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Whisper (app)
Whisper was a free proprietary mobile app. It was a form of anonymous social media, allowing users to post and share photo and video messages anonymously, although this claim has been challenged with privacy concerns over Whisper's handling of user data. The postings, called "whispers", consist of text superimposed over an image, and the background imagery is either automatically retrieved from Whisper's search engine or uploaded by the user.
The app was launched in March 2012 by WhisperText LLC. It was co-founded by CEO Michael Heyward and Brad Brooks.
Beginning in 2015, the service sought to become more of a brand advertising platform, with promotional partnerships with Netflix, NBCUniversal, Disney, HBO and MTV.
In February 2016, Whisper announced the launch of the Spanish-language version of its app on both iOS and Android devices, with an initial launch in Mexico. In March, Whisper partnered with the It Gets Better Project in Mexico (Todo Mejora México) on a campaign to empower LGBTQ voices in Mexico.
In June 2016, Whisper announced that they would be introducing video ads, and started on July 3 with a partnership with Universal Studios' to promote the movie The Secret Life of Pets. Whisper said that it would share the most popular posts on its Facebook page, which reportedly reached more than 200 million people.
In June 2016, Whisper also added a "Groups" function, which allows users to curate Whispers under different topics, and to connect with other users who have shared interests.
In February 2017, Whisper announced its partnership with HBO to promote the TV series Big Little Lies, and also embarked on promotional partnerships with Dove soap and Universal Music Group.
According to TechCrunch, as of March 2017, Whisper had a total of 17 billion monthly pageviews on its mobile and desktop websites, social channels and publisher network, with 250 million monthly users across 187 countries.
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Whisper (app)
Whisper was a free proprietary mobile app. It was a form of anonymous social media, allowing users to post and share photo and video messages anonymously, although this claim has been challenged with privacy concerns over Whisper's handling of user data. The postings, called "whispers", consist of text superimposed over an image, and the background imagery is either automatically retrieved from Whisper's search engine or uploaded by the user.
The app was launched in March 2012 by WhisperText LLC. It was co-founded by CEO Michael Heyward and Brad Brooks.
Beginning in 2015, the service sought to become more of a brand advertising platform, with promotional partnerships with Netflix, NBCUniversal, Disney, HBO and MTV.
In February 2016, Whisper announced the launch of the Spanish-language version of its app on both iOS and Android devices, with an initial launch in Mexico. In March, Whisper partnered with the It Gets Better Project in Mexico (Todo Mejora México) on a campaign to empower LGBTQ voices in Mexico.
In June 2016, Whisper announced that they would be introducing video ads, and started on July 3 with a partnership with Universal Studios' to promote the movie The Secret Life of Pets. Whisper said that it would share the most popular posts on its Facebook page, which reportedly reached more than 200 million people.
In June 2016, Whisper also added a "Groups" function, which allows users to curate Whispers under different topics, and to connect with other users who have shared interests.
In February 2017, Whisper announced its partnership with HBO to promote the TV series Big Little Lies, and also embarked on promotional partnerships with Dove soap and Universal Music Group.
According to TechCrunch, as of March 2017, Whisper had a total of 17 billion monthly pageviews on its mobile and desktop websites, social channels and publisher network, with 250 million monthly users across 187 countries.