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Warlock Records
Warlock Records
Warlock Records
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Warlock Records is a record label based in New York City that was founded in 1986 by Adam Levy and Joel Bonner.[1] As of 1999, it comprised more than 45 imprints.[2]

Key Information

Artists that recorded for Warlock Records include Jungle Brothers, Royal House, Skinny Boys, C-Bo, Esham, Tuff Crew, Blac Haze, Juvenile, Half a Mill, Poison Clan, The Last Mr. Bigg, and Kim Waters.

History

[edit]

In the 1990s Warlock Records acquired the labels Sleeping Bag Records, Fresh Records, Streetwise Records/Party Time, Ligosa Records, Quality Records USA, Dangerous Records, Pump, N-Coded Music, N2K, Strictly Hype, Underground Construction, High Power Records, Aureus, and Cheetah Records.

In September 2009, Warlock Records and all of its acquired labels were sold to Phase One Network, a music-asset management company that now controls over 20 labels in the pop, hip hop, dance, jazz, and R&B genres. These recordings are licensed to Traffic Entertainment for physical distribution.

Phase One Network, has licensed songs to various television shows, commercials, video games, and movies including the following:

References

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Warlock Records

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Warlock Records is an American founded in 1985 by Adam Levy and Joel Bonner in . Specializing in hip-hop, house, , and R&B music, it became a key player in urban-oriented releases during the late 1980s and 1990s. The label is particularly noted for launching influential hip-hop acts, including the release of the Jungle Brothers' debut album in 1988, which helped pioneer the collective sound. Throughout the 1990s, Warlock Records expanded aggressively by acquiring several prominent imprints, such as , Fresh Records, Streetwise Records, and Dangerous Records, along with numerous others. This consolidation allowed the label to distribute a vast catalog of classic tracks in hip-hop, electronic, and dance genres, featuring artists like and alongside reissues from acquired labels. In September 2009, Warlock was sold to Phase One Network, which continues to manage its legacy catalog. The label's recordings are licensed to Traffic Entertainment Group for physical distribution, ensuring ongoing availability of its historic releases.

History

Founding and Early Operations

Warlock Records was established in 1985 in by Adam Levy, the son of influential record producer , in partnership with industry veteran Joel Bonner. The independent label targeted emerging urban music genres, particularly hip-hop, techno, and , at a time when these styles were gaining traction in underground scenes but lacked widespread major-label support. From its inception, Warlock operated as an indie outfit emphasizing artist development and releases oriented toward urban audiences, with distribution handled through independent networks to reach club DJs, street promoters, and specialty retailers. One of its foundational releases was the 1986 single "Jock Box" by the Skinny Boys, a high-energy hip-hop track produced by Mark Bush and Chuck Chillout that showcased the label's early commitment to innovative, danceable East Coast rap. This was followed by the signing of the Jungle Brothers, whose debut album Straight Out the Jungle arrived in 1988 and introduced elements of the Native Tongues collective's Afrocentric, jazz-infused hip-hop aesthetic to a broader audience. Despite these breakthroughs, navigated significant hurdles in the late indie landscape, including limited budgets for production and promotion as well as intensifying competition from major labels that began aggressively signing hip-hop talent and dominating distribution channels. The era's technological shifts, such as the rise of compact discs, offered independents some cost efficiencies but also pressured smaller operations to scale quickly or risk obsolescence amid majors' deeper resources. These challenges underscored the label's scrappy origins, relying on buzz and key urban hits to build momentum by the end of the decade.

