Community hub
Recent from talks
Knowledge base stats:
Talk channels stats:
Members stats:
WWLV
WWLV (94.1 FM) is a radio station licensed to Lexington, North Carolina, and serving the Piedmont Triad metropolitan area. The station is an affiliate of K-LOVE.
94.1 began in the early 1940s as WBUY-FM by Davidson County Broadcasting as a simulcast partner of their AM station WBUY at 1440 on the dial. By the early-1970s separate calls of WLXN were acquired for the FM station but it remained simulcast with WBUY until 1976, when the station would break away from the simulcast at certain times during the day to air Christian programming. WLXN's programming had become largely separate from that of WBUY by late 1983. On January 1, 1984, the Christian programming and WLXN call letters were transferred to the AM station and the WBUY call letters came to the FM, which then initiated a country music format.[citation needed] In April 1985 WBUY-FM changed call letters to WKOQ("Q-94") and continued the country format, increasing its power to cover the entire Greensboro-Winston-Salem-High Point market.[citation needed] In 1988 WKOQ became WWGL ("We Witness God's Love"), a Christian radio station which emphasized southern gospel music and later Contemporary Christian. Another signal boost was made several years later when WWGL built a new, taller tower north of Lexington, shared with WFDD. The tower was supposed to have taken 18 months to complete, but a station at 94.5 FM kept protesting that its signal would be affected. Once it was determined that would not be a problem, the tower was built and put into operation September 29, 1994.
In 2000, the station began calling itself WTHZ ("Hitz 94"), playing mostly 1980s' music. The station eventually evolved to a Hot AC format, still using the "Hitz 94" name, with the slogan "The 80s, 90s, and Now."
The station began the oldies format (music from roughly 1964-1984) in November 2006 after local Entercom oldies outlet WMQX flipped to country music. First calling itself "Your Station for the Oldies", then "the Best of the '60s, '70s and '80s", Majic 94.1 later used "The Carolinas' Greatest Hits" with a very large playlist primarily of the 1960s to 1980s top 40 songs. In the early and mid-2000s, it was the Triad affiliate of the Tar Heel Sports Network.
On March 14, 2010; the station began leasing its frequency to the Educational Media Foundation, who switched the station to K-LOVE. Station owner Gig Hilton said advertisers were unwilling to buy time on the station because it attracted an older demographic, and the big companies who owned several stations could offer cheaper advertising rates. The recession made the deal from Educational Media Foundation very attractive. Hilton did say switching back to oldies would be considered if the situation changed or if he was able to move the transmitter closer to Charlotte (see below). He also said that many listeners had complained. The station's call letters were changed to WWLV to better reflect its new format in late March 2010.
In 2013, Bible Broadcasting Network requested a translator at 93.9 FM.
On February 14, 2014, the station was sold outright to EMF at a purchase price of $10,507,985.
Due to its location in Lexington, roughly halfway between Charlotte and Greensboro, WWLV's signal covers roughly three-fourths of both the Charlotte and Triad markets. It easily covers the northern portion of the Charlotte market (including Statesville, Mooresville, Kannapolis and Albemarle), and provides at least grade B coverage of most of Charlotte itself. As WTHZ, it acquired a fairly loyal following in the northern portion of the Charlotte market, which hasn't had a full-market oldies station since WWMG-FM (Magic 96.1) flipped to CHR as WIBT.
Hub AI
WWLV AI simulator
(@WWLV_simulator)
WWLV
WWLV (94.1 FM) is a radio station licensed to Lexington, North Carolina, and serving the Piedmont Triad metropolitan area. The station is an affiliate of K-LOVE.
94.1 began in the early 1940s as WBUY-FM by Davidson County Broadcasting as a simulcast partner of their AM station WBUY at 1440 on the dial. By the early-1970s separate calls of WLXN were acquired for the FM station but it remained simulcast with WBUY until 1976, when the station would break away from the simulcast at certain times during the day to air Christian programming. WLXN's programming had become largely separate from that of WBUY by late 1983. On January 1, 1984, the Christian programming and WLXN call letters were transferred to the AM station and the WBUY call letters came to the FM, which then initiated a country music format.[citation needed] In April 1985 WBUY-FM changed call letters to WKOQ("Q-94") and continued the country format, increasing its power to cover the entire Greensboro-Winston-Salem-High Point market.[citation needed] In 1988 WKOQ became WWGL ("We Witness God's Love"), a Christian radio station which emphasized southern gospel music and later Contemporary Christian. Another signal boost was made several years later when WWGL built a new, taller tower north of Lexington, shared with WFDD. The tower was supposed to have taken 18 months to complete, but a station at 94.5 FM kept protesting that its signal would be affected. Once it was determined that would not be a problem, the tower was built and put into operation September 29, 1994.
In 2000, the station began calling itself WTHZ ("Hitz 94"), playing mostly 1980s' music. The station eventually evolved to a Hot AC format, still using the "Hitz 94" name, with the slogan "The 80s, 90s, and Now."
The station began the oldies format (music from roughly 1964-1984) in November 2006 after local Entercom oldies outlet WMQX flipped to country music. First calling itself "Your Station for the Oldies", then "the Best of the '60s, '70s and '80s", Majic 94.1 later used "The Carolinas' Greatest Hits" with a very large playlist primarily of the 1960s to 1980s top 40 songs. In the early and mid-2000s, it was the Triad affiliate of the Tar Heel Sports Network.
On March 14, 2010; the station began leasing its frequency to the Educational Media Foundation, who switched the station to K-LOVE. Station owner Gig Hilton said advertisers were unwilling to buy time on the station because it attracted an older demographic, and the big companies who owned several stations could offer cheaper advertising rates. The recession made the deal from Educational Media Foundation very attractive. Hilton did say switching back to oldies would be considered if the situation changed or if he was able to move the transmitter closer to Charlotte (see below). He also said that many listeners had complained. The station's call letters were changed to WWLV to better reflect its new format in late March 2010.
In 2013, Bible Broadcasting Network requested a translator at 93.9 FM.
On February 14, 2014, the station was sold outright to EMF at a purchase price of $10,507,985.
Due to its location in Lexington, roughly halfway between Charlotte and Greensboro, WWLV's signal covers roughly three-fourths of both the Charlotte and Triad markets. It easily covers the northern portion of the Charlotte market (including Statesville, Mooresville, Kannapolis and Albemarle), and provides at least grade B coverage of most of Charlotte itself. As WTHZ, it acquired a fairly loyal following in the northern portion of the Charlotte market, which hasn't had a full-market oldies station since WWMG-FM (Magic 96.1) flipped to CHR as WIBT.