and quips in a pared-down acoustic format taped before audiences to capture raw, interactive energy akin to front-porch sessions, distinct from the era's lip-synced norms in television music. These elements underscored causal fidelity to music's performative origins, resisting the variety format's pull toward theatrical spectacle. Hee Haw's audio output extended to commercial releases amplifying its influence, including cast-driven albums like Junior Samples' 1970 That's a Hee Haw, which charted modestly on country rankings, and compilations such as the 1970s Guest Stars of the "Hee-Haw" Show featuring Owens, George Jones, and others performing show-associated tracks. The program's promotion of singles via on-air slots correlated with chart breakthroughs, as evidenced by Owens amassing 21 No. 1 country hits from 1969 to 1980, many debuted or boosted through Hee Haw exposure, thereby channeling television visibility into verifiable sales and airplay gains for traditional-leaning recordings.

Content Features

Recurring Sketches and Comedy Routines

Hee Haw's recurring sketches emphasized folksy, self-effacing humor drawn from rural Southern archetypes, portraying characters in fictional Kornfield Kounty who navigated daily absurdities with exaggerated drawls and minimal props. These routines, typically 1-2 minutes long, relied on repetition for familiarity, featuring physical slaps to women's backsides—a comedic trope of the era that elicited groans and laughs from live audiences—and verbal gags rooted in malapropisms and regional idioms. Unlike urban-centric variety shows, Hee Haw's bits avoided , instead celebrating the ingenuity and resilience of non-urban life, which sustained viewer loyalty through 23 seasons and into syndication reruns attracting millions annually by the 1980s. The "Moonshiners" sketch, one of the most frequent, depicted two male cast members as indolent distillers sprawled beside a with a hound dog, trading lazy boasts about evasion tactics and potent batches amid feigned . Performed by rotating regulars like and , it ran in over 200 episodes from 1969 onward, underscoring Appalachian self-reliance through benign exaggeration rather than . Archie Campbell anchored verbal comedy staples, including the "Hee Haw Dictionary," where he deadpanned absurd etymologies like defining "tragedy" as "a girl who got run over by a Ford truck," and duets like "PFFT! You Was Gone!," in which a partner's tale dissolved mid-sentence with a flatulent and vanishing act. These segments, blending play with cadence, appeared weekly and highlighted Campbell's ad-lib timing, honed from radio . Stringbean (David Akeman) led "Letter from Home," reciting overwrought epistles from imagined kin—often laced with non-sequiturs like kinfolk mistaking for livestock—prompting cast interjections for communal ribbing. This interactive format mirrored real rural correspondence, fostering relatability and viewer submissions via the show's fan mailbox, which processed thousands of queries seasonally. Gordie Tapp's KORNfield Kounty vignettes, including storekeeper rants and sheriff chases, serialized minor mishaps like botched sales or feuds, while ' used-car pitches peddled rustbuckets with hyperbolic warranties, capitalizing on his authentic Georgia twang from real-life hawking. The "Gloom, Despair, and Agony on Me" parodied woe-is-me ballads with escalating laments over trivial woes, performed by male regulars in . Sketch retention in reruns, with episodes drawing 4-6 million viewers into the , reflected their appeal to heartland demographics over coastal critics.

Musical Performances and Segments

Musical performances on Hee Haw centered on , bluegrass, and numbers delivered by hosts, recurring cast members, and rotating guest artists, with segments designed to highlight instrumental prowess and vocal harmonies in a casual, farmstead setting. These were the only portions taped before a live audience, lending an air of immediacy and spontaneity absent from the scripted sketches. Hosts and Roy Clark anchored many numbers, often performing solos or duets featuring Owens' and Clark's multi-instrumental versatility on guitar, , and . The recurring "Pickin' and Grinnin'" segment exemplified this approach, presenting unpolished jam sessions where Owens and Clark traded licks with guests or cast, such as in 1987 collaborations with George Jones emphasizing fiddle and guitar interplay. These informal ensembles prioritized rhythmic drive and crowd engagement over polished choreography, reflecting country music's roots in communal barn dances. Gospel segments, led by the Hee Haw Gospel Quartet—typically comprising Clark, Owens, Grandpa Jones, and Kenny Price—rendered hymns like "This World Is Not My Home" and "Jesus Hold My Hand," underscoring themes of faith and simplicity that resonated with rural audiences. Such performances aired consistently from the show's 1969 debut through its syndication era, reinforcing communal bonds through shared spiritual repertoire. Guest rotations amplified exposure for emerging and established acts, with artists delivering hits in solo or backed formats. Conway Twitty, a frequent visitor, performed tracks like "Goodbye Time" in 1988, coinciding with its #7 peak on the Billboard Hot Country Songs chart, and "We Had It All" in 1981 from his Mr. T album. Similarly, 1973 episodes featured Twitty alongside Loretta Lynn on duets such as "I Still Believe in Waltzes," blending their chart-topping synergy with the show's variety format. These slots often correlated with artists' commercial peaks, as the program's syndication reach—peaking at over 100 stations by the 1970s—provided accessible airtime that broadened country music's appeal beyond niche radio.