Expansion Through Acquisitions

In the mid-1990s, Warlock Records pursued aggressive growth by acquiring several influential independent labels, thereby expanding its catalog and market reach in hip-hop, , and electronic music. In 1996, the label purchased , which brought a rich repertoire of house and tracks, including seminal releases like Todd Terry's Royal project, known for hits such as "Can You Party." Later that year, Warlock acquired Fresh Records, incorporating its electro and early hip-hop output, exemplified by artists like and , whose innovative productions helped define the genre's sound during the 1980s. These moves allowed Warlock to consolidate valuable back catalogs and reissue classic material, strengthening its position amid the evolving music industry. Warlock further broadened its portfolio by acquiring Streetwise Records and other imprints, such as Party Time, Ligosa Records, and , during the decade. Streetwise, renowned for electro pioneers like and their track "Al-Naafiysh (The Soul's Journey)," added depth to Warlock's electronic holdings. These acquisitions resulted in a proliferation of sub-labels under Warlock's umbrella, including Busy Bee Records and Warlock Classics, facilitating diverse genre coverage and targeted marketing. By the late , this strategy had transformed Warlock into a multifaceted operation with extensive distribution capabilities. Complementing its acquisition spree, expanded geographically into West Coast and Southern hip-hop scenes through key artist signings. The label released multiple albums by West Coast rapper in the 1990s, capturing the raw energy of , while Southern group delivered their final album, Strait Zooism, in 1995, blending influences with explicit lyricism. Business tactics emphasized catalog consolidation for efficient management and strategic reissues, positioning to leverage emerging digital platforms for broader accessibility and revenue from legacy content.

Sale and Contemporary Developments

In September 2009, Warlock Records, along with its acquired labels, was sold to Phase One Network, a New York-based music company, marking a transition from independent operation to corporate ownership while allowing the label to retain control over its extensive catalog. This acquisition integrated Warlock into Phase One's portfolio, which encompasses over 30,000 sound recordings and compositions across genres like hip-hop and electronic music, enabling broader resource allocation for catalog maintenance. Following the sale, Warlock's recordings were licensed to Traffic Entertainment Group for physical distribution, facilitating continued availability of vinyl and formats through established channels. Phase One has also pursued synchronization licensing, placing Warlock tracks in television shows and media projects to generate new revenue streams from the legacy catalog. Post-acquisition activities have emphasized reissues of classic material, such as the 2022 edition of ' Straight Out the Jungle on colored vinyl, and digital remasters of Esham's Closed Casket for platforms like . These efforts include new digital releases, optimizing older tracks for high-resolution streaming on services like to reach contemporary audiences. As of 2025, under Phase One Network, Warlock Records prioritizes archival preservation of its vaulted masters and streaming optimization, with occasional forays into new urban music projects that leverage the label's historical hip-hop and roots. The digital era has amplified the label's reach, transforming physical-era assets into accessible online content while sparking interest in unreleased material from its 1990s expansion era among hip-hop enthusiasts.

