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Wendell Rodricks
Wendell Rodricks (28 May 1960 – 12 February 2020) was an Indian fashion designer and author based in Colvale, Goa. He was also an activist for social causes, environment and gay rights. In 2014, the Government of India awarded him its fourth-highest civilian award, the Padma Shri.
Wendell Rodricks was born on 28 May 1960 to Goan Catholic parents, Greta and Felix in Parel, Bombay. He was the eldest brother to Robin, Chester and Joel. The original surname of the family was "Rodrigues", but changed to "Rodricks" after a misspelling during his grandfather's time. He grew up in Mahim and attended St. Michael's High School in Mahim. After completing his school education, he completed a graduate diploma in catering. He then joined as an assistant director of the Royal Oman Police (ROP) Officers Club in Muscat in 1982. However, he did not pursue these professions but moved to fashion designing. He began by using his savings to study fashion in Los Angeles and Paris.
Rodricks began his career in fashion by designing for Garden Vareli, Lakmé Cosmetics and DeBeers. When in Paris, with his first portfolio in hand, he was advised to put "your country in your clothes". He launched his own label in 1989, with his first show held at the Regal Room of the Oberoi Hotel, Mumbai. His first collection consisted of twelve ensembles, with model Mehr Jesia. Out of these, only six were complete outfits. He did not have enough funds for supplying all models with shoes or bottoms for their organza tunics. Following this, Rodricks' work involved a wide range of fashion, from lecturing on world costume history (at SNDT Women's University) to fashion journalism and styling for international advertising campaigns. He was the first Indian designer to be invited to IGEDO, the world's largest garment fair, in 1995; the first Indian designer to open the Dubai Fashion Week in 2001; and was invited to present at the Paris Fashion Week Pret a Porter salon in 2007. He was a fellow design member of the Fashion Design Council of India.
Rodricks was known for pioneering the idea of resort wear and for advocating eco-friendly fashion. In 2010, he revived the traditional Goan attire of the kunbi sari. He convinced Pratibha Patil, Priyanka Gandhi and Sonia Gandhi to be its patrons, thus increasing the cost from a meagre ₹700 (equivalent to ₹980 or US$12 in 2023) to more than ₹7,000 (equivalent to ₹9,800 or US$120 in 2023), for the benefit of the weavers. He was also a part of the khadi movement, and even promoted it at the world's largest organic fair, BioFach, at Nuremberg, Germany, in 2011 when he was invited there. In 2017, he presented a collection for plus-size women at the Lakme Fashion Week in 2017.
Rodricks dressed many over the decades. When his close friend Lisa Ray decided to get married in 2012, she chose a gown designed by him. In 2014, he paid tribute to actress Rekha at the Wills Lifestyle India Fashion Week (WIFW), on the occasion of her 60th birthday. Rodricks helped Deepika Padukone, who had been modelling with him for roughly two years then, get her debut role in Om Shanti Om, by recommending her to Malaika Arora, who in turn recommended her to Farah Khan in 2007. He also helped Anushka Sharma, launching her as a model in his 2007 Les Vamps Show at the Lakme Fashion Week and encouraged her to move to Mumbai when she was just 18 years old.
In 2016, he announced his retirement from his label, to concentrate on his museum. He handed over creative control to his student, Schulen Fernandes, who first worked with him in 1999.
Rodricks made cameo appearances in the 2003 film Boom and in the television play True West in 2002. He also played himself in the 2008 film Fashion.
Rodricks contributed to journals of travel and art, and wrote about food, especially Goan cuisine.
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Wendell Rodricks
Wendell Rodricks (28 May 1960 – 12 February 2020) was an Indian fashion designer and author based in Colvale, Goa. He was also an activist for social causes, environment and gay rights. In 2014, the Government of India awarded him its fourth-highest civilian award, the Padma Shri.
Wendell Rodricks was born on 28 May 1960 to Goan Catholic parents, Greta and Felix in Parel, Bombay. He was the eldest brother to Robin, Chester and Joel. The original surname of the family was "Rodrigues", but changed to "Rodricks" after a misspelling during his grandfather's time. He grew up in Mahim and attended St. Michael's High School in Mahim. After completing his school education, he completed a graduate diploma in catering. He then joined as an assistant director of the Royal Oman Police (ROP) Officers Club in Muscat in 1982. However, he did not pursue these professions but moved to fashion designing. He began by using his savings to study fashion in Los Angeles and Paris.
Rodricks began his career in fashion by designing for Garden Vareli, Lakmé Cosmetics and DeBeers. When in Paris, with his first portfolio in hand, he was advised to put "your country in your clothes". He launched his own label in 1989, with his first show held at the Regal Room of the Oberoi Hotel, Mumbai. His first collection consisted of twelve ensembles, with model Mehr Jesia. Out of these, only six were complete outfits. He did not have enough funds for supplying all models with shoes or bottoms for their organza tunics. Following this, Rodricks' work involved a wide range of fashion, from lecturing on world costume history (at SNDT Women's University) to fashion journalism and styling for international advertising campaigns. He was the first Indian designer to be invited to IGEDO, the world's largest garment fair, in 1995; the first Indian designer to open the Dubai Fashion Week in 2001; and was invited to present at the Paris Fashion Week Pret a Porter salon in 2007. He was a fellow design member of the Fashion Design Council of India.
Rodricks was known for pioneering the idea of resort wear and for advocating eco-friendly fashion. In 2010, he revived the traditional Goan attire of the kunbi sari. He convinced Pratibha Patil, Priyanka Gandhi and Sonia Gandhi to be its patrons, thus increasing the cost from a meagre ₹700 (equivalent to ₹980 or US$12 in 2023) to more than ₹7,000 (equivalent to ₹9,800 or US$120 in 2023), for the benefit of the weavers. He was also a part of the khadi movement, and even promoted it at the world's largest organic fair, BioFach, at Nuremberg, Germany, in 2011 when he was invited there. In 2017, he presented a collection for plus-size women at the Lakme Fashion Week in 2017.
Rodricks dressed many over the decades. When his close friend Lisa Ray decided to get married in 2012, she chose a gown designed by him. In 2014, he paid tribute to actress Rekha at the Wills Lifestyle India Fashion Week (WIFW), on the occasion of her 60th birthday. Rodricks helped Deepika Padukone, who had been modelling with him for roughly two years then, get her debut role in Om Shanti Om, by recommending her to Malaika Arora, who in turn recommended her to Farah Khan in 2007. He also helped Anushka Sharma, launching her as a model in his 2007 Les Vamps Show at the Lakme Fashion Week and encouraged her to move to Mumbai when she was just 18 years old.
In 2016, he announced his retirement from his label, to concentrate on his museum. He handed over creative control to his student, Schulen Fernandes, who first worked with him in 1999.
Rodricks made cameo appearances in the 2003 film Boom and in the television play True West in 2002. He also played himself in the 2008 film Fashion.
Rodricks contributed to journals of travel and art, and wrote about food, especially Goan cuisine.