Broadcast History

Initial Network Run

Hee Haw premiered on the CBS network on June 15, 1969, as a summer replacement series inspired by the fast-paced format of Rowan & Martin's Laugh-In but centered on country music and rural humor. The debut episode featured hosts Buck Owens and Roy Clark alongside guests Loretta Lynn and Charley Pride, airing in primetime to test audience appeal amid CBS's programming mix. Initial episodes aired on Sundays during the summer run, transitioning to a Wednesday 7:30–8:30 PM ET slot for the 1969–70 season, where it competed against more urban-oriented shows on rival networks like NBC's The Dean Martin Show and ABC's The Mod Squad. The program demonstrated strong early accessibility, drawing substantial viewership despite its niche rural focus in an era when networks sought younger, metropolitan demographics for advertisers. In the 1969–70 season, Hee Haw achieved a Nielsen rating of 21.0, tying for 20th place overall and indicating broad household tune-in that translated to millions of viewers per episode in a landscape of approximately 60 million U.S. television households. For the 1970–71 season, it shifted to Tuesdays at 8:30–9:30 PM ET, maintaining a 21.4 rating and ranking 16th, underscoring its ability to hold prime slots against competitors emphasizing city-based narratives. Over its tenure, spanning roughly two seasons with dozens of episodes produced weekly in Nashville, the show faced no widespread network-level blackouts but operated within standard affiliate clearance practices, where local stations could for news or —particularly in urban markets less aligned with its content. This pre-syndication distribution ensured national availability via CBS's owned-and-operated and affiliate structure, setting the stage for its pivot after the 1971 cancellation amid the network's "" targeting older, rural audiences.

Syndication Expansion and Reruns

Following its cancellation by in 1971 amid the network's shift away from rural-themed programming, Hee Haw transitioned to first-run syndication starting September 18, 1971, with episodes typically airing on Saturdays at 7:00 p.m. in most markets due to the Access Rule's allocation of that slot to local stations. This format enabled broad clearance across both urban and rural outlets, including major cities like New York, , and , where the show's appeal extended beyond its core demographic. Local stations, seeking original content to fill the access hour, embraced the program, allowing it to produce new episodes continuously until 1993—a 22-year syndication run that underscored persistent viewer interest in heartland-oriented variety entertainment despite network skepticism. The syndication model's reliance on station clearances rather than network dictates highlighted grassroots demand, as evidenced by the show's sustained production and nationwide pickup, particularly in smaller markets where it filled programming gaps effectively. Post-1993, reruns maintained visibility and revenue streams via cable, airing on The Nashville Network (TNN) from 1996 to 1997 before shifting to , where episodes ran from September 2008 to April 2020, capitalizing on nostalgia among rural and older audiences. These later broadcasts, focused domestically, generated ongoing value through repeat viewings without significant international distribution, limiting the show's reach primarily to U.S. audiences in line with its cultural roots.

Reception and Analysis

Viewership Metrics and Demographics

During its initial run from June 1969 to 1971, Hee Haw posted strong Nielsen ratings, consistently ranking in the top 30 programs for the 1969–70 season and maintaining competitive performance into 1970–71 despite the network's shift away from rural-themed content. In syndication starting in 1971, the program expanded to over 200 stations covering 90% of U.S. households and achieved peak audiences of up to 30 million weekly viewers during the 1970s, establishing it as a leading non-network offering. By the mid-1980s, it continued to appear in Nielsen's weekly top 30 ratings across 220 stations, demonstrating sustained loyalty even as production costs rose and competition intensified. Audience demographics skewed toward working-class families in the and Midwest, where rural word-of-mouth drove viewership in areas with limited alternative programming options. However, Nielsen data revealed robust performance in major urban markets including New York, , and , contradicting assumptions of exclusively rural appeal and highlighting the show's crossover draw through accessible and segments that resonated via family-oriented syndication slots rather than heavy urban ad campaigns. This broad geographic penetration—spanning 227 stations by 1981—underscored a loyal, multi-regional base less reliant on coastal elite endorsements.