Artists and Discography

Notable Hip-Hop and Rap Artists

Warlock Records played a pivotal role in the late 1980s and 1990s hip-hop scene by signing innovative acts that blended old-school energy with emerging subgenres like alternative rap and gangsta styles. Among its standout hip-hop and rap artists were the Jungle Brothers, whose fusion of jazz, house, and conscious lyricism helped define alternative hip-hop, alongside old-school pioneers like the Skinny Boys and horrorcore trailblazer Esham. The label also supported West Coast and Southern talents such as C-Bo and Juvenile, contributing to its diverse catalog of raw, street-oriented releases. The Jungle Brothers, a trio consisting of Afrika Baby Bam, Mike Gee, and DJ Sammy B, were founding members of the collective, a loose affiliation of New York-based artists promoting Afrocentric themes and positive messaging in hip-hop. Their debut album, (1988), released on Warlock, introduced a groundbreaking mix of hip-hop with elements, notably on the track "I'll House You," which exemplified their innovative sampling and rhythmic experimentation. Their follow-up, Done by the Forces of Nature (1989), further solidified their influence on alternative hip-hop through jazz-infused beats and socially aware lyrics, earning acclaim for expanding the genre's sonic boundaries. Skinny Boys, a Bridgeport, Connecticut-based duo of Brother Bee Tee and Super C, epitomized early old-school rap with their high-energy, party-oriented style and acrobatic stage presence. Signed to in the mid-1980s, they released their debut Weightless (1986), produced by Mark Bush and Chuck Chillout, which featured playful tracks emphasizing unity and funk, capturing the era's upbeat vibe. A key single, "Quickie" (1987), showcased their fast-paced delivery and call-and-response hooks, becoming a club staple that highlighted Warlock's commitment to accessible, danceable rap. C-Bo, born Shawn Thomas, emerged as a pioneer of West Coast , known for his gritty narratives on street life and criminal justice themes. After early independent releases, he partnered with Warlock for several albums, including (2000), which peaked at number 91 on the and featured collaborations with artists like , underscoring his commercial impact in the mobb music subgenre. Follow-up Life as a Rider (2002) continued this momentum, peaking at number 39 on the R&B/Hip-Hop Albums chart and blending hard-hitting production with introspective tracks on survival. Esham, the Detroit-based rapper and producer behind Reel Life Productions, innovated the subgenre with dark, supernatural-themed lyrics and aggressive flows. Warlock distributed his breakthrough album Closed Casket (1994), a double-disc set that compiled earlier independent material and new cuts, establishing him as a figure in underground rap through tracks like "Hell Is Hot," which vividly depicted infernal imagery. Other notable acts included Tuff Crew, a Philadelphia quintet whose Danger Zone (1988) delivered raw East Coast battle rap with DJ cuts, produced under Warlock's Soo Deff imprint. Half a Mill's debut Milíon (2000) brought Brooklyn street rap to the label, featuring slick production and tales of hustling that resonated in the late-90s underground. Juvenile's early Southern rap release, Being Myself (1995), introduced his charismatic bounce style to a wider audience, predating his Cash Money fame with tracks like "Betcha 20 Dollars" that captured New Orleans' vibrant party sound.

Notable Electronic and House Artists

Warlock Records played a pivotal role in the New York house music scene through its early releases, most notably with producer Todd Terry under the alias Royal House. The 1988 album Can You Party?, issued on Warlock, featured the seminal track "Party People," a high-energy house anthem that blended sampling techniques with driving beats, becoming a cornerstone of the genre's urban evolution and influencing club DJs across the city. Following its 1996 acquisitions of and Fresh Records—labels renowned for pioneering electronic and house sounds in the — integrated influential acts into its catalog, preserving and reissuing key works in electronic urban music. From Fresh Records came electro pioneers Hanson & Davis, whose 1986 single "Hungry For Your Love" fused futuristic synths with rhythmic grooves, exemplifying early electro-house hybrids that bridged hip-hop and floors. Similarly, Chocolette's contributions, such as her 1986 track "It's That East Street Beat," highlighted the label's commitment to female-led electronic expressions with infectious, sample-heavy productions. The Philly-based Tuff Crew also represented Warlock's foray into hip-house crossovers, with their 1989 track "What You Don't House?" (a of "What You Don't Know") incorporating rhythms into their raw, street-oriented sound, helping to popularize the subgenre's energetic fusion in the late . Through these reissues and original outputs, Warlock ensured the longevity of electronic urban innovations, making tracks like these accessible to later generations of DJs and producers.

Key Releases and Compilations

Warlock Records launched its catalog with influential debut-era singles in the late 1980s, marking the label's entry into hip-hop. The Skinny Boys' "Jock Box," released in 1986 as the lead track from their album Weightless, highlighted innovative human beatbox techniques inspired by contemporaries like the Fat Boys. This single exemplified Warlock's focus on New York-based urban sounds during the label's formative years. Building on this momentum, the Jungle Brothers' "Because I Got It Like That," issued in 1988, served as a breakthrough single from their debut album . Produced with contributions from , the track blended hip-hop rhythms with house elements, helping establish the collective and underscoring Warlock's role in pioneering indie hip-hop innovation. The album itself became a cornerstone for independent rap, influencing subsequent underground movements despite modest commercial performance. The 1990s saw Warlock expand its roster with key rap albums that solidified its reputation in gangsta and horrorcore subgenres. Esham's Closed Casket, distributed by Warlock in 1994 through Reel Life Productions, featured raw, introspective tracks like "24/7" and advanced the acid rap style with dark, narrative-driven production. Similarly, C-Bo's releases under Warlock, including contributions to label projects in the late 1990s, emphasized West Coast gangsta rap narratives amid the label's growing catalog. Compilations formed a significant part of Warlock's output, aggregating label highlights and acquired material for broader accessibility. The Warparty compilation (1990), aggregating and tracks, captured the label's electronic side with mixes from artists like Royal . Hip-hop anthologies, such as Classic Hip Hop Jams, Vol. 3 (2006 reissue), drew from Warlock's vaults to showcase era-defining cuts like Jungle Brothers' "," preserving indie rap's legacy. Through acquisitions in 1996, Warlock integrated catalogs from Fresh Records and , enriching its discography with electro and classics. Fresh Records contributed electro highlights, including electro-funk singles like those from T La Rock & Jazzy Jay, which influenced early hip-hop production techniques. Sleeping Bag's mixes, such as Todd Terry's proto-house productions and Arthur Russell's experimental tracks like "Is It All Over My Face," added depth to Warlock's electronic offerings and supported cross-genre licensing.

