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Zespri
Zespri International Limited is the largest marketer of kiwifruit in the world, selling in over 50 countries. Its international headquarters is in Mount Maunganui, New Zealand. However, it has licensed growers in Australia, France, Greece, Italy, Japan, and South Korea, with trials in place in several other countries. Kiwifruit from New Zealand is available from May to October. To satisfy year-round consumer demand, Zespri markets kiwifruit from Italy from November to January.
Zespri's portfolio of kiwifruit varieties includes Green, Organic, and SunGold.
Zespri was first established in 1988 under the name of the "New Zealand Marketing Board" before it formed as a co-operative of kiwifruit growers in New Zealand in 2000 and renamed itself "Zespri International Ltd."
Cuttings of Zespri Sungold Kiwifruit have been smuggled back into China, where kiwifruit originated. Fruit grown in unauthorized orchards compete with domestic varietals in the China market.
Zespri's popularity has seen a recent increase in Australia, due largely in part to a marketing campaign containing two dancing and singing kiwifruit.
In February 2023 Zespri said that they were planning on listing on the NZX later that year. Kiwifruit growers would still be the only people who could own Zespri shares.
Zespri kiwis are grown in various locations around the world to provide the fruit in every season. The company has 2500 licensed growers in New Zealand, 800 in Japan, 500 in Italy, 130 in South Korea and 100 in France, and also in Greece and Australia.
The Kiwi Brothers are mascot characters of Zespri International Japan Co., Ltd. (Zespri's Japanese subsidiary). A character unit based on Zespri's flagship product, kiwifruit. When they first appeared, there were two: Green, the Green Kiwi, and Gold, the Sungold Kiwi. Later, Red, the Ruby Red, joined them. Although they are called "Brothers," they are not actually brothers.
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Zespri
Zespri International Limited is the largest marketer of kiwifruit in the world, selling in over 50 countries. Its international headquarters is in Mount Maunganui, New Zealand. However, it has licensed growers in Australia, France, Greece, Italy, Japan, and South Korea, with trials in place in several other countries. Kiwifruit from New Zealand is available from May to October. To satisfy year-round consumer demand, Zespri markets kiwifruit from Italy from November to January.
Zespri's portfolio of kiwifruit varieties includes Green, Organic, and SunGold.
Zespri was first established in 1988 under the name of the "New Zealand Marketing Board" before it formed as a co-operative of kiwifruit growers in New Zealand in 2000 and renamed itself "Zespri International Ltd."
Cuttings of Zespri Sungold Kiwifruit have been smuggled back into China, where kiwifruit originated. Fruit grown in unauthorized orchards compete with domestic varietals in the China market.
Zespri's popularity has seen a recent increase in Australia, due largely in part to a marketing campaign containing two dancing and singing kiwifruit.
In February 2023 Zespri said that they were planning on listing on the NZX later that year. Kiwifruit growers would still be the only people who could own Zespri shares.
Zespri kiwis are grown in various locations around the world to provide the fruit in every season. The company has 2500 licensed growers in New Zealand, 800 in Japan, 500 in Italy, 130 in South Korea and 100 in France, and also in Greece and Australia.
The Kiwi Brothers are mascot characters of Zespri International Japan Co., Ltd. (Zespri's Japanese subsidiary). A character unit based on Zespri's flagship product, kiwifruit. When they first appeared, there were two: Green, the Green Kiwi, and Gold, the Sungold Kiwi. Later, Red, the Ruby Red, joined them. Although they are called "Brothers," they are not actually brothers.