West Coast offense

The West Coast offense is an offensive scheme in American football that places a greater emphasis on high percentage, horizontal passing than on the deep pass or running. The offense typically relies on the short passing game to gain first downs, and instead allows the receiver to gain the majority of the yards after the catch.

There are two similar but distinct National Football League (NFL) offensive strategic systems that are commonly referred to as "West Coast offenses". Originally, the term referred to the unrelated Air Coryell system popularized by Don Coryell with the San Diego Chargers. Following a journalistic error, however, it now more commonly refers to the offensive system invented by Bill Walsh while he was the offensive coordinator for the Cincinnati Bengals in the 1970s. The offense is characterized by short, horizontal passing routes in lieu of running plays to "stretch out" defenses, opening up the potential for long runs or long passes. It was popularized and perfected when Walsh was the head coach of the San Francisco 49ers from 1979 to 1988.

The Bill Walsh coaching tree has led to several future NFL coaches adapting aspects of the West Coast offense, including George Seifert, Mike Holmgren, Mike Sherman, Steve Mariucci, Andy Reid, Jon Gruden, Dennis Green, and Mike Shanahan, among others. NFL players notable for executing the West Coast offense include Virgil Carter, Joe Montana, Jerry Rice, Steve Young, Donovan McNabb, Terrell Owens, Rich Gannon, and Tim Brown.

The term "West Coast offense", though most often associated with Cincinnati Bengals quarterback coach and, later, San Francisco 49ers head coach Bill Walsh, may actually derive from a remark made by then New York Giants coach Bill Parcells after the Giants defeated the 49ers 17–3 in the 1985 NFL Playoffs. Parcells—a believer in "old-school" tough defense over finesse-oriented offense featuring frequent, high-percentage passing— derided the 49ers' offense with the statement: "What do you think of that West Coast Offense now?" In 1993, a Bernie Kosar quotation used to describe the 1993 Dallas Cowboys' offense as "West Coast offense" was publicized by Sports Illustrated writer Paul Zimmerman ("Dr. Z"). Originally, Kosar had meant a comparison with the "Air Coryell" system used by West Coast teams in the 1970s, the San Diego Chargers and Oakland Raiders in particular. A reporter mistakenly applied Kosar's statement to the 1980s-era attack of Walsh's 49ers.

Initially, Walsh resisted having the term misapplied to his own distinct system and was especially incensed by the use of the word "finesse" in reference to his sophisticated offensive schemes. Zimmerman notes that an article of his so misapplying the term provoked a phone call from an upset Walsh: "He called me up... (saying) that wasn't his offense". Still, the moniker stuck. Now the term is commonly used to refer to a range of pass-oriented offenses that may not be closely related to either the Air Coryell system or Walsh's pass-strategy.

The origins of the offensive system devised by Walsh go back to Paul Brown, coach of the Cleveland Browns and later the Cincinnati Bengals. Under Brown's tenure, Walsh was tasked with devising an offensive plan suited to Bengal quarterback Virgil Carter, who had an accurate but relatively weak arm. In response, Walsh created a system based on short, high-percentage passes, favoring straight and direct ten- to fifteen-yard strikes over forty- to fifty-yard "bombs" - the very opposite of the thrust of the long pass oriented later Air Coryell system. This system compensated for any weakness in the quarterback's arm, as it allowed the ball to be thrown to short and intermediate routes where receivers with running ability could attempt to make up for any shortage in yards after catch.

Walsh's system immediately paid off, as Virgil Carter led the league in passing percentage in 1971. Strong-armed Ken Anderson, initially a "project" of Walsh's, replaced Carter as Cincinnati's starting quarterback in 1972 and was even more successful in his execution of Walsh's complicated, versatile patterns, leading the Bengals to a division title in his first year as starting quarterback. In 1975, he brought widespread recognition to the West Coast offense in a nationally televised Monday-night contest between the Bengals and the Buffalo Bills, whose offense was built around league-leading rusher O. J. Simpson. Anderson's 447 passing yards were enough to overshadow Simpson's 197 yards on the ground in a Bengals win that proved a milestone, providing a striking contrast between the "old" ground game of defense-oriented football and the new game envisioned by Walsh—a game of higher scores, more action, and much air travel.

At the end of the 1975 season, Bengals head coach Paul Brown would retire, and he appointed Bill Johnson as his successor instead of Walsh. Ambitious and anxious to become a head coach, Walsh resigned from the Bengals and left Cincinnati for the West Coast, taking along his films of Ken Anderson running his offensive schemes to serve as a teaching aid for quarterback Dan Fouts after Walsh had been hired as an assistant coach for the San Diego Chargers. Next, after two years of success as head coach at Stanford University, Walsh received and accepted the call to be head coach of the San Francisco 49ers. He would soon transform the 49ers from a mediocre team to a perennial league powerhouse, recalling the dominance of Vince Lombardi's Green Bay Packer teams of the 1960s, and of Chuck Noll's Pittsburgh Steelers of the 1970s. His versatile offensive schemes, along with his high percentage passing game and emphasis on ball control, complemented the skills of Joe Montana, who implemented Walsh's visionary system with great success as the 49ers' starting quarterback. The West Coast offense was then passed on by Walsh's disciples, and its principles still remain in use today.