Business and Legacy

Imprints and Label Structure

Warlock Records Inc. served as the parent company, overseeing a portfolio of sub-labels and acquired catalogs that expanded its reach into diverse genres such as hip-hop, , and electronic music. By the late , the label had integrated multiple imprints, including Busy Bee Records, Vigilante Entertainment, and Warlock Classics, which allowed for targeted releases across urban and dance-oriented artists. Through acquisitions in the 1990s, Warlock incorporated the catalogs of several influential independent labels, reshaping its structure to encompass a broader spectrum of electronic and hip-hop sounds. Sleeping Bag Records, known for its house-focused output, was acquired alongside Fresh Records, which specialized in electro and hip-hop, enabling Warlock to reissue key titles under dual branding. Similarly, Streetwise Records/Party Time, an early 1980s dance imprint featuring electro and garage tracks, was integrated, along with others such as Ligosa Records, Dangerous Records, Pump Records, N-Coded Music, N2K, Strictly Hype, Underground Construction, High Power Records, Aureus, and Cheetah Records. These integrations created a multi-imprint entity that preserved and distributed legacy content while supporting new productions. The label's organizational evolution transitioned from a small independent operation to a comprehensive catalog manager following its sale in September 2009 to Phase One Network, an IP company overseeing more than 20 music labels. Under Phase One, Warlock maintained its core structure, with associated publishing arms like Songs of POCI (ASCAP) and POCI Music (BMI), facilitating licensing and administration of its expanded portfolio. Distribution efforts relied on strategic partnerships, including membership in The Quality Records Partnership for North American reach and licensing agreements with entities like Traffic Entertainment Group for physical releases. Independent promoters played a role in urban , complementing these networks to promote Warlock's diverse imprints.

Cultural Impact and Licensing

Warlock Records played a pivotal role in shaping the movement within hip-hop, particularly through its release of the Jungle Brothers' debut album in 1988, which introduced Afrocentric lyrics, jazz-infused production, and positive messaging that influenced subsequent acts like and . This album's innovative blend of hip-hop with elements and African rhythms marked a departure from the dominant narratives, fostering a ethos that emphasized cultural pride and experimentation in late-1980s New York hip-hop. The label's support for such pioneering work helped establish as a countercultural force, promoting intellectual and socially conscious themes amid the underground scene. Beyond hip-hop, Warlock Records contributed to the subgenre by distributing Esham's 1994 album Closed Casket, which explored dark, supernatural themes through hallucinogenic lyrics and raw production, solidifying Esham's status as a pioneer whose style influenced artists like and . In , the label bolstered West Coast representations via C-Bo's 2002 release Life as a Rider, an album that captured Sacramento's street narratives with heavy bass and synth-driven tracks, reinforcing C-Bo's legacy as a key figure in independent regional rap. These releases extended Warlock's footprint into the 1980s and 1990s New York underground, where its acquisitions of labels like and Fresh Records in 1994 preserved seminal electro and house tracks from artists such as Dinosaur L and Todd Terry's Royal House, safeguarding early innovations amid the city's evolving club culture. Following its sale to Phase One Network, a music company, Warlock's catalog has supported licensing opportunities for in media, enabling tracks to appear in television programming and other visual formats, thereby extending the label's reach into contemporary . This shift has also enhanced music preservation efforts, with the roster made digitally accessible on platforms like and major streaming services as of 2025, allowing global audiences to engage with its historical contributions to urban genres without relying solely on physical formats.