Critical Evaluations and Achievements

Hee Haw aired for 24 seasons from 1969 to 1992, demonstrating remarkable longevity in syndicated television and outlasting many contemporary network variety programs. The series received a Primetime Emmy Award in 1971 for Outstanding Achievement in Video Tape Editing, recognizing its technical excellence in production. Additionally, it earned a for Entertainer in 2007, honoring its enduring appeal in preserving rural American entertainment traditions. The program provided a platform that propelled or sustained numerous artists' careers through guest appearances, serving as a for performers like , , and . Cast members such as also advanced from comedic roles on the show to successful recording artists in and country genres. This exposure often aligned with promotional efforts for new singles, contributing to chart performance and album sales for emerging and established acts alike. Critics and viewers have praised Hee Haw for delivering wholesome, family-oriented content that contrasted with the edgier, urban-focused programming of the 1970s, such as , by emphasizing clean humor and accessible rural sketches suitable for multi-generational audiences. Its corny, feel-good format fostered a sense of uncomplicated , allowing parents to watch alongside children without concern for explicit material. This approach preserved cultural elements of country life and music, countering perceptions of in by prioritizing broad, unpretentious appeal.

Criticisms and Controversies

Despite its widespread popularity, Hee Haw faced sharp criticism from urban-based media outlets, which often dismissed its rural-themed humor as lowbrow and simplistic. The described the show as "the most irrelevant, stupid, and ghastly program in recent history" following its debut, exemplifying a broader coastal disdain for content appealing to heartland audiences. Similarly, labeled it "ghastly," while the deemed its premiere unworthy of airtime, reflecting an elite cultural disconnect that prioritized sophisticated urban sensibilities over the self-deprecating, stereotype-leaning comedy that resonated with rural viewers. These critiques, rooted in class and regional biases prevalent in 1970s media, overlooked the show's deliberate embrace of corny, accessible gags, which prioritized broad appeal over highbrow refinement. The show's 1971 cancellation by CBS amid the network's "rural purge"—a wave of axing programs like The Beverly Hillbillies, Green Acres, and Mayberry R.F.D.—sparked controversy over perceived ideological targeting of rural Americana. CBS executives, aiming to court younger, urban demographics and advertisers, shifted toward edgier fare like Norman Lear's socially conscious sitcoms, viewing rural content as outdated amid evolving cultural norms. Conservatives interpreted this as a liberal-driven purge, exacerbating urban-rural divides by sidelining programming that celebrated traditional values and escapism in favor of coastal progressivism. Hee Haw's pivot to syndication, where it thrived for two decades with over 600 episodes, underscored audience demand trumping network agendas, amassing millions of weekly viewers despite the purge. Accusations of arose from segments featuring the "Hee Haw Honeys," a group of women in form-fitting attire performing dances and comedic bits, which some later viewed through modern lenses as objectifying. Contemporary reviews rarely highlighted this, aligning with norms where such elements were standard in variety shows, but retrospective analyses note values dissonance, including jokes touching on gender roles deemed acceptable then but problematic now. Participants, including performers like and , engaged voluntarily, and defenders argue the format empowered women in country entertainment by blending attractiveness with talent, without coercive elements or deviation from era conventions—evidenced by the cast's long tenures and lack of internal complaints. Popularity metrics, with syndication peaks exceeding 30 million viewers, affirm voluntary appeal over imposed critique. Personal struggles of cast members, such as ' post-Hee Haw regrets over its impact on his "Bakersfield sound" credibility, fueled minor controversies, though not directly attributable to the show. Owens lamented the association as typecasting him in "cartoon" territory, citing financial incentives for staying despite artistic qualms, yet he continued performing until health issues in 2006. These anecdotes highlight individual career trade-offs rather than systemic show-induced harm, with Owens' legacy enduring via hits like "" predating and outlasting the program.

Enduring Legacy and Cultural Influence

Hee Haw's syndication run from 1971 to 1992, following its CBS cancellation during the network's , generated $8 million annually in peak advertising revenue and affirmed ongoing demand for rural-oriented programming amid a shift toward urban demographics. This longevity underscored the show's role in sustaining heartland entertainment preferences, bypassing network priorities that favored coastal tastes and thereby preserving authentic depictions of rural life and humor. The program broadened country music's reach, showcasing performers like in 25 appearances and aiding career revivals such as ', while introducing bluegrass and old-time styles to non-rural viewers. Its blend of musical segments and comedic sketches influenced subsequent variety formats and inspired parodies in animated series including and , embedding elements of its cornfield gags and rural satire in broader pop culture. Reruns on channels like and Circle TV, alongside digital platforms drawing thousands of daily views, have maintained a dedicated fanbase, evoking for its lighthearted affirmation of Americana values. Brief revivals, including a 1996 iteration and Hee Haw Silver from 1992 to 1993, along with live adaptations in starting in 1981, extended its footprint beyond original broadcasts. By thriving in syndication pre-cable expansion, Hee Haw democratized access to regionally resonant content, validating rural audiences' tastes against homogenizing media trends.

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