References

  1. https://www.phaseonenetwork.net/warlock-records
  2. https://www.discogs.com/label/3707-Warlock-Records
  3. https://www.discogs.com/release/211752-Jungle-Brothers-Straight-Out-The-Jungle
  4. https://rateyourmusic.com/label/warlock_records/2/
  5. https://medium.com/authority-magazine/adam-levy-of-nexgel-five-things-i-wish-someone-told-me-before-i-became-a-ceo-ba2cc65fbf41
  6. https://journals.openedition.org/rfcb/8297
  7. https://www.discogs.com/release/241306-Skinny-Boys-Jockbox-Feed-Us-The-Beat
  8. https://www.discogs.com/master/116795-Jungle-Brothers-Straight-Out-The-Jungle
  9. https://albumism.com/features/jungle-brothers-debut-album-straight-out-the-jungle-album-anniversary
  10. https://medium.com/cuepoint/analysis-of-the-most-successful-labels-in-hip-hop-chart-e264dddf996a
  11. https://www.csmonitor.com/1994/0923/23111.html
  12. http://www.dailydiggers.com/2009/03/warlock-records.html
  13. https://www.discogs.com/label/3379-Sleeping-Bag-Records
  14. https://www.discogs.com/label/2490-Fresh-Records
  15. https://www.linkedin.com/company/phase-one-network
  16. https://dbpedia.org/page/Warlock_Records
  17. https://www.discogs.com/release/4632665-Esham-Closed-Casket
  18. https://www.qobuz.com/au-en/label/warlock-records/download-streaming-albums/134520
  19. https://www.phaseonenetwork.net/
  20. https://hiphopgoldenage.com/artists/jungle-brothers/
  21. https://www.discogs.com/artist/21917-Skinny-Boys
  22. https://www.discogs.com/artist/173758-C-Bo
  23. https://www.discogs.com/master/562926-Esham-Closed-Casket
  24. https://www.discogs.com/release/80232-Royal-House-Can-You-Party
  25. https://daily.redbullmusicacademy.com/2013/05/todd-terry-interview/
  26. https://uniqueheathiphop.wordpress.com/2011/11/02/classic-record-labels-fresh-records/
  27. https://www.discogs.com/release/82853-Hanson-Davis-Ill-Take-You-On-Hungry-For-Your-Love-Hold-On-To-Yesterday
  28. https://www.discogs.com/master/131194-Chocolette-Its-That-East-Street-Beat
  29. https://www.youtube.com/watch?v=tHxKDDUFIwM
  30. https://www.discogs.com/release/241305-Skinny-Boys-Weightless
  31. https://open.spotify.com/track/3sCTGjMtQp6UOjRq7igrug
  32. https://www.discogs.com/release/71180-Jungle-Brothers-Because-I-Got-It-Like-That
  33. https://timeisillmatic.me/2011/02/20/jungle-brothers-straight-out-the-jungle-november-8-1988/
  34. https://www.discogs.com/release/264555-Various-Warparty
  35. https://open.spotify.com/album/4MjsZB3GSSsC1pKx4Mw8iL
  36. https://www.theransomnote.com/music/playlists/house-hunting-49-sleeping-bag-records/
  37. https://www.discogs.com/label/298582-Warlock-Records-Inc
  38. https://www.hitsdailydouble.com/news/rumor-mill/how-the-native-tongues-altered-the-landscape-of-hip-hop
  39. https://grammy.com/news/how-native-tongues-expanded-hip-hop-eclectic-sounds-vision
  40. https://www.popmatters.com/jungle-brothers-straight-out-jungle
  41. https://www.beatport.com/label/warlock-records/4767
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